20°

Jim Avery: The motion control mess

Back in 2005, a gaming company named Nintendo announced that it wanted to try something different. Ignoring the booming business around it, with its Call of Dutys and Halos and its Half-Lifes, Nintendo threw the gaming world a complete curveball, right out of left field: nice, simple motion control!

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gamertvnetwork.com
LiquifiedArt5464d ago (Edited 5464d ago )

They didn't come out and throw a curve ball for the heck of it.

They were UNABLE TO COMPETE with sony and microsoft on the hardware power war. They are still unable to compete. This forced them into thinking of a different way to monetize their system. At 250$ the wii is a rip off which is why Nintendy makes $$ on each one sold, since launch.

They key to Nintendo's success was mimicing the iPod marketing strategy. It worked well and to Nintendo's favor, they just happened to have 1 competitor who priced themselves out of the early running (PS3), because of the power it packed.

Also, keep in mind that Nintedo has ALWAYS created peripherals, which is why they are always profitable. They have constantly, from the start of their videogame buisness, produced toy-like peripherals, because they can monetize each sale.

If anything you need to realize that nintendo has always cared more about the bottom-line then anything else. Virtual Boy, Power Glove, Power Pad, 100 kinds of controllers, Each generations game console sports a unique controller, the reluctance to move to CD (Cartridge was more profitable for Nintendo) etc...

Meanwhile sony's philosophy is lose at the beginning (taking a loss) and win at the end. They have a long-term approach to continually push the videogame buisness forward. Look at the IPs sony has under their umbrella. FLower, Flow, PJ Eden, PJ Racer, Heavy Rain, God of War, GT, Killzone, Little Big Planet etc... That is a list of games that is pushing Videogames as a medium forward, where as the other companies are not.

Microsoft is pushing monetization of the Internet, because they would LOVE to charge people to connect to the net (which they do on the xbox). Locking out a portion of the game simply because of money, not because of neccessity.

Sony might think i'm a fanboy, but i'm well versed and I know my gaming. I know the company philosophies and I give my dollars, as a smart consumer, to the company who I feel will give me the most freedom and provide me with teh most innovative, varied and high quality experiences.

Which is Sony.

(I think there are alot of "new gamers" who should read this for a bit of better understanding into what has been going on)

pippoppow5464d ago

Agreed about Sony. As a gamers Sony definitely gives the most. More exclusives with variety included, free online mulitplay and tech features.

Nintendo coming out with motion controls was a good thing. I felt the industry was getting a little boring and stasgnant with just releasing higher specs consoles. Sure it's nice but evolving the interface is important as well. Even though their software lineup is lacking I am glad Nintendo is still around and hope next gen they concentrate on more high profile titles.

As for MS and Sony coming out with their own motion controls, it was needed. They need to highlight that they too have motion devices that can compete with Nintendo's offering. Maybe not so much for this gen but next. I'm sure MS and Sony will have full motion support next gen out the box.

jneul5463d ago (Edited 5463d ago )

I feel exactly the same as you LiQuiFiedArt
Lots of fans feel nostalgia towards Nintendo, so when they attack Sony (and they do, especially on the move vs wimmote issue), they are blinded to lots of versions of Mario where you go save the princess again, they just change the levels or add something new and it counts as a new game, I am totally disappointed with SMG2, it really reminded me so much of SMG1, I feel so ripped off, whereas Sony just keep on bringing new and fresh I.P's like heavy rain, which is just so special to me.
I don't consider myself to be 100% Sony fan as I own a wii, even tho Sony has a special place in my heart for being so dedicated to moving the gaming industry forwards

210°

Xbox Mass layoffs Are Expected To Hit On July 2, 2025

The previously rumored mass layoffs at Xbox are expected to happen on Wednesday, July 2, 2025, according to a new rumor.

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twistedvoxel.com
15h ago
lukasmain11h ago(Edited 11h ago)

They will have fired close to 20,000 people all up after this round of lay-offs coming, since the ABK deal announcement in January 2022. Shocking really

January 2023:
Microsoft laid off 10,000 employees, which was a significant workforce reduction.

January 2024:
Approximately 1,900 gaming employees were laid off following the Activision Blizzard acquisition.

May 2025:
Microsoft announced a further 6,000 layoffs as part of an organizational shift.

June 2025:
Additional layoffs, including 650 in the gaming business, focused on corporate and support functions

10h agoReplies(2)
Obscure_Observer10h ago

"They will have fired close to 20,000 people all up after this round of lay-offs coming, since the ABK deal announcement in January 2022. Shocking really"

It's not that shocking considering these numbers aren't just Xbox numbers as you're deliberately trying to make it seem for some reason.

Interestingly, another no shocking fact is that whenever Microsoft releases its quarterly earnings reports, you're quick to point out that those numbers aren't exclusive to Xbox. Yeah... go figure.

Ganif8h ago

They also fired around 2500 people across Microsoft's gaming divisions and Zenimax shortly after buying it, and before they closed down 4 studios including Arkane and Tango.

I remember Satya boasting about how compassionate he was for splitting the list 50/50 across the two companies.

7h ago
Obscure_Observer5h ago

"They also fired around 2500 people across Microsoft's gaming divisions and Zenimax shortly after buying it"

Bring your sources. I´ll wait.

1dmj3h ago

He doesn’t have any sources lol

He also forgot that Sony does layoffs too

Hereandthere9h ago

Let's hope its not as bad as socials are making it, good luck to those that unfortunately lose their jobs.

8h ago
Lightning778h ago

Could be not as bad could be horrible. But it's Ms so I'm expecting the absolute worst.

-Foxtrot7h ago

Sometimes I feel like they brought in Sarah to take the heat away from Phil.

Phil has always stuck his nose into everything Xbox related when it's something positive or at least neutral but as soon as they went the multiplatform root he's stood back and let Sarah do most of the talking in terms of PR. Now they are doing the same with layoffs.

The person who should be let go is Phil himself.

RhinoGamer885h ago

Phil and his inner circle of circle jerk bros like AG.

Obscure_Observer5h ago

"Phil has always stuck his nose into everything Xbox related when it's something positive or at least neutral but as soon as they went the multiplatform root he's stood back and let Sarah do most of the talking in terms of PR. Now they are doing the same with layoffs."

You have no idea what you´re talking about.

*IF* Microsoft decides to address the upcoming layoffs, Matt Booty will be the one in the spotlight since he is the president of XGS.

Phil will probably be on some bs drama later doing interviews telling people how "devastated" and "sorry" he is for those affected while wiping away his tears with money.

Sarah is the President of Xbox (hardware) so she will be better off taking care of hers business and let both Matt and Phil face the backlash.

Jingsing24m ago

Amen to that, All of Phil's industry peers have left or moved on in the time he has been at Xbox. He is like a football manager that doesn't know when to go. I'm almost convinced he just wants to keep holding on so he can leave on a high (egotistical). But he is just causing more damage than good.

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240°

‘I think Xbox hardware is dead’, says Microsoft gaming veteran

One of the founding members of the Xbox team has questioned Microsoft’s multiplatform gaming strategy, and said they believe the Xbox hardware business is effectively “dead"

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videogameschronicle.com
2d ago Replies(3)
Goodguy012d ago

Think that rumor that they'll still make a new console but at a profit at $1000 will be true though. The series consoles will remain their cheap alternative throughout next gen I would say. Keep in mind that game pass and pretty much going 3rd party is their main focus. They want to bring xbox everywhere.

2d ago
GamerRN1d 12h ago

If they don't maintain some kind of console presence, I think they will lose gamepass subscribers and just become a 3rd party publisher who eventually sells everything off

Cacabunga1d 11h ago

Xbox games are releasing on all platforms. Who needs this hardware? PS or PC is all you need

Flewid6381d 10h ago

I've never owned an Xbox in my life and I have GamePass.

thorstein1d 8h ago

The only Xbox I owned was the 360. I have gamepass for my PC.

GamerRN1d 4h ago

Majority of Gamepass users are currently on console...

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crazyCoconuts1d 10h ago

Even if they could get it down to $800 for a box that can run with comparable performance to a PS6 (at, say $200 cheaper) the population of people willing to buy such a thing would be so limited.
It would be the worst of both worlds.

2d ago
Futureshark1d 21h ago

A slow, painful and public death too.

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190°

While Layoffs Hit the Industry, Nintendo Retains 98% of Staff Including 78 With Disabilities

TNS: Based on its most recent ESG data, Nintendo boasts a remarkably low staff turnover rate of just 1.9%, with virtually no reported layoffs.

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thenerdstash.com
Jin_Sakai3d ago

Because Nintendo makes great games.

Yesyes2d ago

It’s unreal that people are downvoting this when they consistently have the best scoring games on metacritic.

3d ago
rlow13d ago

Well it doesn’t surprise me. As much money as they make and how they value their employees. It’s a great company in that regard.

3d ago Replies(1)
drivxr3d ago

Well, when your games remain full price many years after release.

And you make profit off of outdated hardware.

I would be shocked if they couldn't afford to retain their staff.

lodossrage2d ago (Edited 2d ago )

I didn't want to say anything but drivxr is right.

Nintendo always sells at a profit because they purposely use tech that's always 5 or more years behind. And it's also true their games hardly ever get price decreases.

Don't get me wrong, it's great they kept most of their workforce, but making a point to have your tech specs behind everyone else affords that luxury.

Darkegg2d ago

I don’t think it’s their purpose to use old tech. It’s their purpose to make value of software and know their value. Nobody makes games like them that’s for sure. I just don’t appreciate their customer unfriendly policy.

It’s not impossible to take their status. Companies need to have a selection of 8-bit and 16-bit. Now imagine a split screen for 8 player game for SNES Mario kart and selling at $9.99. The problem is that it doesn’t make profit. So many companies won’t invest in “old” technology. Everyone guns for triple AAA modern technology software but honestly we can enjoy modernized 16-bit creative ideas that allows 8-player mayhem. It’s a pipe dream, possible but impossible.

Shane Kim2d ago (Edited 2d ago )

If they ended up kicking people out after all of that stated above, it would be truly shameful.

DivineHand1252d ago

Microsoft, Google, Amazon, Tesla and Meta are all trillion dollar companies yet they are laying people off in large numbers.

I believe the reason Nintendo layoffs off less workers may be a result of their culture. It seems Japanese companies believe in giving their workers long term or life long employment opportunities and will exhaust all options before laying off workers. This is something we don't see much of in the west unfortunately.

Rdeal2d ago

might be something to do with the fact all those companies hire more than 20x the employees than Nintendo

LoveSpuds2d ago (Edited 2d ago )

What the hell are you talking about? It has nothing to do with how profitable they are. Its completely cultural, MS and Sony make stacks of cash and still lay folks off. Nintendo chose not to lay off staff for the same reason their execs took pay cuts to increase staff pay instead; because they value their staff and view them as colleagues, and respect them as such.

If Sony weren't so US centric I fancy they'd fare better too, they should get shot of US and European leadership and go back to when Japanese execs were running the show if you ask me!

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