180°

Microsoft to Up Focus on Non-Core Market, Hints at E3

Microsoft has revealed plans to make a greater push into the casual games market as it attempts to broaden its hold on a wider consumer demographic.

Chris Lewis, UK vice president of the EMEA home and entertainment division, told MCV that the strategy to target the non-core market is likely to be based around an increase in titles utilizing gaming peripherals and a greater variety of games.

"For 360 to appeal in the way we want it to and for us to achieve our aspirations, we need to be in the broader space as well as investing in the core element," Lewis said.

"Clearly we need to continue toward more casual-based gaming experiences, and more peripheral-based gaming experiences in front of the screen.

"You're going to hear more about that at E3," he added.

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next-gen.biz
DirtyRat6160d ago

Interesting...they have said before how impressed they are with the Wiimote so perhaps they are to offer something similar

kewlkat0076160d ago

more along the lines of different titles that do not cater, only, to the "hard-core "gamer. Of course it takes years of building relationships with developers to establish a wide variety of software titles, as well as building/acquiring more first-party studios and making new and interesting IPs. Xbox Live Arcade is also showing some good promises with the selection of newly created games, but lacking some of the real old-school favs. Everything is timing, I hope nobody expected MS to get out the gates with a gazillion software titles/peripherals.

ItsDubC6160d ago

Wow, so Nintendo gets hated on for going after the casual gaming market and expanding the gaming audience, but no one has anything bad to say about MS when they announce the same?

Evoluti0n6160d ago

did Nintendo get "hated" on? Seriously, just sounds like they are going to give the big N some competition, that's all.

ItsDubC6160d ago

No where. I was talking about the self-proclaimed hardcore-gaming public hating on Nintendo, not MS.

Rooted_Dust6160d ago

Is it wrong to dislike Nintendo for shifting away from games with any kind of depth in favor of a bunch of games that really belong in MarioPartyXX? They've said it themselves, that they don't see games as art and they just want to make fun little games for the family.

ItsDubC6160d ago

And yet there is nothing wrong w/ making games geared toward family fun because the essence of any form of gaming is fun. Why is focusing on the fun aspect of gaming instead of the artistic aspects necessarily a bad thing? It's only a bad thing to those who overvalue graphics.

I can understand extending negativity toward Nintendo for shifting toward casual gaming as long as that same negativity is extended toward other gaming firms who choose to do the same. No double standards.

+ Show (1) more replyLast reply 6160d ago
silent ninja6160d ago

and nothing else. what happened to XNA games???? yeh thats right NOTHING !, its a shame they were the 1st ones to come out this gen, yet sony(litlle big planet ,tekken, warhawk,) and nintendo (wiichannel) are kicking MS in the downloadable content

BIadestarX6160d ago

XNA nothing? You obvously know "NOTHING" google XNA(4,590,000 results) and you will see how many results you get. The XNA currently have a fast growing community of people making games for the PC and the XBox 360. Maybe you are not aware since 1) You probably dont own a 360, 2) You are not a programmer.

"yet sony(litlle big planet ,tekken, warhawk,) and nintendo(wiichannel) are kicking MS in the downloadable content" Are kicking? wow... you must have some sort of time machine because no of these games are released yet. And obviously you are just a fanboy talking...
xbox live relatively have every games's demo, movies, trailers... while Nintendo does not even have plans for online... ohh wow you can watch the weather...

ItsDubC6160d ago (Edited 6160d ago )

I agree w/ you for the most part, except for that part about Nintendo not having plans for online. Explain.

EDIT:
I think everyone knows that Nintendo obviously does have a plan for online, seeing as how there are already Wii games out w/ online play. Of course, I wouldn't expect someone who doesn't keep up-to-date w/ Nintendo news to know that.

silent ninja6160d ago (Edited 6160d ago )

then where are those games, all there is on "arcade" are arcade games or mediocre games that we can download for free on the internet.

even if i'am not aware either is because 1) they don't get gamers attention 2) the devs aren't creating games that are innovative 3) Ms is not delivering them

show me xna games that compare to the like of little big planet, warhwak, tekken ressurection, calling all cars

all i'am saying is sony and nintendo are catching up in an area where i thought MS had intact

Double-Edged6160d ago

It's better than playing with treasure trolls with Little Big Planet

+ Show (1) more replyLast reply 6160d ago
Double-Edged6160d ago

this is making a game about killing treasure trolls =)
XNA!!

Lex Luthor6160d ago

Wow! and to think that this game was created in 4 days is amazing.

silent ninja6160d ago

and have any of those been released or planned to be released any time soon

Contra266160d ago

XNA kills Little Big Planet.

These games are made by people, not professional devs.

You stupid noob. Look at XBLA games. Most are made by XNA.
If games of XNA would be pushed to it's unlimited power, Then ofcourse Games would cost more.

Don't be dumb.... your stupid Little Big Planet aint that Big

BIadestarX6160d ago

It's obvious that you can't tell the difference between a game made by developers... that allow you to customize your caracters and change their looks, and add items and stuff they they added to their games.... and something like XNA. Try making a car game or an airplay game of Little Big planet. You just got owned.

silent ninja6160d ago

owned in what ????

this is about quality of games and delivery of games made by people that MS promised.. that what i'm talking about

fools, thats why asked "have any of those been released or planned to be released any time soon"???

hers a list of arcade
http://en.wikipedia.org/wik...

upcoming games
http://en.wikipedia.org/wik...

do those look to you like indivuals making these games

fanboys on tis site make me sick

Show all comments (19)
70°

The Games Industry Continues To Wonder What Is The Point Of Its Own Existence

While many gaming layoffs are cruel, Tango Gameworks being culled after Hi-Fi Rush doesn't even make sense.

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thegamer.com
Psychonaut855h ago

Good read. I think the point is important. Cuz the message it sends is, make a bad game? Well shut you down. Make a good game? We still might shut you down. How the fuck are you supposed to feel any sense of job security under those conditions. The level of core incompetence at play in the upper levels of this industry is staggering. This is common sense shit. You can’t chase trends on a 2 year cycle when games take fucking 6-8 years to make. Just let artists fucking art for gods sake. They don’t understand the basic principle that they’re all haggling for the same slice of fucking pie and the market will not bear it. Find a different fucking pie.

TiredGamer2h ago(Edited 1h ago)

Might be a great game but it clearly did not make enough money to justify having the team make another game (under the MS umbrella).

It's never been just about whether your game is good or bad. The industry is full of great/underrated games that have a cult following or critical acclaim, but that fail to make great sales. Sad but true. It's a high stakes game, and at the end of the day, companies have to be profitable and make profitable investments. At the very least, there has to be the expectation of a long-term profit even if not profitable today. That goes for anything, no matter if the company is gigantic or a tiny mom-and-pop. We don't have to like it, but our buying habits played a hand in creating this monster.

I will keep harping that the industry has overreached its actual market and that it will implode. That implosion is already starting.

50°

Interview on Fallout 4 with the Actor for Nick Valentine, Codsworth & Mr Handy (Stephen Russell)

Interview with Stephen Russell, Actor for (Nick Valentine, Codsworth, My Handy) in Fallout 4 which is a vast open world role playing game set in the apocalyptic wastes of Boston, the Commonwealth. The career goes further with other Bethesda games from Starfield to Prey to The Elder Scrolls V: Skyrim.

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gamerheadquarters.com
120°

Rocksmith+ Comes To PS And Steam In June

This looks like a great way to play.
Rocksmith+, the award winning music-learning app that teaches you guitar and piano with thousands of hit songs, is coming to PlayStation and Steam on June 6, and is available to wishlist now on both platforms.