Microsoft has revealed plans to make a greater push into the casual games market as it attempts to broaden its hold on a wider consumer demographic.
Chris Lewis, UK vice president of the EMEA home and entertainment division, told MCV that the strategy to target the non-core market is likely to be based around an increase in titles utilizing gaming peripherals and a greater variety of games.
"For 360 to appeal in the way we want it to and for us to achieve our aspirations, we need to be in the broader space as well as investing in the core element," Lewis said.
"Clearly we need to continue toward more casual-based gaming experiences, and more peripheral-based gaming experiences in front of the screen.
"You're going to hear more about that at E3," he added.