The 360: A console in decline

Recently, Microsoft Xbox 360 director of product management Aaron Greenberg boldly proclaimed "What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation."

Strong words for the man behind a console clearly in decline.

Microsoft introduced its Xbox 360 console in 2005, its second stab at the videogame console market and so far it has been a veritable roller coaster ride of highs and lows for boththe 360 console and for its fans. From its lukewarm reception at launch through to the highs it reached in 2007 withHalo 3, from its struggles with hardware reliability to decreasing sales and economic depression, Microsoft's 360 console has had quite ride up to this point. Now, as the 360 approaches its 4th birthday it appears that hard times are ahead for Microsoft's videogame flagship. After defying the odds for 4 years the signs of the 360's decline are all around us, despite Greenberg's recent comments to the contrary.

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Sir Ken_Kutaragi2859d ago

...Red 'RING' of DEATH!!! ;-D

+ I love having a Dump on a xBox 360 every morning!!! ;-D That is what it is for no? ;-D

AngryTypingGuy2858d ago

So I click on N4G to see what's up, and I see an article called "The 360: A Console in Decline". And then right next to it is another article entitled "Xbox 360 MW 2 Outselling PS3 2-to-1". Go figure.

AngryTypingGuy2858d ago (Edited 2858d ago )

To the "people" who disagreed with me: no really, that's what it said, honestly. In fact, hours later, it still does :-D

MegaPowa2858d ago

OH WAIT I BET MOST OF YOU DON'T EVEN HAVE ONE..or you have nothing better to do with your life it could even be both :0

+ Show (2) more repliesLast reply 2858d ago
Keith Olbermann2859d ago

I still feel that upcoming releases like mass effect 2 and alen wake will keep it selling units. I know I will get hate for this but I think Natal will end up being a very casual friendly device with casual friendly controls which will be a big fail for hardcore. Still, I hope all three platforms do well to keep that competition going.

gamesR4fun2859d ago (Edited 2859d ago )

I agree but lets give em till natlal ships next year b4 we sound the death horn...

dont expect it to do well but i said the same thing bout the wii

the way i see it if they add an extra 512 of ram in the upgrade their games could catch up n maybe even pass the ps3's tho with the new price tag they need to deliver some AAA gems.

And if they make it a inexpensive add on for existing 360's and make all future 360 natal priced at 300 or less they might even get back in the race.

Anon19742859d ago

But do we know when these will even be released? One of the points made in the article is that these type of high profile exclusives simply aren't coming as fast as they used to.

Also, I don't know how well Natal will do (I'm also skeptical at the impact of Sony's motion control). Historically, the Xbox doesn't have much pull with the casuals. Just look at Banjo Kazooie sales for a recent example. While Natal certainly has an appeal to casual gamers, are casuals really going to pick up a 360 with the Natal add on instead of simply shelling out for that Wii that they've heard so much about? I don't think this will really help the 360, although I have no idea what would.

The only thing I can think of is fix the hardware and bring more games like we had back in 2007. It might not get them to the top but it might at least keep them afloat.

GWAVE2859d ago

The console is in decline. Other than Forza 3, the 360 did not have another AAA exclusive for the entire year of 2009 (sorry, but ODST was an expansion pack).

The PS3 dominated every genre other than racing sim (where it had no exclusive) with its exclusives

- FPS (Killzone 2)
- RPG (Demon's Souls)
- Sports (MLB: The Show)
- sandbox (inFamous)
- third-person shooter (Uncharted 2)
- platformer (Ratchet and Clank: Crack in Time)

The 360 is in decline. 360 owners are still talking about Gears, Halo, and Fable, but what are they talking about THIS year and NEXT year?

Ashriel2859d ago (Edited 2859d ago )

Well, I'm a 360 owner and I'm looking foward to Mass Effect 2, Splinter Cell: Conviction and Alan Wake. There's also Halo: Reach and Falbe 3, but I'm not so sure about those ones :/

Plus all the multiplatforms wich look really nice, like Just Cause 2, Bayonetta, Dante's Inferno, Bad Company 2, Final Fantasy XIII

But no one can deny that 2009 was a sh1tty year for the 360, but I'm sure 2010 will be better with those games I listed there.

Still, the PS3 has also great exclusives coming out, like Heavy Rain, The Last Guardian, GOW3 + the unnannounced stuff.

Overall I think 2010 will be a more competitive year in terms of exclusives. Because it's clear that 360 lost 2009 xD

StanLee2859d ago

$440 million dollars in revenue generated in the month of September says "hello". Will the XBox 360 outsell the PS3? Not likely when the PS3 is expected to have a life cycle twice as long but the XBox 360 is in no way in decline. It's the only console showing consistent growth in hardware sales this year.

sack_boi2859d ago

Modern Warfare 2 and Left 4 Dead 2, that's all I care about this year.

Keep spreading your BS d!ckride66 while the rest of us enjoy our games :p

IdleLeeSiuLung2859d ago (Edited 2859d ago )

With the continued domination of the PS3 in all areas, the sales don't seem to reflect that in either software or hardware....

I can find plenty of games, new features to be released in upcoming firmware update and friends to play games with on my 360.

This article is just propaganda from darkride66, rest assured that it has no effect on the end results and only Sony/MS (or Nintendo for that matter) can significantly influence the end results.

"Xbox Division Profits Up 96 Percent In Q1, Sales Flat"

ico922859d ago

scince 2007 its kinda dwindled down for the 360

randomwiz2859d ago

"Not likely when the PS3 is expected to have a life cycle twice as long but the XBox 360 is in no way in decline."

where did u get that info that the 360 has half the life cycle of the ps3? Trust me, Microsoft are probably not(im not sure though) going to kill their console when next gen comes. They killed their original xbox, because it was not profitable, and they wanted to promote one product. The 360 will still be for sale once next gen comes along. Microsoft is going to want the glory the ps2 is having right now next gen.

sikbeta2859d ago

lol at the picture

On topic, we have to see first and don't talk trash like some crew usually do, and M$ will not give up so easy, even if already lost $7 billions, probably they'll use that old trick to jump into the next xbox and all we know

2859d ago
JD_Shadow2859d ago

You really DID try to spin that while killing the messenger there, did you?

PimpHandHappy2859d ago

battle of crappy websites will never end

funny how many times is see flame bait like this do i then notice i have never heard or seen the website b4

but anyway
let me add

Halo ODTS didn't help

sikbeta2859d ago

I feel you man, just like you have plenty of time since ODST have a 6 hours campaign and now you have anything to play with, maybe you can try Too Human or banjo kazooie XD

darthv722859d ago (Edited 2859d ago )

I tried reading this but lost interest. Someone please tell me the short short version.

Decline by what statistic: sales or quality of games?

As far as I can see the sales are better than last year. It has been selling better each year than prior. The games are getting better as well. Quality titles are being made but maybe not at the frequency of ps3 titles.

Maybe that is what they mean by decline...number of games released in a year. I don't know.

I do know that the quality of darkride's posts are in serious decline.

Knghtz2859d ago


Darthv went there!

I'll admit I laughed

Mr Logic2859d ago

I agree. I don't doubt that Natal will be a casual friendly device, but it will fail to be anything else.

Knghtz2859d ago

Well, it's been working for Nintendo so far.

ShadowCK2859d ago (Edited 2859d ago )

"Xbox struggles to maintain sales"

Wii – 679k
Nintendo DS – 511k
Xbox 360 – 309k
PlayStation 3 – 203k

The Xbox 360 sold more than 28 million units in 2008, beating the sale of Playstation 3 by 8 million units. The Xbox LIVE community also has 17 million plus members despite the fact that Xbox Live has been down several times last year and still continues to grow. The facts will speak for themselves.

"Where have all the games gone?"

No explanation required here, total failure.
* Here a few from the top of my head:

-Fable III
-Halo Reach
-Forza 3
-Alan Wake
-Prey 2
-Crackdown 2
-Splinter Cell Conviction
-Raiden IV
-Mass Effect 2
-Left 4 Dead 2
-GTA IV: The Ballad of Gay Tony

"Bring on the casuals!"

Bring on the fanboyism! Microsoft will definitely not abandon the hardcore like Nintendo did, they have said many times during interviews. Move along people, this is hardly news. This person is obviously a PS3 Fanboy who is looking for hits.

rockleex2858d ago (Edited 2858d ago )

Actually the PS3 and 360 both sold a little over 10 million units each in 2008.

You're probably talking about overall sales, which is expected. Seeing as how the 360 had a year head start, if both sell the same amount each year, PS3 will always remain behind in overall sales.

But we know the PS3 will remain relevant on the market for a longer period of time than the 360. Which means the PS3 will eventually surpass the 360's total sales without having to beat it's yearly sales.

As of now though, the PS3 has a high chance of outselling the 360 yearly. That means it will surpass the 360's total sales sooner than expected.

Arnon2858d ago

"But do we know when these will even be released? One of the points made in the article is that these type of high profile exclusives simply aren't coming as fast as they used to."

Rofl, yes? They sort of announced a release date for Mass Effect 2, and we've been told spring of 2010 for Alan Wake.

Sarcasm2858d ago

I don't think the 360 is going anywhere anytime soon. But man I seriously hope MS doesn't focus 90% on Natal games and leave us waiting for more Halo titles.

king dong32858d ago

rubbish, wrote by fanboys(darkride66 get a life you pathetic turd), for fanboys on

what the f*^k is going on?? everyone that approved this should lose their approval rites, and darkturd66 should be banned.

and as usual, a big congatulations to useless turd moderators that aint fit to moderate the nickleodeon forums...well done

7thNightvolley2858d ago

seriously.. with all the things that the 360 offers and .. boy i just got the new update with facebook, sky,twitter,1080p movie streaming, and so much stuff going on ... man xboxlive price is worth it .. no joke ... its makes the console to some serious entertainment kit.. loving the update.. its sick.. thats all i can say.. saying the 360 is in decline is just pure ignorance and stupidity.

MNicholas2858d ago (Edited 2858d ago )

when you look at annual average.

If you take total units sold and divide by the number of years on the market, the 360 is, and always has been, last.

It has had a few months here and there where it did well but no lasting success.

Using a source that is alleged by some to exaggerate 360 sales, average annual sales:

Wii: 18.7M per year
PS3: 8.6M per year
360: 8.3M per year

When you look at long term trends we see that the 360's marketshare has been trending down. It has now dipped under 30%!

MNicholas2858d ago

what 360 sales would have been if not for RROD. It can be argued that RROD, E74, etc... actually had a net positive effect on 360 sales.

Every time a company other than Microsoft, such as Best Buy or Gamestop, replaces a broken 360 for a customer under a paid replacement plan/extended warranty it actually counts as a sale.

N4g_null2858d ago

What is really sad is the list of games that PS3 owners keep listing only appeals to them. Thus the PS3 is not in any better shape. It is just the PS3 fan will have more to play while the xbox fan will wait longer till a multiplat come out. The only reason for the surge in PS3 sales is bored xbox 360 fans finally getting one. Yet to me they are both in decline much like PC gaming. New games keep getting announced but they just seem to be getting lamer and more realistic that is all. There isn't much difference between the two if you take off the fan googles. Which is why devs don't take advantage of the imaginary power the fans believe the PS3 has LOL.

Just a different perspective from yours don't hate it will all be over in 2011 early 2010. This gen is pretty much over.

edgeofblade2856d ago

Funny how PS3 fanboys call 360 fanboys "desperate" and "fearful". Then they publish articles like this one...