Loot-Ninja presents an article questioning the status of self-declared non-gamers. Raising the question of how to bring the large casual gaming market the attention and the voice appropriate and representative of its demographic. The concept of a Bridge Gamer is developed.
"I declare shenanigans on this non-gamer status! You cannot avoid the designation of a gamer when you play games on your mobile or DS. You are playing video games, than you are a gamer. You may not be a hardcore gamer, but you are gamer. Admit it. Now welcome to our world. I declare thee Bridge Gamer."