Aaron Greenberg Promoted To Xbox's VP Of Games Marketing

If you're a close follower of the Xbox team, you'll be well aware of Aaron Greenberg. He's a really nice guy who is always busy promoting the latest game and hardware.

It seems he's recently been promoted - with his LinkedIn profile revealing how he's gone from Xbox Games Marketing General Manager to Xbox Games Marketing Vice President.

[Knushwood Butt]

'He's a really nice guy who is always busy promoting the latest game.'.

He's had a quiet year then.

[-Foxtrot]

Just spinning on his chair randomly thinking "I wonder who can swim faster, a horse or a dog"

[NotoriousWhiz]

^ While that's a funny thought. The facts are that the more people that like your favorite plastic box, the more people that will spend money on the plastic box, and the more money spent on that plastic box, results in more support going to that plastic box, which ultimately results in more games for you to play on your plastic box.

So that bit of marketing does help you in the end. But don't let those facts get in the way of a good funny.

*takes off nerd glasses*

[MoonConquistador]

Lol.

I like many people, probably overuse lol's in my online messaging, but I genuinely laughed aloud with that comment.

[-Foxtrot]

@jimmy289

Oh Jimmy

No one mentioned Sony here

[King_Noctis]

@jimmy

Lol so true

[MadLad]

2023 is coming.
The tone of this place will go from "Xbox has no games" to trying to explain why everything they release is terrible. No matter the reviews or sales. Or trying to convince everyone how Gamepass is killing the industry.

[Terry_B]

Aaron..is that you?

[Aloymetal]

''2023 is coming''
I know right, I've been seeing the same slogan since 2014.

[generic-user-name]

Next Year™️

[neutralgamer1992]

Lad

Man stop it as a Xbox fan I am tired of waiting till next year. It's time to have some amazing games that are high in quality

[CrimsonWing69]

I feel like they said that back in 2021, then 2022, and… well you get the picture.

[Gamingsince1981]

Gamepass will fail /shrug

[STARS]

@MadLad

2023 is coming, in three and a half months. What about in the entirety of 2022, or in the last 10+ months? How have those award winning, MS studios been looking in that time frame? 🤔 Yeah, no matter the reviews or sales, sounds a lot like TLoU Part 2 from you for 2 years running. 🤡

[godofboobees]

So it's no longer "wait till e3" but so and so date is coming? Gotcha

[Hofstaderman]

E3 is also coming. What a joke.

[Automatic79]

@knushwood

Depends what quiet year means to you.

Didn't he just finish promoting this summer E3, High on Life, Naraka Blade Point, As Dusk Falls, Forza Horizon 5 HotWheels, Redfall, Starfield, Pentiment and Grounded. Plus he was Gamescom with games like Lies of P, The Case of Benedict Fox and more. I don't consider that a quiet year.

Congratulations Aaron.

[Elda]

Lies of P is a multi-plat game with no release date. The other games you've mentioned are mostly low-budget/AA lackluster looking games with the exception of Forza. Redfall & Starfield have no release date. As an XBSX owner that's nothing to be excited about.

[darthv72]

@elda... so you upgraded your free xmas party series s to a series x now? Gamepass has a way of doing that. And lies of P is a nice get for the service. Of course Greenburg will promote games and the service.its his job.

[Lightning77]

I'm not a Greenburge fan myself but whenever someone lists the games. It's always "AA low budget lack luster games" but yet go crazy over a Cat game that nobody's talking about anymore. AA is only OK if it's only exclusive to their platform, anywhere else it's lackluster.

#Hypocrites

[XiNatsuDragnel]

@lighting
The problem most of these are timed exclusives or multiplats. Not AAA or AA, I care about exclusives which the competitors have.

[XiNatsuDragnel]

Oh congrats Aaron but imo I want a new team rather than the same people start fresh.

[Si-Fly]

Yeah why aren’t they promoting an intern to VP?

[XiNatsuDragnel]

Or fresh blood

[moriarty1889]

Congrats to Mr. Greenberg.

[ED-E]

Can't really tell how Greenberg is today, but back in my Xbox360 days (oof, we're talking 10+ years ago), he had such a pervy douchey vibe, I couldn't stand him. So I might have been wrong all along.

God, I miss my Xbox360 days, but I hated the Metro-UI change in 2012(?) so much. It was one of the reasons I switched to Playstation with the next generation.

[MadLad]

It might be time to switch back, honestly.
I'm mainly a PC gamer, but I've owned every Playstation console since the PS2.
I was one of the few that managed getting a PS5 day one.

They've been anti-consumer idiots this generation. I don't want to support them as a company at this point. I've been buying used anything that I want to play.

I'm watching Microsoft improve their games division in many ways, while watching Sony test how much they can fleece their dedicated fanbase.

[Nyxus]

Aaron is that you?

[Aloymetal]

''I don't want to support them as a company at this point. I've been buying used anything that I want to play.''
Don't do that, PS needs you, they'll be doomed if you don't support them...

[Elda]

At least Sony continues to release AAA exclusives,they've released AAA exclusives throughout this year whereas XB has not...not one.

[MadLad]

@aloy

Whatever you insist, guy. I know the drill. Everything Microsoft does with their games division is trash.
Everything Sony does with their games division is totally amazing. It's actually kind of creepy.

Doesn't matter what Sony does, and it doesn't matter the improvements Microsoft is making.

The PS6 could announce at $1000, the games could now be $80, they could double the base price of PS Plus, and you would be doing your best to celebrate and defend it.

[Crows90]

Name me one game this supposed games division improvement has created.

[Gamingsince1981]

MS haven't improved their games division at all, they have spent more money than anyone else on buying up studios and still have nothing to show years on. Gamepass is rubbish and that's all they have.

[RedDevils]

Doubt.

[gold_drake]

"been watching them improve their games division in many ways"

really? might be time for some glasses then ha.

[AmUnRa]

Here whe go again....but but but i have always own a PS, but Sony are anti consumer idiots. Dude give it a rest whe dont believe your drivel time for the mods to do theyr job.

[Terry_B]

Lol.

[King_Noctis]

What’s funny?

[XiNatsuDragnel]

Unfortunately the situation with Aaron is tbh I'm not trying to be mean

[Lightning77]

It wasn't until about a year ago he started being good at his job. Before that he's known to over hype and vastly under deliver each and every xbox E3 or some Xbox game event. Pissing Xbox fans off year after year. Like I said he finally got his baby steps in last year by managing expectations and announcements. Something he should of been good at doing in the first place. Basically he does his Job a year ago properly and is now rewarded more money and a higher position....

Wow....

[Terry_B]

Ms just continues to be bad..there is not one year without disappointments from them. And Aaron was responsible for some..and most likely will continue to be one of the reasons lol

[Lightning77]

I wouldn't go that far it's not all bad they had a good 2021. Fumbled this year with delays. Though some good gamepass games are coming in the next few months.

[CaptainHenry916]

I thought he retired or resigned from gaming

[Yppupdam]

Yeah, I thought He was living in that Refrigerator box out behind Nintendo's offices with Reggie Fils-Aimé.

[Gamingsince1981]

I think it just seemed like he retired because Xbox hasn't had anything to brag about in so long he hasn't had anything to say.

[Aloymetal]

A. Greenburger is the cringiest old man in gaming, he got promoted just because he loves to do that cross cringy thing with his arms on Twitter...

[generic-user-name]

He's the only one of the big 3 higher ups that I've ever noticed taking part in the console war stuff. Phil silently condones it by following known Xbox fanboys on twitter, but this guy takes a more active role.

[Ryuk_2007]

lol Greenberg is the only person who could thank God for waking up today and you fanboys still would be fuming.

[Gamingsince1981]

WTF? He's the Xbox hype man yet God is the first thing that comes to mind? Seek help dude

[Bathyj]

If you needed more proof there's a huge problem with Xbox management There it is.

[TheColbertinator]

Ah yes Mr. Wait for E3 is moving on up. Good for him

[NJShadow]

Not a fan of this guy AT ALL. Was a total troll in the PS3/360 years, and actively contributed to the console wars. Horrible choice.

[crazyCoconuts]

Totally. I mean, Phil did it with things like back-handed compliments and innuendo. Aaron would boldly pump the BS out there without a hint of class. I don't know why but it seems we don't hear as much from those gas bags anymore thank the heavens

[Father__Merrin]

Greenburg used to be a pathalogic liar. Some dribble has come from him I wouldn't trust him one bit

[jznrpg]

Perfect fit to be under Phil. I think MS’s management is the worst thing about them besides trying to monopolize gaming while acting like the good guy. There can be companies who make money and be good for gaming but MS wants to destroy it all and be the only place you can get games so that they can milk subs and give you mostly filler .

They have said how expensive AAA single player games are to make , they have said how hard they are to make so you know they are prepping xboxers for when they make mostly AA-A single player and the rest be live service with maybe an occasional attempt at AAA

[YourMommySpoils]

What's with LGBT+ thumbnail? Who is that couple?

[Aloymetal]

Lmao!

[Elda]

LOL! Shady.

[frostypants]

Talk about failing upwards...

[S2Killinit]

That wanker?!

[Orchard]

Congrats to him, being a VP of MS is a big promo/role.

[anast]

Do you really need someone to push game pass? The journos will do it for game codes and This is much cheaper..

[Good-Smurf]

Not sure about Aaron he just overhypes stuff and not much in a way of substance simply a fat old Geoff Keighly.
I guess we'll get more cringe compilation more than ever from now on at least when he have anything to hype for that is.

[LoveSpuds]

Have to say, I always thought this guy was quite childish and a real bullshit artist back in the 360 era. Of course, he's had very little to crow about over the last 10 years, but I would still suggest that there are probably better options out there than this plonker.

[lellkay]

This guy lol

[gold_drake]

"always busy promoting the latest game"

[Snakeeater25]

They should promote healty snacks at Microsoft because the fat dude on the right could use some

[darkrider]

Can't Microsoft find someone better? I think this dude in the past had many phrases that didn't aged well...