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It Takes a Crisis - An overview of Sony Business

"Three years ago Sony handed one of the business world's biggest fix-it jobs to Howard Stringer. He had been running Sony's U.S. operation for six years, but the choice was still unorthodox: Stringer was born in Wales, not Japan, and he wouldn't be moving to Tokyo when he took over one of Japan's most revered companies. The challenge was daunting: The electronics and entertainment giant was struggling with red ink and management paralysis. Stringer didn't profess to have the answers. "Look, I didn't know what I was doing," he says today.

For years Sony persuaded consumers to pay a premium for its gadgets by inventing them first--think Walkmans and camcorders. Today it loads them up with superior technology, which produces clearer TV pictures or tells digital cameras to shoot when the subject smiles.

Stringer's goal is to connect its devices--televisions, music players, PlayStation machines--to one another and to a new Sony network for downloading movies, TV shows, games and other digital content. Downloading goes via the PlayStation 3 console, turning it into a home computer server that can handle movie rentals as well as play games. In addition, Sony's Bravia flat-screen TVs will allow viewers to connect to the Internet and stream Hollywood hits without a set-top box or cable subscription; already the TVs can do this with YouTube and other free Internet channels. Sony will send the new Will Smith movie, Hancock, to Internet-ready Bravia TV sets in November, before it can be seen on DVD or on cable. In Stringer's vision of the future, consumers will pay Sony first for televisions and other hardware, then pay Sony again to download movies, music and TV shows. "The battle for me is the networking of these devices," he says. "I have to succeed at that."

The article goes on analysing the role of Stringer bringing back Sony from it's financial situation, how Blu-ray won, the role of the PS3, Sony's strategy for the future of HD entertainment, among other topics. 2 Pages.

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LiquifiedArt3468d ago

That was a really great article. I'm glad Sony is uniting in what they do. I really enjoy ALL of there products and services and they have me as a customer as long as they continue to provide QUALITY.

StephanieBBB3468d ago

Yeah i'll take quality before quantity any day =)

juuken3468d ago

Really good read.
Sony rocks.

TheColbertinator3468d ago

Stringer fought in Vietnam.You learn something new everyday

Bleucrunch3468d ago

Sony has always been about quality I have no doubt they will continue to do so.

ravinash3468d ago

They haven't put every foot right, but at lest as a brand their known for good quality rather than cheap mass production.

Erdrick3468d ago (Edited 3468d ago )

"Stringer's goal is to connect its devices--televisions, music players, PlayStation machines--to one another and to a new Sony network for downloading movies, TV shows, games and other digital content."

And this network of the FUTURE will be better than what I've got on the computer NOW how...?

As for quality, I tell you to google their rootkit fiasco.

Tony240ZT3468d ago

So many people still angry over the cd DRM thing that went bad. You probably reinstalled your MS based OS multiple times since the recall on those CD's based on some other company corrupting your PC, most likely MS them selves with some service patch for IE.

Gorgon3468d ago

"And this network of the FUTURE will be better than what I've got on the computer NOW how...?"

Yes, because most people don't want to put a PC under their television. Simple. Even MS wants the same and yet PC operating systems are their main business. You fail to see what the vast majority of people want, and what the people want is what makes money, not what PC die-hards want.

"As for quality, I tell you to google their rootkit fiasco"

How about the DVD/CD protection fiasco? How many PC players are getting limited install times, crap protection systems (remember STARFORCE?), etc, forced down their throats by gaming companies that don't solve any piracy at all and only screw the people that actually buy the games? How about the Vista fiasco? You're seeying things through colored lenses. Everyone wants money, and Sony ain't any diferent.

Gam713468d ago

Gorgon

seriously.
You're talking about someone seeing things through coloured lenses.
Read the comments here.

I haven't seen so much bias in years.

Sony only give quality? exploding laptop batteries, delays, Blu-ray is it finished yet? faulty tv's, before the 360 the ps2 had the highest failure rate and that was way before 120mil had been sold, psp's burning people, etc.
What i'm saying is he's right about the rootkit and you can't have a go at him for that. You have to listen to both sides if you don't (which you don't want to) means YOU'RE the one seeing through coloured lenses.

Gorgon3468d ago (Edited 3468d ago )

"Sony only give quality? exploding laptop batteries, delays, Blu-ray is it finished yet? faulty tv's, before the 360 the ps2 had the highest failure rate and that was way before 120mil had been sold, psp's burning people, etc.
What i'm saying is he's right about the rootkit and you can't have a go at him for that. You have to listen to both sides if you don't (which you don't want to) means YOU'RE the one seeing through coloured lenses"

If you notice my end comments, I said that every company is in it for the money, and that includes Sony. I never said that Sony was all for quality, did I? Please read what I wrote. I was commenting on a previous post that, if you read it, pretty much shows that the poster doesn't have any idea were things are going and why and show a misunderstanding of the market and consumer mentality.

Now for your comments: As I said, please tell me where did I said that Sony only delivers quality products. Faulty TVs? Sure, just like everyone else. Just look at Samsung. The PS2 had the higher failure rate in its time, but it was far from the unaceptable failure rate of the Xbox 360, which I hope you agree. Ofcourse he was right about the rootkit stuff. I never denied that. What I said, and again read my final comment on my original coment, is that Sony does the same everyone else does, they are in it for the money, no more, no less, and that they make whatever they can to ptotect their investments, including screwing the consumer, no more, no less. But EVERYONE does it, including MS, Apple, Nintendo, even your own government.

And as for the network topic, I stand by what I said. Its not a matter of the existent PC network services beying better or not, its a matter of Average Joe wanting a no-assle network service working out from his console/TV directly without having to either sit in front of his 20'' monitor or moving a PC into the living room and connecting it to his TV. This is what is going to happen in the future, and both Sony and MS know that. Its unstopable, like it or not. The original comentator fails to understand what moves the industry in a certain direction, and thats consumer preference and demand and the interests of companies themselves. And most people just want to plug their TVs to the net and have the services, they don't wnat to put PCs under the television and tell themselves how smart they are because the PC service is actually beter.

Please can you point me out where did I see things through colored lenses? I'm fairly certain that either you read my coments to quiqly or failed to understand what I tryed to say, since I'm not realy into fanboyisms of any type.

+ Show (1) more replyLast reply 3468d ago
GameDev3468d ago

Sony's strategy has been weak over the last few years, that being said it is still miles ahead of everyone else. That shows you how pathetic the industry is at this point. The slow launch of the PS3 is a perfect example of the dissarray the company was once in. It only highlights what utter novices and incompetents the boys over at microsoft are, Sony and the playstation brand were ripe for the kill. Put out a killer console with true next gen technology and killer first party titles a year early and sony woulda been DONE. Instead we get the biggest console failure fiasco in history. Anyway enough about the wannabes. If I were running Sony I would have ramped down PS2 titles 4 years ago and then released 4 titles a year for the console. At the same time I would have had alll of my developers researching what it takes to get things done on the PS3's new hardware. It seems like they are playing catchup to their own vision right now. Which is fine because they still offer the best console on the market but they could have already crushed the noobs at MS if their strategy had been on point from the beginning.

DJ3468d ago

If you look at the scheduling for their hardware development, as well as software development, it's easy to see that had Microsoft not pressured them so much they would've launched in Spring 2007 for Japan and North America. The GPU for the system barely got finalized in May 2006, and getting the Blu-ray drives out on time was a miracle.

Microsoft should've waited until 2006 to launch their console, but they believed (and still believe) that launching a year earlier would guarantee winning the console war.

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