E3 2015 interview with Xbox’s Aaron Greenberg, Marketing Lead for first and third party titles for Microsoft.
Kojima Productions' Hideo Kojima and Microsoft's GM of Xbox games marketing Aaron Greenberg via Twitter revealed the Xbox Game Studios Publishing teams have visited Kojima Productions.
"Our first visit to Kojima Productions with our Xbox Game Studios Publishing teams," said Greenberg. "Bringing engineering, cloud, marketing & production teams together to kick-off an exciting journey ahead."
Definitely curious to know more about this game.
Probably a survivor horror game powered by Azure just like Flight Simulator.
He had a cloud-based horror title in development at Stadia but Google cancelled the project. Idk. He could bring that to Xbox but he also might be making something else. I just don't know what cloud would bring to a horror game.
"I just don't know what cloud would bring to a horror game."
It´s Kojima. He can create a cloud-based Pac Man. Lol.
Tbh, If you tell me MS were planning to release a cloud-based Flight Simulator a few years back, I wouldn´t know what to expect either.
He´ll be working with Kim Swift (Portal creator) so I´m expecting something big!
RT, not really, as we expect 60fps,and low input lag, and good luck getting pings good enough to refresh that.
I can think 3 possible uses, although I could be wrong:
1. Dynamic weather and time of day depending on your region. For instance real-time weather and time-of-day information, which can be used to create dynamic environments that change depending on the weather and time of day. In addition various festivities (such as halloweed) can be tracked to add additional background features such as new times, layout and decorations.
2.Cloud-based servers can facilitate shared experiences in horror games so that players can share real tine journals around the world for other players to find (similar to demon souls messaging system)
3. Crowd-sourced decision making when it comes to important world altering decisions. In that way players can decide using polls, on the direction of certain events.
All the above apply to multiplayer horror game scenarios
@cthulhu
I see where you're going but those 3 scenarios don't actually need cloud technology. We could already do those things with an online connection. For Kojima to say it's a game he's always wanted to make but that it isn't possible without cloud... Idk man it sounds like he's talking about some wild shit lmao. I guess we'll just have to wait and see.
@EvertonFC
"Can you offload things like lighting or RT etc to cloud?"
Yes, you can offload anything CPU-intensive to the cloud. Xbox Game Studios already confirmed that Ray Tracing is coming to Flight Simulator at some point with the DirectX 12 Ultimate update.
@Everton: Offloading part of the rendering pipeline to a remote server isn't a viable solution for latency sensitive real time applications like games. Bandwidth isn't high enough and latency is way too high. There is a reason why GPUs have multi-level cache hierarchies. Local cache/memory latency is measured in nano seconds, a server ping in miliseconds. You're talking orders of magnitude difference in both latency and bandwidth. At that point you'd be better off letting the server do all the computation and streaming the finished frame which would just be plain old game streaming.
It's SO obvious which people in this conversation have any idea how game development works... lol.
No, you cannot do cloud assisted ray tracing. 60fps updates every 16ms. So, within 16 ms, your must tell the server you need a frame, and what that frame needs to be, Then the important part... the server has to have the time needed to render that frame, and then it has to be able to send that frame back to you. A perfectly average ping in the year 2023 is 20-50ms... and even if you get lower than that sometimes, you won't stay that low all the time... especially when connecting to servers over large distances. see the problem there?
Bad quality photo, like show some respect to the guy. Can report for bad quality picture.
Phil is going to start slapping and spanking Kojima, when he finds out the developers have been working on a Sony game this whole time, instead.
Lol, well you're kinda right since he's been working on DS2 aka his baby and I say his baby because it is his main priority plus when I saw the tour he made of his studio in Japan, everything inside is decorated with Death Stranding and all that stuff. Amazing studio by the way.
https://www.youtube.com/wat...
"Lol, well you're kinda right since he's been working on DS2 aka his baby and I say his baby because it is his main priority"
Lmao! Sure... whatever helps you sleep at night, dude. XD
Kojima wants his new game on Xbox to bring a revolution! From the man himself:
“It’s almost like a new medium. If this succeeds, it will turn things around – not just in the game industry, but in the movie industry as well,”
"Kojima: I tend to get easily bored. Part of why I've been able to make games for 30 years is because new technology replaces the old so quickly. The tech you use today may not be applicable tomorrow, and I'm interested in figuring out ways to incorporate the new. Making the wrong choice can result in failure, of course. It's a bit like a space program in that way. The project we're working on with Microsoft is one I have been thinking about for five or six years already. The project required infrastructure that was never needed before, so I discussed it with lots of different big companies and gave presentations, but they really seemed to think that I was mad. It was ultimately Microsoft who showed that they understood, and now we're working together on the project, including the technology front."
“It’s a completely new game, one that no one has ever experienced or seen before. I’ve waited very long for the day when I could finally start to create it.”
https://www.ign.com/article...
Sony would normally accept anything kojima would put out if they were even one of his potentials. Leaves me with 2 options: Sony literally couldn't say yes to it or 2 it is more unusually than death stranding.
@mkis007
"2 it is more unusually than death stranding."
He said that every publisher which he proposed his new game (Sony included), says he gone mad except Xbox Game Studios.
If this game is not been in development for the PS5, Sony is the one to blame.
@obscure_observer
always take Kojima's hyperbole with several thousand grains of salt. He famously said DS was a new game genre. Turns out it was a 3rd person action game with asynchronous multiplayer. Still fun and engaging, but not really as innovative as he was pitching it.
DS is the only game they’ve released isn’t it? I have a feeling that’s the most logical reason why tue studio is filled with stuff from that game
Phil never put a ring on it. Kojima is his own publisher. I think he holds most of the leverage, and in this case Xbox wanting their own Kojima exclusive is exactly the reason why he won't spank him.
If you're a close follower of the Xbox team, you'll be well aware of Aaron Greenberg. He's a really nice guy who is always busy promoting the latest game and hardware.
It seems he's recently been promoted - with his LinkedIn profile revealing how he's gone from Xbox Games Marketing General Manager to Xbox Games Marketing Vice President.
'He's a really nice guy who is always busy promoting the latest game.'.
He's had a quiet year then.
Just spinning on his chair randomly thinking "I wonder who can swim faster, a horse or a dog"
^ While that's a funny thought. The facts are that the more people that like your favorite plastic box, the more people that will spend money on the plastic box, and the more money spent on that plastic box, results in more support going to that plastic box, which ultimately results in more games for you to play on your plastic box.
So that bit of marketing does help you in the end. But don't let those facts get in the way of a good funny.
*takes off nerd glasses*
Lol.
I like many people, probably overuse lol's in my online messaging, but I genuinely laughed aloud with that comment.
2023 is coming.
The tone of this place will go from "Xbox has no games" to trying to explain why everything they release is terrible. No matter the reviews or sales. Or trying to convince everyone how Gamepass is killing the industry.
Lad
Man stop it as a Xbox fan I am tired of waiting till next year. It's time to have some amazing games that are high in quality
I feel like they said that back in 2021, then 2022, and… well you get the picture.
@MadLad
2023 is coming, in three and a half months. What about in the entirety of 2022, or in the last 10+ months? How have those award winning, MS studios been looking in that time frame? 🤔 Yeah, no matter the reviews or sales, sounds a lot like TLoU Part 2 from you for 2 years running. 🤡
@knushwood
Depends what quiet year means to you.
Didn't he just finish promoting this summer E3, High on Life, Naraka Blade Point, As Dusk Falls, Forza Horizon 5 HotWheels, Redfall, Starfield, Pentiment and Grounded. Plus he was Gamescom with games like Lies of P, The Case of Benedict Fox and more. I don't consider that a quiet year.
Congratulations Aaron.
Lies of P is a multi-plat game with no release date. The other games you've mentioned are mostly low-budget/AA lackluster looking games with the exception of Forza. Redfall & Starfield have no release date. As an XBSX owner that's nothing to be excited about.
@elda... so you upgraded your free xmas party series s to a series x now? Gamepass has a way of doing that. And lies of P is a nice get for the service. Of course Greenburg will promote games and the service.its his job.
I'm not a Greenburge fan myself but whenever someone lists the games. It's always "AA low budget lack luster games" but yet go crazy over a Cat game that nobody's talking about anymore. AA is only OK if it's only exclusive to their platform, anywhere else it's lackluster.
#Hypocrites
@lighting
The problem most of these are timed exclusives or multiplats. Not AAA or AA, I care about exclusives which the competitors have.
Oh congrats Aaron but imo I want a new team rather than the same people start fresh.
Can't really tell how Greenberg is today, but back in my Xbox360 days (oof, we're talking 10+ years ago), he had such a pervy douchey vibe, I couldn't stand him. So I might have been wrong all along.
God, I miss my Xbox360 days, but I hated the Metro-UI change in 2012(?) so much. It was one of the reasons I switched to Playstation with the next generation.
It might be time to switch back, honestly.
I'm mainly a PC gamer, but I've owned every Playstation console since the PS2.
I was one of the few that managed getting a PS5 day one.
They've been anti-consumer idiots this generation. I don't want to support them as a company at this point. I've been buying used anything that I want to play.
I'm watching Microsoft improve their games division in many ways, while watching Sony test how much they can fleece their dedicated fanbase.
''I don't want to support them as a company at this point. I've been buying used anything that I want to play.''
Don't do that, PS needs you, they'll be doomed if you don't support them...
At least Sony continues to release AAA exclusives,they've released AAA exclusives throughout this year whereas XB has not...not one.
@aloy
Whatever you insist, guy. I know the drill. Everything Microsoft does with their games division is trash.
Everything Sony does with their games division is totally amazing. It's actually kind of creepy.
Doesn't matter what Sony does, and it doesn't matter the improvements Microsoft is making.
The PS6 could announce at $1000, the games could now be $80, they could double the base price of PS Plus, and you would be doing your best to celebrate and defend it.
MS haven't improved their games division at all, they have spent more money than anyone else on buying up studios and still have nothing to show years on. Gamepass is rubbish and that's all they have.
"been watching them improve their games division in many ways"
really? might be time for some glasses then ha.
Here whe go again....but but but i have always own a PS, but Sony are anti consumer idiots. Dude give it a rest whe dont believe your drivel time for the mods to do theyr job.
There has been speculation floating around about an Xbox event, especially in relation to a reveal of From Software’s Elden Ring. Turns out it's false.
Honestly, after all of the rumors from “insiders” about the Nintendo & Sony events being false - I’ve given up believing any of these rumors - just wait for the real event to take place - otherwise you’ll likely be disappointed.
Fake insiders and hype from MS tricked me for many E3's until I said enough is enough
Game awards is what made me say enough is enough. God of wsr debut gameplay, silent hill trailer and MGS trailer too.
@Viking_mo I remember the Uncharted 4 and Spider-man demos made me so envious of Playstation fans before I got my PS4
He smartly swerved everyone at the VGA's. Who knows if he's doing it here as well but my expectations are extremely low anyway.
Wow 100 in fall and hundreds more BC games within 2 mths ..
At least Xbox understands marketing now. They sure did a bang-up job this E3 and I love saying that I look forward to hearing Xbox announcements now as much as I do Sony's.