Call of Duty: Advanced Warfare's new trailer is gaming at its worst

Game culture is infected with a virus that won't go away. It's poisoning our system, getting passed around from one person to the next, virally, until toxicity becomes the norm.

[Alicornium]

I love that trailer! What are you talking about?

[martinezjesus1993]

Cod has always had some of the best trailers. This last one was one of my favorite

[shivvy24]

Loved this, They make really good live action trailers, the black ops 2 one was awesome

[UltraNova]

Great trailer indeed but why do I feel like I just ate an entire corn field after watching it? hmmm

[SolidStoner]

when I buy PS4 I will make sure this new cod dont get into my game library.. this COD looks worse than those milked ones..

I recommend to buy Battlefield 4 Premium edition.. more maps, better graphics, better damage, more realistic and better supported, 64 players online, huge maps, no jumping around in ridiculous suits.. (and now its fixed and works!) no doubt what to choose.. ohh and the price is less..

[UltraNova]

One disagree??? Funny, I still feel bloated by all that corny stuff..Shmm

[BISHOP-BRASIL]

I don't see what's so wrong with it either and I can't care less about COD or its trailers as I'm more of a BF guy... But that hover bike? Me want it!

[Geekman]

Agreed. The only thing "poisoning" the gaming community is gamer negativity.

Heck, I'm not even a huge CoD fan and I love this trailer.

[Ares84HU]

What's poisoning the gaming community is gaming "journalists" like this guy.

[HeWhoWalks]

Yep, on the same page. The reason why it feels like gaming is losing its "magic" is because of many of its gamers (and many, many journalists). This trailer makes me WANT to play the game. That's how it should be!

[artisin]

We should all, like, live in a world where criticism is banned from all the consumer products! *High fives*

[Th4Freak]

@artisin No one is deying your right for criticism, we're denying your sensasionalist *looking for hits* bs article.

[Baka-akaB]

Please i strongly dislike the cod franchise , but you're taking it on another level and trashing (at least in the title) for hits .

Got little to do with criticism

[Tru_Ray]

Agreed. This trailer is excellent. It conveys to the viewers that COD:AW is a an exciting, action-packed game that will fulfill your unconscious wish of being a super-soldier. I would say that the marketing team knocked this one out of the park.

When did our beloved gaming journalists become so deluded about their role in this industry? It is it too difficult for them to comprehend that Journey and Call of Duty coexist in our industry? News flash!! I own both games! The two aren't mutually exclusive!!! It is possible to enjoy both games!!

On a somewhat related note, I am also a huge fan of Terrence Malick's films. Am I pretty sure that I am one of a handful of people that saw his last film, "To The Wonder," which flopped at the box office. Am I going around and complaining that the mainstream film audience is idiotic because they flocked to see The Avengers instead? No, because I acknowledge that the "high cinema" is not going to resonate with 99% of moviegoers. This so called "travesty" is not going to adversely impact my enjoyment of "To The Wonder".

Similarly, the mass-market success of these blockbuster games is not going to adversely impact your experience with Journey, Depression Quest, Sound Shapes, Braid, Fez, or whatever overvalued indie game you prefer.

I am an equal opportunity gamer. I love Call of Duty (yeah I said it. I know that it is cool to say that it sucks, but I am not going to pretend that I don't buy it every year...). Journey was cool. Terrence Malick is cool. Joss Whedon is cool.

It is OKAY to have diverse interests.

Tru_

[plmkoh]

Lot's of killing - Check
Cool dude bro buddy - Check
Hyper active scene cuts - Check
Woman in the only role that leaves nothing to imagination - Check
Rock music complete with guitar riffs - Check

Obviously this trailer has been forged to target the very demographics of the 'gamer' crowd. It does it so well, that I would've blushed if it threw in some Mountain Dew/Doritos at the end or a preorder offer of free pants/hooked impaler.

[TheSaint]

Stick up butt - Check.

[plmkoh]

Oh whoopee, did I strike your nerve with my comment? Yeah I'll refrain next time, your mommee and dadee already preordered this game for ya, don't want to ruin your intimate virtual alone time with your dude bro games.

[SaveFerris]

It's a trailer for an FPS game. What did you expect?

[HammadTheBeast]

That's the thing though, that's all that CoD is about. For every medium, there has to be a dude-bro thing which caters to casuals and the lowest denominator. Think Transformers in movies, Big Bang Theory and sitcoms in TV Shoes, and idk what to say without offending people in books (was gonna say Harry Potter, but the world is actually good).

[Gh05t]

"Lot's of killing" - Its a war game, do I need to explain to you what happens on the battlefield?

"Cool dude bro buddy" - You are right I forgot I wanted my Grandma on the battlefield next to me, especially in a trailer for a VIDEO GAME. (although that would have made this ad just as cool, your grandma telling you to get up and kick some ass)

"Hyper active scene cuts" - Again its an FPS action game, lots of action is the POINT!

"Woman in the only role that leaves nothing to imagination" Ahh yes the classic, "How dare you be thinking about your girlfriend while you are half unconscious." GTFO, Stop trying to shame people into liking attractive women as if that was wrong.

"Rock music complete with guitar riffs" - COD is so much more fun while listening to Mozart. Why pump you up when we can put you to sleep. That will sell a game.

"Obviously this trailer has been forged to target the very demographics of the 'gamer' crowd."

Why not, that is the majority of the crowd that is going to buy it... That is called DOING YOUR JOB if you are the marketing department.

Its you people that get laughed at for trying to shame and marginalize people for being themselves while telling everyone to "Be Themselves, and be okay with who they are"

Oh you like playing war games, with your man friend, with lots of action, and sexy women, while listening to rock music.. there is something wrong with you, that should not be allowed, seek help.

If I found an article about an ad that was overly homosexual and made the same points would you stand up for that too? yeah didn't think so... why because IT DOESN'T MATTER! The difference between people like you and sane people... sane people understand the inconsistency of the bile that spews from their own mouths.

[4Sh0w]

Ghost, we'll said.

What's wrong with a war game being a war game? I'm getting sick of this new gaming stigma where good games are trashed because they aren't reinventing everything we've ever known about a particular gaming genre. I'm very educated but sometimes I just want to hop on a game that just let's me blow shiii I up, sensible story be dammed.

[TheSaint]

I'm not a fan of CoD and I love that trailer.

[ramiuk1]

WTF is poster on about
that was AWESOME!!!!

OH AND GHREAT USE OF A DOOR DUDE!!

[AAWELLS09]

Awesome trailer. Wanna play the game now.

[geddesmond]

Yeah I haven't played a COD since MW2 but after seeing this ad I've decided to buy it now. I'm just waiting for some reviews to see if it has any issues or a short campaign.

[Godz Kastro]

I played this trailer over and over... It's one of the best. Total disagree from me and I'm NOT a fan boy!

[NoFanboyJustLovGames]

Trailer looks awesome......

[Ravenor]

Sigh, another year, another CoD and another round of the pretentious circle jerk. Some people like CoD, it's more than a single player campaign. There's no point railing on it, promote things like Gone Home or Journey on their own merits. They shouldn't be used as ammunition for your own pretentious view on what games SHOULD be.

I can enjoy Chaplin or Scorses films, while also enjoying something from Michael Bay. They don't need to be independent from one another. It's fine to enjoy both, enjoying CoD or Transformers doesn't make you some hyped up Bro who gets off on power fantasy, the same way enjoying Dead or Alive, or Bayonetta doesn't turn you into a creep who thinks women are sexual toys.

[Yui_Suzumiya]

Yesss! Give this guy a bubble :3

[zeuanimals]

The problem is is that Michael Bay films do amazing in the box office while other films don't. Production companies don't like spending too much money on promoting smaller films or films they think might be a bit harder to sell, but they'll spend millions on a new Transformers. Guess which films don't get sequels and which do, or which directors get a ton of money thrown at them to make new big budget films and which don't.

That's a big problem in every entertainment industry, and gaming's got the same problem. The reason Bayonetta 2 needed help from Nintendo was because the original had a crappy marketing budget and couldn't sell enough to warrant a sequel.

Also, having a ton of ads and having them placed in every big event helps something practically drown out the overall impact and relevance of other products. That means that what little marketing a certain game gets, people won't likely remember it as well because they see way more of something else (since humans have very short attention spans, make your point once and we'll forget, make it dozens of times and we might remember).

It's a problem, stop trying to sweep it under the rug by telling yourself "well, they don't impact one another so who cares". Not saying you can't enjoy COD and other games made with some kind of passion, but most people don't ever know about other games because of the way advertisements work, and when that happens, we get good developers with a vision and no support for that vision.

[DarthZoolu]

if you want to make money make with people what don't make something new and then getting mad but everybody doesn't like it that much. not making the games that people want to play right now is not a risk is just f****** stupid.

[Baka-akaB]

Except that's not a real issue . Those movies still wouldnt do well without the existence of blockbusters like Transformers , and still wouldnt get big budgets .

Imo it's a delusion , to think that the vaccum left by the hypothetical absence of movie and gaming blockbuster , would be filled , for the mainstream public and the "dudebros" , by smaller films or games .

Those blockbuster litterally create and generate their own audience , while those others rarely do , even without competition . We see it already with plenty "cult hits" still not getting a big audience even in month devoid of big releases , all year long . In a nutshell it usually just mean that those games reached the maximum audience they could , or that people quite frankly dont care . The rest is too often just an excuse for people jealous or angry at the behalf of underated stuff ... or baffled that a game they like is widely ignored .

Too often we even hear the game that "XXX" didnt get a promo campaign , when it actually did , and was constantly and extensively covered by magazines and sites . Sometimes you just can't force a breakthrough if it doesnt cater to popular tastes

[Tru_Ray]

I agree with this comment 100%.

Terrence Malick (a film director mentioned in the article) is widely regarded by film critics and scholars as one of the finest contemporary filmmakers working in the industry today. His last film completely bombed at the box office. Is this because it didn't get the marketing exposure that it "deserved"? No. It bombed because most moviegoers are unable to process the disjointed and meditative nature of its narrative. Therefore, it did not resonate with them.

The same can be said about all of these astoundingly great indie titles that aren't getting the recognition that they deserve. If they aren't resonating with the mainstream gaming community, then they won't sell. It's just that simple.

This may be a complex concept for our gaming media to comprehend, but people are entitled to purchase the games that resonate with them!!!!! It is okay!!!!!!

Tru_

[Ps4andxb1]

Women aren't sexual toys?

When did this happen ?!

[Ravenor]

I don't know buddy, I just don't know. Sometime between Suffrage and 1991 is what I reckon.

[jspsc123]

didnt bayonetta 2 do something with play boy

[Ravenor]

http://wiiudaily.com/2014/1...

It's not my cup of tea, but the point still stands. Enjoying Bayonetta doesn't make you a creepy dude who thinks women are objects. People don't work that way, sorry to break it to the people who think they do. Being a human being is a bit more complicated than that kind of simplistic way of thinking.

[Agheil]

I agree, great trailer. People really need to let go of the hard on they get from hating Call of Duty. It's popular, people obviously enjoy it. If you don't, that's fine, move on with your life.

[ramiuk1]

i had enough of CODS last gen,got ghosts onm y ps4 and it was MEH.
but i have watched cod:aw for a while and im really looking forward to it myself.

[TheWackyMan]

How dare they market call of duty to it's main demographic of people.

[LucasRuinedChildhood]

Guys who write these kind of articles are irrationally miserable. Complaining that CoD or any other video-game is a power fantasy, is moronic. Games are often power fantasies by nature. Cod isn't Gone Home. Get over it. We're allowed to have and enjoy different kinds of games, not just games based entirely or quite heavily around story (which can be great as well), and games of that sort have become increasingly popular over the years. Begrudging people for liking something you don't like because you associate it with 'male power fantasies' (oh, you poor thing, the inhumanity), is nothing but elitism; poison as this article put it.

[slappy508]

Somebody's been watching too many Anita Saarkesian YouTube videos...

[Mister_Audrey]

Hardly, I actually read the article.

[slappy508]

I read the article too
"They reinforce the idea that games are masculine, full of attitude, in an arrested development since the days Sega did what "Nintendon't."
This is exactly the kind of thing she is preaching

[annoyedgamer]

I read it as well, the guy was itching to call the trailer misogynistic/sexist but held back. And to top it off his film cost round-up is embarrassingly inaccurate.

[Kal-V3]

The worst thing about the trailer is that Taylor Kitsch is in it. He is terrible in everything he does. The rest of the trailer was kinda fun , actually.

[mixelon]

Hey, John Carter was fun. XD

[Kal-V3]

John Carter was fun, and i had high hopes for it. I just don't like him as an actor. I didn't see it but he looked like he did ok in Savages.

@ all the disagrees - We must have alot of battleship fans here. lol

[stalepie]

If only Call of Duty advertisements appealed to our more spiritual, inner nature.

[gorebago]

yep

[KaladinStormblessed]

Wii U needs to stop being tagged in these articles. Advanced Warfare isn't coming to WiiU.

[Gameseeker_Frampt]

If you want your article to be taken seriously, you might want to avoid referencing Twinfinite. I also recommend going to Wikipedia and removing the following page - http://en.wikipedia.org/wik...

"Before "Interstellar" and its $165 million price tag, the last Hollywood movie to cost that much outside of a franchise was "Inception," another Nolan flick." What about Pacific Rim with its cost of $180 million? Or Edge of Tomorrow at $175 million? World War Z at $190 million? Battleship? Maleficent? 47 Ronin? Does being an animated movie count as a franchise Mr. Kilhefner and thus excludes Tangled, Wreck it Ralph, How to Train Your Dragon, and Brave - all of which had a price tag of $165+ million? Seems to me that there were a "few" movies overlooked in a poor attempt to make a point in this agenda-driven article.

I personally think the commercial is a pretty good one. COD has been doing them this way for awhile now so not sure how one can get upset with the latest one. Now, if one wanted make a case against using live-action commercials to sell a video game, that would be a much better topic for discussion. Probably won't see that from John Kilhefner since you couldn't include the line "What follows next is the stuff male power fantasies are made of" followed by praise for the game Gone Home.

[artisin]

Every movie you named comes from an established brand/franchise or is intended as part of a new franchise. There will never be Interstellar 2 or Inception 2. There will be Pacific Rim 2, Edge of Tommorrow was not an original idea, neither was 47 Ronin, and World War Z also has a sequel coming.

[Gameseeker_Frampt]

How exactly is the fact that a sequel being made of Pacific Rim due to its success disqualify it from having spent $165+ million on a non-franchise movie since Inception came out? Did they or did they not spend $180 million on a movie that was not intended to be a franchise at the time? Here is an article talks about the Pacific Rim sequel. http://insidemovies.ew.com/... Legendary Entertainment CEO Thomas Tull wanted a sequel to Pacific Rim AFTER seeing the $180 million film Pacific Rim. Seems to me that your statement "Nolan can create wholly original works that studios are willing to fund at the same level as franchises" isn't quite accurate since Guillermo del Toro was given more money to make a movie that wasn't intended to be a franchise at the time.

Same thing with World War Z. I have no idea what franchise you think Edge of Tomorrow is part of. Perhaps you are thinking Live.Die.Repeat was the first movie?

[Spotie]

You're trying too hard when you should be giving up. Your premise has no legs to stand on.

It's marketing, for Pete's sake. They targeted their crowd. Nothing more. If you wanna read more into it, that speaks more about YOUR intentions and thoughts than anyone else's.

Hell, I don't have any intention of buying this game, but the trailer looked fun. It's just too bad there are people like you out there TRYING to turn things into controversies.

[artisin]

And btw, if you want your reply taken seriously you should probably not reference Wikipedia. Bye now.

[Baka-akaB]

Over twinfinite ? Actually they probably could

[DanteVFenris666]

Only thing I see wrong with these trailers is that there just for hype. Cod never shows much gameplay and there's a reason. It's the same boring game. Just like sims, why would I want to play a game of something I can do in real life. Heck sims is better, there's aliens, and infinite cash cheat.
Cod is just so unoriginal. And before I get fanboys saying "oh why do you care bla bla bla" people like me care cause we know people eat this shit, if people eat shit it means less amount and fundeing for other more creative games. As much of being a dick as this sounds we are pissed off at the majourity and there lack of taste.

[crusf]

You may think it's shit but other people enjoy it. You may not see it but try to understand that. After all if a video game entertains you it's doing it's job.

[artisin]

I'm sure, and I'm sure id enjoy playing it, its designed to be fun. The point is to take risks and to stop solely clinging onto outdated cliches of the gaming industry.

[Harpers_Ferry]

The thing is, CoD is not preventing more creative games from being made or from garnering attention. If anything, it is preventing the next somewhat shallow game of wide mainstream appeal from taking its place. This is just a part of the gaming ecosystem that will always exist, and some game like it will always be there to fill the role.

Games of this vein existed long before Call of Duty was a thing, and will continue to exist long after.

[iistuii]

Exactly right. Quake, Unreal Tournament Counter strike, Halo now COD, I may have missed a few, but all were the publics favourite shooter until another came along to take the crown.COD has had a long reign & as of now I just don't see anything stopping it. If another contender comes along the public will follow, but it's not COD's fault they have no competition.
On topic the trailer is great, they sure know how to sell a game..

[Kavorklestein]

Dude needs to get laid, smoke a joint, or both. Dear Journalist: Bashing stuff you don't like just because you DON'T have any manhood left inside your digital shell of a corpse doesn't mean everyone ELSE is flaccid and feminine. Now the female in the video was put in there for laughs.. To me, Almost a nod to James Bond, bad-ass man gets the girl kind of thing. But... it ended up being a freaking goat. Chill out.

As far as the whole argument that it's about a Male power fantasy.. well yeah!
It's about future soldiers and private miltary corporations that are actually stong enough to combat the entire world's armies, using future weapons and tech... their little motto for the game has been "Power Changes Everything" since day one.

Learn to research the things you are bashing next time. Or... grow a pair and have some explosive fun. You might actually find yourself liking it. If you ever give things a chance before hating on them, let me know.

[DARK_FOX]

Can't wait picking this up at midnight tomorrow!

[psuedo]

Question is, can you do any of that in the game?

[WickedLester]

Call of Duty; Gaming for the ADD generation.

[Harpers_Ferry]

Am I the only one who read this entire article thinking it was satire? I kept waiting for the punchline, some final words pointing out how absurd this whole "my kind of fun is the only acceptable kind" mentality is.

Turns out, this article itself is part of the problem I thought it was going to address.

[Edi007]

this is my best 2014 live action trailer

[quenomamen]

Now I think COD is a steaming turd but judging on trailers alone he must also hate every action movie that has come out of Hollywood in the last 20 years as well.

[spence52490]

COD Live action trailers always get me hype as crap, this article is taking it to seriously.

[victorMaje]

COD has some of the best trailers, & this one is awesome!

[DC777]

I hate this commercial, find it really annoying just like the other trailer. After the Ghosts let down they should really be showcasing the best of the new game and I don't think you can tell much from these live action ads or the annoying songs they pick. Then again I think most game ads are terrible and never show the best of what they have to offer.

Show me a clip of some awesome, dramatic, graphical in game scene that makes people say, "Whoa COD is back". Not this idiocy.

Anyway, my preload is ready either way...

[n4gusername]

Left wing journalism at its finest. Sad that it has made its way into gaming.

[mixelon]

It didn't really sell the game to me, it was intense though! I prefer a more grounded approach.. Everyone knows COD isn't even remotely that much of a thrill ride. It's pretty much lying by having a 1st person perspective like that. XD

[SpinalRemains138]

Manly games are now bad?

Lol ok.

Being a man is bad?

[Ps4andxb1]

All white men are evil and the cause for every single problem on the planet.

Didnt you know?

[SpinalRemains138]

Well, in so far as the corporatocracy that is the current USA, I would agree; that white men are the root of that problem.

That problem has spilled over into a completely rigged political system, a profit driven joke of a health care system, and a 100% legal racketeering enterprise by the pharmaceutical industry. Don't even get me started on the M.I.C. and those bastards.

Yeah.......white men pretty much did destroy 'Murika!
The fact that they're white takes a back seat to them being rich greedy douchebags tho. Just sayin :)

Bill Williamson for World Leader!!!!

[troylazlow]

I don't get the hate that surrounds CoD. is it because it's popular and it's cool to rip on the popular thing? I can't count the times I have heard sites like Rev3games and such rip on the CoD games but then praise something like the graphics in games like "No more Rain" or "VVVVV" or "Broforce" I get it those games are fun and enjoyable, but so is CoD, or else why would millions play it? I just don't understand the hate.

[WickedLester]

It's because like Madden, it has become an annualized franchise where each iteration brings very little new or exciting to the franchise. Yet the mindless automatons lap it up year after year after year with absolutely no thought of whether or not it's actually worth supporting. There's SO much more to gaming than just "point and shoot."

[SpinalRemains138]

Yes.

Millions of gamers have become zombies to it. It has ruined their gaming habits. They want to play COD constantly and miss out on a work of art like TLoU.

Its sad.

[Flames76]

The writer is an idiot no doubt and should go flip burgers.I hate cod but this trailer is awesome.i haven't bought a cod game since modern warfare on the X360.With that said i will be picking up advance warfare at the midnight launch tonight for the XOne.The reason is it looks freakin awesome and they finally changed the game.Graphics are on par with battlefield 4

[optimus]

It's a great commercial, as an older gamer i don't really follow game development from announcement to release like i used to and so i wasn't aware of 90% of the things this commercial showed regarding the game and thus i became intrigued and made me want to go out and buy the game when i really wasn't planning to do so right away. Which is the sole purpose of making a commercial...

i find it hilarious that the writer seems more butt-hurt with big hollywood movies and his love affair with chris nolan.

[ShadowWolf712]

Meh. Too much dudebro, but I'm not sure why that's an issue. CoD caters to that crowd.

[wulfwar]

This trailer makes the game look like a badass action, I love it!

[Scatpants]

Yeah, really, complaining about action in an ad for an action game. Ridiculous.

[Scatpants]

"male power narrative" uh ok, it's a FPS game, did you want them to be reading Shakespear? COD games are about big action setpieces, it's kind of their thing. if you need some kind of high art drama perhaps videogames just aren't for you or at least action FPSs aren't for you.

[ImmortalCarrot]

That's some really cool advert for COD. But for live-action ads, I'd still give the best to Halo:Reach live-action ad. More emotion.

DEM FEELINGG!!!

[beereal360]

Great trailer

[ScaryMonkey]

Its just an advertisement for an action game, the author sounds like a vagina having libtard.

[SpinalRemains138]

Liberals preach tolerance.

This guy isn't liberal at all. He's just a doucher.