Top
20°

The rising cost of acquiring mobile-app users is hitting devs like a hurricane

Venture Beat: Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in September. The cost rose 34 percent from a year ago according to data collected by mobile-marketing firm Fiksu. The cost-per-loyal-user index, which measures the price of acquiring a user who opens an app at least three times, has hit an all-time high.

Read Full Story >>
venturebeat.com
The story is too old to be commented.