Pixel Gate writes:
''During E3 2012, Ubisoft created a lot of buzz with the reveal of Watch Dogs, its newest franchise. Its setting, plot, and concept grabbed the attention of the masses. After all, its concept is extremely pertinent to issues relevant to society today. The demo shown allowed the game to convey its general themes and tones to the audience thanks to its pace and atmosphere, and while the demo focused on the hacking aspect of Watch Dogs, the buzz it generated was immense. Ubisoft, consequently, had people eating out of the palm of their hand.''