Submitted by IndiaFPS 614d ago | news

Zynga acquires NaturalMotion for $527m, lays off 314 staff

Zynga has announced the purchase of UK game-maker NaturalMotion for $527m.The company also announced that it would be laying off about 15% of its workforce – that comes out to roughly 314 employees. (Industry, Zynga)

yellowgerbil  +   614d ago
How in the hell do they even need 300 employees to make Farmville 3 let alone over 2500!!!!! Seriously, can't the ripoff games they make be handled by 4 or 5 people each, its not like they require any brainstorming or creative design people.
Eonjay  +   614d ago
How do you spend 527 million and then lay people off? Both good questions.
IndiaFPS  +   614d ago
compensating for 527 m usd
#1.1.1 (Edited 614d ago ) | Agree(2) | Disagree(0) | Report
TomShoe  +   614d ago

Zynga got Mattrick'd
ZodTheRipper  +   614d ago
Don Mattrick f****ing s**t up.
DinoNYC  +   614d ago
Zynga was doomed for quite a while. They were definitely too ambitious in growing the company, they shouldn't need more than 50 employees. Sad to see people lose their job though, layoffs have been rough.
LocutusEstBorg  +   614d ago
Time to delete all my NaturalMotion games.
theWB27  +   614d ago
Why do they need naturalmotion and their tech for mobile games is my question.
DeadlyFire  +   614d ago
Perhaps they are to build bigger games for consoles? maybe or vastly expand the tech with a game engine to sell/license to game developers. As Natural Motion has kept a small circle around its tech so far. Expanding it would be great.

I don't see how any Zygna game could benefit from their tech. Its possible they will sell their tech to another company.
MasterCornholio  +   614d ago
Zynga + Don = Dooooommmmeeeeeedddd

#5 (Edited 614d ago ) | Agree(4) | Disagree(0) | Report | Reply
OrangePowerz  +   614d ago
They have been doomed before that, hence why they got Don in the first place. I'm sorry for all the low pevel workforce, but Zynga can't die soon enough.
#5.1 (Edited 614d ago ) | Agree(0) | Disagree(0) | Report | Reply
yewles1  +   614d ago
NaturalMotion? As in Euphoria and Endorphin's NaturalMotion? Used in R*'s RAGE engine? THAT NATURALMOTION????

theWB27  +   614d ago
Yes..that natural motion. Sad thing their tech never really took off the way I thought it would...especially being used in a title like GTA4. I think there was a little in 5...but geez.
IndiaFPS  +   614d ago
Zynga developed Euphoria human physics engine licensed for games like Grand Theft Auto V and Star Wars: The Force Unleashed.
OrangePowerz  +   614d ago
What the hell is Zynga doing with NaturalMotion? Implement ragdoll in farmvile?
IndiaFPS  +   614d ago
DeadlyFire  +   614d ago
Cowtipping is coming in Farmville 3. Stop trying to spoil it.
XiSasukeUchiha  +   614d ago
Zynga is going to have fun with these company

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