With potentially $800 million at stake by 2012, it pays to know how the mishandling of in-game ads can blow up in the collective face of gamers, developers and marketers. Results from one study within...
Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.
Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.
you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)
MS: "Xbox services and content without AB up 1%, with AB up 62%. Hardware down 31%. In total a loss of 350 mill."
darthv72: "Seems about right."
MS: "Excuse m ..."
darthv72: "I don't hardly play on my consoles directly."
MS:
I can tell people like you are an absolute minority..
If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.
But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.
Hardware sales are so bad that Sony and Nintendo are blowing the sales off the water with their hardware.
If Xbox are losers, others aren’t..
Xbox already tried everything with Xbox live then subscriptions went down so much that they had to find something else. Their fans subscribed then reached saturation rather quickly.
Hardware and exclusive games is where it’s at! Keep gamers excited, announce decent software and people will support you
Too expensive hardware when others offer the same or more for less? Good work, Green Team.
"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."
That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.
Activision: "we gonna need a bigger rucksack/backpack please"
Microsoft: "why's that"
Activision: "to carry yo' weak ass'
Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk
It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD
As of right now, there are no monopolies in the games industry, and for the sake of the medium as a whole, they never should either.
And yet the biggest tech companies in America are essentially that. They buy up all the small comps only to kill them off and steal what they have, and if they can't buy em they bleed them to death.
Eventually they’ll realize the value is with the employee not the company. Buying an IP means nothing if the people who contributed are let go. They’ll get it one day.
tech is different because they buy threats and then kill them. Twitter bought Vine and did nothing with it. Despite people seemingly liking it. Could've had tiktok a decade before bytedance. go figure.
They buy IPs not talent. That's why these buyouts never work and the IPs die. Right now it's too expensive to develop games - but I expect that to shift maybe as AI tools can make it easier. The best games have been indie games for awhile as big developers fuck their ips to death with "games as a service" -
GL compiles a list of some of the most mind-blowing video game narrative twists in recent memory, from The Last of Us to Outer Wilds
With articles like these cant you tag the games mentioned so that we can know ahead of time if there’s a spoiler to avoid?
Not clicking on your article otherwise.
in game advestising, it is used in such a bad way, the developers are doing it all wrong.
take need for speed underground 2 (i think it was the last Ea game i bought)
EVERYTHING in that game was Burger King, cars, levels, billboards.
developers need to know that that is stupid, it doesnt cause people to buy the advertisers product, its just annoying.
What they should do, is have it realisticly, when a character opens the fridge, they see realistic product placement, thats where they could put a coke advertisement, (like seeing the coke bottles in the fridge), or watching a briefing on a comper screen, and seeing a samsung logo on the front of the moniter, seeing real products in the game.
not only would that way add realism, but it would be less annoying, and still bring the developers that much needed cash.
just my opinion and observation.
If not then by all means, put it in there - I care not. If it in some way makes the game play suck then keep it out.
... and there is BAD in-game advertising.
First of all, the good is when it's used in places where you'd want it to be, like in sportsgames and racing games, on the boards and stuff and on the cars, just like in real-life.
The bad is in a game like Crackdown, where we have a game set in a futuristic American setting, and you suddenly come across all kinds of dumb-ass DUTCH (I'm in Holland) billboards for upcoming movies (in Dutch). That just takes you completely out of the experience, and is a huge no-no.
Also, I feel that if we do get in-game advertising, there should be something in return for us gamers. The game should be cheaper, or the DLC should be free, sponsored by the advertisers or whatever.
In some games it just has no place at all. In others I dont mind.