The company has a spotty history in getting hard-won talent to stick around. Its 1990s acquisition of well-regarded studios such as Bullfrog, Westwood and Origin led to mass defections and the marring of once-proud franchises with ho-hum games.
Chief Executive John Riccitiello, who rejoined EA a year ago after heading private equity firm Elevation Partners, acknowledged as much at an industry conference in February.
"I would state simply that we at EA blew it, and I was involved so I can say I blew it," Riccitiello said of past acquisitions that ended badly. "The command and conquer model, the command and direct model, doesn't work."