Gearbox CEO and president Randy Pitchford writes:
"I'd like to take the time to shed more light on the announcement that Gearbox and Double Fusion are partnering to consider connecting advertising with our games. Some gamers have voiced their concern, and I want to set the record straight about this announcement.
We respect any contempt for exploitive advertising that negatively effects the integrity or the quality of the game because we, as hardcore gamers, share that same contempt. If anything, that's a big understatement. I'll say it again: We hate exploitive advertising that doesn't offer value to the gamer."