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20°

E3: The meaning of the Electronic Entertainment Expo

Major events that provide the collective voice of an industry occur every year, and so the National Football League has the Super Bowl, the NCAA has the Final Four and the gaming industry has E3.

No matter what people on the outside think of this business or event, it is the one time during the course of the year that the gaming industry collectively stands up as one to let the world know games are a part of our culture.

In a series of exclusive interviews with Examiner.com, you will get the chance to hear what many individuals, who are all differently involved with this industry, have to say about the lens they view the Electronic Entertainment Expo through.

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ichimaru4038d ago (Edited 4038d ago )

to me it means a bowel of nachos, cool drink, comfy sweat pants, a smooth wifi connection and Lord willing no work in the morning. I'm a grown man but the E3, especially the advant of new consoles always manages to bring back that innocent and very naive sense of childhood wonder and expectation. amidst all the overhyping, under delivering and delayed promises we get every year, that this one will still be the" best gen" thus far.

last gen didn't disappoint too bad. what ya got 2013?

70°

The Games Industry Needs A Stronger Games Media

The move away from written coverage of games is a problem for journalists and for the games industry.

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lodossrage23h ago

What we need is a more honest games media. I'm sorry but if you're an outlet in bed with a publisher or getting goodies to attend preview/ review events then you can't be trusted to be objective. Very similar to the need for getting money out of politics.

ApocalypseShadow7h ago

Basically this. We've seen how the game media turned for the worse after the acceptance of advertising dollars during the 360 era from one particular company. How many websites were willing to sell out for Mountain Dew and Doritos. Accepting $800 Halo Swag bags and expensive Windows laptops to do blogging.

Video sites like game trailers that was willing to lie about PS3 graphics and sometimes, still had the wrong controller image at the bottom on the video. And, turned off comments it deleted them to keep the truth from being told.

That same company twisted certain gamers to a new level of fanboyism. This website was full of them when I arrived. Lying through their noses again and again. Then, that very company started lying or withholding information that showed the truth. That their competitors were selling more worldwide and had better graphics overall. But the damage to the media and a certain group of gamers was done. And, continues to this day. Even after hearing the truth that that company they serve is very destructive to the industry, developers and gamers.

Skuletor5h ago

The whole Gamespot/Kane & Lynch thing is one of the best examples and that was 16 years ago.

anast11h ago

Most game journalists are pariahs and low level marketing drones. They got too greedy and cannibalized their respect and trust. Something they learned not to do in their journalism schools. This is why we might as well watch gameplay critics on You Tube. Don't get me wrong, I love reading, but for every genuine article there is a thousand game journalist trying to gloss over monetization schemes so they can sell the game to gamers in order to get free games to do their jobs. It gets old. Even this piece doesn't address the problem.

UltimateOwnage1h ago

We need better media in all aspects of society, period. Everything from the gaming press, to MSM is all fueled by clickbait headlines, half truths and buzzword topics that don't give much meat or meaning for the reader to benefit from.

460°

Brad Hilderbrand explains the reason behind the recent Xbox studio closures

There are two reasons why all those Bethesda studios closed, and neither of them have anything to do with Bethesda (directly)...

Game Pass and Activision.

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Christopher17d ago (Edited 17d ago )

The guy confirming what we've all (well, most of us) been saying since the latest purchase.

crazyCoconuts17d ago

Remember the relatively common counter that went something like "I'm sure you arm-chair CEOs know better how to run a company than the biggest company in the world"?

I mean - there's a lot to running a company for sure, but on this topic it's hard to understand how Phil and team didn't see this coming.

RNTody17d ago (Edited 17d ago )

Phil and team knew it was coming and planned for it. It's not even a conspiracy, it's simply the business of cutting costs and superfluous studios after a major acquisition. They don't give a damn about Tango Gameworks or other small creative studios that won't recoup their losses. They don't care about investing in this industry. They have no interest in risky and expensive new IP. They are only interested in profiting off ownership of Bethesda IP, Call of Duty and Candy Crush.

I guarantee you that not one single game under their banner will improve or become bigger and better.

Welcome to the Xbox family, what a pathetic joke.

Anyone who continues to support this, enjoy your future, because this is it. Ninja Theory is next, and Perfect Dark after that.

Christopher17d ago

Especially not with the evidence of tons of existing movie streaming subs out there and how they fail to make a profit with over 100m users each quarter.

fr0sty17d ago

Xbox releases more first party studios than first party games.

Crows9016d ago

It's actually really simple. CEO don't have it hard at all...they make decisions that everyone else has to accomplish. It's the actual low level employee leadership that makes things work well.

Besides that it is obvious when you use simple math that something was going to break.

+ Show (1) more replyLast reply 16d ago
Lightning7717d ago

Apparently they're debating if they wanna put the new Cod on Gamepass or not.

Either grow GP with Cod or don't put it on GP and grow the revenue the traditional way while GP will suffer.

The mess that MS puts themselves in.

badz14917d ago

LOL the cheerleaders for the ABK acquisition were all cheering for CoD to be on GP day 1 and they were adamant that Jim Ryan was scared because of THAT and was fighting for the survival of the PS brand if CoD is taken away or given day 1 on GP. hahaha...now suddenly MS is unsure if they wanna put CoD on GP day 1??

isn't this false marketing? they said ALL (not some) 1st party xbox games will be released on GP day 1 and CoD is now 1st party starting last year! it's right there still on their website.

https://www.xbox.com/en-US/...

lawsuit time??

Outside_ofthe_Box17d ago (Edited 16d ago )

@badz149

People were being blind fans. Things is if you look at things objectively and logically since inception, gamepass from a business perspective was never going to be good idea unless you had hundreds of millions subscribed, which Microsoft was never going to get in a timely manner.

People kept pointing out the cons and people kept having their hands over their ears. I wonder how guys like Orchard and Septic who were rooting for the acquisition to go through like people do when their team makes it to the Superbowl are receiving this news lol

ziggyzinfirion16d ago

@badz149

Looks like MS removed the page.

VariantAEC12d ago

@badz149
And it's gone now... that was fast.
Maybe quote it next time?

+ Show (1) more replyLast reply 12d ago
mkis00716d ago

Just think its a bit insane to close their ?only? Good japanese studio...so much for caring for that market.

Crows9016d ago

And a great studio too....love evil within...still have ghost wire Tokyo in my backlog but will get to it soon enough.

XiNatsuDragnel17d ago

I'm not surprised Microsoft guys are crock nuff said

isarai17d ago (Edited 17d ago )

Honestly i think Bethesda needs to buy themselves out of zenimax/MSs hands and do their own thing, i honestly think that would fix a lot of issues and save them from a potential closure.

Zeref17d ago

There's a reason they sold in the first place. And Bethesda is not closing anytime soon lol. As much as I hate the studio closures. They were all small studios 2 of them were mobile studios.

I think these are growing pains and Xbox will get back on track. But they're not getting any more passes.

jwillj2k417d ago (Edited 17d ago )

I’d like to see your reaction to being growing pained out of your job after the launch of a successful product.

Mr_cheese17d ago

Excuses, Excuses, excuses.

If growing pains have been happening for the best part of a decade, they're not growth.

XiNatsuDragnel17d ago

Zeref nii San
I'm sorry but xbox has been rightfully bashed due to constant incompetence

romulus2317d ago

Yet you literally just gave them a pass, being "small studios" or "mobile studios" is irrelevant. There's no excsue for closing Tango, none. They praise the game, they PR talk about it's the kind of game the company needs and yet they shutter the developer, that's foul on every level.

Chevalier17d ago (Edited 17d ago )

Ah Zeref head in the sand like a idiot. Gamepass is a absolute failure like we all told you. Nothing at this point will turn this around. It's not growing pains, the growth is done. Even streaming with 100 million subscribers can't turn a profit and you think Xbox with Gamepass will turn it around? Lol.

It's not a coincidence that Xbox stopped announcing Xbox Gamepass numbers just like they stopped announcing Xbox One hardware numbers and no Series S/X numbers which are behind the Xbox One even.

Remember when we said Xbox customers don't buy games?! Lol. Well this confirmed literally everything we told Xbox fans that said Gamepass was very profitable? Sorry revenues and lack of profit suggest otherwise

Can't wait to see your reaction when their 2nd round of closures happens. Perfect Dark studio and Ninja Theory will next.

Barlos16d ago

No, this isn't growing pains. Xbox has been on the scene for over 20 years.

This is Microsoft not being content with competing, they want to own and control the industry. Buy out as many major devs/publishers as possible so that they own all the IPs. It's only the IPs they care about. Not the Studio's, not the people. They're an insidious, cancerous company and are the worst thing to ever happen to the gaming industry.

shinoff218316d ago

There's no getting back on track. Their releasing games on ps5. That's a wrap.

+ Show (4) more repliesLast reply 16d ago
Tacoboto17d ago

Bethesda greenlit Redfall, launched Fallout 76 in the condition it was in (and the fiasco with the bonus bag), and spent all that time on Starfield finishing it as it was with that same engine. Wolfenstein Youngblood exists because of them too, not Microsoft.

Are you *sure* leaving them alone would actually result in a better outcome, not just a different one?

isarai17d ago (Edited 17d ago )

A lot of this excessive monetization, and GAAS crap started when Zenimax decided to start looking for a buyer. Not a coincidence that there was a sudden shift in prioritizing profits above quality or even coherence at the same time. They wanted big numbers to attract buyers, now that they've been bought, MS wants exactly what they were baited with.

However even under Zenimax they made enough to self publish sometimes, so i would imagine it's not too far fetched that they could pay their way into independence if they REALLY wanted to.

Also even people at Bethesda and Arkane were hoping MS would cancel the game as again, they were forced to make something they didn't want to make.

mkis00716d ago

Havent seen any decisions since the buyout that lead me to believe MS knows what to do with them either . Easiest one would have to be the fallout 4 upgrade...with minimal effort it could have been a big win for leadership...but nope we got a standard Bethesda release for a patch.

shinoff218316d ago

Tacoboto. Bethesda greenest it to be made. Ms greenest the release. Remember phil telling us he don't know what happened because it polled well behind closed doors. Nice try on that one with redfall. In the end it was on Ms not Bethesda

Einhander197217d ago

Ah, we can see how the Microsoft media machine works.

Every article I read now is some kind of attempt to shift the blame off Microsoft and paint them as the victims or convince people that Microsoft mistakes were just some kind unforeseeable unfortunate twist of fate.

The shills are out in full force today.

Christopher17d ago

This is not at all what this article is saying. It's saying that honest and useful studios are getting closed because of big money deals elsewhere and the faults with game pass as a model.

Einhander197217d ago

I understand what the article is about.

It's a deflection, it's a putting the cart before the horse article.

Let me tell you how this problem wouldn't have existed in the first place.

Microsoft not creating a service funded by subsidization and having the foresight to see that it would disrupt consumer spending habit to begin with. Then not buying Bethesda and undertaking costs for a service that was already failing to pay for itself because their own expectations of Game Pass having "billions" of subscribers was unobtainable from the very start.

And if you don't think that was the case go back to the article on the day Game Pass launched and read the comments from people from day one who foresaw that this would be an unsustainable model and would cause people to stop spending in the same way.

Christopher17d ago

***Microsoft not creating a service funded by subsidization and having the foresight to see that it would disrupt consumer spending habit to begin with.***

This article literally supports this opinion. He's not praising Game Pass or the ABK purchase.

Einhander197217d ago (Edited 17d ago )

This is an explanation of why it failed, there is zero blame put onto Microsoft itself.

Yes, it talks about what went wrong, but it doesn't say Microsoft shouldn't have done it. It doesn't say Phil should have foreseen this outcome and stopped before it got to this point.

"convince people that Microsoft mistakes were just some kind unforeseeable unfortunate twist of fate"

shinoff218316d ago (Edited 16d ago )

Thats what I took from the article. Maybe we're mistaken Christopher lol

It saying why it failed puts enough blame on Ms imo. Eben if they didn't come put and say fk Ms etc.

Christopher17d ago (Edited 17d ago )

***but you're seeing the impact; all those smaller studios making really interesting games are going to fall away, simply because as good as games like Hi-Fi Rush are, they're never going to make enough money to make up that $70B hole that Xbox now has to dig itself out of.***

If you see that as support or you explicitly just want people to end their argument with "and, in conclusion, Microsoft bad" then that's on you. This article does not support Microsoft's choices and highlights the faults. Nothing it says is good about these choices, even saying that putting CoD on Game Pass would be money losing for them because they've set themselves up for failure (and not putting it on there will drop subscriber numbers like crazy, meaning their Game Pass plans were shit to begin with).

No matter how you look at it, they're saying Microsoft made decisions that hurt the bottom line, force closures, and leave Game Pass in a situation where they lose no matter what they do. It's all negative.

Einhander197217d ago

Christopher, if Microsoft hadn't made Game Pass and bought a bunch of publishers would this article even need to exist?

Christopher17d ago

***Christopher, if Microsoft hadn't made Game Pass and bought a bunch of publishers would this article even need to exist? ***

How is this an argument to anything being discussed? This is just as valuable of an argument as "if fish had stayed in deeper waters, they wouldn't have evolved to tetrapods, adapted to shallow water and then to land, and we wouldn't even exist and have to worry about game pass at all."

You're bringing nothing to this argument and then complaining that other people are highlighting the issues with Game Pass and spending tens of billions on studios because what we should be discussing is what it would be like if Microsoft hadn't done any of that.

Well, they did do it. Now pull up your big boy pants and join in on the discussion of what that has meant for the industry since then and, especially right now, how that is affecting the industry and game studios under Microsoft. None of us are able to go back in time and change what was done.

Einhander197217d ago (Edited 17d ago )

Christopher, this isn't me not understanding what the article is about, it's you not understanding what I am saying.

If you want me to make excuses for Microsoft's bad decisions you're not going to get that or just agree with people who are doing that, it's not going to happen, nor are you going to convert me into thinking xbox "needs to exist".

Ya know what, maybe "Microsoft bad".... maybe their decisions ARE having a negative effect on the industry, and instead of deflecting from their actual actions and making excuses for them we stand up and say "no" "Microsoft is hurting the industry"

And maybe, just maybe, it was so obvious that this was going to be the outcome that even nobodies in comment sections on websites were able to easily predict this outcome, yet Microsoft did it anyway then kept doing and even when it became undeniable that it was having a negative impact on their business and and the industry itself, then they knowingly made even bigger purchases and caused more problems.

And the one thing you're right about is that I can't go back in time, but I CAN speak up and try to keep it from happening again...

Maybe if the people who were speaking up 7 years ago were listened too we wouldn't be having this discussion and Tango and Arkane would still be in business along with all the other people who have lost their jobs due to Microsoft's actions.

Do you like analogies?

What you're saying is like an alcoholic crashing their car then trying to explain it by saying it was caused by everything except the fact that they were dunk because they are an alcoholic and don't want to stop drinking.

Chevalier17d ago

Why the excuses here? Microsoft did one thing no other company can do which is subsidize Xbox with these insane purchases in hopes of suffocating the industry out in hopes to be the last one standing so they can charge whatever they want.

How are you excusing this crap even and putting your head in the sand here? It's pretty clear who is at fault here for the situation they built and put themselves in. It's them trying to push everyone around with cash that no one else can compare.

They knowingly did all that and now are trying to pretend the market is to blame? Lol. That is absolutely rich irony. That you can't see the forest for the trees here too.

TiredGamer17d ago

The article is essentially focusing the blame on MS. GamePass was a hail mary play to change the gaming paradigm and carve out a special niche for themselves, emulating the Netflix model, that might have led to MS becoming the leader in the long-term. Unfortunately, the subscriber growth isn't really there, and the model isn't really built to weather that lack of revenue. MS is now in a restructure mindset to figure out how they balance out their model in a way that can still make them money.

've always believed that GamePass was a high risk shot that had a very low chance of long-term success. But the problem with it, whether it succeeded or not, is that it accelerated the proverbial "race to zero" consumer expectation that ran its course in the mobile gaming industry in the late 2000s. When consumers start thinking that games should be "cheap" (as in through a $10/month all-you-can-eat subscription model), it turns the narrative against games being priced at realistic levels. So with the GamePass failure, they've not only sabotaged their market share, but they've impacted the entire industry and devalued the cost of game development to the average consumer. So now it's harder to develop mega-big budget games and to earn the revenue needed to pay for them.

XiNatsuDragnel17d ago

Again terrible excuses in the 1st place

Christopher17d ago

***If you want me to make excuses for Microsoft's bad decisions you're not going to get that or just agree with people who are doing that, it's not going to happen, nor are you going to convert me into thinking xbox "needs to exist". ***

No one is asking you to make excuses for Microsoft's bad decisions nor is anyone asking you to convert to anything.

***Ya know what, maybe "Microsoft bad".... maybe their decisions ARE having a negative effect on the industry, and instead of deflecting from their actual actions and making excuses for them we stand up and say "no" "Microsoft is hurting the industry" ***

Literally no one here is doing this. They're literally discussing how Microsoft's decisions have hurt the industry. Except you. You're rambling about why people aren't complaining about Microsoft when people are in fact complaining about Microsoft.

*** And the one thing you're right about is that I can't go back in time, but I CAN speak up and try to keep it from happening again... ***

Then perhaps actually add something to the conversation other than calling people shills when people are complaining about the decisions and repercussions of Microsoft's actions.

Tacoboto17d ago

Christopher, you're fighting a block wall here - Ein will continue twisting and contorting any remark to fit his self-created narrative.

Einhander197217d ago (Edited 17d ago )

"Then perhaps actually add something to the conversation other than calling people shills when people are complaining about the decisions and repercussions of Microsoft's actions."

Cristopher, in no way is the author of this article complaining, they are explaining what happened it's literally the title. They never once say that Microsoft shouldn't have bought Zenimax or Activision or that Game Pass was a bad idea to begin with. They think the problem with Game Pass is that it didn't grow fast enough, not that it was a bad idea from the get go.

BTW this is his job title.

"Public Relations and Communications Leader"

What do you think a Public Relations and Communications Leader does to make money?

Edit: I have read a dozen of these articles that just started coming out in the last 24 hours that are trying to shift the conversation away from blaming Microsoft, the shift here and in several other articles is trying to say it just didn't gain subscribers fast enough, not that it was a bad idea to begin with that was doomed to fail or placing the blame on anyone.

It was all just an unforeseeable outcome, no one should be held responsible it was just a billion dollar oopsie that's costing thousands of people their jobs and has caused a downturn in the entire industries sustainability.

Oopsie!

+ Show (3) more repliesLast reply 16d ago
MrDead17d ago

It's greed. MS has the IP's it wants now it's dumping the studios that it's raided, MS will still make money from Tango's games unlike the people that made them. If anyone follows MS outside of gaming you'll see this is what they do, buy companies take what they want consolidate some of the workforce and shut them down. I don't know why people are acting so surprised when this is Microsoft being Microsoft.

MS is a three trillion dollar company, if it enters a market it has no need to compete, they take what they want and with the financial influence it can bypass laws that are meant to protect the consumer and the workforce. Just look at how they are cornering the AI market right now with buyups and investments.

shinoff218316d ago

Mr dead spot on as fk. Ms has been doing this it's whole time around.

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540°

Microsoft Losing to Sony Is a Wrong Perception, Says Pachter; They Want to Win Business, Not Console

Wedbush Securities analyst Michael Pachter believes it's an incorrect gamers' perception that Microsoft has lost to Sony.

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Christopher93d ago

"If we change what our goal is, we're not losing" attitude. Kind of like how Microsoft didn't lose to Valve, they just changed their business model. And they didn't lose to Android and iOS, they just changed their business model. They 100%, after spending 3 generations competing heavily in console hardware, aren't losing to Sony, they're just changing their business model.

You can't ever lose if you just 'change your business model'!

Jin_Sakai93d ago

Pachter is full of crap. Always assume the opposite of what he says.

Cacabunga93d ago

This clown is still around? I cannot remember he ever got one prediction right

Profchaos92d ago

Patcher predicted that take two would be brought out by ea he knows very little about the content of games and is so numbers focused

Petebloodyonion92d ago

Yet I remember that he predicted perfectly that there was no way the acquisition of ABK would not go through and that the FTC and the CMA would fold when all the media had It's basically over kind of news.
He mentioned that MS would outsource COD streaming rights (or deny COD from appearing on GP) in UK.

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crazyCoconuts93d ago

What's kinda crazy to me is - if they retreat from consoles they're left with a business model that depends on making great games that people want to buy.
What has been Xbox's biggest issue over the last decade or so?
It's not like they're falling back to a strength...

GamerRN93d ago

They didn't retreat and even promised the biggest generational leap! Where did you get retreat from?

crazyCoconuts93d ago

@Gamer if you don't see it yet, there's nothing i can say to convince you.

FinalFantasyFanatic93d ago

And just think of all those game franchises that are trapped with them, especially those they bought instead of creating.

Charlieboy33392d ago

@Gamer Yeah, just like the One X was a leap. Just like Series X was a leap. What did they bring to the table.....a leap in games? No, they brought sweet f all. Guys like you just never learn or are just dumb, falling for MS' talk talk talk over and over again.

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PhillyDonJawn93d ago (Edited 93d ago )

Business is all about money not actual sales. If I sell 1 thing for 1 million and you sell 10000 things for 900k Who really won.

remixx11693d ago

The person who sold 10000 things because he has developed a consumer base and consistent revenue stream while simultaneously showing that he has the capacity to obtain market share.

The person who sold 1 thing for a million hasnt proven much outside of the simple fact that he can get an idiot to pay a copious amount of money for a single product. Holla at me when he has proven he can do it consistently overtime.

This is a nuanced subject matter

The Wood93d ago (Edited 93d ago )

How about the gamers perspective

Xbox as a console business is last in the gamersphere. Pivot after pivot, swerve after swerve. If it wasn't for pc the xbox console would died a while back. Console owners need to choose what's best for them, their experiences or the console owners profits

Christopher93d ago (Edited 93d ago )

Great. Guess who is in third place (just talking the main console market, not even including mobile and PC) both on software sales, hardware sales, and video game revenue?

PhillyDonJawn93d ago

Chris you might wanna do ya research

Christopher93d ago (Edited 93d ago )

***Chris you might wanna do ya research ***

You're right! It's only 2nd place on revenue. Good on you.

"Based on these revenues, we can see that: PlayStation made $11.3 billion more than Xbox, and $14.7 billion more than Nintendo. Xbox made $3.4 billion more than Nintendo."

Now, do you want to find me proof that Xbox isn't in third on hardware and software sales? They've literally cannibalized their own sales via subscription services and their hardware is well known to be last place.

But, hey, Microsoft is okay losing in every category here, why would they get rid of a part of their business that they are in turn (and wasn't accounted for in 2023 numbers totally since it was distributed over 5 years, 2023, 2024, 2025, 2026, and 2027, the cost of their latest purchase) spending more than 7x their annual revenue on.

PhillyDonJawn93d ago (Edited 93d ago )

@Chris I'm glad you did ya research seen you were wrong but you also forgetting this. Revenue isn't everything my friend, remember business is about money
https://www.essentiallyspor...

DarXyde93d ago

Oh my days, this is a terrible analogy...

If it was just about money, Microsoft wouldn't be doing a sub model, would they? They are literally making it cheaper than game purchases to get more uptake from more people. The goal is to have enough recurring subs over time to increase revenue (and eventually profitability), but that doesn't work in your assessment because they literally need to "sell 10000 things".

Good grief...

Christopher93d ago

***Revenue isn't everything my friend***

Yeah, you know what that TweakTown report doesn't include? Any of the cost to buy ABK. That makes it a massive loss. Massive.

FinalFantasyFanatic93d ago

@DarXyde

That analogy still works, they need to consistently sell those subs to maintain/gain revenue, if they can't constantly sell those subs.

Switch "things" with "Subs", and it still works, but they need to constantly convince people to keep buying that subscription, other people will drop their subscription and revenue will decline.

DigitallyAfflicted92d ago

ou can do math... well done.... you win

DarXyde92d ago

FinalFantasyFanatic,

I don't think that quite works:

The argument this guy is making actually sounds supportive of Playstation selling a game over Game Pass subs.

Let's take a practical example, Persona 3 Reload.

If Atlus sells you the game at $70 on Playstation and "gives it away" on Xbox as long as you continue to pay for Game Pass, well... Following their logic, wouldn't it be better if fewer people buy it for a higher price than basing it on engagement via more people on XGP? How many people would you need to play P3R on Game Pass to get the same revenue?

Eventually, the latter *can be better*, but there is the matter of a larger install base on Playstation and XGP subs are a fraction of Xbox gamers.

It's a bit ironic and I think biases are on full display because what Philly boi is saying is, in principle, more supportive of the PlayStation model, but the thing is, PlayStation has both a higher price of access AND a larger pool to pull from.

If we want to talk about the manufacturers themselves and hardware, Xbox can be purchased cheaper than PS5, but it is still getting trounced in number of sales and price of admission.

I don't really see how this argument works.

crazyCoconuts92d ago

The console war we've been watching for the last two decades has been what I find interesting. I don't really care how much profit MS can make by buying King and running Candy Crush any more than I care how much money they make bleeding businesses for MS Office licenses. That's boring. The fun thing to watch has been the work these companies have put in to try to win the console market.

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93d ago Replies(4)
Eonjay93d ago

The obvious rebuttal to Pachter's cray cray notion is that you wouldn't have to change your model if you were winning.

senorfartcushion93d ago

Or "those who win get to change their business model."

Fanboyism ends at a brick wall of "big company no care about whether you like or hate them, get a life."

Reaper22_93d ago (Edited 93d ago )

Sony said similar things when their Walkman was beaten by Apple and when Samsung surpassed them in the TV market. I can go on and on but I'm sure you get the picture. Business is business. All companies take a whippen every now and and then. The difference is how you bounce back. Microsoft net worth has grown over the years. Business wise they are very successful and no matter what, sony would love to be where they are financially. Sony isn't the competition microsoft worries about. That been clear for a long time now. Microsoft wants gaming to be a part of their ecosystem. Sony needs it. Big difference there.

Christopher93d ago (Edited 93d ago )

There's a lot wrong here.

First, the attempt to turn this argument into one about other failed businesses. Which, surprisingly, you make the argument I'm making but then...

Second, the attempt to confirm that Microsoft isn't competition when Microsoft admitted in court that they are.

Third, the attempt to act like Microsoft, from a business perspective, doesn't need what they spent over $100b to acquire but Sony does? Laughable.

Businesses are about profits. If you stop earning enough profit in a division, it goes away. Simple as that. Xbox is a division competiting against Valve, Epic, Sony, Nintendo, Android, and iOS. Simple as that. Xbox, to remain 'part of the ecosystem' needs to not cost the company more than it brings in. Simple.

93d ago
Rude-ro93d ago (Edited 93d ago )

They actually won.

The whole point was to force Sony into playing ball so that they could not put “windows” in more jeopardy than it was at the time.
Apple, Google, then Sony innovating while partnered with Linux…

When will people realize it has never been about gaming as to why Microsoft got into gaming?

Trojan horses people.

FinalFantasyFanatic93d ago

With the way Linux and Steam Deck are going, Linux might one day catch up to Windows, it's doing pretty well for gaming these days compared to say, 10 years, or even 5 years ago.

crazyCoconuts92d ago

I don't understand who u r saying won...
But I agree in that I wouldn't be surprised if Windows was part of the calculus for MS supporting Xbox. The OS was based on Windows at first and Xbox One kinda had two Windows instances if you count the hypervisor.
But, like the console space, I think MS is walking back on OS domination. Apple and Google completely ate their lunch because....surprise surprise they innovated. I'm 100% confident the reason Phil talks (and shows) about the Asus ROG Ally more than Steam Deck is because of Windows. The Steam Deck has to sting for them.

senorfartcushion93d ago

Well, yeah, that's the point. They're too big-a-company for fanboy stuff to be at-all relevant.

badz14993d ago

If Pachter said MS is not losing, it means that MS is losing.

Petebloodyonion93d ago (Edited 93d ago )

Well last I checked a company goal is to make more and more money,
Nintendo could be an example of how they stopped trying to compete with Sony (during the Gamecube day) and decided to focus on a different market and reinvented themselves with the WII.
They reinvented themselves with the Switch by bringing 2 markets together when ppl said that portable consoles were doomed thanks to cellphones and tablets.

Sony's business models also changed when they decided to port games to PC something that was never supposed to happen.

crazyCoconuts92d ago

If Xbox exits a market (consoles) to focus on another (games) I guess I don't care anymore. They lost the console market and pretty much the same companies that have been there before making games are still there flying a different flag. If they suck, other companies will eat their lunch by making better games.

+ Show (7) more repliesLast reply 92d ago
shinoff218393d ago

How's this guy still around. According to him consoles were dying after ps2, ps3 Era.

Christopher93d ago

Analysts are never wrong, the market just had a swift change for which no one could account.

shinoff218393d ago (Edited 93d ago )

Aka wrong lol

VenomUK92d ago (Edited 92d ago )

In his Gametrailers past I’ve found Pachter to be friendly and entertaining. However he’s always blindly predicted Xbox success even up to the start of this generation. Now Pachter has adopted and repeated the new terminology of Microsoft, that it hasn’t lost the console war, it just wants more business. This is illuminating because it suggest he, like Tom Warren at the Verge, is inline with Microsoft’s PR strategy.

Tedakin92d ago

He was the only person who completely nailed how the ABK court case would play out. When everyone said the deal was dead, he said no and stood firm and said MS would do exactly what they did.

MrNinosan92d ago

Did everyone say the deal was dead?
Most analytics said it would go through, but be delayed, which actually was the case.

Christopher91d ago

Almost everyone said the deal would go through.

93d ago
stonecold393d ago

michael and his bs view just give me headache wish he would go and retire

senorfartcushion93d ago

Thing is, if fanboys understood business, they wouldn't be wasting their time commenting on gaming websites.

S2Killinit93d ago

And you are here to lecture the rest of us because you understand business and MS is doing great?

neomahi93d ago

senorfartcusion....... So what brings you to the house of Pachter?

FinalFantasyFanatic92d ago

Technically Microsoft is doing great, it's just not in gaming, OS and software (e.g. Microsoft Office) is where they're doing great business. I can't think of many other ventures they've had that has worked out for them, despite resorting to some of the same tactics that made them the dominate OS for computers.

92d ago
senorfartcushion91d ago

Microsoft own things like Microsoft Office and Windows, games are secondary to them. If Xbox shut down the computer company will be ok

+ Show (2) more repliesLast reply 91d ago
MIDGETonSTILTS1793d ago (Edited 93d ago )

They only way that plan works is if people still want to play in their ecosystem.

Eventually, they’re ecosystem needs more games.

Helldivers 2 could swing Xbots to ps6 if it isn’t countered by the end of the gen.

Abnor_Mal93d ago (Edited 93d ago )

Supposedly some well known Halo modders will be making a mode similar to Helldivers.

https://gamerant.com/halo-i...

MIDGETonSTILTS1793d ago

Without procedurally generated levels, they’ll face the same problem as Destiny: fighting the same enemies in the exact same arenas does get repetitive eventually.

Helldivers succeeds as a GaaS because of its unusually well implemented use of procedural level creation. That, paired with its fun enemies to kill, makes it a GaaS with a long lifespan.

darthv7293d ago

There is a pretty good chance that those with XB also have PS, but not the other way around.

shinoff218393d ago

I do. Always get an xbox just varies on when during that Gen

cooperdnizzle93d ago (Edited 93d ago )

What kind of Jedi mind tricks do you have to come up with to get through your day?

What is the point of always having to lie or make shit up just to win? It's like cheating to win how can you feel like you accomplished something?

FinalFantasyFanatic92d ago

I haven't bought an Xbox since the 360 days, just stuck with PC and PS, sometimes Nintendo.

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