Games Industry.biz writes: The troubles of Infogrames and the Atari business have been well documented. Executives and board members have quit the publisher or worse – been pushed. The company has posted multi-million dollar losses quarter after quarter. And intellectual property and development studios were sold off to bidders keen to take advantage of an outfit haemorrhaging cash and credibility.
While many had given up on the outfit, Gardner has been attracted by the iconic brand and is keen to reinvent the Atari name and its standing in the videogame business. With a new cash injection from partners BlueBay Asset Management, and with ex-Sony worldwide studios boss Phil Harrison joining the company only yesterday as president to take charge of future software, this is clearly a company not to be dismissed as a dying giant. It's time to take Atari seriously again.
GamesIndustry.biz caught up with David Gardner just before he hopped on a plane to New York to promote the latest Alone in the Dark title. Here, he discusses the challenges of turning the company around, reinventing the business for an online market, having faith in the value of an historic name and investing in the future.