MMO Culture: While it is definitely none of my business caring about how much money is spent on marketing by MMO publishers, but I am still in awe of how Shanda Games, publisher of RIFT China, has reportedly spent an 8-figure sum (in USD) to hire NBA star Dwyane Wade as the spokesperson.
Players can progress through 30 levels of challenges by completing daily and weekly quests, thus earning Battle Pass experience points and rewards. The Battle Pass can be played for free and will reward players with various consumables and a set of artifacts that will literally make their pants burn – the “Pants on Fire” effect
gamigo is pleased to announce it has assembled a hefty collection of in-game events, quests and items for the “Budgie Carnival Celebration” in its fantasy MMORPG, RIFT.
After an indeterminate amount of time, the Hellbugs have reared their ugly heads once again to invade Rift. It’s up to players to fight these hellish creatures to save Telara – and in doing so – earn a number of unique rewards that will display their dominance over the Hellbugs.
Well in China they love American basketball and the Miami Heat are the current champs, so I don't see this as a problem.