The Blu-ray Disc Association has made an official statement regarding Toshiba's announcement that they would no longer be supporting the HD DVD format. Andy Parsons, Chairman, Blu-ray Disc Association U.S. Promotions Committee commented,
"We in the Blu-ray Disc Association are very happy that this long format war is officially over. Now the task ahead for our member companies is to promote the Blu-ray Disc format as the best way to bring premier quality high definition content into consumers' lives."