If attendees of the DICE summit want to learn how to create characters that last, they should look no further than Mickey Mouse, says Namco Bandai's Roger Hector.
The secret to character longevity is to steadily increase a character's equity, a concept the industry veteran learned during his tenure at Disney. "All characters have equity," he explained. "Equity is something that builds up with time through the association of that character with high-quality entertainment."
The more high-quality entertainment the character appears in, the more popular they become and the more equity they have. Mickey Mouse, one of the longest-enduring and most recognizable characters in the world, is an excellent example of character equity, said Hector.
Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era
I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.
Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.
The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.
Hell is Us is a game set in the fictional country of Hadea, where Rémi, a former peacekeeper, returns to find his parents. The game features a blend of future technology, nature, and horror, with a unique atmosphere and design.
Obey, hide or fight the system. It's all in your hands. And remember: "War is peace. Freedom is slavery. Ignorance is strength."
"Ministry of Truth: 1984" is an upcoming political dystopian simulation game developed by Ukrainian studio 'False Memory Dept.'