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Microsoft ads imply Xbox is losing to PS4 ... but at least they're still fighting

The first Rocky film introduced us to a fighter who no one thought could succeed. It's the ultimate underdog story, and it's interesting how many people forget that Rocky lost in the first film. - Ben Kuchera, Polygon

Catoplepas3979d ago

The difference being that you actually rooted for Rocky Balboa.......

ethomaz3979d ago (Edited 3979d ago )

Well Kuchera is rooting for MS :D

MightyNoX3979d ago

The article also seems to resign that the Xbox is losing, which is a HUGE shock for me considering Kuchera wrote it.

He's been blasting about how "Dear sony, you're number one but Xbox is coming for you" and now this? *whiplash*

darthv723979d ago

So would this be like Rocky 3 then? Rocky lost to Clubber Lang but then came back at the end to win.

Is that what this implies? If so then who is going to be the Apollo Creed to help motivate MS to get that eye of the tiger?

ethomaz3979d ago

@MightyNoX

That is why I laugh reading the article... he get something bad and make it looks good. It is like... hey guys MS is losing but it is all good.

The article is all positive.

MightyNoX3979d ago

@ethomaz: So basically he's being all IGN "Don't look deeply into it."

Oh, now I get it. :P

denawayne3979d ago

Losing to a competitor and losing financially are two very different things. Once there are some must have exclusives for Xbox One, the Xbox brand will be fine.

Mr Pumblechook3979d ago

This is why Polygon's relationship with Microsoft needs to be investigated:

He takes bad MS news and tries to sell to readers that MS is the underdog and you should root for them. BBC journalists are banned from showing personal bias.

Pogmathoin3979d ago

This does nothing other than remind me that the Rocky movies were crap....

MysticStrummer3979d ago

@denawayne - "Losing to a competitor and losing financially are two very different things."

http://n4g.com/news/1563679...

SilentNegotiator3979d ago

"This is why Polygon's relationship with Microsoft needs to be investigated"

No need. It's a fact that MS funded Polygon's creation.

UltimateMaster3979d ago

Adds have virtually no effect on their fanbase.
If people were to purchase an Xbox One over a PS4, they would have done so with the arrival of Titanfall and that publicity blitz.

Bzone243979d ago

@MysticStrummer

Where in the article you linked does it say they are losing financially?

ThanatosDMC3979d ago

What surprises me more is i thought we got rid of Polygon from N4G since they were spouting so much rubbish but now they're back on n4g. Wonder what happened.

bandit9053979d ago

@Darthv72
the cloud that's whos gonna be the eye of the tiger lol

ZombieKiller3978d ago (Edited 3978d ago )

XBOX dONE.

Let's hope not though, Sony needs some good competition. We as the gamers, keep gaining the benefit by these companies going neck in neck with each other. Plus, I like my 360 if not for it being a MS branded item.....greedy bastards.

@Superman below me: Dude rooting for the xbox won't help, it's buying it that would, and no thank you. I refuse to support a company that won't support my gaming habits the way I want. It's not the system that sucks, it's the manufacturer.

morganfell3978d ago

Kuchera is unable to grasp that movies are not reality. Now in his desperation he has taken to hoping for a fairy tale ending (from his point of view. I think of it as a horror flick). I missed the first part of the Rocky story, Rocky the Thug where he extorts money from people and robs them of their rights.

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iamnsuperman3979d ago

Why not root for the Xbox. It isn't a bad system.

darthv723979d ago

The disagrees feel differently but yeah...it's not a bad system. Just the management of it is questionable.

fr0sty3979d ago

It wouldn't be a bad system if it weren't for the company running it. Their insistence of putting things behind a paywall that have no business being there (though they have improved in that respect, still a long way to go), their insistence on charging the same or more for weaker hardware, their lack of dedicated first party support and heavily reliance on third party (which is biting them in the ass now, since many of their exclusives are now coming to other platforms), their attempts to shove DRM down our throats which they are still trying to pull off by making people think that a game needs internet connectivity for "cloud powah!"... I could go on and on about all their fumbles, but you get the point.

I really think the Xbox brand would function better under a new company. It has the name recognition needed to succeed. The only reason it isn't is Microsoft. They won't let it.

AngelicIceDiamond3979d ago (Edited 3979d ago )

No, no its not.

Sunset Overdrive, Halo MCC Ori And The Blind Forest and possibly even Forza Horizon 2 for me this year.

Quantum Break, Fable Legends, Halo 5 next year. Hopefully Crack Down 3 and my all time most anticipated game Phantom Dust next year (again hopefully).

Yep its a terrible console.

Disagree and cry all you want I'll be having fun and that's all that matters.

I own the console so all the negativity should concern the ones you know, the ones who bought it.

donthate3979d ago

frost:

I find it interesting that you don't have the same comment for your favorite console, PS4. I mean, after the recent denying EA Access debacle, and marketing shenanigans at Sony, I would think Sony's management isn't in the best interest for the players.

I think the article is right, in the history of gaming there has never been another console manufacturer that has been so willing to react so fast to any changes the public wants (even if that is comes from mis-information). I think this is a real testament to management in Xbox division.

700p3979d ago

Xbox is a great console. Constant updates and plenty of games/exclusives coming during the holidays. :)

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Abash3979d ago

Yeah, Microsoft has no one to blame but themselves for their sales situation with the Xbox One. I do have to say though that the PS4 is a hard product to compete with, even if the Xbox One launched at $400

bleedsoe9mm3979d ago

anyone rooting for sony to have a monopoly is rooting against there own interest

johndoe112113979d ago (Edited 3979d ago )

No one is rooting for sony to have a monopoly, they're just rooting for microsoft to go to hell. If you don't get that by now then you haven't been listening to or understanding the gaming community for the past year and a half.

bleedsoe9mm3979d ago (Edited 3979d ago )

@johndoe11211 yes allot of people on n4g are rooting for a sony monopoly , its myopic not to remember how sony got to the place they are today policy put in place to combat bad policies from 7 years ago . ms has gone back on every bad policy that people didn't like , and people that should know better still are holding a grudge .

@MysticStrummer until devs start making multiplats for wiiu or steam boxes gain more ground in the living room , sony would have the market all to themselves .

MysticStrummer3979d ago

If MS left the console business entirely Sony still wouldn't have a monopoly.

Major_Glitch3979d ago

@bleed go ahead and quote one person that actually said they want a Sony monopoly. Go ahead I'll wait.
OT: The PS4 is beating the xbone and it's beating it hard. Fact. End of story. And you know who's to blame for the xbone's horrible start this gen? MS. Fact. End of story. You ms fanboys just need to face facts. The people have spoken with their wallets, and they've overwhelming chosen the PS4.

iceman063979d ago

I could counter that with anyone rooting for MS to succeed while doing what they were doing is rooting against their own interests. That's why voices raised up. That's why changes were made. That's why MS is far less arrogant today than a year ago. This ad proves it. When was the last time that MS admitted to losing a fight? In the end, there wouldn't be a Sony monopoly. There are MANY companies chomping at the bit to get into the console space. But, most people don't see room for them to grow now. If MS left, not saying that they should or would, the others would step right in and compete. That's basically how MS got here in the first place. They stepped in when Sega dropped out.

BX813979d ago (Edited 3979d ago )

If ms left the industry we would be fu$ked into a corner. Ask your self where psn would be right now if xbl didn't set a standard. All they would have to do is be a little better than nintendo's online setup, and let's just say it ain't the best. The same goes if Sony wasn't here, ms wouldn't be where it's at. Like it or not your favorite company is where it's at because of competition. Take that away and let the regressing commence.
@ iceman
Now that the changes are made move along. No point in beating a dead horse. I'm not saying walk blindly believing everything or forget but damn give credit to those who are making it right.

gootimes3979d ago (Edited 3979d ago )

^
Every company that entered the console business brought something great to the table and helped move the industry forward, even if they didn't last. If Micro leaves there will be another great company to enter and do their own thing to help shape the industry...

3979d ago
3978d ago
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Aceman183979d ago

Man this guy Ben has some serious mommy/daddy issues lol. All he ever does us whine about Sony this Sony that, and how MS is for the people blah, blah, blah lol.

He's truly a sad individual lol.

headblackman3979d ago

im rooting for microsoft and the xbox one and im sure there are many do the same.

im a proud xbox one owner. wouldn't change it for nothing!

Jonny5isalive3979d ago (Edited 3979d ago )

Anyone who thought the ps4 would not dominate even before last year was cluless. After the reveal of the systems It was beyond obvious that my prediction would come true.

MS just has no chance in the world. Xbox will be remembered for helping to bring more PC games to consoles and console games to PC. Only the xbox will be gone and it will be PC, PS and nintendo. Unless MS wants to continue to try and support a console that will make them no money, and has no hopes to having a successful followup console. ALl ground they gained with 360, completely lost long before the XB1 launched. Xbox got soft, xbox got dropped... off a cliff onto spikes.

edit-- ok so I exaggerated a bit, but I had a feeling PS would rise to the top this gen. NIntendo had no chance to win again with an underpowered console. Their hopes to get more 3rd party titles with go out the window for good once support for ps3/360 dries up. Xbox well, Ive felt for a long time they could have kept bungie and let them work on destiny, im guessing tehy wanted them to make halo. Kinnect was a good seller for a year or 2 but sucked after taht and never had any good games. Xbox bosses of all people couldnt even figure out to make a kinnect game with a gun that you hide behind cover in your living room. THen they talk about getting more exclusives after letting theri best developer make their new game on their competitors more powerful console with year DLC. But their biggest mistake was not using their money to make a console that sony COULDT financially build on a spec level. These APUs are CHEAP AS DIRT and in 2 years these console will be alot cheaper to produce. They could have gotten more sales if they invested in a more powerful console.

3978d ago
k2d3979d ago

Polygon - fortelling the Return of The king, or singing Xb's swan song?

DOOMZ3978d ago

I'm rooting for XBOX! I hope all game companies do well... In the end, us gamers WIN!!!

+ Show (6) more repliesLast reply 3978d ago
Tony-A3979d ago

From the article:

"It's interesting that Microsoft is willing to more or less state that it's in the No. 2 spot, but that it's going to keep fighting."

But it's not No. 2. It's actually No. 3.

I'm not saying it's going to end this generation in last place, but I don't like how Nintendo is ignored every generation during sales talk (even though it's mostly their fault). They frickin won last generation! Obviously speaking sales talk here and not quantity of great games ", although there were some.

With a sudden strong showing from Nintendo lately, Microsoft needs to get over the first hill before climbing the mountain. It's pretty clear that there is a very large gap growing between the PS4 and the other two; the other two are actually closer in weekly, monthly and cumulative sales.

I feel like no matter how well Nintendo does, it's always PS vs Xbox.

UnHoly_One3979d ago

These companies make more money off the games they sell for their consoles than they do off selling the actual consoles.

Nintendo may have sold the most consoles, but they didn't sell jack squat for games compared to Sony and MS.

That is why they aren't really mentioned. Well that, and the fact that they are kind of off in their own little world with a slightly different product.

They really aren't competing directly with Sony and MS.

Tedakin3979d ago

Yeah weird right? That's how it was last gen. Wii mopped the floor with 360 and Ps3, yet even then it's like it didn't matter. It was always Sony vs MS. I think cause the power of the Wii systems is always so much less and they don't get the third party support so they're put into their own category.

hkgamer3979d ago

its because of the graphical power of the consoles. its not capable of running the so called games that we like. we as mean people who go on these sites.

last generation was main about cod and also many other big franchises that were multiplat. nintendo didnt have any of these.

@unholy_one
why do you care about which company making more money?

anyway, wii sold the most consoles. made the most money per hardware sold, sold the most peripherals and surprise surprise sold the most retail games.

XiMasterChief3979d ago

The only reason the Wii sold that much is because it was something new in at that time. Also it's Nintendo.

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Kavorklestein3978d ago (Edited 3978d ago )

I have to say, I'm MORE impressed that MS could supposedly "lose billions" with each console that comes out, and STILL not stop trying to bring us entertainment.
If any company doesn't give it their best, then they are the wrong company to support. If you have not other option then yeah, okay... go the way of Sega. They threw in the towel when it was time.

Microsoft? They can keep fighting for a while, the doom and gloom is just part of insecure losers doing what they do best, like they can only feel good if they are putting something/someone else down. I personally am just gonna stay optimistic, and if this continues for another two years, however... Then maybe it will be time to ask question about how successful vs. unsuccessful the Xbox one is.

People are to anxious to have their fanboy wet-dreams come true and look even more foolish than if they said nothing in the first place.

Let's just be patient, and we may all be surprised at what happens. For better OR worse.

danny8183979d ago

Lol thats just ridiculous. Its a motivational speech. Most likely they are inpluing when you are losing a match in multiplayer or in a game. Plus they made more money than playstation lol

UnHoly_One3979d ago

I'm glad somebody else got that.

The speech is literally just speaking to the player about playing games, and has nothing to do with the console itself or any imaginary "winning" or "losing" battle in the "console war".

Stupid article.

danny8183979d ago

Flamebait article and all the ponys are makinh a campfire and dancing around it

ThanatosDMC3979d ago

I thought it was the other way around. It's trying to paint Xbone as the underdog and they one that would dominate in the end. You guys might want to reread it.

It's actually hilarious that y'all are interpreting it as something else. The author is a huge xbox fanboy too. Gotta remove your thick fanboy glasses because that's friendly fire.

UnHoly_One3979d ago

I'm not talking about the stupid article, I'm talking about the ad he wrote the article about.

YOU need to go back and watch that.

Anyone that thinks that ad has anything to do with PS4 and the console wars is outside their mind.

rainslacker3979d ago

I've seen these commercials several times, and not until I read this article had I considered that it was MS saying that they were behind Sony, but they could make a comeback in the end.

Seemed to me to be more about making people feel that they could do anything on the Xbox One, because the speech is targeted at the buyers. Saying, no matter how far the chips are down(in any game you may be playing), you can overcome it...which is the way most games are presented anyhow...overcoming insurmountable odds.

I highly doubt MS would try and play the underdog position this early in the console's life span. It shows a position of weakness, which they never do. They always stress the positive side of their products, no matter how much they may suck, or how poorly they're doing(not saying X1 sucks BTW, but in relation to many of their other products).

danny8183979d ago

Im sure they are happy sales are better than the 360 in closing in on the first year. I just think they feel abit overwhelmed with sony using that as a strong arm on their marketing

Bonkerz3979d ago (Edited 3979d ago )

The sad thing is, Sony has you guys under them so badly that you cannot see that the X1 has become 100% better than the PS4 all around. Better games, actual AAA exclusives, better network, better apps.. It is crazy, you guy are worse than Apple fanboys. You guys are getting a half baked racing game, and a childs game this year lol.

@Scatpants.. So Titanfall, Sunset Overdrive, and the best racing game ever dont beat the worst infamous made, and a childrens game? Driveclub doesnt even count since it doesnt become a full game until 2015, its launching 80% undone.

-Foxtrot3979d ago

The only crazy person here is you

Cryptcuzz3979d ago

That is for damn sure.

Well, people don't call him Bonkerz, for nothing if he wasn't crazy :D

ThanatosDMC3979d ago

Foxtrot, you made me smile and laugh after pos work day. Thank you.

OT: Lol. Nvm. Still funny.

Scatpants3979d ago

Really because the last game I bought for it was Titanfall months ago and there are only 2 exclusives coming up that I want for it.

CervantesPR3979d ago

Ps4 has more retail games and AAA games than xbox one do the math

xDHAV0K24x3979d ago

no denying that. just not for me

stripe8143979d ago

saddest thing is that you yourself cant seem to look the obvious reasons why more 360 users switch jump dive and buy the ps4...

oh i see the bitterness...leave britney alone!!!!! wahaha

SoapShoes3979d ago

Best racing game ever? Forza? lol Forza 5 was the worst in the series so far. How's that N'Ring treating you? Oh wait it's not...

Volkama3979d ago

The track was added in a free update a few months ago (e3 time).

Forza 5 is actually a really good game, if you don't hold forza 4 against it. And considering just about everything in it was built from scratch, it's a little unfair to hold forza 4 against it.

SKnight133979d ago

Wasn't that a free track that was added at E3. Pretty sure it was.

Whirlwind_Fanfare_083979d ago (Edited 3979d ago )

@Bonkerz

Wow! you've gone bonkers today!
'better games'
you mean 3rd party games always runs better on PS4.
'actual AAA exclusives'
ryse coming to PC along with DR3, plants vs zombies.
'you guys are getting a half-baked racing game'
hardcopy and PS+edition of driveclub is coming out, and can upgrade to full version of it. Try harder!

DigitalRaptor3979d ago (Edited 3979d ago )

"Better games"

Nope…. That is 100% opinion, but the majority opinion is that… PS4 has better rated games: http://n4g.com/news/1510473...
==========

"actual AAA exclusives"

PS4 has more actual exclusives, even if you disregard the indies, games also on PC, and even games that are also on PS3.

Xbone exclusive lineup so far is practically ALL third-party games that are more or less ALL coming to PC or PS4. Many of the games you call "actual exclusives" are also on PC from the very start.
==========

"better network"

Proof or GTFO. There's literally nothing you can say to prove this, and obviously you're still pretending that PSN is still in 2008 stages.
==========

"better apps"

It has more apps. And that doesn't matter to any gamer.
==========

"You guys are getting a half baked racing game, and a childs game this year lol. "

We are getting an arcade racer that is about as complete as ANY arcade racer that has been out in the past decade. Is sad that you resort to downplaying a game that shares the Project Gotham DNA, but if and when that particular Xbox exclusive makes an appearance, you won't be hating on something like that. You're so transparent.

LittleBigPlanet has been a series enjoyed by adults and kids and until the console war got so aggressive that an amazing quality game is actually considered a bad thing because certain bitter individuals consider it a "child's game".

LBP won plenty of GOTY awards in 2008, and that is voted by ADULTS.

No gamer complains about Nintendo's lineup having an AWESOME game like Super Mario 3D World. You can call that a "child's game" if you want… but that was also a GOTY contender last year too. I'm truly sorry that the diversity of a platform offends you.

PlayStation gamers seem to appreciate that which you cannot.
==========

And yet… those 2 games are not even the end of PS4's lineup for the rest of this year, but you're just another desperate, crazy Xbox fanboy pretending that Sony don't have just as many PS4 "exclusives" as Microsoft has for their Xbone.

KirbysDump3979d ago

stick lbp and uncharted. suckage

Spotie3979d ago

The sad thing is: Microsoft has guys like you so under them you actually believe this nonsense you spew.

rainslacker3979d ago

The worst infamous ever made is still a damn good game. Seems that both companies are about on par with the AAA exclusives, better games is purely subjective, as there is only really one game that interests me on the X1(Quantum Break), whereas Xbox fans may be in the reverse situation, better network...they both perform about the same from what I can tell, better apps....don't care, I play games, not apps.

I also would never consider Forza to be the best racing game ever. Maybe in comparison to Need for Speed(only other racing game available on next gen), but best ever? Really? Even Gran Turismo isn't the best racer ever made, and I absolutely love that game and would choose it over the last Forza any day.

The sad thing is that you will keep holding on to a position that you have because you want it to be true. In some cases, some things you mention may be true for you. In the meantime, the PS4 is selling like crazy, and is the fastest selling console of all time. No matter what you may believe, there are many people who disagree with you, unless you believe that everyone that's purchased a PS4 to date is a rabid fan boy under Sony's magical spell.

Nine_Thousaaandd3979d ago

@Bonkerz

" Better games, actual AAA exclusives, better network, better apps.. It is crazy, you guy are worse than Apple fanboys. You guys are getting a half baked racing game, and a childs game this year lol."

Better games, last I checked...PS4 games ranked higher than X1...and selling better on PS4 as well. AAA exclusives...Sony has more, and not losing their AAA games to PC development. Network is quite even now...I've played on both many times, not much of difference now. Better apps, I'll give that to X1...it's their main focus over gaming...PS4 is gaming first, could care less about apps and ads plastered all over my home screen on PS4.

And a half baked racing game...Forza 5 owns that category.
https://images.eurogamer.ne...
https://images.eurogamer.ne...
https://images.eurogamer.ne...
https://images.eurogamer.ne...
Next-gen racing game that comes with less than its predecessor and doesn’t feature things like weather too.

And a child's game this year...drum roll please...introducing?
https://www.commonsensemedi...
Ages 10...GTFO!

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Scatpants3979d ago

It's their own fault for designing a weak system. If their system architects really thought that hitting 1080p wasn't a big deal they should be fired because it has cost Microsoft hundreds of millions in sales.

creatchee3979d ago

The initial price point of $499 brought on by mandatory Kinect, along with DRM confusion is what has cost them sales more than anything.

If Microsoft launched Xbox One as it is available now, 399 without Kinect and 499 with it, no DRM or paywall, etc, the race in North America would have been a massacre in Microsoft's favor. Worldwide obviously would have been a different story, but it would have been a repeat of last gen. Microsoft shot themselves in the foot not with the 180's themselves, but with the fact that they needed to do 180's in the first place. Now, they're lagging behind because a lot of early next-gen adopters went to a PS4 instead of an Xbox One. They're doing better now, but the problems that they had prelaunch, even though they are fixed, continue to haunt them.

TFJWM3979d ago

Umm the only time Xbox ever massacred PS in sales was after the 360 was released till the PS3 was released

MRMagoo1233979d ago

Yes it was a massacre in the US because they had the console out a year before and then Sony still sold more world wide with a year and a half deficit to combat. If that doesn't show you how strong the playstation brand is you are blind.

TLDR MS can't beat Sony no matter what they do.

creatchee3979d ago

In the U.S./N.A. (which I explicitly stated I was talking about) the numbers sold are:

Xbox 360: 47.28 million
PS3: 28.57 million

Is that not a massacre? Also, I simply do not care about worldwide numbers for this argument. I was stating that things would be a lot different on their home turf if they launched with the better price, options, and policies.

rainslacker3979d ago (Edited 3979d ago )

Massacre may be pushing it unless the power of the system was on par with the PS4. It would have certainly performed better though.

You have to remember, those first few months of sales are predominately informed gamers who are going to choose the system they feel is best for them.

Outside of power and price, the games situation in the first few months was pretty much equal, with MS having a slight edge due to Forza.

You also assume that a console that sells well one gen will do equally as well the next gen. That isn't always the case.

In the end, it's all just a speculation debate. The cards have been dealt, and we can only see what happens from here on out.

Brettman20083979d ago

PS1 and PS2 dominated NA. PS4 is just restoring the natural order in NA.

TFJWM3979d ago

"In the U.S./N.A. (which I explicitly stated I was talking about) the numbers sold are:

Xbox 360: 47.28 million
PS3: 28.57 million "

Adjust for VGchartz over tracking Xbox and under tracking PS and take away that every RROD is included in that

So no it wasn't, xbox won with by nice margin but it was no massacre

Do you also consider the PS4 to be massacring the XBox1 Worldwide now as well?

creatchee3977d ago

@TFJWM

"Adjust for VGchartz over tracking Xbox and under tracking PS and take away that every RROD is included in that"

No. You don't take away any RROD. A bought console is a bought console. If you wreck a car and buy a new one, does that mean that you never bought the first one? Also, as far as I know, replacement consoles from the manufacturer don't count either, so that wouldn't matter. Also, if you could find a more concise total for NA, I'm all ears.

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Show all comments (138)
240°

‘I think Xbox hardware is dead’, says Microsoft gaming veteran

One of the founding members of the Xbox team has questioned Microsoft’s multiplatform gaming strategy, and said they believe the Xbox hardware business is effectively “dead"

Read Full Story >>
videogameschronicle.com
1d 11h ago Replies(3)
Goodguy011d 9h ago

Think that rumor that they'll still make a new console but at a profit at $1000 will be true though. The series consoles will remain their cheap alternative throughout next gen I would say. Keep in mind that game pass and pretty much going 3rd party is their main focus. They want to bring xbox everywhere.

1d 9h ago
GamerRN13h ago

If they don't maintain some kind of console presence, I think they will lose gamepass subscribers and just become a 3rd party publisher who eventually sells everything off

Cacabunga12h ago

Xbox games are releasing on all platforms. Who needs this hardware? PS or PC is all you need

Flewid63810h ago

I've never owned an Xbox in my life and I have GamePass.

thorstein9h ago

The only Xbox I owned was the 360. I have gamepass for my PC.

GamerRN4h ago

Majority of Gamepass users are currently on console...

+ Show (1) more replyLast reply 4h ago
crazyCoconuts11h ago

Even if they could get it down to $800 for a box that can run with comparable performance to a PS6 (at, say $200 cheaper) the population of people willing to buy such a thing would be so limited.
It would be the worst of both worlds.

1d 7h ago
Futureshark22h ago

A slow, painful and public death too.

Show all comments (62)
300°

Looming Xbox layoffs threaten Microsoft's reputation

Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era

Read Full Story >>
gamesindustry.biz
Jingsing3d ago (Edited 3d ago )

I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.

YourMommySpoils2d ago

Their reputation was lost way before that. From the moment Microsoft said they entering the console business, we all knew it would be a downgrade.

Bathyj1d 18h ago (Edited 1d 18h ago )

That's not true at all the OG Xbox had drive and they had hunger and they wanted to accomplish something. It was a great console.

they didn't quite reach their goals and they gave up prematurely because they couldn't win. It was halfway through the Xbox 360 when kinect released and that was when they lost their way and we're a rudderless ship ever since

Agent751d 15h ago

In all fairness, Xbox had some great games with online play, Xbox 360 even better. Xbox consoles started to die with the Xbox One. Ditch consoles for the PC and PS.

YourMommySpoils1d 7h ago

@Bathyj hard to compute ay. Xbox was never better than a PC and that's all they ever were. A demo box. Doesn't get more true than that.

3d ago Replies(1)
isarai3d ago

What reputation is this threatening exactly? 😂

Lightning773d ago

Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.

The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.

Christopher2d ago

That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest.

1Victor2d ago

@christopher: “ That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest”
The key word big can be ether good or bad 🤷🏿only time can tell

DarXyde2d ago

First Forza being generated entirely via AI?

If any company would do it, it'd be them.

Nacho_Z1d 23h ago

Isn't the point that it's irrelevant how profitable MS is, the suits have decided it's time that the Xbox division started making them money. Hence the layoffs, the pivots.

hennessey861d 18h ago

That wouldn't surprise me, as motorsport has been heading down hill since the great number 4. Where as playground have consistently put out better games. I think the two studios will be merged under playground games banner.

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660°

Microsoft planning “major” Xbox layoffs next week

The cuts are expected to be announced next week.

Microsoft is also planning thousands of job cuts that will impact other parts of it businesses

Read Full Story >>
theverge.com
6d ago Replies(1)
6d ago Replies(1)
Obscure_Observer6d ago

MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.

I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.

6d ago
pwnmaster30006d ago

Always got to throw shade at Sony smh.
Yes we get it,
MS good Sony bad
MS bad Sony is also bad lmao

6d ago
Obscure_Observer6d ago

F* them both!

Just for the record, I don´t care about your victim complex crap either. Find someone else who cares.

blacktiger6d ago

He was talking about both. Why you getting offended when he's using both names

pwnmaster30006d ago (Edited 6d ago )

@Blacktiger

Im not offended , that’s just his formula lol
He can’t help help himself, he needs to bring Sony down when the topic involves MS.
Whether is good news for MS or bad, it some how leads to Sony doing bad lmao.
It’s actually hilarious.

InUrFoxHole6d ago

He's not wrong but im tracking what youre saying. In this case is should just be MS bad. Thats a lot of people fired

+ Show (4) more repliesLast reply 6d ago
Tacoboto6d ago

"just like Sony"

Gosh you're insufferable, not everything needs to be both-sides'd. Sony's had layoffs, but nothing like what Microsoft has been doing and is continuing to do.

CrimsonWing696d ago (Edited 6d ago )

I mean, no offense, but this is why you’re not some corporate business person running a major corporation. Big profits don’t mean jobs are safe. Do you understand why things like this happen:

Cutting jobs to maintain or increase profitability, especially in underperforming divisions like parts of Xbox like other gaming divisions.

Corporate restructuring and relocating resources for strategic stability in ever changing markets and consumer behaviors.

Investor expectations and optimizing operations to maintain investor confidence. Whatever boosts stock prices and improves future margins.

And there’s many other factors at play. It’s never as simple as business doing well, everyone’s safe. That’s just you not understanding at all how corporations work and have been working since the beginning. This isn’t something that’s specific to Xbox, you can bet your ass Sony and Nintendo do this and if it’s not clear by now, game development is not a stable job nor has it ever been for many. A lot of developers are contractors and guess what happens when a project is done?

Ganif6d ago

Nintendo said they have no plans for layoffs, and you can't seriously claim that the scale of Sony's layoffs most of which involved Bungie which is self managed as even close to the same scale as what Microsoft has done since they purchased Zenimax. And that significantly less layoffs would have happened if those publishers had stayed independent. Keep in mind that much of these layoffs have been due to redundancies specifically related to these buyouts.

CrimsonWing696d ago (Edited 6d ago )

@Ganif

Nintendo:

https://gamerant.com/ninten...

Sony:

https://gamerant.com/playst...

https://techxplore.com/news...

I don’t think it’s realistic to treat Sony’s layoffs as somehow outside the norm for the industry right now. Even if Bungie is self-managed, Sony’s cuts went far beyond that like Naughty Dog, Insomniac, London Studio being shut down completely, and multiple teams across the globe took hits. These weren’t just minor adjustments.

Nintendo, I had to look up and you’re right. They seem to be an outlier, but rest assured at some point it happens. And even then there’s been layoffs, albeit a smaller amount and contractors.

Would fewer layoffs have happened if studios from acquisitions stayed independent? Maybe. But even independents have been hit hard and look at what’s happened with Embracer’s fallout, or smaller devs like Digic, Roll7, or Volition. This isn’t just a “Microsoft problem” or strictly tied to acquisitions; it’s a broader correction happening across the whole industry, and unfortunately, layoffs are a big part of that process right now.

Ganif6d ago

From your article:

"According to reports, Nintendo of America restructured its testing operations, leading to layoffs of about 120 contractors, part of a strategy for global integration.

Nintendo of America, publisher of iconic franchises like Mario and Zelda, is shifting some contractors to full-time roles for better development integration."

Contractors are not employees, and even if you want to count them as that, it's 120 people vs around 7500 since Microsoft purchased Zenimax.

In an era of game industry layoffs, Nintendo is hiring more people
https://automaton-media.com...

Nintendo Announces 10 Percent Pay Raise For Devs Despite Lower Profits
https://kotaku.com/nintendo...

Nintendo CEO’s refusal to layoff staff goes viral following industry-wide cuts
"Satoru Iwata took pay cuts to ensure staff didn’t have to be let go"
https://www.nme.com/news/ga...

And as for Sony you're comparing less than 1000 total jobs to an estimated7500

Has the industry faced layoffs, yes, but that still doesn't account for the mass layoffs due to redundancies that was easily predictable, or that fact that at least 1/3 of Microsoft's layoffs and studio closures happened before the industry downturn.

thorstein6d ago (Edited 6d ago )

Take the L, Crimson.

People hate Nintendo, but Ganif proved why they deserve support.

+ Show (1) more replyLast reply 6d ago
-Foxtrot6d ago

It's like banging your head off a wall, he just can't help himself.

Microsoft can do no wrong, Sony sucks at everything and Nintendo is bigged up because it's less hassle than trying to defend Microsoft all the time

What's going to happen when Microsoft finally turn completely third party, then what?

anast6d ago

I enjoy Obscure. Obscure does good work.

crazyCoconuts6d ago

Did you know that the first n4g was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program.

Tacoboto6d ago

I wouldn't be surprised at this point if anast and osbcure were both alts for the Admin.

We know how Obscure especially drums up additional comments and clicks with his spam-worthy remarks that somehow never get moderated

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Profchaos6d ago

Thats business present a strong front to your shareholders while your company burns around you.

Keep shareholders happy at all costs andnif not happy keep them numb to the reality of you organisation

Angyobangyo6d ago

" Just for the record, I don´t care about your victim complex crap either. Find someone else who cares. "

Just for the record, you clearly you do if you have to vent this hard.

TheExecutioner5d ago

Basically you think like kids when it come to choose between candy or chocolate.

Sonic18815d ago (Edited 5d ago )

Are you and Anast the same person?

+ Show (7) more repliesLast reply 5d ago
6d ago
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