280°

Why Xbox One's ambitious media strategy failed

And how its legacy may impact Microsoft's chances of catching PS4. - Eurogamer

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eurogamer.net
lifeisgamesok3649d ago (Edited 3649d ago )

Yes Microsoft misjudged the market when it comes to media demand in the current day and age. Most people have computers, tablets, etc.

But since the launch of the One, MS has brought a healthy stable of great games and has promised many more.

Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products

E3 will show us the true power of Xbox One

truefan13648d ago (Edited 3648d ago )

Right on life is games, it seems a select group just wanted new interior hardware with no innovation.

In terms of games right now it's not even close and the future looks brighter for XB1. It seems like MSFT is taking chances bringing new ips, while sony played it safe. Sony has focused on multiplat exclusive content, indie games, and rehashes (infamous, kzsf, mlb, tlou, and soon uncharted). MSFT has already given XB1 gamers several new ips including Ryse, Titanfall, and Later this year Sunset Overdrive and Quantum Break. MSFT is bringing the games.

I also agree DX12 and cloud processing will be shown at E3. I still think think the ambitious strategy will pay off, there are several wildcards left and we are only 6 months in. I love the additional media and now with Phil Spencer in charge this will be a nice ride with a ton of great games.

georgeenoob3648d ago (Edited 3648d ago )

The reason it was unbundled was cause it was the number one request for MS. Phil Spencer is emphasizing heavily on putting gamers first, so fulfilling this request wasn't hard.

Now that MS sees people think they'll stop supporting Kinect, they are motivated now more than ever to support it, cause they're constantly listening.

eferreira3648d ago

dead rising, forza, gears teaser and new halo aren't rehashes? Heck crimson dragon is from an old franchise too.

WrAiTh Sp3cTr33648d ago

Is this all because they added a sku without kinect? Richard Leadbetter is officially a sony troll, lol.

DragonKnight3648d ago (Edited 3648d ago )

@georgeenoob: "The reason it was unbundled was cause it was the number one request for MS. Phil Spencer is emphasizing heavily on putting gamers first, so fulfilling this request wasn't hard."

Bzzzt wrong again. So close. The correct answer is sales. If MS were listening to fans, Kinect would have been unbundled a long time ago. XB1 is getting trounced in sales, even in the U.S., and MS just can't have that. They don't care that you sacrifice a child to them every day, they only care that people aren't spending their hard earned money on the XB1.

"Now that MS sees people think they'll stop supporting Kinect, they are motivated now more than ever to support it, cause they're constantly listening."

HA! You know prior to the diskinect, I'd have used your "constantly listening" to make a connection with MS and the NSA. Now all I can do is just laugh that you think MS actually listens.

The funny part though, the absolutely hilarious part is that people like you, truefan1, MorePowerOfGreen, Pogmathoin, you were all upset about the diskinect; just like you were upset about the DRM removal. You didn't want Microsoft to listen to fans, you wanted them to exert their control measures over the industry.

And now here you are, patting yourselves on the back talking about how MS listened to fans despite fans saying for more than a year that MS were doing everything wrong. Look how long it took Microsoft to "listen." Seems to me they need hearing aids.

MysticStrummer3648d ago

It seems a majority don't see weaker hardware, a camera, and redundant capabilities already performed by devices they already own as innovation.

In terms of games, PS4 has the higher reviewed lineup.

DX12 is designed to make PC development more like consoles. XB1 will get some benefit but not nearly as much as PCs. PS4 will also see improvement and will always have the stronger hardware.

As for cloud compute, keep on dreaming. Few places in the world have fast enough internet speeds for cloud compute to be a factor, and the biggest gaming market isn't one of those places.

DigitalRaptor3648d ago (Edited 3648d ago )

Not even close?

Is that why PS4 has more games, in more genres, with a more diverse selection? Is that why it has more new IPs? Is that why it has better rated games?
-----

"It seems like MSFT is taking chances bringing new ips"

Microsoft has had time to bring those new IPs in the space in which they did JACK SH*T in the last few years on the 360. They were instead focusing on supporting the casual audience of a gimmick, the fate of which they have now sealed.

Meanwhile, Sony spent the last few years supporting their gamers on PS3, and last year alone was an absolute mind blow in terms of exclusive content for PS3. Under normal circumstances, you'd be more forgiving on Sony and their PS4 lineup, based on these facts alone, but somehow, whilst catering to PS3, Vita AND PS4 they still manage to provide the most games and the better rated ones.

Microsoft are not "taking chances" on new IPs. They are doing what they were supposed to have been doing for years. They are now making up for lost time, and lost expectations.

So tell me, AGAIN, how the future looks brighter for Xbone than PS4, when there are more games in production for PS4? And more games and new IPs already out in a wider array of genres? And now that Kinect has been disconnected and its fate already set, PS4 is outpacing the Xbone is every single category other than regularity of system updates, which is a given from Microsoft.

When PS4 is trouncing Xbone everywhere and that's before the heavy hitters have been released. Just think about that for a couple of seconds.

Seems like, yet again, the Xbox fanboys on here are padding out their lineup, and ignoring as many PS4 games as they can, using "indies", "multiplats" and "reshashes" as if Microsoft also doesn't have that stuff already announced, and as if fanboys like yourself haven't been talking up third party timed exclusive content like Titanfall, as if it was a "game changer". OH, what a joke that was.
----

If you guys hadn't already lost it, you certainly have taken this news badly and are resorting to even deeper set delusions than you already have been.

This is getting absolutely ridiculous at this stage.

ziggurcat3648d ago

@ georgeenoob :

There's no question that sales had a large part in the decision.

At any rate, the unbundling of kinect was a really smart decision, and a huge positive for MS, IMO.

MorePowerOfGreen3648d ago (Edited 3648d ago )

How in the hell did it fail? MSFT offers an option to buy the camera. Never heard anything about dropped innovation or halted support for its advancement.

Man Eurogamer is a POS tabloid site now. Its new pro Sony agenda is nasty.

Kinect's issues were a mix of real gamers not wanting to pay extra to make the next gen leap, NSA tinfoil hat freaks and PS4 fanboys envious Sony doesn't have something as advanced. Mostly PS fanboys trolling so much they shaped opinion about kinect by instigating the fearful, ignorant and angry fans as they did with DRM and cloud.

Amazing media wrote articles on how Kinect needed to be removed and now this trash of how it failed and was a mistake after turning folks against the tech. Kinect has always been attacked because MSFT's competition can not hope to match it, so PS fanboys played on the fears of upset consumers.

Nothing has changed trolls. What MSFT was doing with Kinect is still being done, with the change some XB1 owners will just be missing out on the full experience. Dev support based on all XB1 owners having the Kinect is just speculation, capability of the device is just as important.

LOL fanboys angry, attacking because of what they are really mad about, which is the price. So they're trying to do further damage to the REP of XB1, trying to negate change in price. Got to love the pre price drop and E3 frenzy that happens every time.

MysticStrummer3648d ago (Edited 3648d ago )

@george - "The reason it was unbundled was cause it was the number one request for MS"

No, unless you want to call Spencer a liar.

http://www.mcvuk.com/news/r...

@Green - It doesn't say Kinect failed, it says XB1's media heavy strategy that Kinect was part of failed.

I hope you weren't one of the people who laughed at the anti-Sony media bias theories last gen.

Prime1573648d ago (Edited 3648d ago )

Media is not a bad thing, but taking your core focus from gaming to media it's. That's what they learned.

@morepower, "Sony doesn't have something as advanced."

Project morpheus says, "hi!"

@life, true, and George...

You three certainly jumped on the defensive fast. What do you say in Sony articles? Oh, that ps fanboys are on the defensive because they are insecure, that's right.

mrpsychoticstalker3648d ago

Microsoft is bringing a tank to E3, everyone is already hyped about this year. New IPs, new price. Option of kinect. Xbox live. Damn. Way to switch thing Microsoft and great job!

kneon3648d ago (Edited 3648d ago )

@mrpsychoticstalker

Tanks are pretty slow and it's a long way from Redmond to LA. So we should be seeing that "tank" about 6 months later than they say we will :)

randomass1713648d ago

Honestly, I'm just happy Microsoft is reversing all of their bad choices and making themselves more competitive.

GarrusVakarian3648d ago (Edited 3648d ago )

@truetroll

"Right on life is games, it seems a select group just wanted new interior hardware with no innovation."

MS must be with that select group then, seeing as they chose to drop Kinect and effectively settle with a less power PS4 and more power 360, no? No? That's your logic im going by here....so....are you with that select group that MS is a part of...or no? Lmao.

Also, re-hashes........wtf are you talking about?! Halo FIVE....Forza FIVE....Dead Rising THREE...Gears Of War FIVE (fifth release)....Fable Legends...FOURTH GAME in the series. Your mind is so warped that you don't even realise your own hypocrisy. You are so jealous of the PS4 and of PS4 franchises that you forget to mention the "re-hashes" of your own console.

And i keep seeing you saying Sony "played it safe", no matter how many times i prove you otherwise....in what possible universe is releasing a VR headset the "safe" option? It's by far the biggest risk of any company this gen. Especially seeing as Sony is nowhere near as financially stable as MS.

They also have tons of new IP's in the works that you just seem to forget. The Order 1886, Deep Down, DriveClub, New Guerilla Games IP, New Media Molecule IP, New Sony Bend IP.....the list goes on, and E3 is here soon.

I don't know why you continuously spew the garbage you spew, because you know you are saying it on a site with people who will prove you otherwise...so why bother?

@georgeenoob

There's no way IN HELL you believe what you just said. Wow. You really think MS is your friend? You really think they took Kinect out because you ASKED them too? Man....there's delusion...then there's whatever you guys have. They dropped Kinect because of sales and sales alone, they are a BUSINESS, who's primary goal is to make MONEY. Dropping Kinect will make the X1 cheaper and more appealing, hence more sales.

If you really believe they took Kinect out because gamers asked for it....then why didn't they do it before launch? Because gamers were asking for it then, i know i was. But now...6 months later, when it's getting dominated in sales, they coincidentally feel that choice is important now. Lmao, it's so transparent, i can't believe you don't see it.

Never in the history of this site have i ever seen such denial-ridden, bitter, jealous and warped minds that Xbox fanboys have displayed. It's just amazing how the success of a plastic box can make you this messed up.

solidjun53646d ago

Yea, I've come to the conclusion that the accounts lifeisgamesok, truefan1, and georgeenoob are the same person. They always comment next to each other.

+ Show (12) more repliesLast reply 3646d ago
Malphite3648d ago

"Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products"

Not sure if serious.

Lawboy23648d ago

Plants v zombies, infamous and titanfall are pretty good imo

badz1493648d ago

pretty good games, sure but best he has ever played? yeah maybe, if he just started gaming this gen!

ShowGun9013648d ago (Edited 3648d ago )

BEST GAMES IVE EVER PLAYED
(note: zero from this gen LOL)

Sonic
Sonic 2
Sonic 3
Super Mario World
Mega Man Xs
Mario 64
Mario Kart series
Super Smash Bros series
Ocarina of Time
Link to the Past
Gears of War series
God of War series
Uncharted series
TLoU
Modern Warfare
DMC series
Final Fantasy IV
Final Fantasy VII
Final Fantasy VIII
Final Fantasy IX
Final Fantasy X
Final Fantasy XIV

...wow, im pretty sure i could think of 100 more that were better than Ryse, Forza and Dead Rising. (not implying the PS4's lineup was stronger, both were kinda weak)

malokevi3648d ago

"failed"

....past tense?

8 months...

*puzzled look*

morganfell3648d ago

It has failed in the sense they have backed off their original plan. It doesn't necessarily mean the console failed. Do you not see the difference?

Here:

http://metro.co.uk/2013/05/...

Notice this line: "We targeted it more as a broad entertainment play."

He doesn't use the word play here as in 'play a game'. In this instance he means a 'a broad entertainment strategy' The route in which MS decided to 'play' their hand this generation was to offer an entertainment console for the masses.

This approach involved media heavy TV interfacing, Kinect, and major plans to lure the casual crowd. When they misjudged the market and how little impact casuals have this time around, they have attempted to switch gears. The problem lies in that their hardware is already set. They have removed focus from the TV and dropped Kinect in hopes to lure the core gaming demographic.

So in that light, the original plan for the X1 has failed.

Cueil3648d ago

Their media strategy is moving forward... I don't know what's "Failed" since it's just getting started

DragonKnight3648d ago (Edited 3648d ago )

@lifeisgamesok: "Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products."

Games that were supposed to be on the 360 and instead were moved to the Xbox One, having at least 3 years of development, constitutes rushed now?

"E3 will show us the true power of Xbox One."

Just like the dGPU, DX12, and Cloud were supposed to?

@truefan1: "Right on life is games, it seems a select group just wanted new interior hardware with no innovation."

A camera and advertisements isn't innovation.

"In terms of games right now it's not even close and the future looks brighter for XB1."

You're right, the PS4 has had so much more games of better quality than the XB1. Since the XB1 has hit rock bottom, the only place for it to go is up right?

"It seems like MSFT is taking chances bringing new ips, while sony played it safe. Sony has focused on multiplat exclusive content, indie games, and rehashes (infamous, kzsf, mlb, tlou, and soon uncharted). MSFT has already given XB1 gamers several new ips including Ryse, Titanfall, and Later this year Sunset Overdrive and Quantum Break. MSFT is bringing the games."

MS delayed development of 360 games so they could make those games be available for the Xbox One. Sony didn't. If you really think Sony are "playing it safe" then you're blind as well as ignorant to history. You can write off indie games all you want to but the fact remains that each indie game on the PS4 is a new IP and Sony is investing in the FUTURE of games and gaming while Microsoft couldn't care less about that.

"I also agree DX12 and cloud processing will be shown at E3. I still think think the ambitious strategy will pay off, there are several wildcards left and we are only 6 months in. I love the additional media and now with Phil Spencer in charge this will be a nice ride with a ton of great games."

https://www.youtube.com/wat...

AceBlazer133648d ago

If the launch titles, on either console, were some of the best you played, you sir need to play more games. Get your standards up man.

randomass1713648d ago

that's how it is for early adopters. You just get a few games that are great for fans, but not necessarily the masses, and then the cool stuff comes a little later.

Muzikguy3648d ago

I can't wait until E3. Not because I believe the "true power of Xbox One" will be shown, but for other reasons. I'm anxious to see their next "vision" they 180 and I'm also wondering when they will patch in an update to unlock what was set aside for the Kinect. I know that's not going to be good for fans and I just wonder what the reaction will be. Also, I'm wondering more about VR and games not shown yet

ziggurcat3648d ago

@ lifeisgames:

"E3 will show us the true power of Xbox One"

Still clinging onto the delusion that MS is playing possum, are we? Where are the goalposts going to be moved when E3 doesn't yield any secret sauce?

Chevalier3648d ago

Irony is they talk about this advanced camera, but, go on to mention non game related features. Where is this game that proves kinect is for hardcore? Right after 3 years it doesn't exist. So few games on 360 that now a couple exclusives on Xbone and it's raining exclusives. Also remake of TLOU which was one of the highest rated games ever is bad, but, Halo remake is somehow awesome?! Way to move goalpost and flip flop. Also framerates and lower resolution don't matter, but, last gen all we heard was look how awesome 3rd party stuff on 360 was superior? Somehow there are larger gaps this gen and none of it matters anymore?!

kenshiro1003648d ago

You seriously believe that?

LOL.

That's all I have to say.

If Microsoft hadn't pull that DRM crap in the fist place and not flip-flop like idiots, they would have done better.

memots3648d ago (Edited 3648d ago )

"MS has brought a healthy stable of great games"

LOL

you cant be serious?
Neither console are doing that "great"
But saying that MS did is completely preposterous, Look at the ammount of game playable right now on their console vs other consoles ... yeah ..

"Have you seen TITANFALL !!!!?" Yes i did on my PC

geddesmond3648d ago

I love how people say a great selection of games for the xbox one. If they were so great then why isn't everyone rushing out to buy 1 then. Fact is both consols have good games but Xbots have nothing else to use against the PS4 so they magically turn to saying it's the better choice for games lol. How many are still playing Titanfall? Why is there so many used copies of Ryse available in the shops I go to. Forza 5? My brothers a huge racing game fan, he traded in forza 5 for need for speed and never looked back.

Oh right your talking future releases? Well for Sony that future looks a lot brighter. Just like every E3 Xbots have all these games they think will be announced and then after E3 the internet gets filled with articles and videos on how disappointing their conference was. At least with Sony you know they have the first party devs and the more powerful machine.

In all honesty, I hope MS catches up with Sony because right now I feel Sony have stopped trying to win fans, and the larger that gap gets the less they will try which equals us gamers loosing out. Also my word Xbots does not go out to fans of the X1. It goes out to the X1 fans that say dumb crap like better selection of games without bringing anything up to back that up. And the ones that use metacritic are even dumber than the ones bringing no facts. It is what it is. My comment offended you because you can't handle the truth.

randomass1713648d ago

What exactly is wrong with saying that Xbox One has a promising future? I think both consoles have promising futures. They both have a lot of games on the way. Since Microsoft is phasing out Kinect, it can only make competition even more heated for both companies.

3648d ago Replies(1)
miyamoto3648d ago

This kind of comments iz why Xbox One failed in the eyes of the masses! When will this stop?

DoesUs3648d ago

LMAO Terrific to see another classic MPOG meltdown! And of course the usual XB1 supporters out in force. Keep the 180's coming fellas!

Montrealien3648d ago

Looking at agrees and disagrees, we still got a bunch of Xbox haters on this site. Man they must all be in there late teens by now after 7 years of N4G console enthusiast extremism.

+ Show (11) more repliesLast reply 3646d ago
Godmars2903649d ago

It was too focused on them making money over providing any consumer need and too obvious in going about it.

XiSasukeUchiha3649d ago

Their ambitions was too extreme for the average gamer too skeptical and don't forget DRM and all of its BS, that's why MS plans failed!

Godmars2903648d ago

Then they should have presented better, direct, examples as they talked up policies, instead of doing closed door demos for developers while not really talking about their policies at all.

randomass1713648d ago

Not only did they misread the market, but I think they completely underestimated the power of the general gamer.

Cueil3648d ago

DRM is still there.. anyone who thinks that these console ever didn't have DRM are just ignorant.

3648d ago Replies(3)
djplonker3648d ago (Edited 3648d ago )

Tv is best watched on a dedicated device and it's getting pushed out by streaming services it was never going to work as an "all in one" device and compete with a console for built specifically for gaming.

It has got a power disadvantage and people have voted with their wallet and they didn't like where it was going... Imagine they didn't drop the drm and online only!

Show all comments (79)
290°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

Read Full Story >>
spieltimes.com
Sonic18811d 10h ago (Edited 1d 10h ago )

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo1d 7h ago (Edited 1d 7h ago )

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus231d ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

MrBaskerville17h ago(Edited 17h ago)

Xbox is a division that they discussed shutting down but doubled down on after Gamepass was pitched.

It needs to make money at some point. Big money.

rokos15h ago

According to Statista the net income of Microsoft is about $72.4 billion dollars which is a bit lower than last year profit. That is almost as much as Activision's acquisition but I assume that would be a one off since it costs so much plus I see how their focus has been shifted to AI, thus any major future investments will probably be in that area.

Markusb3314h ago

i think you are really missing the point

VariantAEC4h ago

@romulus23
That is not why MS buys studios. They might continue to buy because it's about taking that sweet sweet IP out of the corporate husks of their acquisitions.

+ Show (3) more repliesLast reply 4h ago
SonyStyled1d 6h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

1d 4h ago Replies(2)
ChasterMies18h ago

Xbox isn’t a separate company from Microsoft. It’s all Microsoft.

Abear2112h ago(Edited 12h ago)

Let’s be real, this is the media spinning all the acquisitions and liquidations of said developers and spinning it to make M$ the villain.

This was bound to happen, a bigger slice of pie and cut costs, when the games come they stand to make more and that’s their agenda—it was the writing on the wall when the sales went through and legally all those who approved the sale and mergers knew this would happen.

Snowflakes need to realize business is ugly and you can cry all you want but this is how capitalism works. And it works.

That said, M$ needs to steer the narrative and grab hold of all this, make their plans known, hype the hell out of all those dead IP’s they plan to revive, and be honest about the timeline. This is likely to involve mobile and IP on other consoles, and most people realize that.

The problem is this company is incapable of being transparent and seems to often want to dissuade and confuse is customer base. The lack of E3 has hurt Microsoft and I don’t think they know how to properly or effectively market their brand anymore.

+ Show (2) more repliesLast reply 4h ago
jwillj2k41d 10h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex1d 9h ago (Edited 1d 9h ago )

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot1d 9h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

VariantAEC4h ago

Years?

Try several decades, and in the gaming space 2.3 decades.

Jon6158613h ago

You do realize this happens in ALL industries? Or are you just saying this because it is Microsoft? In any case I feel for those that are being let go but the trch industry is suffering right now.

jwillj2k49h ago(Edited 8h ago)

This absolutely does NOT happen all the time. Let me know the last time 1 company with a terrible product track record spent 100 billion onto acquire MULTIPLE successful companies in under a year only to shut them down and stop making their products regardless of how successful they were. Not merge them, completely shut them down.

And you can’t use Microsoft in your example.

Notellin9h ago(Edited 9h ago)

Class action lawsuit? The law is on their side and protects them at all costs. There are no rules to protect the people at the bottom.

jwillj2k49h ago

Not true when it comes to mass layoff do your research.

RNTody1d 9h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead22h ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya20h ago(Edited 20h ago)

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

lodossrage16h ago

Toys for Bob saw the writing on the wall and bought themselves out.

Wouldn't be the first time a company did that under MS either. Bungie and Twisted Pixel did the same. Considering what just happened, I can see some other devs trying to buy themselves out too.

anast1d 8h ago

Good thing the bosses of all those small studios made their money.

glenn19791d 8h ago

they cant do it right now they will get burned

XiNatsuDragnel1d ago

Phil and his team need to be gone

lodossrage16h ago(Edited 16h ago)

Won't make a difference.

The whole structure needs to be overhauled. Anyone that replaces Phil will be no different than him, Mattrick, or anyone else.

Until the company changes how they go about business, nothing will change

glenn197913h ago

I just don't have any idea what they would do , they have done sooo much damage on their xbox brand, they have a show at July or June I think, but will it even matter even they show amazing games, idkn

lodossrage16h ago

True,

But they may as well get it over with. Whether it happens now or later, the burning is going to hit the same.

Reality is the ONE move that can alleviate a lot of this is the one move they can't make. Remove day 1 from gamepass.

Show all comments (68)
90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai2d ago (Edited 2d ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead2d ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel2d ago

Good luck with this even it might not succeed.

Show all comments (7)
210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

Read Full Story >>
eurogamer.net
XiNatsuDragnel3d ago

Microsoft had a good idea but fumbled it again.

Cacabunga2d ago (Edited 2d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow3d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1822d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie2d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow1d 23h ago (Edited 1d 23h ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

1d 19h ago
Hereandthere1d 15h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 1d 15h ago
Notellin1d 20h ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

1d 19h ago
Hereandthere1d 15h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow1d 1h ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere1d 15h ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow1d 1h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX2d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney20h ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody2d ago (Edited 2d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno2d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Inverno2d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

1d 19h ago
fsfsxii1d 20h ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno1d 19h ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

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