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DragonKnight

Contributor
CRank: 9Score: 212030

XB1M13 And Stealth Marketing

Hello everyone. Before I get into the blog, I would like for you all, if you would, to go to youtube and put XB1M13 into the search bar and look at the results.

Done? Ok. Now, all of the videos you've seen that contain that tag and the word Machinima, or contain no gameplay videos, are videos talking about that tag. The rest of the videos that contain that tag and gameplay or Xbox One UI footage are all A)Morons (which I'll explain later) and B)Sellouts whose videos you shouldn't bother watching.

Why am I saying these things? Well, the answer to that question lies in the other videos that talk about that tag and Machinima. To give you the gist, Microsoft has partnered with the Youtube partnership group known as Machinima to buy positive press on Youtube.

How are they doing this? Well, rather than go into a detailed explanation on it, I'll simply link one of the videos that will explain it better.

http://www.youtube.com/watc...

Now that you've seen the video, and know about Microsoft's partnership with Machinima, let's get back to the A and B points I made earlier.

A)These people are morons. Why are they morons? Putting the tag XB1M13 in the title of the video immediately violates the contract they agreed to because it is exposing that channel as being part of the program and thus being paid to give nothing but positive coverage about the Xbox One. That's a no no as part of the contract agreement, and these sellouts will receive nothing.

B)These people are sellouts whose videos shouldn't be watched. The people partaking in this partnership have compromised themselves. Their opinions can't be trusted because they are bought and paid for. Every member of the Machinima network is a potential sellout and should be avoided.

So what's the problem here? What Microsoft is doing is just paid endorsements that we see professional athletes do all the time right? Wrong.

When someone does a paid endorsement for a product on television, it is a legal requirement that the consumer be informed that that individual is in fact being paid to endorse that product. When you see someone like Michael Jordan endorsing Hanes underwear, you can bet that somewhere (whether it be fine print, a fast talking voice, or whatever) there is information that that person is in fact being paid for positive coverage of that product. This is to prevent disingenuous or false advertising.

What Microsoft is doing is including a clause that states that no one participating in this program is allowed to say they are part of the program. Essentially they are trying to make it seem like these people are genuine in their endorsement of Xbox One when in fact they may not be and are only doing it for the extra $3 per 1000 views their videos get. This is disingenuous advertising and is illegal. Take a look at FTC guidelines for this kind of advertising and see for yourself.

http://www.broadcastlawblog...

What I'm taking away from this though is that Microsoft is clearly afraid. That they need to resort to paid positive press (alliteration FTW) on YouTube to sell their product shows a lack of faith in their product and that it can and will sell on its own merits. The basis of this fear eludes me as the Xbox One is selling pretty well at the moment, but this move just highlights the fact that Microsoft is A)Completely out of touch with pretty much every consumer base there is for the Xbox One (minus die hard blind fanboys who know who they are and will likely make comments here), and B)Completely disingenuous and untrustworthy.

If they are willing to go this far just for positive press, who's to say they won't go further? Can any positive coverage of the Xbox One be considered genuine and legit, or was it simply bought by Microsoft under a contract that forbids saying it was a paid endorsement?

Perhaps that last bit MAY be a tad on the tinfoil hat side, but it's not without merit given the XB1M13 program that currently exists.

Every move that Microsoft has made currently shows that they have little to no executive focus. They must feel like they need to buy positive coverage because they aren't seeing the fervor from the core gaming audience, or the interest from the casual gaming audience, that they so desperately want and/or need.

What Microsoft is doing though is just a part of the huge problem with gaming press in general. If it isn't Microsoft buying positive coverage, then it's publishers using advertisement dollars and game copies to exert pressure over gaming journalists.

So remember, every video that you see with the tag XB1M13, or is part of the Machinima network and is talking about anything Xbox One related, don't trust what's being said. The potential for that uploader to be a sellout for Microsoft is quite high. Would you really want the advice of someone who has put their channel up for sale like that?

Imagine the Kinect 2 was such a terrible peripheral that it couldn't register dark skinned people, would only work if you had a 200 Watt bulb pulsating in your living room, and got hotter than the sun but every Machinima based partner told you that it was the greatest device ever conceived of. Then you get it home and can't use it. That's the kind of thing, though exaggerated, that could happen.

In the end, the products should speak for themselves. Paying people to only say good things about your product makes it seem like you're trying to cover up some kind of monumental, or numerous, bad things that you really don't want getting out to the general public. Part of being out of touch though means that you don't understand that the kinds of people that would actually look for this information, also know that you're paying for positive coverage. Either make a product that can stand on its own merits, or don't make a product at all. And most importantly, don't try to buy positive press, and also tell people to stop "wasting their time on platform superiority."

NewMonday3748d ago

They can just simply change the tag, it's impossible to trust any XBone related video from now on

Kayant3747d ago (Edited 3747d ago )

That's a bit much.... But really if you want to know who is legitly might be in the campaign then use this user script with Greasemonkey ---> http://www.neogaf.com/forum...

For chrome install tampermonkey.

XiSasukeUchiha3747d ago (Edited 3747d ago )

XD this deserve a desperation of 10/10.

MS's only answer now is money! (talking about XB1M13)

Kayant3747d ago

Welp.... Damage control or someone has been fired? --> http://www.neogaf.com/forum...

Also AngryJoe has confirmed it to be true. Man we really need to know what is going on here I need to blacklist down people that do this kind of deals regularly with companies.

Godmars2903747d ago

Its not like anything regarding MS or the Xbox brand has come off as being "off". Like with the original Xbox. As it only fell behind the PS2 and matched the NGC in sales, most sites and game industry personalities only really talked about it was "#2".

Show all comments (34)
50°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

Read Full Story >>
theverge.com
darthv7211h ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

purple10126m ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos1m ago

I'm not surprised surface is struggling they aren't relevant anymore

40°
3.5

Review - Sticky Business (Switch) | WayTooManyGames

WTMG's Leo Faria: "The Switch version of Sticky Business is less of a game, and more of a very clunky and shallow creative tool with not a lot to entice players for long. The progression system is silly, the gameplay loop lacks any kind of excitemente, and the controls and interface are embarassingly bad, never taking advantage of the Switch’s touchscreen, or even giving us the bare minimum of a completely cursor-based interface. There’s just no sense of accomplishment while playing it. It’s just downright frustrating. If you really want to play Sticky Business, and come up with your sticker empire of sorts (hey, I’m not judging), just stick to the PC version."

Read Full Story >>
waytoomany.games
250°

Fallout 4's 'next gen' update is over 14 gigs, breaks modded saves, & doesn't change much at all

We were expecting problems with mod support, but there are a lot of other issues.

isarai11h ago

Wow what the actual hell 🤣🤣🤣

just_looken10h ago

This is why you get the GOG version on gog you can select the version of the game to download.

On pc fallout 4 fallout new vegas and skyrim are all broken on steam because they all got the same "next gen" update.

Skyrim dec 2023
https://www.pcgamer.com/sky...

Can not find new vegas but anyone that modded it knows the script extender there was also broken

Valkyrye9h ago

Not accidental, they want modders to stop modding their older games to force them to mod Shitfield.

just_looken7h ago

There doing the same on starfield with a mods store and blocking mods

There goal is like blizzard and what they did with fallout 76 you make mods they can sell and you become a slave.

On skyrim they have "trusted" mod devs now basically a badge that lets your mod on the store you get a crumb of the sale when someone buys it.

Inverno5h ago

lol to the disagrees, the last Skyrim update broke mods too. They've been trying to kill mods to monetize them in creation club for years, it's not a stretch that they purposely put out patches just to break free mods.

porkChop4h ago

The disagrees are from people who have common sense. They aren't trying to kill mods. Most mods for any game will break with a new update because they rely on files/code that have been changed. This isn't new. Even with Bethesda this would happen way before the creation club. Mod support is literally one of the things that got Bethesda to where they are, and they're one of the only devs that releases comprehensive mod tools for each of their games.

Chocoburger5h ago

Over 14 GBs and doesn't change much at all? What? Taking up that much drive space for a pathetic 'remastering' is shameful.

Par for Bethesda.

Aussiesummer4h ago

It's not a remaster, it's a next gen update.

badz1493h ago

LOL people are actually expecting massive improvements or something? From Bethesda?? the same people who released Skyrim multiple times and the all look like shit? THAT Bethesda? are people for real?

Profchaos3h ago(Edited 3h ago)

The ps5 version doesn't change a ton but from my small playtime it's enough to make me want to replay it just to have it running at 60.

A side note to this my PS4 version no longer boots after it's "update" so I guess that's what it feels like to own a Bethesda game on PC

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