Sony France created the Apartment 4 to showcase the PS4, but could Microsoft do any less? As a matter of fact no. As part of the Area One worldwide tour, they created a whole Xbox One-themed warehouse in Paris to showcase the Xbox One.
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Nice. The marketing for these consoles is really going to start ratcheting up. I just want to see more commercials to remind me that next gen is coming. (Game and movie commercials are basically the only things I pay attention to regarding ads).
Yea nice. Microsoft can create whole continent, it's too late for them...
But the apartment looks so much better.
Why only in france?
Bigger doesn't mean better.