440°

Gamers Can't Handle the New Female Head at Xbox

Microsoft's new company reorganization promotes Julie Larson-Green, a 19-year company veteran, to head up Xbox—a position recently left vacant by Don Mattrick—a move that has a lot of gamers very, very upset because she's a woman, who supposedly has no gaming experience. Oh and also, she's hot. When the news hit the social gaming news site N4G, commenters were quick to point out her shortcomings.

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Mr_Nuts3952d ago (Edited 3952d ago )

I think it also has more to do that she was the head of the Windows 8 division.

Don apparently was a gamer and look what he was like (a waking train wreck), now we are getting someone who probably hasn't touched a game in her life. It's kind of worrying.

Anyway look at that...N4G is famous :D

iamnsuperman3952d ago (Edited 3952d ago )

Thats my worry about her but she could have been the only one with good enough managerial skills. To be honest I think I would rather have someone who is a born leader who can keep the team inline and focused than someone who is just a games lover. Your top dog of a big company division needs to be more than someone who has grown up in the industry.

I did see a lot of comments here getting worked up because she is a woman which is just stupid sexism. Internet anonymity doing its thing

iGAM3R-VIII3952d ago (Edited 3952d ago )

The only problem with her is that she IS NOT A GAMER. You cannot put someone who has no idea about gaming as the head of something related to gaming. It's like making Yoshida the head of Lamborghini.

LOL and yay! N4G has been set famous now! :P

Blachek3952d ago

Some of the largest companies in the world turned themselves around or increased their market shares and profitability by bringing in CEO's or Department Heads with no prior experience in the industry.

Running a division or company is a beast upon itself, requiring business savy. She will have gamers everywhere she looks to help her with perspective, just because she supposedly hasnt had the pleasure of rage quitting and smashing a controller of the ground in one of our beloved games doesnt mean she cannot relate or surround herself with those that could.

If we want to judge her before she does anything at all, we need to look at her accomplishments and history both in MS and before. She could suck in this role, but we wont don't know she will because she isnt a gamer.

Mainsqueeze3952d ago (Edited 3952d ago )

How could she possibly be a gamer...the article mentions how we don't know if shes a gamer or not, but i mean come on, she been a top executive at Microsoft developing things for Windows for the past 19 years of her life. For me and I think most gamers, it has nothing to do with the fact that shes a woman, its the fact that she (most likely) has no idea what core gamers want. I'm positive she is super intelligent and knows how to run a part of a company from a financial standpoint but its very very unlikely she knows what core gamers want. Either way she's not the only one making every single little decision and is untested so we have to wait and see, i'm just being cautious.

ma1asiah3952d ago

@ iGAM3R-VIII

Mr Kotick anyone!!!! He is not a gamer and in fact he has very little interest in gaming.

Yet he is the big man or figure head over at Activision aparently helping them make billions in profit.

So your point about her appointment to the head of MS Hardware and Devices division was what exactly....ohhh that was it

"You cannot put someone who has no idea about gaming as the head of something related to gaming. It's like making Yoshida the head of Lamborghini."

Mr Kotick I guess would say otherwise

BitbyDeath3952d ago

Is she the one that thought Xbone was a water cooler? Not a very bright person... :-s

OC_MurphysLaw3952d ago (Edited 3952d ago )

"she is not a gamer" keeps coming up. I can't disagree or agree with that cause I have no idea if she is a gamer. Anyone interviewed her...anyone ask her if she likes games? She was the one behind Windows 7... so that in my eyes is a good thing. She only took over Windows 8 after the guy who made Windows 8 left.

I have no issue with her, and hope she can bring some freshness to the Xbox Platform that the stale suits from the likes of Don Matrick were quite frankly stinking up a bit.

Edit: Oh yeah and WTF? "Oh and also, she's hot"?!?!? What in the hell does that have to do with ANYTHING related to her taking on this role? Jesus, talk about sexist comments...

Conzul3952d ago

Wow. I actually feel sorry for Xbox fans...that's never happened to me before...

HammadTheBeast3952d ago

Apparently Yahoo thinks 50 year olds are "hot".

ickysweat773952d ago

@ma1asiah "Yet he is the big man or figure head over at Activision aparently helping them make billions in profit."

Exactly, that is what everyone is so afraid of. Activision puts out the same stupid product every year and pockets all the cash from the gamers that keep buying the same COD every year. Instead of building a new game engine or trying to innovate in any way, they pocket their billions of dollars and give us the same crap each year. If a gamer was running that company, they may actually be able to make a decent game.

SilentNegotiator3952d ago (Edited 3952d ago )

I like how Yahoo underlined a comment that said they were worried because she isn't a gamer....OOOOH how terrible of gamers to want gamers as gaming industry heads!!

And they're all angry over obvious troll comments about "kitchens"/"coo king". The majority of people that make those jokes aren't really sexist, but Yahoo is delving into a culture they know nothing about to make up a sexism piece.

allformats qualified his comment and Yahoo STILL crucified him over his opinion of her (and not for her freaking gender).

Gotta love the super-sensitive 21st century windbags that look in the wrong places for social issues.

SilentNegotiator3952d ago (Edited 3952d ago )

"Some of the largest companies in the world turned themselves around or increased their market shares and profitability by bringing in CEO's or Department Heads with no prior experience in the industry"

...what does that have to do with the perspective of GAMERS?! This whole article is based on some N4G comments.

Gamers weren't complaining that "Oh noes! She might lose Microsoft money!!"
Nooooo, they were saying "She might not know what core gamers want"

+ Show (8) more repliesLast reply 3952d ago
dedicatedtogamers3952d ago

Playing the "feminist victim" card is pretty dumb. And while some users have been incredibly sexist just because Larson-Green is a woman, it doesn't mean her as lead is a good thing.

The Xbox division was once its own division with an executive that reported directly to Ballmer, the CEO. Now Xbox is split between two divisions being led by two people and it has to compete with Windows, Surface, WP8, etc for attention.

Bathyj3952d ago

Its cute when our little site gets mentioned.

MrKingofVideoGames3951d ago (Edited 3951d ago )

Too bad they didn't include the posters names it would have made for wonderful N4G "achievements/trophies. Those quoted should certainly add the text to their profiles.

M-M3952d ago

Oh great just what we need, trolls getting publicity on a major site lmao.

MrSwankSinatra3952d ago

don wasn't a train wreck until the xbox one reveal, so it isn't fair to discredit his accomplishments with the xbox brand because of one reveal.

RiPPn3952d ago

It wasn't just the Xbox One reveal, Xbox has been pretty stagnant for about 4 years now, pretty much about the time Mattrick took over. I just think the Xbox One reveal opened a lot of people's eyes to the train wreck that Don truly was.

Mounce3952d ago

I'd say:

http://n4g.com/news/1308523...

What allformats is what it is. The news or journalists will want to sensationalize that gamers are sexist or low-lifes who can't handle women who are gamers. The fact of the matter are most are upset because of her BACKGROUND, not what bloody god damn gender she is. All the comments that are derogative are generally jokeful, of poor but dry taste in the stereotypes or cliches. All it means is the likeliness that they themselves don't have girlfriends because of their 'attitude'.

It doesn't reflect the gaming industry and Gamers' input as a whole that she likely does not qualify because she herself is not a Gamer.

starchild3952d ago

N4G is famous for it's fanboy trolls...woohooo!

What a disgrace. There is nothing wrong with Julie Larson-Green. And the fact that she is a woman has absolutely no bearing on how well she will do in this position.

CalibriSerif3952d ago

Game Director: Julie, Gran Turismo 7 looks awesome, any plans to produce a game of such magnitude?

Julie: Gran Turismo 7? Why we also have Grand Theft Auto 6 coming on our platform too.

Game Director: But Julie, those are totally different games.

Julie: Really? Im sorry, can you tell me more about it?

Mainsqueeze3952d ago

Spot on Calibri, this is what i'm personally worried about. Someone that just doesn't know games. WTF is wrong with gamers wanting gamers to be in charge of making their products.

JBSleek3952d ago

N4G bullshit and people believe anything. She never touched Windows 8... Windows 7 was all her down to UI and features. Also headed up Office.

RedHawkX3952d ago

gamers probably thought she was a robot or something at first but then they realised its just botox and hollywood facial surgery. nip tuck.

greenlantern28143951d ago

No one cares are should care about the fact that it is a woman. Every one should care she isn't from the gaming world and she is a 19 year corporate " yes" person.
And her appearance has nothing to do with her capabilities as a manager. But it seems that ms has restructured to put people in charge that will just do what they are told

superkidcupid133951d ago

well she was also the overseer of windows 7 so her being in this position might not b as bad as everyone thinks

+ Show (8) more repliesLast reply 3951d ago
Donnieboi3952d ago

Who cares if she's a woman. Why are people hyping-up her gender? Bottom line: She has NO gaming experience. Seriously, why was it given to her if she has no experience?

It makes me sick when people give positions to less qualified people just because of gender or race. HOW is it that after all these years of Xbox being around, that she is the most qualified for the position, when she never once worked in the gaming division before. Plus she already has a ton of other responsibilities there which will detract from the focus that Xbox desperately needs (gaming-wise).

But whatever, Xbox has been downhill for years. Now they give it to someone with ZERO game industry experience. LOL, i'll just sit back, grab some popcorn, play my PS4 and see what happens.

LackTrue4K3952d ago Show
JBSleek3952d ago

Why the hell would a gamer be the head of the hardware portion of a damn company???

sonic9893952d ago

gaming should have been an independent division just like now
because if you think 1 hardware every 6 or so years and tons and tons of software released for it now thats a tricky division to manage because it includes both hardware and software.
so it makes sense Xbox isn't a surface or a keyboard

Hicken3952d ago

Because it's the GAMING portion of the damn company.

JBSleek3952d ago

@Hicken

There is no damn gaming portion of this company. There is no dedicated role for that. She is the head of hardware and engineering with all hardware based products.

How would a gamer be in that role...

Hicken3952d ago

If the Xbox brand isn't the gaming portion, then what the hell is it? More to the point, why the hell ISN'T it?

Maybe it's just me, but I'd want somebody who KNOWS the product or the industry the product is in to be head of that division. That only makes sense to me.

JBSleek3951d ago

@Hicken

Xbox is a service now. It transcends gaming at this moment. And no that doesn't mean the abandon gaming but it isn't the only form of entertainment.

She is a self taught programmer the lady is smart. Sure she isn't a gamer per day but that isn't the direction MS is taking this. Xbox as a service not as hardware.

She was likely picked because she made Windows 7 what it is and the modern UI of Office. She has talent. Also she isn't the only figure head.

What makes sense to me is that you don't judge her before she even starts because you don't feel she is qualified to run hardware because she isn't a "gamer"

+ Show (2) more repliesLast reply 3951d ago
Jakens3951d ago

No issues here with her or her job.

PSjesus3952d ago

Who cares Xbox is a media box and gaming is a small portion of TV experience

MysticStrummer3952d ago

I'm sure some aren't comfortable with her because of gender, but I'd say most don't like the looks of her resume.

SegaSaturn6693952d ago

The thing I hate about her resume the most is there seems to be no "Mark Cerny" in letterhead at the top and some strange lady probably kidnapped him and changed it.

MysticStrummer3952d ago

She does look a little like Cerny...

Maybe it's Marsha Cerny, Mark's long lost sister... or a genetically manipulated clone...

O.o

Her resume just doesn't scream "gamer cred", but that doesn't mean she can't do a good job. It does give ammo to those who say One's main focus isn't gaming though.

sonic9893952d ago

( freedom of expression )
beside not having any gaming experience i am not being sexiest here but the charisma that execs like tretton, hirai, and reggie, have.
cant be matched by this women IMO again

isarai3952d ago

What? I'm kind of offended by this generalizing shitty statement. Gamers have always been absolutely fine with female lead roles in the game industry. i didn't hear any complaints when Assassins creed, Uncharted, and Journey made it publicly known that they had female leads on their games.

Cueil3952d ago

90 percent sony fanboys using it as ammo...

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90°

Elden Ring Killed Gaming For Me & It's About To Do It Again

Saad from eXputer: "Utilizing its myriad strengths and masterful design, Elden Ring ruined gaming for me in a way I'll always be thankful for."

GhostScholar3h ago

It sounds like you’re just an eldenring fan and not so much a fan of games by and large. Which theres nothing wrong with.

50°

Easy Achievements / Trophy Games: Week of April 29th - May 5th

These are the easy Achievement/Trophy Games for the week of April 29th - May 5th, 2024

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160°

Let's Be Real, There Is Nothing "Micro" About Microtransactions Anymore

Microtransactions have gotten ridiculously overpriced in recent years, with titles now offering cosmetic skins worth more than some games.

Terry_B1d ago

Yup..this is 100% the sad truth

z2g4h ago(Edited 4h ago)

The elephant in the room tho is personal accountability. It’s easy (albeit basic) to blame the big, bad corpo, but microtransactions wouldn’t be where they are if gamers didn’t spend money on them. As it stands the MTs usually make more than the game. Publishers know raising game prices will cause backlash, so they do MTs to compensate. But the adult conversation is consumers determine the success of products with their wallets. So if MTs are a huge thing, it’s because we as consumers told them we like them by giving them a lot of money for them. So if you don’t want them to be a thing, convince your fellow gamers to stop buying them and expect that games will be decently more expensive. You all can disagree all you want, but reality is a bitch, and eventually you have to live in it.

anast2h ago

Trying to convince people is the least realistic thing. If we are trying to be adults, actual action is what changes things not "convincing campaigns" on platforms owned by the people 'you' are going against. It's madness and idealistic.

isarai16h ago

I mean except for the amount of content you're paying for.

Hugodastrevas6h ago

There never was, the only time I paid for a microtransaction was on Blacklight Retribution (PS4) and it was because I enjoyed the game a lot so I felt the devs should get something for all that entertainment (€5 "membership")

-Foxtrot4h ago

The devs wouldn’t get that though, that shit goes straight to the higher ups who do f*** all let’s be honest.

Hugodastrevas4h ago

Probably, but I wasn't as cynical back then and €5 wasn't a big ask to get the guns with grinding instead of renting them, and the game was good (still is on the PS5/4)

CrimsonWing693h ago(Edited 3h ago)

I couldn’t believe what Blizzard charged for horse armor and cosmetics in Diablo 4…

I remember back in the day when a season pass was $15 and you got everything included in it. Now, I see them at $60 and you still don’t get everything.

Shane Kim3h ago

As soon as gaming wasn't deemed nerdy anymore, and reached the casuals this happened. We're smart, but casuals play mobile games and other stuff, and don't really have anything to compare. They think gaming is supposed to be like this and pay for in game purchases.

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