Julie Larson-Green confirmed as Don Mattrick's replacement as head of Xbox

Major corporate reshuffle sees Microsoft's IEB replaced by new Devices and Studios Engineering Group.

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allformats1497d ago (Edited 1497d ago )

I have no problem with women heading companies because women are awesome. I have a problem with this because Mrs. Larsen is NOT a gamer...

... And it should always be a gamer heading the Xbox division. Just like Tretton of PlayStation, along with Cerny and Yoshida. They are all gamers.

This is disconcerting.

Dno1497d ago

dude, you do not have to state the "I love women in high places" crap we understand this has nothing to do with sex this is a bad hire for gamers man or women.

Hopefully time will tell.

allformats1497d ago

@Dno. Yeah, but you know how some people are, quick to accuse. But yeah, you're right. I cannot see how this helps Xbox.

papashango1497d ago

but dem botox lips

clearly the best person for the job.

JohnnyBadfinger1497d ago

Great... Now their will be apps dedicated to baking and knitting...
God damn it MS!
I really want the Xbox one but your making it so hard for me to make the leap!
Sony haven't tempted me enough to jump ship but I swear your making me walk the plank....

malokevi1497d ago

I don't think its a bad decision. After all, nobody liked Don.

A women may be at the head, but that isn't where most of the decision making gets done. You can bet your bottom dollar that there are plenty of people at MS working in the Xbox division who are highly skilled and passionate about what they do.

Just another figurehead. Easy on the eyes, too...

nukeitall1497d ago

We don't know if this is good or bad primarily because she has no history.

Understanding gaming, but no business sense isn't good, nor is great business sense, but not understanding gaming.

A good example is Peter Moore, before working at Sega and subsequently MS, he actually worked at Rebook!

No experience with gaming, but a great leader for Xbox!

Remember, I said it first! :D

abzdine1497d ago

Let's hope she can stop the hémorragie they've started. I'm not sure about her knowledge about games like all the others but only time will tell

sengoku1497d ago (Edited 1497d ago )

this wont change the heading xbox was taking.

they sure had an opportunity to change the heading and give xbox one a much needed boost in the arm by appointing a great leader as the head of the division.

but no, i bet you nothing has changed and this change, the streamlining of divisions was planed months or maybe years ahead of time the bad xbox one launch just gave m$ the opportunity the make the changes earlier that all.

mewhy321497d ago

Well. I don't see how she could screw it up much worse than it already is. LOL . The first thing that she should do I cut the price to match PS4.

Dlacy13g1497d ago

@Dno " this is a bad hire for gamers man or women.

Hopefully time will tell. "

How about we wait and see what her vision is and here her speak? Maybe let her make some choices before we cast stones?

I for one say, show me your vision for Xbox and lets see what happens Next. Gamescom is just around the corner, I am sure she will make an appearance.

dedicatedtogamers1497d ago

This is bad news for a couple of reasons:

1) Larson-Green has no professional experience in the game industry, and now she's in charge of Xbox

2) Not only is she in charge of Xbox, but she's in charge of all studios and game-development, too

3) Worse yet, she has a lot of other responsibilities, including all of Microsoft's efforts with Surface, music, video, multimedia, etc. Meaning that her attention will be split between all those things.

4) Unlike before, where the Xbox gaming division had the direct ear of Ballmer (Xbox bosses were always directly under Ballmer), now the Xbox gaming division is going to be buried amid other non-gaming divisions.

Only time will tell, but I'd like to see an instance of when a non-gamer took over a gaming division and it resulted in a better gaming console...

pixelsword1497d ago (Edited 1497d ago )

She doesn't have to be a gamer; if she has the wisdom to listen to the right gamers and developers, that's all anyone could ask for. There were a bunch of "gamers" and people who worked for other game companies that went belly-up many times before.

Mattrick clearly is interested in games enough to go to another game company and be called a gamer, but look at the debacle that happened under him when he was in charge.

Darrius Cole1497d ago

There is no "Hopefully time will tell". Time will definitely tell.

Right now is a tough time for her to take over the Xbox though. Don Matrick set the Xbone on a self-destructive path and set almost all of the impartial gaming community against the Xbone and then he got, and then he left. But now it is probably too late to significantly change the direction of the Xbone.

This woman will have to ride the Xbone through what is probably going to be a very tough generation.

SilentNegotiator1497d ago

"dude, you do not have to state the "I love women in high places" crap we understand this has nothing to do with sex this is a bad hire for gamers man or women"

But it's the 21st century and you need to qualify everything you say so that no one's po' widdle feewings are hurt.

adorie1497d ago

Basically in a nutshell "in before i'm called a sexist"

A bit defensive, but I understand his trying to hold off those types of comments.

malol1496d ago

good good

cant wait till she fucks up the xbox name real good.

Cryptcuzz1496d ago

Maybe its because the direction they want to take with Xbox One is primarily the casual Kinect crowd. With a woman as the head of Xbox now, maybe they are trying to resonate with the mom and kids demographic and focus their sales mainly on the casual customers.

Imagine seeing her on The View, Ellen Show, Oprah etc. chatting to that type of potential customers.

Who knows, maybe she will do a much better job than Mattrick in everyway, but then again, you can only go up from the major fails so far with the Xbox One reveal.

One thing is clear, it is bad to have a non-gamer run the head of a gaming division. Interests and visions will conflict with what a gaming console should be mainly about and result in either more sales from a new demographic, major loss of sales from their core demographic or maybe even both.

fr0sty1496d ago

Don Mattrick's problem is that he was out of touch with the core gamer world. This is why he had such an interest in outfits like Zynga, even attempting to buy them before he went on to chair them. That is what he views as the future of video games. Cheap, family friendly, easy to play mini-games. This is why we saw the Xbox 360 abandon it's core crowd and focus on kinect, and this is what has been woven into the fabric of Xbox One's design as well with the mandatory Kinect integration.

While it's good to see him go, I just can't think even for a minute that this lady is going to do any better. She looks more like a botox-infused version of a middle aged soccer mom. Is that really what we need heading up the division that is supposed to be putting their focus on developing AAA core gamer titles that we all look forward to? I expect to see less and less of a core gamer focus with Xbox One, and more of a Wii-like focus with a cable box duct-taped onto the console. Family friendly games, casual experiences, and lots of sports and TV.

badz1491496d ago

one non-gamer after the other. when will MS learn?

The_Con-Sept1496d ago

I just have 5 words I want to yell from the crowd when she gets on stage for the first time.

"Show us what you got."

Me-Time1496d ago

So you're saying that the "first" gamers and majority of gamers weren't males (and was that way for a LONG time)?

It has nothing to do with sex, yes. You ignored the real reason for that first post of this topic by concentrating on something that was obviously set up for the reason he said he did. You wasted the second spot in this comments section.

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CrossingEden1497d ago

stop posting the same bull on every single article, "huuurrrridduurrr, you can't run a company if you aren't a true gamerz, because all the years of school for marketing, business and the hard work to become head of a company means nothing because gamez are evarytang" this is your logic, get a reality check, not everything revolves around games if you're in business, yoshida doesn't go home, prop himself on the couch and play video games and then go to work the next day -_-

from the beach1497d ago

Don't take it too seriously.

In the minds of some people on this forum THEY are real gamers, whereas someone like Don Mattrick - whose entire life is games, starting as a developer then rising to be head of Xbox - is not.

That's the kind of 'logic' we're dealing with..

Phene1497d ago

lol that would be pretty funny if thats what it took to run a gaming company work at a food company, all you do is go home for dinner and its a wrap

SuperLupe1497d ago

Haha funny stuff guys. You're 100% right. You cant win with people that think in a such a way.

AceBlazer131497d ago

this is just my two cents but being a gamer would help you promote a better product it's not 100% necessary but if you take a strictly business stand point with not knowing of how your market thinks especially with a fickle bunch like "gamers" then you're without a doubt going to mess up.but hey she'll probably have ppl familiar with the market advising her

BattleTorn1497d ago

Yeah, I don't get why people think a gamer must be the head of the department.. As if gaming experience is the most important thing to their job :/

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B-radical1497d ago

Agreed i wouldn't mind her doing music and whatnot division but games should of went to someone like major nelson (yes i just said that) Look at his twitter he is passionate about games.

Although she may not have to be a gamer all she has to do is really listen to gamers which don mattrick didnt do till bad coverage ruined the xbox ones start

AceBlazer131497d ago

Major Nelson would have been a great choice seemed to be the only one actually trying to do something for the xbone

RedHawkX1497d ago

don mattick was responsible for the xbox 360 wasnt he? xbox 360 has a lot of fanboys right and still the fanboys want to buy the xbox one so he did a good job. he wanted to focus on games but the company wouldnt let him and thats why he planned to leave for his new job long ago. people need to think and analyze what happend here. anyone who is getting an xbox one or has z x360 reallly have no right to complain about don because you supported him with your dollars and you dont do that if you think someone sucks.

No Way1497d ago

Pretty sure the xBox 360 was moore like.. Peter Moore.


I can't speak for everyone here...

but when I signed up for the 360 it was a result of the ground work set by the original xbox.

as a product it suited me just fine and I was happy to sign up. I personally don't know if Don was behind all that but at the time it was more J allard and Peter More that kind of sold the 360 and where it was headed as a games console.

What I remember about seeing Mattrick at the first E3 I saw him at was charts and data showing units sold and all I could remember was thinking who the F2^k is this sales guy and why is he talking ?

digging into his history it's prob not fair to say he is NOT a real gamer, but he seemed out of touch to me. Ever since his face started showing up it feels like the direction and what I use to love about the xbox has changed.

Maybe that is just coincidence, or maybe the whole thing is his engineering but after being an xbox fan for 2 generations I am switching to the ps4.

Even if for nothing else, sony have shown that they are willing to invest in projects for the long term and new IP's even this late in a generation.

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