Amid a torrent of damaging rumour and speculation around its next console, someone, somewhere at Microsoft is calm. They insist that they won’t be rushed into revealing their plans for 360’s successor; that it’s all under control. We’ll show it off when we’re ready, they say. Having their hand forced by Sony’s PS4 event would be a sign of weakness. It’s good to keep people waiting. It builds anticipation.
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They don't have to reveal anything until they are ready. By them being silent they are getting so much free publicity.
Good or bad...it's still publicity and when they announce the reveal, everyone will be watching and listening...
PR tactic used many times before
Microsoft will announce the 720 when they feel that it is the right time to announce it.
Deal with it.
Ms can still put out a great console but they have a ton of work to do. As of now I put them as playing catch up. And yes there is such a thing as bad publicity ... Rumours can be very damaging to a business,
They just need to announce the god damn thing this month, otherwise they're doomed.