130°

Microsoft Exec Nancy Tellem Explains What Xbox 360 Opens Up to Hollywood (Q&A)

Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads in this exclusive interview.

jagiii4086d ago

I'm looking forward to this new original programming with Kinect, especially on Xbox 720.

Godmars2904086d ago (Edited 4086d ago )

Aren't they only shows exclusive to XBL? Not games?

@shutUpAndTakeMyMoney:
So you'd rather lay ads than games?

@ApolloTheBoss:
A tag would be nice.

Or are you talking about shutUpAndTakeMyMoney?

ApolloTheBoss4086d ago

Pretty sure he was being sarcastic.

saladthieves4086d ago

You forgot to add the "/s" at the end buddy. :)

I just keep on wondering why they put business oriented people in charge of something like gaming...why not put in someone who has passion for gaming?

This is why we get bad games every now and then!

black9114086d ago

wow lol at all the disagress.

I was one of them lol......

shutUpAndTakeMyMoney4086d ago

" Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"

awsome!!

nevin14086d ago (Edited 4086d ago )

Interacting with ads caught my attention too.

lol

guitarded774086d ago

First comment to make me chuckle this morning. Bubs++

On Topic(kinda): You know... there has to be people qualified for the job who are gamers and can relate to gamers. In all honesty, MS's suites are the least in tune of the three major console manufacturers.

4086d ago
dredgewalker4086d ago

Are those AAA interactive ads?

dcbronco4086d ago

No fanboys are killing gaming. Both consoles do all of the same extra things. Only fanboys see one as doing something different. Sony has movies, Netflix, Blu-ray. The PS3 is actually used for other things more.

Hicken4086d ago

Difference: FOCUS.

A Ferrari and a minivan do the same thing: get you from one point to another. They can also carry luggage, shelter you from the elements while you're inside, and so on. But one is MORE FOCUSED on the experience of driving than the other.

Can you guess which is Sony, and which is Microsoft?

Don't get me wrong: the 360 used to be far more dedicated to the games, as was Microsoft. USED TO. The way BMW builds their cars for the people who drive them, Microsoft USED to support its console for the sake of the gamers who played it.

You don't have to be a Sony fanboy to see that that's changed. Though it certainly does help if you're NOT a Microsoft fanboy.

rainslacker4086d ago (Edited 4086d ago )

I take her 37% interactivity with ads thing with a grain of salt. While I don't doubt the number, it seems like this is something new, and as such people are going to try it out. That will lead to an artificially high number because it's something new and fancy.

From my own experience, and anecdotal evidence, it seems most people are wishing for less ads. Making them interactive doesn't do this. It only leads to more in your face ads to force interactivity. I'm sure some marketing firms will find ingenious ways to make this interesting, but for the most part it doesn't do much and in the long term as we've become conditioned to either ignore ads, or pay attention to them passively.

I base this theory on the fact that internet ads have become more interactive over the years, yet people, in general, still don't pay them much mind. Focused ads seem to be more effective, and MS was already doing that.

While I have nothing against MS pursuing a machine that can focus on media, I'd still like to know what is going to make it stand out as a game machine. Funny how there haven't been any articles or statements about that in a good long while.

Edit @edonus

Your right. MS has to look at their machine from a broad marketplace perspective. XBox is their number one product for their goal of being a central media machine. As such, there is nothing wrong with them looking at ways to expand on the media and services they provide...and same to Sony/Nintendo as well.

But XBox is a GAME MACHINE. It will be a game machine next gen as well. But all these articles indicate a big shift in focus towards gaming, to gaming being secondary. That in itself doesn't bode well for us gamers, because if MS manages to have strong numbers next gen with this decision, it is possible that other companies could follow suit.

I think that many on here, and other forums, are concerned with this direction, and it's understandable since this is our hobby that we have a passion for. We, in general, want the industry to expand, which the Xbox will do, but we want it to expand more on the premises that made our hobby great in the first place, and not become the watered down cash-seeking medium that it is apparently becoming because of corporations that focus on non-gaming related services, and any and every possible way to monetize their watered-down products for the consumer.

dcbronco4086d ago

They would be wasting their time with me. I record everything with commercials so I can skip them. Even when I'm home to watch something. I wait 10-15 minutes so I can skip all of the commercials.

dcbronco4086d ago

Money considering more people use a PS to watch other things this would be better for Sony. It only does everything.

+ Show (3) more repliesLast reply 4086d ago
ApolloTheBoss4086d ago

Yeah. Won't be getting an Xbox next gen.

4086d ago Replies(5)
SDF Repellent4086d ago (Edited 4086d ago )

Love the idea. Like my cell phone, I truly believe in a single unit that does everything I need in the living room. The next xbox can be my game console, my cable box, my Blu Ray player, my digital media hub, and with the added bonus of backward compatibility, I don't need 2 systems in my entertainment unit; thus, saving shelf space. Can't wait for the announcement. Exciting time.

Godmars2904086d ago

If it has Blu-ray.

Really, what confounds me is MS attempting to own the concept of the media hub, something Sony came up with during the PS2 era, and there's a likelihood that they might exclude a media format.

Show all comments (53)
130°

Microsoft's Absurd Antics Have Me Scared For Dishonored And Arkane Lyon's Future

With Arkane Austin no more and Lyon living for who knows how long, the superb Dishonored is in serious danger; Microsoft cannot be trusted.

Relientk771d 3h ago

I love the Dishonored series so much and really want Dishonored 3. Microsoft better not screw this up.

JEECE1d ago

I mean, I think the fans will probably kill Arkane Lyon by cooking up reasons to hate whatever they do next without playing it. I've never seen a game so artificially disliked as Deathloop.

thesoftware7301d ago

Lol, why don't we just say, we are worried about all studios owned by MS now. They will keep closing studios until they have none left ...🙄

Skuletor21h ago

Just merge them all into a single studio, have it churn out a single Call of Duty every year and call it a day, lol.

Barlos21h ago

Don't be scared, you'll be fine.

Skuletor21h ago

It's exputer, fine is one word I would not associate with them.

Profchaos21h ago

I think it's becoming clear based on matt bootys comments there's no future for any IP that can't sell above 10 million within the launch window. But is also a small game that gives them prestige

/S it's beyond a joke right now

Show all comments (10)
290°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

Read Full Story >>
spieltimes.com
Sonic18813d ago (Edited 3d ago )

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo3d ago (Edited 3d ago )

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus232d ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

MrBaskerville2d ago (Edited 2d ago )

Xbox is a division that they discussed shutting down but doubled down on after Gamepass was pitched.

It needs to make money at some point. Big money.

rokos2d ago

According to Statista the net income of Microsoft is about $72.4 billion dollars which is a bit lower than last year profit. That is almost as much as Activision's acquisition but I assume that would be a one off since it costs so much plus I see how their focus has been shifted to AI, thus any major future investments will probably be in that area.

Markusb332d ago

i think you are really missing the point

VariantAEC1d 23h ago

@romulus23
That is not why MS buys studios. They might continue to buy because it's about taking that sweet sweet IP out of the corporate husks of their acquisitions.

+ Show (3) more repliesLast reply 1d 23h ago
SonyStyled3d ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

2d ago Replies(2)
ChasterMies2d ago

Xbox isn’t a separate company from Microsoft. It’s all Microsoft.

Abear212d ago (Edited 2d ago )

Let’s be real, this is the media spinning all the acquisitions and liquidations of said developers and spinning it to make M$ the villain.

This was bound to happen, a bigger slice of pie and cut costs, when the games come they stand to make more and that’s their agenda—it was the writing on the wall when the sales went through and legally all those who approved the sale and mergers knew this would happen.

Snowflakes need to realize business is ugly and you can cry all you want but this is how capitalism works. And it works.

That said, M$ needs to steer the narrative and grab hold of all this, make their plans known, hype the hell out of all those dead IP’s they plan to revive, and be honest about the timeline. This is likely to involve mobile and IP on other consoles, and most people realize that.

The problem is this company is incapable of being transparent and seems to often want to dissuade and confuse is customer base. The lack of E3 has hurt Microsoft and I don’t think they know how to properly or effectively market their brand anymore.

+ Show (2) more repliesLast reply 1d 23h ago
jwillj2k43d ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex3d ago (Edited 3d ago )

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot3d ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

VariantAEC1d 23h ago

Years?

Try several decades, and in the gaming space 2.3 decades.

Jon615862d ago

You do realize this happens in ALL industries? Or are you just saying this because it is Microsoft? In any case I feel for those that are being let go but the trch industry is suffering right now.

jwillj2k42d ago (Edited 2d ago )

This absolutely does NOT happen all the time. Let me know the last time 1 company with a terrible product track record spent 100 billion onto acquire MULTIPLE successful companies in under a year only to shut them down and stop making their products regardless of how successful they were. Not merge them, completely shut them down.

And you can’t use Microsoft in your example.

Notellin2d ago (Edited 2d ago )

Class action lawsuit? The law is on their side and protects them at all costs. There are no rules to protect the people at the bottom.

jwillj2k42d ago

Not true when it comes to mass layoff do your research.

RNTody3d ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead2d ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya2d ago (Edited 2d ago )

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

lodossrage2d ago

Toys for Bob saw the writing on the wall and bought themselves out.

Wouldn't be the first time a company did that under MS either. Bungie and Twisted Pixel did the same. Considering what just happened, I can see some other devs trying to buy themselves out too.

anast3d ago

Good thing the bosses of all those small studios made their money.

glenn19793d ago

they cant do it right now they will get burned

XiNatsuDragnel2d ago

Phil and his team need to be gone

lodossrage2d ago (Edited 2d ago )

Won't make a difference.

The whole structure needs to be overhauled. Anyone that replaces Phil will be no different than him, Mattrick, or anyone else.

Until the company changes how they go about business, nothing will change

glenn19792d ago

I just don't have any idea what they would do , they have done sooo much damage on their xbox brand, they have a show at July or June I think, but will it even matter even they show amazing games, idkn

lodossrage2d ago

True,

But they may as well get it over with. Whether it happens now or later, the burning is going to hit the same.

Reality is the ONE move that can alleviate a lot of this is the one move they can't make. Remove day 1 from gamepass.

Show all comments (68)
90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai4d ago (Edited 4d ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead4d ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel4d ago

Good luck with this even it might not succeed.

Show all comments (7)