120°

If Microsoft Entered The Console Business To Stop Sony, They Failed

A former Microsoft employee said that Microsoft’s Xbox was created in order to stop Sony’s dominating presence in the living room. They failed to do so.

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leviathyn.com
Dylila4095d ago

they have failed since the inception of the idea.

EVILDEAD3604095d ago

'This former employee, Joachim Kempin, expressed that Microsoft’s sole purpose for entering the console business was to diminish Sony’s presence in the living room and to enhance consumer’s wants for a more Microsoft-branded household.'

They actually succeeded.

The former exec never said they were going to STOP Sony, it said 'diminish' sony's presence in the living room.

In that regard if you use the fact that the 360 gained an equal grip on the marketshare where Sony once dominated last gen, then mission accomplished.

If you would have predicted this at the beginning of the gen then you would have been a certified psychic. No one could have predicted what happened this gen.

Is Sony still a huge force in the biz? Absolutely. No question

Did MS gain huge ground on both Sony and Nintendo? Absolutely.

Far from a failure.

Evil

aCasualGamer4095d ago

If you enter an industry with the main goal of taking out the competition you will fail. You have to focus on what you bring to the table and try to improve on that.

This mentality is seen throughout all competitive sports aswell. Coaches who focus too much on how to take out the opposite team end up losing because of unforeseen tactics or strategies. You have to focus on what your team is doing and how you can become invincible.

You focus too much on the competitor and you loose track on what made you great in the beginning. With that said, they still have to keep an eye on what the competitors are doing.

darthv724094d ago (Edited 4094d ago )

What was sony's entering the console business to do? Uhhh stop the dominance of Nintendo maybe??? NO! it was about $$$.

Keep in mind that sony was making games for both nintendo and sega. Their deal of making the cd drive for the snes fell through so they got the idea to make a system of their own.

MS developed the os for the DC and sega pulled the plug but that didnt stop MS from taking the idea of an online enabled system and making it work for them.

It is stupid to try and do these conspiracy theory things. The key reason for any company to enter into the gaming market is MONEY. Pure and simple. It is like many other industries where you think you can make a buck. They failed their first time out but they did a hell of a job on their 2nd run.

in fact, Sega had similar results. Their master system didnt fare too well but their 2nd outing with the Genesis was what made them a bigger household name than before.

It wasnt about stopping any dominance...its about $$$$$. Nothing more nothing less.

IAMERROR4095d ago (Edited 4095d ago )

this article failed, MS set out to be THE thing in the living room and succeeded to a certain extent. MS is way ahead of Sony in the largest gaming market and you think that's a fail? This just comes off as some sour fanboy who has to bring up irrelevant things like Ads in the article. lol

dafegamer4095d ago

by your logic NA=world, sorry dude but MS only dominates in NA and UK. Worldwide ps3 is the leading homeconsole, and thats a fact

omi25p4095d ago

The failed to completely shut sony out of the industry.

But they did become as large as sony in the market, Which is no small task.

psp2roundup4095d ago

War ain't over yet! But they've lost one, drawn one so its not looking good.

Captain Tuttle4095d ago (Edited 4095d ago )

Sony are the only ones who "failed", hemorrhaging market share to Nintendo and, to a much lesser extent, MS.

Next gen will be interesting, the latest rumors have momentum on Sony's side

AztecFalcon4095d ago

And yet look how much they've come back from a bad launch. I wouldn't call Sony's 3rd Gen a failure at all.

Captain Tuttle4095d ago (Edited 4095d ago )

Oh I agree, they've recovered nicely although they had to burn through a pile of money to do it. Still, quite the feat and Kaz deserves all of the credit imo. It's also good to see that they seemed to have learned the lessons of this current gen and the PS3 launch.

Next gen will be very different for Sony, they're much more focused and disciplined this time. MS won't have such an easy time of it. Again, credit goes to Kaz.

Godchild10204095d ago

They both failed. One lost Market Share this Gen to the other that had little to no market Share last Gen. And the other failed to stop a company that is already in the door. If anything Microsoft helped Sony market the PS3 better with the no cost online play.

It sad to hear that is the reason that came into the console business, I thought it would have been to give consumers a different gaming experience to what their competitors were giving consumers.

Captain Tuttle4095d ago

"It sad to hear that is the reason that came into the console business, I thought it would have been to give consumers a different gaming experience to what their competitors were giving consumers."

Sony got into it to destroy Sega and Nintendo, games are just a means to an end. It's all business.

Godchild10204095d ago

Thanks Captain Turtle for that info, I didnt know that. I guess you can say Sony won half the battle when they entered the console business.

miyamoto4094d ago (Edited 4094d ago )

M$ goal, though very obvious a long time ago, are really very disappointing.

I knew they were in video games for all the wrong reasons.

For a $200+ billion dollar company unable to stop a $14 B struggling company is indeed a revelation but hardly a surprise given the wrong motives.

M$ motives has failed and never worked as of late on any endeavor they make. Be it consoles, PC, smartphones, tablets, laptops, search engines.

The only M$ goal that seems no one can stop is control and depopulation of the earth via chemtrails, geo-engineering, weather control, tampering with nature, genetically modified organisms, and the likes.

Any sane person would do well not to support this company.

miyamoto4094d ago

Contrary to popular belief Sony never wanted to stop Nintendo or Sega.

Sony entered the video game industry as partners of Nintendo (with the SNES sound chip) and Sega (with the Sega CD CR-ROM drive).

They also wanted to be partners to both Nintendo and Sega in order to push their CD-ROM technology for the next generation 32-bit consoles, but to no avail back then.

The full details are here:
http://www.sega-16.com/2006...

Despite the humiliation, Sony entered the gaming industry to pursue their vision of digital entertainment with their high capacity optical disc media as the the most practical catalyst of content.

Anyone can see how they push technology and how prolific they are in the sheer amount and variety of software content they publish month after month in contrast to M$.

NastyLeftHook04095d ago (Edited 4095d ago )

Well sony is a force that cannot be stopped, thats why the hottest game system is, was, and will be them. beating the competition in sales and (imo) games.

There quality is unmatched, whenever i visit friends/family all of the little kids want to play "littlebigplanet"

whenever i turn on my ps3, people always ask "its really free for all that?!" and i say..yes.

omi25p4095d ago

You realize sony have been close to bankruptcy several times the gen. They aren't the unstoppable force you think they are.

They just make good games that don't sell well.

SlyFoxC4094d ago (Edited 4094d ago )

you realize that sony and playtation fall under 2 different bank reports right....

sonys tv department is close to bankruptcy, playstation brand is doing fine

before you talk google the facts mate

and on a side not...

who the hell cares who will have better components in the end both systems will do the same thing... give games for gamers to play.....isnt that what gaming is all about? not which is faster or sexier? if you want faster go play on PC (which i also do) a console is made for the more mobile crowd...its easy to move around yet strong enough for the AWWWWWW sensation.

You are the Resistance

a true gamer to heart - SlyFoxC

Jakens4094d ago

"They just make good games that don't sell well"
It's been years since anyone has said that. I would agree.

Speaking only for myself, I believe that Sony has made good games with limited (in game) options.

Cocozero4095d ago

They took NA and the UK this gen, next gen they will take EU. They didnt stop Sony they just took all their marketshare.

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170°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

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theverge.com
darthv7214h ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

solideagle1h ago

you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)

Cacabunga1h ago

I can tell people like you are an absolute minority..

If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.

shinoff218335m ago

But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.

purple1014h ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos3h ago

I'm not surprised surface is struggling they aren't relevant anymore

XBManiac2h ago

Too expensive hardware when others offer the same or more for less? Good work, Green Team.

SimpleDad2h ago(Edited 2h ago)

"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."

That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.

purple1012h ago

Activision: "we gonna need a bigger rucksack/backpack please"

Microsoft: "why's that"

Activision: "to carry yo' weak ass'

Profchaos1h ago(Edited 1h ago)

Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk

It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD

Kornholic36m ago

So basically PS and PC gamers' money is keeping Xbox on life support.

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150°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

Profchaos1d 4h ago (Edited 1d 3h ago )

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers1d ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

Profchaos9h ago(Edited 9h ago)

How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.

It's just backwards.

just_looken10h ago

What your talking about is called block list

In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback

Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.

But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.

z2g20h ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

phoenixwing19h ago

Cmon where's the pictures of your children. Don't hold out on them.

H920h ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

jambola16h ago

I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong

SegaSaturn66919h ago

I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.

Popsicle19h ago

Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.

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300°

Microsoft Seemingly Closes Bethesda France

As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people

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insider-gaming.com
Hereandthere1d 11h ago

Microsoft should have left them stay 3rd party

GamerRN1d 8h ago

If they are let go, they can be whatever they want. They ARE 3rd party now... 🤦

Barlos1d 6h ago

Yeah, they're also jobless.

GamerRN23h ago

They can form a company if they want, they are just as jobless as if "Microsoft had left them as 3rd party".

peppeaccardo1d 1h ago

"MIcrosoft leaves Bethesda do what they know how to do best" ... close! Oh the irony ....
(Citation from a week old article)

ChasterMies21h ago

I think Microsoft and other game publishers are letting people go because they think ai will replace them. Doesn’t matter how much profit they make. They were always going to be let go.

PassNextquestion1d 11h ago (Edited 1d 11h ago )

Bethesda France was made up of roughly 15 people... they couldn't of being doing much

Bethesda France mainly did publishing and marketing within the region

blacktiger1d 8h ago

that's a shame for you to say that, i'm sure Elite loves hearing what you just said.

Mr Logic19h ago

What a stupid thing to say. The elites give 0 fucks what we say on an obscure website in the comments section.

Crows9018h ago

You can always reach out and give them jobs at your company man. Don't wait

Profchaos1d 11h ago (Edited 1d 11h ago )

Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.

I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games

Tacoboto1d 10h ago

It's France too, there's a high likelihood only 1-2 people on the team even had an Xbox.

Profchaos1d 10h ago

Possibly guven all the leaks we know the Xbox brand is really struggling in the region.

Yi-Long1d 7h ago

Well, if your consoles and games are barely found in any stores any more, of course you're gonna struggle finding consumers ...

XiNatsuDragnel1d 9h ago

Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo

Profchaos1d 8h ago (Edited 1d 8h ago )

I think it would have been better for all parties really especially gamers

TheColbertinator1d 8h ago

The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.

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