190°

What's the Problem with PlayStation Marketing?

Push Square considers the advantages of disadvantages of PlayStation's current marketing strategy, and considers how the company's recruitment of advertising agency BBH New York could have a positive impact on the PS4.

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pushsquare.com
NastyLeftHook04097d ago

advertise more in the us.

like for example: 8.00am "have a playstation with those eggs!" commercial

11.ooam have a playstation with this pepsi"

and this goes on until 11.00pm.

Dwalls11714097d ago

The big wigs of sony over In asia are Extremely stubborn...its a cultural thing. They believe no matter what that the playstation name will sell itself, I guess you can say they are spoiled bucause of their past dominance...

But its give and take man ...you cant always be stubborn somtime you have to eat crow and admit when your slipping...they need to market more and build playststion back up

juandren4097d ago

Luckily Kaz's head is firmly NOT in his ass. He is doing wonders for Sony as a company and PlayStation as a brand

Killzoner994097d ago

"The big wigs of sony over In asia are Extremely stubborn...its a cultural thing."
What are you talking about you racist? That's a pretty stereotypical thing to say about the Japanese culture. I'm also pretty sure that crow is not eaten in Japan either. Sony's marketing is the best in the industry. Name a better video game commercial than the Kevin Butler campaign. I can't remember the last time I saw an ad by Nintendo or Microsoft. At least Sony has commercials.Good ones too.

rpd1234097d ago

@Killzoner99

That's not racist at all. There are cultural differences in every country, pointing them out isn't a bad thing. And eating crow is a saying in the US, it means that you admit you're wrong. Jesus, people are sensitive these days.

And no, Sony does not have the best marketing in the industry. It is widely considered the worst in the industry. And I find it hard to believe you never see a Microsoft or Nintendo ad, seeing as how they are on every commercial break. It's like you live under a rock.

Dwalls11714097d ago

Did this dude just call me racist??

You sir need to take a deep breath and relax, what I said is true I love sony , but its clear that they have a lot they need to change in the next console generation.

dafegamer4097d ago

@killzoner i must agree that marketing isnt sonys strength

aCasualGamer4097d ago

The problem is that there is too little of the awesome Kaz Hirai in the ads.

They should just have a 30 second clip of Kazification gifs montage and a picture of a PS4 at the end. Instant win!

Check neogaf if you don't know what i'm talking about.

Kazification ftw.

+ Show (3) more repliesLast reply 4097d ago
JoGam4097d ago (Edited 4097d ago )

What ever they do... They need to speak directly to the casual market. The gamers who dont read N4G or site like it. People who don't know what E3 is. Those are the people Sony need to reach. Those are the majority. They need to see exactly what Sony can offer in terms of games, hardware etc. Show features, Playstation plus alone will sell itself. Problem is no one knows it or heard of it.

rpd1234097d ago

Very true. Kids in my school who have had a PS3 longer than me don't even know what it is. That's kind of a problem, seeing as how they own the console.

fredrikpedersen4095d ago

I know what's right about PS marketing (see video!)

NYC_Gamer4097d ago

The KB commercials seem to have made the ads about him and not the product

smashcrashbash4097d ago (Edited 4097d ago )

That doesn't make any sense. That is like saying the Mayhem Guy in the insurance commercials made it more about him or Five Gum commercials are more about people in strange metal machines more the about gum. .Unless you are an idiot you would know what the commercial was about. If you think of it that way then Nintendo's 3DS commercials are more about people who sit in living rooms on couches then games and Kinect commercials are more about flailing around then about games.I mean the level of nonsense spoken on N4G is staggering.Does anyone even think about what they are writing anymore or is the whole point just to agree with whatever negative thing is being said as quickly as possible so people,can hand them agrees?

@ Megaton.You mean like the fact that Sony has whole Youtube channels and blogs dedicated to showcasing their games even if it is just simply a PSN game with trailers, developer blogs and gameplay videos? That kind of saturation? Can you show me where Microsoft advertises their XBLA games?

Pozzle4097d ago (Edited 4097d ago )

"That is like saying the Mayhem Guy in the insurance commercials made it more about him or Five Gum commercials are more about people in strange metal machines more the about gum."

I think the difference is that most people already know what car insurance is, so the companies need something catchy (like Mayhem) to grab people's attention and make them think that they need to swap insurance companies.
Same goes for gum. Most people already know what gum is...they just need a reason to buy YOUR gum.

But the mass audience aren't familiar with gaming. They don't really know why they should buy a PS3, or what games are on a PS3, or even what the PS3 is all about. The mass audience would likely look at a Kevin Butler ad and be confused or not fully understand what it's about.

And I think that's a big problem with Sony's marketing... Their advertising seems to primarily be aimed at people (like us on N4G) who are already pretty hardcore gamers, but their ads might seem random or confusing to the casual or non-gaming mass audience who need to be shown exactly WHY buying a PS3 and new games is a good idea for them.

NukaCola4097d ago

I get what you are saying. I think Sony over the last couple of years has really improved their advertising, but sometimes they get to weird for anyone to understand what the hell is going on.

I love Sony and only want the best. Can't wait for the 20th...that ad tease really got the internet on fire and yes the GOW Ashes Superbowl Ad hit me emotionally in the heart. But I think they have learned from the past.

Some of PS3's older commercials instantly reminded me of this:

Megaton4097d ago (Edited 4097d ago )

The fact that Microsoft outpaces them by tenfold, minimum. Gotta step your game up against a company that relies so heavily on ad saturation.

TongkatAli4097d ago

I would like a hot lady spokeswoman. I remember there was this black girl Sony hired to talk about the slim PS3. She looked super hot and serious.

SkullBlade1694097d ago

There is no marketing, that's the problem.

Or at least, I pretty much never see any PS marketing anywhere.

smashcrashbash4097d ago (Edited 4097d ago )

Don't answer them.Let them keep talking.Sense is not something gamers have at all. I am certain that when GOW Ascension comes out they will say 'Sony never advertised it and I will have to remind them of this

http://www.youtube.com/watc...

Or like UC3 I have to keep reminding them of this

http://www.youtube.com/watc...

Or like Resistance 3

http://www.youtube.com/watc...

People like to pretend it is the commercials fault and not they are just ignoring the games in favor of others.If Microsoft are so great at commercials how come most of their Kinect games including the ones for children sold like crap? How come they have games the advertised that got above average scores and still didn't sell well at all? According to gamers the advertising whiz Microsoft should NEVER have a game sell below two or three million.But as long as you don't keep ignoring the others over Halo and Gears they do have several. Can I ask where are the 5-10 million people that brought Alan Wake that was advertised so well? Or better yet where are the 5-10 million people that brought Splinter Cell Conviction because of television ads? These game made at least average scores? so where are the bank breaking sales? How about Kinect Sesame Street that released during Christmas and got ads? How come it sold so poorly even as a children's game that so many great reviews? Strange how people go silent every time I ask them that or hide behind Halo and Gears sales.

pixelsword4097d ago (Edited 4097d ago )

I agree: I do see a lot of Sony youtube videos and that's a good place to go if you are aware of gaming to the degree most PS3-aware gamers are; my only problem with that strategy is that not many people who have to be won over to the PlayStation go on to youtube to specifically watch PlayStation videos.

Even further down that line, if you hate the PlayStation, would you go online to watch what they're doing?

What if you don't think about consoles much at all, would you go online to watch console game video commercials, and if so, what would you watch that might interest you if you didn't know the name of the game that might interest you?

Lastly, what if you love gaming, but are not internet-savvy? Don't forget that older people also game, but not all of them are adept to searching things on the internet.

My dad loves tennis and Wii tennis is the best for him, but until I got Wii tennis for my older brother's family (he owns a Wii) he would never have had the chance to even know that the Wii existed because he doesn't get online; but to be fair, he also doesn't watch shows where game makers advertise as well.

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90°
8.0

TopSpin 2K25 Review - Serving Up a Nice Reboot | MP1st

TopSpin 2K25 Review - After a very long hiatus, TopSpin is back! Can Hangar 13 bring the venerable tennis series back to relevance?

100°

Days Gone, 5 Years Later

Almost unbelievably, Days Gone has just turned 5 years old after launching on April 26th, 2019. What's changed in that time?

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culturedvultures.com
mkis0071h ago

Such a good game to me. Crazy how different peoples opinions can get.

Crows901h ago(Edited 1h ago)

For me it wasn't that surprising. There was some bad press before. There's also the matter and element of a person's disposition when trying out a certain game. Sometimes you're just not really into the type of game that you're playing so you put it down because you don't like it. Not necessarily because it's a bad game but because you're just not up for something like this. Reviewers have a tough because no matter what they feel like playing they've got to play what's releasing.

I have many times gone back to games that I put down only to thoroughly enjoy them the second time around because either there wasn't another exciting game coming out around the same time or I just had no other games to play and haven't played that type of game in a while. I'm not the type of person that can just play a souls game through all this iterations one after the other without getting burnt out on the formula.

In my opinion this game was great from the start. Some bugs here and there but nothing worse than the most AAA releases during the same time after and before. All I did was wait one week and I had a phenomenal time with the game. No other zombie survival game comes close to how I thoroughly enjoyed this one

-Foxtrot15m ago(Edited 13m ago)

Yeah I thought it was pretty decent, it had its flaws but for their first big console single player open world game it's a solid 8/10.

I have never seen an AAA "zombie" game feature as many enemies as the horde sections did, you really had to think about your surroundings and plan carefully.

I feel journalists had an issue with this game from the moment it was announced, they really didn't like the Biker characters and the overall Biker gang theme. If they were anything else I feel it would have had a better chance or at least they'd overlook some of the flaws like they do for certain other open world games. They don't mind waiting weeks or months for a patch knowing its coming but a game that has it Day 1 it's suddenly a big no no? Yeah this was one of those moments that showed you how they cherry pick who to suddenly decide to go harsh on when they want to.

mkis0078m ago

Ill never forget the reviewer who tried to claim the "ride me like you ride your bike" line was anything but a joke...they (sarah and deacon) explicitly call it a joke and the reviewer still misinformed the reader about it as if it was a literal thing.

Leeroyw1h ago

Second act of that game far surpassed the first. Which is why people felt it didn't live up to the hype of the trailers. Personally I loved it. But it was a slog to get your bike and weapons up to skill.

Inverno1h ago

Was gonna post a brick wall of text but I'll keep it short. Pardon my French but f**k the media for the hate they gave this game. If you have a PC to play it on you can get it as low as 10 bucks, and if you have a PS then it's a no brainer. Totally worth a play.

phatak1h ago(Edited 59m ago)

I don't even comment here often but had to for this game, I still stand by my opinion that this was one of the top 10 games of the ps4 generation, I preferred days gone over god of war, horizon and last of us 2, the launch version was definitely piss poor and that messed up the reviews for this game, honestly some games deserve a re-review or post patch review as the metacritic score stays forever but the reality is its not even the same game anymore, the ps5 patch is amazing and the pc version which I play on nowadays is one of the best looking games ever, complete shame that we wont get a sequel, god of war got one, horizon got one, last of us got one, spider man got one,ghosts of tshushima about to get one but this game wont get one, sucks to be honest.

Ps3/360 era had some hidden underated games for me it was shadows of the damned, alice madness returns that deserved more sales and a sequel/ higher scores, and similarly for the ps4 era it was days gone, and dying light 1 that deserved much more love, dying light atleast got a sequel, everyone needs to play this game once and judge for themselves, for me its officially the most underrated game of the ps4 era, go play it if you haven't.

andy8528m ago

Awesome game. Just bought it for my laptop last week

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70°

Destiny 2's Raids Are The Pinnacle Of Teamwork In Video Games

Whether it's entering a zen state during DPS or the rush of dopamine on its completion, Destiny 2's Raids excels in multiplayer teamwork.