90°

Ubisoft: Annual Releases "Keeps The Brand In People's Minds"

Some people aren't big fans of the "annualization" of video game franchises, arguing that rapid-fire releases can impact product quality.

Well, Assassin's Creed developer Ubisoft says that yes, in fact, it's all about quality, but there's still a definite upside to launching a new series iteration on an annual basis: It keeps the brand "in people's minds."

Ubisoft Montreal creative director Alex Hutchinson spoke at GDC Europe about the subject and as reported by Eurogamer, he says if the quality is there, why shouldn't they release a new entry every year?

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psxextreme.com
NukaCola4271d ago

Also burns people out. You need a break every now and then. Change it up and keep it fresh.

user54670074271d ago

Course it does....I think about it more then ever

"Ubisoft are going to ruin this franchise by next gen"

ame224271d ago

In other words, brace yourselves, another Asscreed Bro and Revelations are imminent.

Whitefeather4270d ago

There is such a thing as saturating the market.

pandehz4270d ago (Edited 4270d ago )

Exactly, it then becomes a brand. Fail

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60°

Ubisoft's Recent Antics Have Me Fearful For The Sands of Time Remake

Hanzala from eXputer: "With Ubisoft's practices becoming increasingly anti-consumer lately, the destruction of The Sands of Time Remake looks almost inevitable."

thorstein8d ago (Edited 8d ago )

Hey Ubi, here's a gun, don't shoot yourself in the foot.

*Ubi takes gun, aims at foot, empties clip*

Chocoburger8d ago

At this point, only dummies have any hope left for Ubi-junk games.

50°

Disney adds Blizzard and Ubisoft veterans to its games leadership team

Top executives including games boss Sean Shoptaw have also been promoted…

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videogameschronicle.com
100°

Behind XDefiant's Toxic Work Culture, Crunch, and Years of Delays

Behind XDefiant's toxic work culture, crunch, delays, and a group of directors and managers internally referred to as 'The Boys Club'.

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insider-gaming.com
just_looken28d ago

Man the industry just keeps on going with all this bs and to think this is ubisoft again remember what happened with that skull bones team same crap.
https://www.theverge.com/20...

This game will be tossed out broken unplolished with a bloated budget trying to be cod but will fail sense ubi can get there shit in order. If i was me i would have gotten rid of this boys club asap there is alot looking for work out there.

jznrpg28d ago (Edited 28d ago )

Every industry has these issues

Some companies I’ve worked for were great and some were toxic as hell (UPS when I was a teenager was extremely toxic and I have heard it still is) It all starts at the top. They either hold people accountable , set standards and treat people with respect or the crap rolls downhill.