Microsoft Advertising is partnering with brands including Chevrolet, Sprint and T-Mobile for the November 4 launch of the full body tracking 3D Kinect camera for Xbox 360, the Xbox house said Monday.
All three of the advertisers will launch Kinect-related campaigns when the anticipated peripheral launches later this year.
Chevrolet will feature its vehicles, including the hybrid Chevy Volt car, in the controller-free Kinect racing game Kinect Joy Ride. The auto maker will also have an ad presence on Xbox Live and in a campaign within the "Kinect Hub."
Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".
There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.
There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.
Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.
The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."
“Bond adds that they will start on the web”
This will go nowhere.
Nice knowing you Xbox. This is what happens when the house never gets cleaned.
The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.
The best thing MS can do for the gaming industry is leave and never return.
It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.
Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...
They didn't spend years trying to develop their own baseball game. They wanted Sony's game.
They're scum.
"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."
Major kudos to Media Molecule for being an upright studio with principles.
Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.
But hey, at least there's an Xbox Games Showcase to look forward to, right?
Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.
mmmmmmm.......
Chevrolet will feature its vehicles on joy ride, wow I didnt know that with their cars you
were able to drive without a Steer Wheel at hand /s
I would have expected them to aim bigger than a Tmobile or Sprint. Att or Verizon would have been much better choices but eh, they know how to market so meh. Bieber will do work im sure. Just hope this add-on gets some REAL game REAL soon
a year for live and $150 for Kinect and STILL you advertise to me?
talk about buying your way into people wallets