160°

MS Targets Market-Beating Xbox 360 Sales in '09

Microsoft Corp expects its Xbox game console sales to outpace what it forecasts will be broader market growth next year, a senior executive said on Wednesday, projecting optimism despite dampened consumer spending.

Despite the global economic slowdown that has hit consumer demand, Microsoft expects the overall video game industry to continue growing next year as more people choose to stay at home, said Alan Bowman, Asia general manager of Xbox operations.

"Outpacing the market is a key measure, but we've also managed to broaden the market to include people who have never played video games before," Bowman told Reuters in a phone interview.

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in.reuters.com
MURKERR5609d ago (Edited 5609d ago )

exclusive games will be a neccessity to entice the consumer,especially as rival consoles will have major price cuts (wii and ps3) though the way the wii is selling who knows it doesnt really need it

mikeslemonade5609d ago (Edited 5609d ago )

This is all basically driven by price. It's not like any other system cannot drop price.

$149 360? No way if Microsoft wants it to stay competitive against PS3 for the next 5 years.

Athlon5609d ago

This guy pretty much copied what Reeves of Sony said earlier in an interview about consumers choosing to spend more time at home than going out. Talk about copying the competition.

thebudgetgamer5609d ago

i hope Microsoft doesn't go all Nintendo

:(

paul-p19885609d ago

i love this part:

"but we've also managed to broaden the market to include people who have never played video games before," Bowman told Reuters in a phone interview.

ummmm no u didnt, Nintendo did that this gen, and Sony did that last gen. Seems like ur lieing again, but what do we expect from M$ employees......

sak5005609d ago

Ms has already done a great job. The groundwork is already completed. Now add to that Jasper and good selection of games, both exclusives andnon exclusives will seal the deal for 09.

somelikeithot5609d ago

There is something very unlikeable about these guys from microsoft, big headed, cheesy faced yanks are just not something I would wish to choose to represent a company and that Aaron Greenburg has just got "smack me in the face" arrogance all over him.

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50°

Pacific Rim Pinball comes to Pinball FX

This could be fun as they make great tables. Go big or go extinct. Prime your senses for a neural handshake and step into the cockpit of a Jaeger. It is on you to cancel the apocalypse when Pacific Rim Pinball comes to Pinball FX on May 16.

220°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

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theverge.com
darthv7219h ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

solideagle6h ago

you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)

Sonic18813h ago

I thought darthv72 and Obscure_Observer already work for Microsoft 🤔

dveio3h ago

MS: "Xbox services and content without AB up 1%, with AB up 62%. Hardware down 31%. In total a loss of 350 mill."

darthv72: "Seems about right."

MS: "Excuse m ..."

darthv72: "I don't hardly play on my consoles directly."

MS:

Cacabunga5h ago

I can tell people like you are an absolute minority..

If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.

shinoff21834h ago

But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.

Cacabunga3h ago

Hardware sales are so bad that Sony and Nintendo are blowing the sales off the water with their hardware.

If Xbox are losers, others aren’t..
Xbox already tried everything with Xbox live then subscriptions went down so much that they had to find something else. Their fans subscribed then reached saturation rather quickly.

Hardware and exclusive games is where it’s at! Keep gamers excited, announce decent software and people will support you

purple1018h ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos7h ago

I'm not surprised surface is struggling they aren't relevant anymore

XBManiac7h ago

Too expensive hardware when others offer the same or more for less? Good work, Green Team.

SimpleDad6h ago(Edited 6h ago)

"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."

That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.

purple1016h ago

Activision: "we gonna need a bigger rucksack/backpack please"

Microsoft: "why's that"

Activision: "to carry yo' weak ass'

Profchaos6h ago(Edited 6h ago)

Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk

It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD

Kornholic4h ago

So basically PS and PC gamers' money is keeping Xbox on life support.

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140°

Why Monopolies In Gaming Must Not Be Allowed

As of right now, there are no monopolies in the games industry, and for the sake of the medium as a whole, they never should either.

thorstein17h ago

Shouldn't be allowed in any field.

Inverno13h ago

And yet the biggest tech companies in America are essentially that. They buy up all the small comps only to kill them off and steal what they have, and if they can't buy em they bleed them to death.

jwillj2k412h ago

Eventually they’ll realize the value is with the employee not the company. Buying an IP means nothing if the people who contributed are let go. They’ll get it one day.

MrCrimson12h ago

tech is different because they buy threats and then kill them. Twitter bought Vine and did nothing with it. Despite people seemingly liking it. Could've had tiktok a decade before bytedance. go figure.

Zenzuu13h ago

Monopolies shouldn't be allowed regardless. Not just for gaming.

MrCrimson12h ago

They buy IPs not talent. That's why these buyouts never work and the IPs die. Right now it's too expensive to develop games - but I expect that to shift maybe as AI tools can make it easier. The best games have been indie games for awhile as big developers fuck their ips to death with "games as a service" -