220°

Edge: Japan's 360 Turnaround

By the time that Tokyo Game Show 2008 kicked off back in October, a fair few people had already snaffled a copy of Weekly Famitsu, intended for release the following day. It showed Xbox 360's hardware sales ahead of PS3's in Japan for the fourth week in a row (It had remained ahead up until early November.)

It set the tone for Microsoft's ballsy push into the Japanese market that was to be made evident at the convention. With the price of the console now below that of Wii in Japan, and its gaming catalogue promising tasty software deals with Japanese publishers like Square Enix, can Xbox 360 really conquer a region that previously seemed so very uninterested in what it had to offer?

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edge-online.com
IzKyD13315649d ago

wow, the rejects over at edge make a 360 turnaround article AFTER the PS3 starts kicking it's ass again

Danja5649d ago

360 sold -->29k in 8 weeks....

PS3 sold ---> 39k ..in one week....

Sarcasm5649d ago

Yeah the 360 sure did make a 180 in Japan. Then pulled another 180 right back around doing a 360.

Pun intended.

Firstkn1ghT5649d ago

Danja, you are completely wrong. Stop making up stuff. You know the 360 sold around 36k when Tales came out.

SL1M DADDY5649d ago

It's best if you just stay naive to the ways of the dirty sanchez. From whay I hear, it's a pretty crappy experience.

+ Show (6) more repliesLast reply 5649d ago
mikeslemonade5650d ago

A turnaround really? Talk about 360 getting a free pass. If 360 turned around in Japan then PS3 has zero things to worry about in America. The only time they actually sell more than they do is when an exclusive game comes out and other then that the sales go back to the way they are a year ago. After 2009 I doubt 360 will have any exclusives with Japanese developers unless Mystwalker gets payed another load of money to make more.

NaiNaiNai5650d ago Show
STARS5649d ago (Edited 5649d ago )

Cry more, you want to bring MGS4 into this thread, eh? MGS4 > Gears of War 2. Here you go, spin this:

http://www.metacritic.com/g...

http://www.metacritic.com/g...

Oh, and as far as the article is concerned, I stopped reading after I read the word "Edge."

Fanboy Slaughter5649d ago

Nai, for future reference...calling someone a "droid" won't bode well for you here.

Please refrain from doing this again. Or take it to the open zone, your choice.

Pennywise5650d ago

This edge site is a freakin' joke.

I can forgive bloggers, but bloggers who are paid to be journalists... no excuse! Do they believe what they write?

dukadork5649d ago

edge = xbollox propaganda for noobs

Rigmaster5649d ago

Edge, they use to be good back in the pre-WWW days because they were the best source for high quality screenshots of games.

That was a long, long, long time ago.

Now they are nothing more than a pathetic joke of a site.

BIoodmask5649d ago (Edited 5649d ago )

Microsoft has done a pretty good job of getting titles available on the 360 that Japanese gamers seem to be interested in.

Danja5649d ago

Well to be fair , M$ has done better in Japan with the 360...props to them....

BUT..the JRPG's that they are offering while yes those are the kinda guys the Japanese gamers wants..pity nmost of those RPG's are just average at best ...

even the PS2 is still getting better RPG's than the 360..Persona 4 tops them all..

Sarcasm5649d ago

Very true, it appeals to them.

However I have came to the conclusion that Japanese consumers really have poor taste in a lot of their video games.

I am currently playing Valkyria Chronicles and it's the only "RPG" this generation so far that's actually innovative, fun, polished, lengthy, and with a deep storyline to boot.

Yet, it didn't sell too well in Japan. Shame really.

cyclindk5600d ago

I'd say Japanese gamers have a taste for quality hardware over schit that breaks all the time, has no HD optical playback capabilities, et cetera.

Show all comments (97)
120°

Price Reductions Available Now on the Digital Xbox 360 Store - Closing July 29, 2024

Xbox 360 launched 18 years ago and was a generation-defining console that invited many people to jump into gaming for the first time and connect with friends around the world. We’re thrilled people continue playing their favorite Xbox 360 games on Xbox 360, or on newer consoles via Backward Compatibility for supported titles.

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news.xbox.com
Einhander19721h ago

"we believe in game preservation"

Remember the media reaction when PlayStation wanted to shut down the PS3 store (but then kept it open)... where is that reaction here?

CrimsonWing6922m ago

What are you asking? Like, if people got pissed at Sony for that? Because they did. We also got pissed at Nintendo when they did it.

You’re getting a chance to buy what you want before they close it. Moving forward digital stores should work like Steam. It’s just in this beginning they made it platform specific and closed off. A hindsight in their part and it sucks, but what is the percentage of people buying anything off these stores and what is the cost to keep the servers up?

I get it and yes making strives so this isn’t the case every gen we go into is absolutely a must. I mean PSN on PS3 is so convoluted to buy anything since you can’t use a credit card. Vita store is gone. It’s going to go away eventually.

Einhander19720m ago

"What are you asking? Like, if people got pissed at Sony for that? Because they did. We also got pissed at Nintendo when they did it."

My point is when PlayStation did this every website under the sun was writing articles talking about how "anti-consumer" it was yet I haven't seen anything like that happening when it's xbox doing it, in fact mostly what I see is praise from media when xbox makes obviously false claims about game preservation while they close down their store and xblig and push for digital only consoles streaming and subscriptions.

What I am asking is for everyone to be criticized or praised equally.

I mean look at the way the PS5 Slim's detachable disk drive was reported, it was super critical. Even though in reality they made it easier for people who initially buy a digital only console to move to physical, it was actually a step away from digital only. But did it get reported like that at all... no.

And you can still buy stuff on PlayStation you just need to add money to your account on the website or a PS4/5.

1Victor1h ago(Edited 1h ago)

RIP Xbox 360 digital store and all its games.
It really grinds my gears that they are waiting till 10 days before closing to give the best discounts and the list as of now is 100 or less titles from the massive 360 library

Phoenix7646m ago(Edited 45m ago)

I should have enough points by the weekend to get £25 credit off MS, (hardly ever spend money on xb1), might look at a few of these.

DivineHand12538m ago

The Xbox 360 store was one of the only advantages the Xbox Series consoles had over the PS5. When I got my series X, I spent more playing Xbox 360 games vs current-gen Xbox games since that was the golden era for Xbox and several titles had enhancements such as 4k resolution and fps boost.

Closing this store will now only benefit the competition.

VersusDMC0m ago

The xbox360 store is closing on the xbox 360.

Xbox 360 games are unaffected on the xbox one and series consoles.

260°

The PS5 Has Shipped An Estimated 5x More Units Than The Xbox Series X/S In The Last Quarter

When the PS5 and the Xbox Series X/S first launched all the way back in 2020, console sales were not what either platform manufacturer wanted them to be. The pandemic slowed things down more than ever before, even though in the case of each next-gen console, all the units that were manufactured, sold.

Of course that didn’t last, and soon manufacturing limitations on the consoles were a thing of the past, and sales started to leap forward. For one next-gen console platform, at least.

-Foxtrot14h ago

I can see why Microsoft is putting their games on PlayStation with these numbers

Imagine how many copies of future games like Elder Scrolls VI, Blade, Indiana Jones and more they could sell if they went fully multiplatform.

OtterX9h ago

If they don't, it would be the death of them.

purple1017h ago

while I see your point, i'm one of those people that dont really want to see a M$ logo, when I boot up, however good the game is, unless truly exceptional, I've got enough games from Sony and enough coming down the pipeline, plus the 2 free smaller games on ps+, why do I need to give Microsoft anymore money,

I usually play just GT7 and cod, you've got Gran Theft Auto coming, its over for microsoft, they shot themselves in the foot, and now have to hobble away, to the losers corner, sit there, and repent.,!!! hahaha

OtterX7h ago(Edited 6h ago)

@Purple101 At this point, Microsoft just wants to be the American Tencent, but also just happen to have a console available for those who want it.

I hate what they're doing to the industry, but I would play the next Elder Scrolls on PS5 or PS6 even if I had to look at a MS logo at the beginning. At this point, I'm just invested in the series. I didn't feel this way about Starfield, which is why I've skipped it. Worst case scenario, I'd pick Elder Scrolls up on PC if it didn't come to PS, but I've stayed true to my word - I have not, and will not buy another Microsoft console after 3 red ringed 360s. They've killed my console support for life. They showed how scummy they can be by knowingly rushing out a product before it was ready, just to try and capture a 1 year headstart.

If a MS logo shows up at the beginning of the next Elder Scrolls on a Playstation console, so what? That means Sony won and MS is just another publisher. Many of the large publishers are quite dirty, so it fits them well. I wouldn't mind seeing their console die off though and them solely take up this publisher role.

Jingsing3h ago(Edited 3h ago)

Yeah, I never bought another Xbox console after the 360. But at the same time you shouldn't find yourself captive to Elder Scrolls if the company behind it is very scummy. I dropped COD after Ghosts and I don't regret it the company has only become worse and I'm glad I never was part of funding that.

14h agoReplies(1)
13h agoReplies(1)
Barlos3h ago(Edited 3h ago)

A surprise to nobody.

S2Killinit2h ago(Edited 2h ago)

5X is a surprise as it’s just unreal.

Jingsing3h ago(Edited 3h ago)

Sony would probably be selling more if they stopped sending mixed signals about their future. Putting games on PC because you are taking data analytic advice from Microsoft about the future of consoles is folly and has limited their potential sales. Microsoft want Sony and the world to believe that consoles are done as a business so companies like Sony and Nintendo etc can end up serving Microsoft's platform. Remember when it comes to Microsoft "It is us or no one and the three E's" Don't fall for it.

S2Killinit2h ago(Edited 2h ago)

MS has forced everyone’s hand in regard to PC. If the other two dont release on PC, they will be giving them an edge. Imo

Although i think Sony/PlayStation would be wise to release selectively on PC.

Jingsing1h ago

The way Sony are doing it though is very suspect, It almost seems like they are trying to tunnel their way out of Steam with a PSN back-end. They should have just launched their own store. Yes this would no doubt upset PC users but you just can't have everything on Steam as that means no market competition. Microsoft and Sony should only use their own stores. That way they can also enforce their subscription fee's (I don't think there should be fee's) like they do on console as right now they are saying people on console have to pay this fee but if you play on PC you don't. That is very anti-consumer.

Skuletor32m ago

While putting their games on PC would lose them some console sales, there's a large market of people that prefer consoles for their simplicity and convenience, I wonder if it would really effect them negatively. Well, I guess at this current point they won't be dragging PC players into a PS Plus subscription, so there's that.

Show all comments (28)
290°

Why Xbox believes it must cut costs and close studios

Companies, particularly public companies like Microsoft, need to grow.

Read Full Story >>
eurogamer.net
gold_drake2d ago

i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.

its just shit that because of MS's miscalculation alot of people lost their jobs.

Jingsing1d 23h ago

This is exactly what many people said would happen including the CMA and FTC. Lies lies and more lies and they allowed a $69 billion buy out to happen.

gold_drake1d 23h ago

oh yeh it was 70 billion. that was my bad haha even worse.

JackBNimble1d 2h ago

MS has educated financial advisers, they knew there was little chance to recoup the 70billion just to break even on the Activision deal let alone whatever other nonsense is going on in MS.
This whole thing was to corner the market for leverage.

thesoftware7301d 23h ago (Edited 1d 23h ago )

gold,

You can't be serious, right?

Do you think that MS thought they would make 80bill in a year & Half? They haven't even released titles under MS yet, lol.

But in fact, that A/B revenue is already paying off, look at the last earnings call. That $80 billion is long-term money, my guy, no sane person/company would think they would make that back in any short-term situation, it's a long-term investment.

Let's play silly then. If MS's reason for laying off staff and closing studios was due(which it really was not) to the A/B deal, tell me what Sony's reason was for past studio closures, the recent 900-person layoffs, closing Sony London, shutting down Dreams, and closing Japan Studio? Zipper? Psygnosis? cuts at all their internal studios.

Keep in mind, you are claiming MS's reason is because of the A/B deal; please explain Sony's reason.

Hofstaderman1d 23h ago

You actually still defending them? Sheesh.....

gold_drake1d 23h ago

this is not a sony vs MS debate. dont make it something it isnt.

and of course not, but im pretty sure they thought they'd make more money after the deal. they didnt, and closed off some studios.

its pretty insane to think there is any other reason for the closure of studios in this case.

romulus231d 23h ago (Edited 1d 23h ago )

(It really was) due to the Activision Blizzard deal and the loss of physical sales due to gamepass. You keep bringing up Sony in all your posts about this, stop deflecting and trying to change the topic, this is about MS and what they are doing.

BehindTheRows1d 22h ago

Has nothing to do with Sony. Stay on topic.

notachance1d 22h ago

once in a while you see someone too invested in their make-believe console war that everything happened has to be connected to said war…

a bit of banter between fans is normal, this crusade you’re doing now isn’t.

Chevalier1d 22h ago

Wow idiotic. You bring up very old closures not that there haven't been recent ones from Playstations, but, seriously stop deflecting. This has NOTHING to do with Playstation.

Does Playstation got $3 trillion behind them and daddies wallet? No they don't so stop making a fool of yourself.

Xbox has never been profitable really and they just keep losing money so between their worst hardware sales, terrible 3rd party sales and now terrible 1st party sales.

Gamepass numbers that are no longer being announced shows their numbers after 3 years of missed targets has flatlined. Plus their recent gains up to 34 million were ONLY because they folded Gold members in too. Absolutely take your idiotic rhetoric out of here. Keep on topic without deflecting.

S2Killinit1d 22h ago

Ayayayay with these xbox/MS excuses.

Reaper22_1d 17h ago

How dare you mention Sony! Everyone here knows when Sony closes a studio and lay off workers it was the right thing to do. Even when they bought Gaikai and fired almost everyone it was the right thing to do.

Gamers can be such hypocrites sometimes.

andy851d 16h ago

Is it? That's revenue not profit. Completely different.

fr0sty1d 7h ago

The earnings call only showcased how dire the situation is... Even with ABK and Bethesda, they still couldn't make enough to keep investors happy, gamepass subs are stagnant, and hardware sales are tanking.

+ Show (7) more repliesLast reply 1d 7h ago
thesoftware7301d 20h ago (Edited 1d 20h ago )

Drake,

"this is not a sony vs MS debate. dont make it something it isnt."

You are correct that it's not an MS Vs Sony Topic, but when exaggeration and imagination mix from a one-sided social group, similar examples are needed to ground radical thoughts; in this instance, the example was that shutting down 3,4,5, even 6 studios during a restructure/ buyout/acquisition is not some anomaly(it can suck) that has to be dissected or spell doom and gloom.

"But I'm pretty sure they thought they'd make more money after the deal. They didn't, and they closed off some studios."

But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue.

"its pretty insane to think there is any other reason for the closure of studios in this case."

The fact that they did make money, kinda throws this out the window, and besides, you don't wake up and say, hey let's close a studio, you look at the output, you look at the dev as a whole, the long term and short term, you weigh it against all other studios and goals, you keep key members, ect..then you close if they are the weakest links...which by MS analysis they were.

Again, I will make a small Sony comparison, just so some of you can understand and see past the bias; Insomniac, ND, and Bungie have made some of the best games ever created, yet Sony saw fit to cut jobs in every of these studios, even tho Insomniac & ND are the biggest producers of PS games, leagues ahead better than Tango and Arkane, yet, they saw cuts, mind you, while being the TOP produces of PS first party. They were told to cut costs, and more jobs may be on the line, and Bungie is being threatened by a hostile Sony takeover. Put that in perspective, as I know that layoffs and dev closures are different, but if the best of the best is getting cut off, it is less than surprising, that lesser studios are closing.

@Cheva,
My response fits well with your comments as well. You even went on to prove that the dev closures are not just due to A/B acquisition. Then you point out Sony has less money than MS, inferring that MS should keep devs open that they see as lesser earners, while Sony having less money makes it okay to close them. lol...it doesn't work that way.

gold_drake1d 20h ago

im not reading all of that. u have ur opinion, i have mine.

thats rly it.

but this aint sony vs ms.

ApocalypseShadow1d 20h ago

You're trying to compare a 100 billion company to a company that has 3 TRILLION worth. SIE has to live or die on their own. And in turn, PlayStation has helped the main company again and again. Sony has to balance out what is working and not working in the company.

While Xbox has Daddy Warbucks footing the bill to keep the platform afloat. They have been bleeding money from Nvidia hardware in the OG Xbox, the RROD fiasco, the attempted 2013 DRM nonsense and the lies about being the most powerful console in the world and the losses of paying out millions to prop up a service hoping it catches on with enough subscribers to justify its existence.

They're not comparable if Xbox isn't allowed to live or die by its actions. It's subsidized. Revenue isn't profit. And if they were profiting on their own, they wouldn't be closing developers. If they were profiting, they wouldn't need Daddy Warbucks spending 80 to 100 billion buying up 3rd party publishers to sustain a loss leading platform.

They stopped announcing game sales, stopped announcing hardware sales, stopped announcing game pass subscribers, they are putting games on their competitors platforms but you're telling us that they are doing great even after killing jobs and closing developers at Xbox.

Stop drinking the Kool aid. You're drunk.

Chevalier1d 11h ago

Again at which point did Playstation have a $3 trillion company shift the market with a giant purchase?

"But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue."

Lol. No they didn't. Increased revenue was ONLY due to adding Activision Blizzard revenue in. Growth was only 1 percent. It's idiots like you that have no idea what they're talking about is why Xbox isn't better than it is. You guys just make excuses continually.

If Xbox got so much profit then why did they stop announcing hardware numbers? Why did they stop announcing Gamepass numbers? Oh right because they're NOT profitable. Their sales in every category has dropped off the face of the planet. It's why Spencer will be closing more studios and canceling upcoming projects too.

The Wood1d 3h ago

How can they be profitable when they're not selling enough hardware, software or subs. You need take a seat on this one my friend unless you can prove you angles

jwillj2k41d 2h ago

Sony didnt shut down the studios you mentioned after they made last of us or ratchet and clank or destiny. Cutting jobs is not equal to closing studios. Sony cuts are a candle in the sun of Microsoft’s closures.

+ Show (2) more repliesLast reply 1d 2h ago
WelkinCole1d 15h ago

I am pretty sure MS knew this would happen and this was part of their plan. I mean if anyone with half a brain can see this happening I am pretty sure a multi billion company like MS knew this would happen

The whole strategy in buying Beth and Acti/Blizzard is for

1. Buy established games they can have under xbox because they have done a horrible job in building their portfolio internally for the past 15 years

2. Following from 1, try and boost xbox competitivenss against a dominat PS which MS after 3 tries still can't crack

3. Follolwing from 2, try and weaken Playstation dominance by taking out these massive multiplats from the PS

4. Following from 3, try and profit off from the PS domiance with selected games they will still have on the PS to make money like COD

5. Obviously get the IP's by buying them instead of creating them which again as I mentioned in number 1 they have been woeful in doing

None of these had anyting to do with keeping all the devs they accuried. MS has always been very shitty to Devs under them. Look at what happned to Bungie for example.

I believe MS in court truely mean it when they said they had to do something because PS was just too dominant. This was their last roll of the dice.

And from the looks of things. It has not panned out as MS had hoped. PS5 is still as dominant as ever and xbox is still behind. Worse still their MP's they got is not irreplaceable as they thought. Starfield? lol!. There have not been any major shift in momentum in this console war in their favor so now its time to start cutting their loses and it starts with the most expensive cost for any company. People.

Michiel19891d 13h ago

for a comparison, sony laid of a bigger % of it's staff this year than ms, it's what companies sadly do nowadays. If you think with GP and Bethesda + acti aquisition they were looking for quick cash, you couldn't be more wrong. It hasn't even been a year, "they thought they'd make it bk no problem, and that didnt happen." shows you have 0 understanding of how a business operates.

thesoftware7301d ago

@ Michiel1989

Exactly this!

I'm reading these comments, and it's mesmerizing how off-base most of them are.

I posted a few comments above, and their rebuttals have nothing to do with the points that I presented; when they start doing that, I just ignore them because, at that point, they're debating all over the place.

Profchaos1d 6h ago

30 more like 70 to 80 plus 7 for Bethesda

Tzuno1d 2h ago

meanwhile everything turned woke an inevitably went downward, i'd say it serves them well if they promote such kind of approach, mwuahahahahahhh!

+ Show (4) more repliesLast reply 1d ago
anast1d 23h ago

They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.

Skuletor1d 23h ago

Maybe they were already using AI to make business decisions, which would explain why they closed Hi-Fi Rush's studio, then said they need more games like Hi-Fi Rush not long after that announcement.

Crows901d 23h ago (Edited 1d 23h ago )

They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid

Einhander19721d 22h ago

The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.

And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.

Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.

THIS IS MICROSOFTS FAULT.

RNTody1d 22h ago

The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?

There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.

Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.

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