380°

Xbox One Dashboard Created "With Advertising In Mind"

The Xbox One dashboard is being created "with advertising in mind" according a member of the Xbox LIVE advertising team.

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sticktwiddlers.com
mushroomwig3969d ago

Yeah, just what the gamers wanted.

Wizziokid3969d ago

As if they didn't make enough money off Gold...

Blacktric3969d ago

Even at their reveal event, the dashboard was cluttered with ads and other unnecessary crap. This is really, really sad.

pompombrum3969d ago

This is hardly surprising, the current Xbox 360 UI is exactly the same, adverts galore.

JokesOnYou3969d ago (Edited 3969d ago )

Yeah its not so different from 360 where there are game ads(deals, add ons, dlc crap etc), movie ads and music ads alot of which are revelant to me....if you take it out of context Im sure you sonyfanboys think they are advertising "xbox dish detergent" though. Pretty sure whenever I do turn on my ps3 sony wants me to buy stuff too.

MajorLazer3969d ago

Sad to see paying members seeing the same ads as non paying members

pompombrum3969d ago

@jokesonyou

I can load my ps3, stick a game in, a blu ray in, do almost everything I want without seeing a single advert. Don't get me wrong, I prefer the 360 ui personally but to suggest Sony is just like Microsoft in this is completely not true.

ThanatosDMC3969d ago

"Pay an extra $20 a month for 20% less ads."

The_Con-Sept3968d ago

It's 2013 and you still got ads for burger king on your home screen. Like futurama and the "eye phone."

dillydadally3968d ago

To be honest, it wasn't all the DRM crap or the price difference that turned me away from xbox to ps next gen, it was this. The xbox 360 dashboard just got worse and worse and worse until it was nothing but ads being shoved down your throat. It's dumb enough that they charge for online play, but then to barrage me with ads?

+ Show (6) more repliesLast reply 3968d ago
Donnieboi3969d ago

People pay, and you STILL get ad's. So why isn't Xbox Live Silver version free? If MS gets money from Ad's, then some of it should be used to at least let people get MP for free (or at the very least--let u use the netflix and hulu accounts without an additional paywall). And Gold just be used to eliminate ad's and get extra features like Xbox TV and all that other crap that nobody really wants.

The Meerkat3969d ago

To be fair I wouldn't have known about the FREE Spartacus game if it wasn't for the adverts.

Baka-akaB3969d ago

Or you most likely would hae found it about it by browsing the list of weekly demo and stuff .

I dont buy into the usefulness (for gamers of course , not business) of ads thrown on any of those services .. especially paid ones

Cueil3969d ago

ads sit in a corner silent and only play when you highlight them... not an issue... occasionally they'll have an ad that grabs my attention... as for the games/music/movie "ads" those are less ads and more about content on the service...

SixZeroFour3968d ago

regardless of the ads being there, i havent been on dashboard to notice what it is usually advertising until i go on stories like this to find out what ads ppl complain about...what i DO usually remember tho are the games that are on "sale" or some kinda gaming promotion like virgin gaming tournaments

the ones i will complain about however are the video ads(usually kinect ads) that usually pop up when you are watching some kind of video...as for ads on dashboard, i have absolutely no problem with

+ Show (1) more replyLast reply 3968d ago
GamerToons3969d ago

I think any dashboard is made with Ads or sales in mind.

No I am not sticking up for MS, but I am just being honest.

Minato-Namikaze3969d ago

XMB was definitely no created with Ads in mind.

dillydadally3968d ago

No, to be honest, xbox's is just over the top. It's impossible to play a game without being barraged by ads of every sort. Sony's never had ads unless you went the the actual game store. After all the DRM crap, it was actually this that turned me off from xbox the most. I could see the direction they were going.

3-4-53969d ago (Edited 3969d ago )

One of the good parts about playing games is the NO ADS....

The focus of everything on XB1 should be games.

They haven't listened to anyone and I don't think they want to.

Heartnet3968d ago

By the morons on n4g you'd think that halfway through campaign I get some pop up add for dish soap...

Jeez ms advertises deals etc with their dashboard to inform customers and make a nice lil profit...

BattleTorn3968d ago (Edited 3968d ago )

Do we all forget Microsoft saying in their press conference that the Xbox One dash with me completely ad free!???

http://news.softpedia.com/n...

Shheeessh

KiRBY30003968d ago

from your link:

"We designed the Xbox One dashboard to make your favorite games and entertainment even more front and center. Advertisements will not be visible on the home screen, so you only see what’s most important to you."

keywords here "not visible ON THE HOME SCREEN"

they will be visible outside of home screen. so no, its not "completely ad free" as you said it.

slazer1013968d ago

@aiBreeze. Not trying to bash on you but that's technically inaccurate. There is always a scrolling advert at the top right of the XMB under the clock. I even saw a advert for eye drops the other day on there I was like WTF!

I can understand advertising games or movies because that pertains to things on the consoles itself. Games devs want there products to get noticed. What I would have a problem with is advertising things like Pepsi or tampons, basically things that don't have anything to do with gaming or movies.

Hicken3968d ago

Imagine my surprise when I discovered years ago that I could turn that little scrolling thing off completely.

Where's the option to turn off such ads on a 360 or XBOne? In my wallet?

slazer1013968d ago (Edited 3968d ago )

You can't turn it off. Nice try.

Edit: if your talking about changing the date a tricking the system. That's really not an option per say to turn it off.

MikeMyers3968d ago

I haven't seen any ads for tampons. I doubt we will see that on the Xbox One either.

http://www.destructoid.com/...

That is what the dashboard will look like. It has to do with services provided. I find it odd people will complain about that and on top of it complain when they have no intentions of buying the Xbox One anyways.

slazer1013968d ago

@MikeMyers. First of I wasn't talking about Xbox at all. I was making a comment about advertising. Period! I was not trying to say Xbox was going to have tampons ads either. It was a generalized statement. And know where in my comment was I complaining. Please take your fanboy comments and stick them where the sun don't shine.

+ Show (1) more replyLast reply 3968d ago
AngelicIceDiamond3968d ago

Man you guys complain allot, about every little thing. people on Xbox play games not ads, obviously.

maniacmayhem3968d ago

Turned on my Xbox...

Saw an ad for Tiny Tina's Assault on Dragon Keep
Saw an ad for Magic: The Gathering
Saw an ad for Redemption movie which you can rent on the 360 (not to be confused with Raid: The Redemption, which was EXCELLENT!)
Saw an add to reserve the X1
Saw an ad to watch the Xgames on my 360
Saw an ad to play Fruit Ninja

All these ads are services, games and movies that are directly tied to the 360.

Also my cursor is automatically on the GAME so I can turn on my 360, instantly press A and play the game currently inside.

Yes, just what gamers on the 360 need. To actually know what content is available on the 360. Who would have thought right...

infamous-butcher3968d ago

I love the way it's shoved in your face too. /s

infamous-butcher3968d ago

this is just what gamers who pay for a premium service, which should negate the need for advertisements, want.
fixed that for you there.

BallsEye3968d ago

It was fkin stated on e3 on stage that there will be no ADS so please stop spreading lies.

+ Show (7) more repliesLast reply 3968d ago
Wizziokid3969d ago

Just what I want on my console adverts clotting up the UI.

Keep going MS your doing great!

Cueil3969d ago

yeah... no one wants to know about new content on the service... the "ads" that people are complaining about sit in the corner and don't even play through unless you specifically highlight them... you're over exaggerating a non-issue

Krew_923968d ago

This is an issue, simply because Sony does the same, not the Ads, I mean the same that they inform about new deals and events from the home screen itself.

The What's New section reveals deals and other things in its own very section, also the updating bulletin at the top right keeps on displaying news, all without intrusive Ads.

If you tell me saying this is a non issue is like try to avoid the issue itself, by telling everyone to turn a blind side to these kind of business practices you'll only make the problem worse. Then other companies will start doing the same...

Lockhart3969d ago

Should users really have to put up with advertising even if they are paying for their membership? I can understand to an extent with silver members who don't pay.

Heartnet3968d ago

Lol try arguing that with Sky TV lol.

But at least Xbox adds are related to the system and he inform customers about deals and new stuff xxD

Rai3969d ago

Whats the point of paying for it? I would expect it on the PS3 since it was free but that doesn't have any ads.

stage883969d ago (Edited 3969d ago )

Congratulations MS, you're giving costumers exactly what they want again....

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20°

Game Studio Closures, Entertainment News, Disney, And More Skewedcast

The full Skewedcast crew back for this episode and Gareth, Justin, Michael, and JoeyZ at Skewed and Reviewed break down the latest entertainment news qith a focus at 40:00 on the Microsoft Studio Closures and how it impacts the game community and what can be done to help offset this negative trend.

140°

What is the point of Xbox?

Xbox has repeated the same terrible mistakes for over a decade. The reason is simple: its priorities are back-to-front.

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eurogamer.net
purple10116h ago

ohhh man, the press really did not like those last closures, their having a field day bashing xbox,

anyway, ive got to nip off to the shops now, i've run out of microwave popcorn.

Jingsing43m ago

Apparently the last 10 years wasn't enough to get the gaming press to notice but as soon as they touch Bethesda it is full on nuclear war. A lot of people in the gaming press seem to have this irrational hard on for Fallout and Skyrim despite the fact they are low quality poor buggy games.
I've grown tiresome of the unbalanced fandom in the gaming press for fantasy games and their ability to just forgive crap so long as it's a fantasy game RPG game all quality concerns are not an issue for them,

anast0m ago

Popcorn has been good lately.

XiNatsuDragnel15h ago

Xbox is getting rightfully roasted here

Einhander197214h ago

The only point to xbox is and always has been to take market share and money from PlayStation and Nintendo, but mostly PlayStation. It's been the goal since sweaty Steve Balmer said it himself.

14h ago
ApocalypseShadow8h ago

Yup. To put Sony out of business because they thought they were a threat to their Windows business.

isarai12h ago

I mean the motto "xbox, the most optional console ever made" was peaked years ago, people are just now taking a step back from deepthroating Phil to see what we've all been seeing for a long time now.

P_Bomb11h ago

I’ve still got friends that main on XB. For their sake, I hope it sticks around. They’ve put everything into that ecosystem. It’s all or nothing.

I wonder if we’ll ever get back the level of competition seen during the 360/PS3 era?

NotoriousWhiz1h ago

Seems like Daddy Microsoft is trying to shut it down. Or at least bring costs under control. On the bright side, it seems likely that acquisitions are going to stop.

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190°

Xbox, do you even have a plan anymore?

TSA asks what is the future for Xbox.

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thesixthaxis.com
Chocoburger16h ago

They clearly never did, hence why they spent so many BILLIONS on other publishers as a last resort.

anast15h ago

They have a plan. It's to move everything toward streaming and mobile. This is just the next step.

Cacabunga15h ago(Edited 14h ago)

With half of the money they spent, they could have been on the very top and the gaming industry would be way bigger than it is.. encourage developers, indies, make them grow trust them and they will deliver.

Tody_za14h ago(Edited 14h ago)

What are you talking about Cacabunga? The Xbox faithful insisted that Microsoft has infinite money, and after Activision they should buy Square Enix and Capcom before Sony does. There was no chance ever that Microsoft would do this. They would use their infinite millions and Bitcoins to invest in 50 new IP and beat everyone.

Tody_za12h ago

Did I really need to add a /s to my comment...

SonyStyled10h ago

The Parent company of Xbox spent billions on publishers, not Xbox

andy8515h ago

To ruin great studios it's looking like

Skuletor15h ago

Sure, a plan to be a more hated game company than EA. Ubisoft were recently giving them a run for their money but I think Xbox have really knocked it out the park with their latest stunt.

neutralgamer199215h ago

Absolutely not, their whole plan is at odd with what MS wants

Phil wants GP to become big
MS wants to sell games and make billions

GP can’t be sustained with AAA games which take 3-5 years and 7 figure budgets. Only go put those games on GP day one. Why do you think games are coming out on other platforms?

People want a change and want Phil gone without realizing if someone new comes along they may want to change everything again so we just keep going in circles. Phil has to realize that and give clear message on the direction of Xbox

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