90°

Sit Down, Shut Up, Stop Whining: A Letter to Publishers About Used Games

"Dear publishers,

Sit down, shut up, stop whining.

“But it’s taking money from our pock-“

No, it isn’t. Sit down. Shut up. Stop whining.

“You’re screwing over develop-“

That’s your schtick. SD. SU. SW.

“We won’t be able to afford to make gam-“

Rethink your business model. And while you’re at it, have you considered SD, SU, SW?"

- Mariel Hurd on how publishers try to control the argument on used games, why they are arguing in bad faith, and how destroying used games will badly damage the industry.

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venividivelcro.net
Supermax4038d ago

Until you put up 200 million of your own money to make a game you would not have any idea what developers or publishers go threw.myself I'd be pissed if I made a game for 10 dollars and took a loss because 1 person buys the game at full price then turns it in at GameStop and sells it to someone else for 5 I don't get that 5,I'd be hot.

DragonKnight4038d ago

Name one game that cost $200 million dollars. Explain why developers should get extra profit off one disc for not doing extra work when that doesn't work in ANY other industry?

Roccetarius4037d ago

Star Wars: The Old Republic.

EA spent millions on that game, but it failed within 8 months of release.

DragonKnight4037d ago

"Star Wars: The Old Republic."

Citation needed.

Beyond that, we can say the same about any MMO because they are an ongoing process with ongoing costs. Name a game that had a one time fee of $200 million to make.

MikeMyers4037d ago (Edited 4037d ago )

If it's 20 million or 200 million what difference does it make? You're not the one who has made that investment so you don't get a say. This self entitlement attitude of yours ends after you bought the game. You don't get a say in how used games affects their bottom end.

So now what, you're going to quote me and put citation needed on that too?

maniacmayhem4037d ago

I agree with Dragon.

There hasn't been one clear example or situation where a developer closed shop do to used game sales.

It usually boils down to bad sales, over budgeting or their publisher canceling future projects with that dev, period.

Why is this the only industry that feels the need to still get paid AFTER a product is purchased from retail. People don't realize how well paid a lot of these devs, producers, marketing people are, add on top of that bonuses most of these guys make.

DragonKnight4037d ago

@maniac: Completely agreed. I mean, resale has been a cornerstone of commerce for thousands of years, and NEVER has there been a time until just recently with the gaming industry where anyone thought they should be making more money off of one product purchased from retail. Never. No other industry has the unmitigated gall to try anything like that. And yet, here in this very thread, you can see corporate apologisers agreeing with greed. No wonder we keep getting screwed.

+ Show (2) more repliesLast reply 4037d ago
Simon_Brezhnev4038d ago

Dont give me that movie and music industry have the same problem. Yet gaming industry whines about it the most. Movies cost more money to make than games but they get pirated like no tomorrow.

yugovega4038d ago

difference is movies make extra at the theaters ad dvd sales. music makes extra off concerts and radio play. games only have the sale of the game. perfect business model would be for them to add ads in games. like a coke sign in cod. maybe a walmart ad on the load screen? without those the only money they get is of the sale.

DragonKnight4037d ago

@gammajooki: As it should be. Concerts and DVDs and theatre showings and radio play all involve extra work. They involve extra expenditures for printing, advertisement, air time fees, etc... Why should developers get extra money when they do nothing extra for it?

mydyingparadiselost4037d ago

Games have dlc now to make extra money on.

hazelamy4037d ago

games only have the sale of the game?
really?

no dlc?
no guide books?
no tie in novels and comics?
no movies/tv series?
no merchandise?
clothing/action figures/replicas of in game weapons or items?

no, games have no other revenue streams.

+ Show (1) more replyLast reply 4037d ago
MoveTheGlow4037d ago (Edited 4037d ago )

You can just hand someone a book. So, there shouldn't have been authors since the Gutenberg Press, then, right?

When you invest 200 million dollars, you factor in the fact that each gamer has the right to sell his or her property first. Part of your investment. If you don't make a good return on it, that is your fault. You don't just wish away fairness in commerce to even the odds.

So be frugal. Maybe don't mo-cap that horse. Maybe don't try to be yet another "The Next Call of Duty." Maybe don't throw money at ruining a long-standing franchise in the name of DRM. It's not our fault that so many big companies try to make a giant game for a giant audience (which gets more and more tired of the compromises made to make a game appeal to a giant audience) and think that everyone in that audience will buy your game. Try making a well-made, niche-audience game. Be - gasp - creative and take risks, instead of making a movie with a multiplayer shooter attached. Sell your game on word-of-mouth and not millions in advertising dollars.

Don't blame us for playing by fair rules.

JeffKaos4037d ago

But you already got your $10 for the original sale.Why should the person who originally bought it from you give you anything back when he sells it? I mean, how can you get paid twice for selling the same item? Are you selling the game or the renting out the right to play it? If you buy something, anything, and then go and resell it are you obligated to give some of the money you get form it back to the person who made it? If I sell you my Amish made couch do I have to give some cash to the Amish guy who made it?

GhettoBlasStarr4037d ago

So then I have a question for you. If you buy a pizza with the $10 how many slices do you give the person that gave you the $10???

- Riddle me that Caped Crusader -

+ Show (2) more repliesLast reply 4037d ago
MeatAbstract4037d ago

Sit down, shut up, stop whining should just be directed at everyone that ever whines about anything.

Supermax4037d ago

Bf3 spent 100 million on advertising alone if you don't think publishers are losing out then you are mistakin if you don't care there losing then you don't like playing games,this is why game studios are going out of business.

MonkeyNinja4037d ago

Game studios are going out of business because they don't know how to spend their $! If CDProjectRed can make Witcher 2 for PC (piracy galore) and 360, skip over PS3, and still be able to make Witcher 3 for next-gen, then I'd say that other publishers are doing something wrong.

Did EA really spend $100mil on BF3 (wouldn't be surprised)?

Look at Tomb Raider: Great game, good sales, but how much was Squeenix wanting to make back? Look at FF13 budget (not sure what it was, but pretty sure it was high). If you're spending so much on a game that you need to sell COD numbers just to break even, something's wrong.

Look at indie games lately: Indie devs give us what we want, we buy. There's no excuse. It's just a simple matter of publishers not understanding their target audience.

Roccetarius4037d ago

As i mentioned up above, EA's biggest mistake was SWTOR.

kevinsheeks4037d ago

and here i thought it was because they invest massive amounts into the most fancy graphics while giving a backseat to core functions like game play,narrative, and such.

DragonKnight4037d ago

Spending 100 million on advertising is a choice. They don't have to spend that much money on advertising, especially with Internet options available that would save them a ton of money. A choice in how to spend money is not the same as a necessity in how to spend money. No one should be sympathetic to EA for spending that much money on advertising.

MikeMyers4037d ago

Don't tell me or anyone else who should or shouldn't be sympathetic. That's not your call. You have issues with EA, not everyone else does so stop taking polls and trying to force others onto your petitions.

Root4037d ago

So true, EA brings everything on themselfs...who would be sypathetic to them when it's their own fault for most of the backlash that surrounds them

@Mike

Take a bloody chill pill

Can you ever look at someones comment, think to yourself in your head "I disagree with him but it's his opinion" and just move on.

It's like your having a tantrum most of the time, glad to see your true colours are showing

isarai4037d ago

It really just seems like poor money management to me, i mean with more than half your budget going towards nothing but marketing, also i don't really see how they don't take this into consideration when setting the budget for the game in the first place. Not only that but why is the game industry so damn special, tons of other markets have products that cost even more to produce yet you don't hear half as much whining and moaning about it than game publishers, look at cars, how many people buy new cars as apposed to used cars? and yet i've never heard this being such an issue to the point where you have to pay the dealership/company in order to fully use their car even though you bought it used from the owner.

whamlollypop74037d ago

Your sit down shut up and stop whining policy should be taken by everyone on the earf.

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110°

Boycott EA trends on X as community savages FC 24

EA has come under fire for making unexpected changes to its FC 24 Team of the Season unlocks.

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videogamer.com
anast1h ago

It's like boycotting 'your' local crack dealer. I'm sure it will change everything...

Xzila111h ago

they manipulated the pack weight and admitting it on twitter

Kaozz197937m ago(Edited 36m ago)

Stop buying the fucking game! It is no secret that the game is based around opening packs that need to be bought with real money if you want to be competitive. Yes I know, you have the chance to get the cards without investing real money, but that is a real grind and you still may never get the cards you want. This is not new and it will not change if people keep buying the game/packs.

220°

Why Xbox believes it must cut costs and close studios

Companies, particularly public companies like Microsoft, need to grow.

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eurogamer.net
gold_drake8h ago

i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.

its just shit that because of MS's miscalculation alot of people lost their jobs.

Jingsing4h ago

This is exactly what many people said would happen including the CMA and FTC. Lies lies and more lies and they allowed a $69 billion buy out to happen.

gold_drake4h ago

oh yeh it was 70 billion. that was my bad haha even worse.

thesoftware7304h ago(Edited 4h ago)

gold,

You can't be serious, right?

Do you think that MS thought they would make 80bill in a year & Half? They haven't even released titles under MS yet, lol.

But in fact, that A/B revenue is already paying off, look at the last earnings call. That $80 billion is long-term money, my guy, no sane person/company would think they would make that back in any short-term situation, it's a long-term investment.

Let's play silly then. If MS's reason for laying off staff and closing studios was due(which it really was not) to the A/B deal, tell me what Sony's reason was for past studio closures, the recent 900-person layoffs, closing Sony London, shutting down Dreams, and closing Japan Studio? Zipper? Psygnosis? cuts at all their internal studios.

Keep in mind, you are claiming MS's reason is because of the A/B deal; please explain Sony's reason.

Hofstaderman4h ago

You actually still defending them? Sheesh.....

gold_drake4h ago

this is not a sony vs MS debate. dont make it something it isnt.

and of course not, but im pretty sure they thought they'd make more money after the deal. they didnt, and closed off some studios.

its pretty insane to think there is any other reason for the closure of studios in this case.

romulus234h ago(Edited 4h ago)

(It really was) due to the Activision Blizzard deal and the loss of physical sales due to gamepass. You keep bringing up Sony in all your posts about this, stop deflecting and trying to change the topic, this is about MS and what they are doing.

BehindTheRows3h ago

Has nothing to do with Sony. Stay on topic.

notachance3h ago

once in a while you see someone too invested in their make-believe console war that everything happened has to be connected to said war…

a bit of banter between fans is normal, this crusade you’re doing now isn’t.

Chevalier3h ago

Wow idiotic. You bring up very old closures not that there haven't been recent ones from Playstations, but, seriously stop deflecting. This has NOTHING to do with Playstation.

Does Playstation got $3 trillion behind them and daddies wallet? No they don't so stop making a fool of yourself.

Xbox has never been profitable really and they just keep losing money so between their worst hardware sales, terrible 3rd party sales and now terrible 1st party sales.

Gamepass numbers that are no longer being announced shows their numbers after 3 years of missed targets has flatlined. Plus their recent gains up to 34 million were ONLY because they folded Gold members in too. Absolutely take your idiotic rhetoric out of here. Keep on topic without deflecting.

S2Killinit3h ago

Ayayayay with these xbox/MS excuses.

+ Show (4) more repliesLast reply 3h ago
thesoftware7301h ago(Edited 1h ago)

Drake,

"this is not a sony vs MS debate. dont make it something it isnt."

You are correct that it's not an MS Vs Sony Topic, but when exaggeration and imagination mix from a one-sided social group, similar examples are needed to ground radical thoughts; in this instance, the example was that shutting down 3,4,5, even 6 studios during a restructure/ buyout/acquisition is not some anomaly(it can suck) that has to be dissected or spell doom and gloom.

"But I'm pretty sure they thought they'd make more money after the deal. They didn't, and they closed off some studios."

But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue.

"its pretty insane to think there is any other reason for the closure of studios in this case."

The fact that they did make money, kinda throws this out the window, and besides, you don't wake up and say, hey let's close a studio, you look at the output, you look at the dev as a whole, the long term and short term, you weigh it against all other studios and goals, you keep key members, ect..then you close if they are the weakest links...which by MS analysis they were.

Again, I will make a small Sony comparison, just so some of you can understand and see past the bias; Insomniac, ND, and Bungie have made some of the best games ever created, yet Sony saw fit to cut jobs in every of these studios, even tho Insomniac & ND are the biggest producers of PS games, leagues ahead better than Tango and Arkane, yet, they saw cuts, mind you, while being the TOP produces of PS first party. They were told to cut costs, and more jobs may be on the line, and Bungie is being threatened by a hostile Sony takeover. Put that in perspective, as I know that layoffs and dev closures are different, but if the best of the best is getting cut off, it is less than surprising, that lesser studios are closing.

@Cheva,
My response fits well with your comments as well. You even went on to prove that the dev closures are not just due to A/B acquisition. Then you point out Sony has less money than MS, inferring that MS should keep devs open that they see as lesser earners, while Sony having less money makes it okay to close them. lol...it doesn't work that way.

gold_drake1h ago

im not reading all of that. u have ur opinion, i have mine.

thats rly it.

but this aint sony vs ms.

ApocalypseShadow1h ago

You're trying to compare a 100 billion company to a company that has 3 TRILLION worth. SIE has to live or die on their own. And in turn, PlayStation has helped the main company again and again. Sony has to balance out what is working and not working in the company.

While Xbox has Daddy Warbucks footing the bill to keep the platform afloat. They have been bleeding money from Nvidia hardware in the OG Xbox, the RROD fiasco, the attempted 2013 DRM nonsense and the lies about being the most powerful console in the world and the losses of paying out millions to prop up a service hoping it catches on with enough subscribers to justify its existence.

They're not comparable if Xbox isn't allowed to live or die by its actions. It's subsidized. Revenue isn't profit. And if they were profiting on their own, they wouldn't be closing developers. If they were profiting, they wouldn't need Daddy Warbucks spending 80 to 100 billion buying up 3rd party publishers to sustain a loss leading platform.

They stopped announcing game sales, stopped announcing hardware sales, stopped announcing game pass subscribers, they are putting games on their competitors platforms but you're telling us that they are doing great even after killing jobs and closing developers at Xbox.

Stop drinking the Kool aid. You're drunk.

anast4h ago

They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.

Skuletor4h ago

Maybe they were already using AI to make business decisions, which would explain why they closed Hi-Fi Rush's studio, then said they need more games like Hi-Fi Rush not long after that announcement.

Crows904h ago(Edited 4h ago)

They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid

Einhander19723h ago

The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.

And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.

Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.

THIS IS MICROSOFTS FAULT.

RNTody3h ago

The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?

There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.

Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.

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