270°

How Microsoft Hijacked A Generation

Microsoft has never had the best reputation. Even by giant conglomerate standards they tend to be less well liked than other companies who invade your privacy, sell you defective stuff and rip you off for every little thing. But over the last few years they have seemed to harbor at least some good will with gamers with the XBOX 360. What with their “amazing” online service and the “high” standards they set for games or something.

But not me. Oh no, definitely not me...So let’s back up a bit and look at Microsoft’s history with video games.

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0verhyped.com
Godmars2904077d ago

Seeing a lot of hate - touched with plenty of comedy for the most part - but nothing that really touches on the central issue of MS "highjacking" anything.

Irishguy954077d ago

Just an article on the Justified dislike of MS then? With a hit inducing title.

Godmars2904077d ago

Didn't say it wasn't wrong...

Gazondaily4077d ago (Edited 4077d ago )

Microsoft did many things really well at the start of this generation. They really did push the boundaries in the online game space, just like they did with the original Xbox.

The 360, with the obvious hardware issues aside, launched with a pretty decent launch line up and the console itself was a brilliant piece of kit; a sculpted controller that rivalled the DualShock, RAM dedicated to decent OS features that made the dashboard relatively smooth and able to cater for a lot of features like voice chat, achievements, cross game chat etc and Xbox Live Arcade.

Then it secured some killer apps like GTA, Final Fantasy etc. It had decent ips and Microsoft and really did capitalise on a market that was really third party centric. I don't think a lot of people anticipated just how much of the market MS would bite a chunk out of. Only in the latter part of the generation has Sony overtaken MS.

MS' focus on core games, appears to be dwindling in favour of the more casual market and all will be made clear come E3 whether MS has finally taken that decisive step into the more general entertainment market but as far as this generation and the Xbox 360 is concerned, contrary to the fanboy bias that pervades this site, MS did extremely well and it was great for gamers like myself. MS didn't really hijack the industry, but it took it by the reins for quite some time, longer than many expected.

Cam9774077d ago

Try started well by ultimately fails towards the latter half of the generation. Why? Well, they stopped producing frequent exclusives (whereas Sony/Nintendo did), they served up exclusive DLC which is simply ridiculous if they're that desperate, they charge an absurdly high price for what should be a free service, they forget hardcore fans and focus on the Kinect crowd and much more.

Sony/NINTENDO on the other hand presented their HC and casual username with frequent content and introduced unique and new innovations.

DigitalSmoke4077d ago (Edited 4077d ago )

Excactly, they did their fanbase very wrong, for 8 years now they been serving up the same 3 games, and talk all this Hardcore crap, wile underhanded market tactics are used to stear their instalbase away from the traditional way of gameing (Sony/Nintendo style) and into some form of Kinect shi*, something they have put almost 100% of their efford into for the last 4 years.

Sony kept on course, Nintendo does their own, and now that there's a silence, its obvious, even to the 360 side of the war, Microsoft did em wrong.

Cam9774077d ago

I've just realised how gramatically bad what I just wrote was due to auto-correct on my IPod - sorry!

Cueil4077d ago

that's because they've long ago started to transition all their studios towards the next machine

ritsuka6664077d ago (Edited 4077d ago )

"Sony/NINTENDO on the other hand presented their HC and casual username with frequent content and introduced unique and new innovations. "

http://25.media.tumblr.com/...

Oh, and I don't say cynical things on every Sony related article either.Ahhh, too bad for you...

+ Show (2) more repliesLast reply 4077d ago
zerocrossing4077d ago

MS did well for launching the 360 ahead of the Wii and PS3, that extra year really helped them establish their fanbase beyond that of the original Xbox.

But unfortunately ever since then they've been going down hill...

Cupid_Viper_34077d ago

You know I really don't get when supposedly "gamers/customers" say things like about MS.

"MS did well for launching the 360 ahead of the Wii and PS3" HOW?

That resulted in MILLIONS of "gamers/consumers" being ripped off and having to buy multiple consoles because of the RROD fiasco.

Basically what you're saying is that Microsoft did well to release a broken product to the market, to the detriment of many gamers. And the sole reason was to gain market share. But that same company found $500,000,000.00 to spend on kinect advertising.

I wonder if that money couldn't have been used to make sure that the original Xbox 360s were of better quality?

Derekvinyard134077d ago

Wow that was a long read! I think what he's saying is Microsoft only saw the financial value in games more then the passion for them like other companies cause of everything they make you pay for, hence hijacking the generation with money, I agree with him to an extent because there are some good games on Xbox but I feel it's dying and they might pull out at the first sight of a big financial loss

stuna14077d ago

Passion can go a long way! Just look at Nintendo and Sony on those aspects. Microsoft on the other hand has always went where the money has led them!

This is not to blow down on Microsoft, it's should just seem pretty obvious.

MYSTERIO3604077d ago (Edited 4077d ago )

Great explaination on things couldn't of said it better myself

shutUpAndTakeMyMoney4077d ago (Edited 4077d ago )

I think they will want to hijack apple tv, cable tv market next. I wouln't be surprised to see and xbl phone, tv, internet package.

"Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"
http://www.forbes.com/sites...

They also set up a new studio for tv content which now has 125 people working on xbox content.

"Tellem declined to specify how much Microsoft is spending on its original content play. “We are certainly looking at a very robust content production schedule,” she said, adding that her studio currently employs 125 people."
http://gigaom.com/2013/02/1...

And now MS want to integrate kinect into tv's and lappys.
http://www.tweaktown.com/ne...

I think MS has tv in mind more than anything.

One thing is for sure about 720. It will be a device that does everything for everyone in a box.

Or am I missing something?

kreate4077d ago

They did make a xbl phone ... ?

soxfan20054077d ago

So, the more it does, the less you'll like it? I guess a console that "Only Does Everything" is truly worthy of ridicule and scorn.

Cueil4077d ago

@soxfan2005 the lolz the lolz

Godmars2904077d ago

Except you're not talking about the actual Xbox, the hardware. Those are services and shows. Content meant to appeal to a wide audience. No different than from what Netflix is doing with its shows.

What's actually being talked about could very easily relegate games and game development to next to nothing. Leave new IP to 3rd parties.

+ Show (1) more replyLast reply 4077d ago
PSVita4077d ago

No one can denie they made a huge leap from the original Xbox.

Godmars2904077d ago

They leased rather than bought parts for Xbox1 which prevented them from making active modifications. A "slim" Xbox1. They could only get better from there.

Though really, they "borrowed" research from Sony for the 360's chipset, so yeah, original.

+ Show (3) more repliesLast reply 4077d ago
DarkZane4077d ago (Edited 4077d ago )

Problem is that they're not gonna keep all the fans they got this generation. The PS4 is very likely to steal most of Microsoft market back and even take some devoted Xbox adopters with them as well.

Also, no matter how much money Microsoft have and how good they are, they will not escape the curse of the third console.

Enemy4077d ago

Multiplatformgames 360. Passing on the next, thanks.

from the beach4077d ago

They've actually got a nice stable of first parties now - 343 Industries, Lionhead, Twisted Pixel, Black Tusk, Big Park, MS Victoria, Rare, Turn 10, Good Science..

greenpowerz4077d ago ShowReplies(8)
baldulf4077d ago

The 360 only has one redeeming feature for me: Multiplatform games usually run better on it.

And that's it, otherwise it's an unremarkable console (with a good pad for FPS, sure)

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120°

How can any Xbox studio trust Microsoft now?

For Xbox’s hugely expanded gaming division, anything that isn’t Call of Duty is now a failure, and that’s a problem

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videogameschronicle.com
lelo2play15h ago

Honestly, If I worked presently for Microsoft's gaming division, I would update my CV and look for work elsewhere...

Simon_the_sorcerer15h ago

I would do the same, because MS will most likely pull-off more stunts like this in the near future...

Chocoburger5h ago

"Now"?

How about "ever"?

They closed so many of their dev teams during the second half of the Xbox 360 era. Have we forgotten history so quickly?

Dummy fake journalists acting so surprised over these recent closures, when this is something that's been going on for well over a decade now with MS.

400°

Report Claims Xbox Is Planning More Cuts Following Studio Closures

"The sudden closure of several video-game studios at Microsoft Corp.’s Xbox division was the result of a widespread cost-cutting initiative that still isn’t finished.

This week, Xbox began offering voluntary severance agreements to producers, quality assurance testers and other staff at ZeniMax, which it purchased in 2020 for $7.5 billion, according to people familiar with the company’s plans. Others across the Xbox organization have been told that more cuts are on the way.

Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said.

Game Pass has not seen the massive growth that Xbox boss Phil Spencer may have been hoping for."

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purexbox.com
just_looken11h ago

Sense it seems very few remember that human's were around before 2020 the next studio to close will be bethesda based no doubt on the history of.

Fallout 76
Elder scrolls online
elder scrolls blades mobile
fallout mobile
The vr versions of old games

Then you got starfield pissing out cash nothing to cover it.

I doubt tod's team or any sub team is making m$ cash they are no doubt on the chopping block for job cuts

If you can remember before 2020 even fallout 76 was made with over 4 studios.

-Foxtrot12h ago

"Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said"

So what you're saying is...you bought all these studios and you guys can't run them.

Jesus.

Inverno12h ago

Spread thin after firing over 2000 employees a few months prior. So basically they created the problem and their solution was to just fire more people. Absolute geniuses over at Xbox, of course can we even believe this to be the reason for the closures?

just_looken11h agoShowReplies(1)
Profchaos11h ago

Leaders can't run them hire more management create new roles don't shutter entire studios cause you can't figure out how to run them.

Unless the reality is this whole consolidation thing was really an excuse for IP harvesting

anast44m ago

He's lying. They are doing it for the shareholders.

Eonjay12h ago

Reports are suggesting that Game Pass will be getting a price hike soon and that Call of Duty may not be added to the day one offering. I honestly have a hard time believing this but it does beg the question why exactly did GP fail? I think the answer is that it just didn't get the growth that it anticipated. Jim was right but I wish he wasn't because at the end of the day, its gamers, devs and other front-line workers who have to absorb the blow for Spencer and team's miscalculations.

12h ago
NotoriousWhiz11h ago

And out of the ashes something even better than Xbox will be born.

Eonjay11h ago

Honestly as long as is not a situation where the industry has to contract in order focus wealth on a few people who are already trillionaires..

Barlos6h ago(Edited 6h ago)

It's already here and it was born before Xbox was even a thing. It's called PlayStation.

Tacoboto10h ago

I think 2022 killed the Series X.

2021 was a good year for Xbox though and maybe the best in a long long time, hardware and software and as a publisher. Halo Infinite launched to popularity, Forza Horizon 5 blew everyone away, Psychonauts 2 was so well received, Flight Simulator on console, Deathloop even on PS5 & PC.

But they followed that up with next to nothing. Then 2023 with Redfall, a disappointing Forza, Starfield, and 2024 leads with closures and layoffs. And some tweets reminding us Hellblade is days away.

The only disappointment with the PS5 is not enough Sony games. Xbox followed up no games with disappointing ones.

Scissorman12h ago

For all the armchair executives who were calling for Sony to release its big-budget AAA games on PS+, the same exact thing would have happened at PlayStation. Game Pass has killed Xbox. Congrats.

shinoff218312h ago

There's not many of of us clamoring for Sony to do this because most of us understand it would kill Playstation. I'm sure there's a few but I've not seen alot of it myself.

porkChop30m ago

"the same exact thing would have happened at PlayStation"

But the same thing *has* been happening at PS. They've closed, what, 3 or 4 studios so far this gen? Laid off plenty of staff, restructured studios, etc.

12h ago
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290°

Xbox Has Had More Studio Closures Than First Party Game Releases So Far In 2024

Twisted Voxel writes: "We've almost reached the end of the 1st half of 2024, and Xbox has had more studio closures than first party game releases in the year so far."

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twistedvoxel.com
1d 7h ago
KicksnSnares1d 3h ago (Edited 1d 3h ago )

Hellblade 2, Indiana Jones, Avowed, Towerborne, and Call of Duty are still to be released this year. Marcus Fenix collection to be added to the list with the Xbox showcase, hopefully.

anast1d ago

Those are all coming to PS5 too.

Tech519h ago

"Xbox Has Had More Studio Closures Than First Party Game Releases So Far In 2024"

they kept the IPs though. they'll be making them under the MS brand i'm guessing. like minecraft all those years ago.

solideagle23h ago(Edited 23h ago)

the keyword is so Far...

on topic: Ouch!

Hedstrom21h ago

Kinda missing the forest for all the trees statement!

shinoff218321h ago(Edited 21h ago)

Bet all those don't make it though this year

romulus2320h ago(Edited 20h ago)

If we're going to talk in "still to be's" there still could be more studio closures from Microsoft this year as well.

DOMination-17h ago

How much confidence do people have in these games being good though? I hope they will be (especially Avowed) but from what we know of them so far, it's hardly a guarantee, is it?

And even if they do turn out to be good, how much of that will be down to Xbox and its leadership? Most of these games were either sequels to games made before being acquired or started development before being acquired.

And just a note on Hellblade II - it is out in two weeks and unless I'm missing something, I don't see much in the way of previews or advertising from Microsoft. Not ideal for a niche game that looks like it probably cost a lot of money to make. It genuinely feels like another game being sent out to die and then have the studio shut down.

Elda16h ago(Edited 16h ago)

To me...Avowed graphics look cheap, the game looks generic as well as boring.

+ Show (3) more repliesLast reply 16h ago
anast1d ago

Popcorn is good. Anyone want some?

anast20h ago

I wouldn't mind a caramel and cinnamon mix actually.

dumahim19h ago

That does sound good. I have trouble just finding caramel corn.

anast15h ago

I find it interesting that people have to resort to praising how they were randomly born in a certain location to say they're not weird. But, I'm not sure this kind of stupidity can be generalized over an entire group of people, at least, I'm being optimistic here.

Eonjay23h ago(Edited 23h ago)

Sony doesn't have to bother fighting the next Microsoft acquisition. The massive layoff by themselves should be enough to get the next big buy blocked.

Hofstaderman22h ago

Vindicates Jim Ryan. Don't know who didnt see this coming except those frothing pro acquisition fanboys who are not commenting here for some reason....

Tacoboto21h ago

What did happen to Obscure?

Tody_ZA20h ago

Obscure is working on his thesis on how to spin this.

Elda20h ago

Exactly. Where is the mayor & spokesperson of XB?

badz14920h ago

Obsecure where are you? Don't tell us Phil fired you too

+ Show (1) more replyLast reply 20h ago
MatrixxGT19h ago

Let’s not pretend Sony is setting the world on fire with its first party either….it’s been crickets from them as well. In fact they even said not to expect any at all this year.
MS is a dumpster fire and Sony isn’t fighting anymore and it shows. I fail to see how this is a good thing.

Skuletor14h ago

Wasn't it no new existing IP entries? That would still leave room for new IPs, maybe we'll see one or more of those this year.

Sonic188119h ago

I was actually thinking about that. You beat me to it

MrDead23h ago

So if MS hadn't spent $80 billion consolidating the industry just think of all the games and jobs that would have saved.

MS is a drain on gaming and have been nothing but a negative.

MrCrimson21h ago

not exactly like the studios were putting out good games anyway. Industry needs to restart from the ground up; if games like battlebit or manor lords can be made by teams with 10 people - then there's something fundamentally wrong with having 500 man teams put out glitchy overmonetized crap.

shinoff218321h ago

Interesting. Prey was a good game, evil within was dope, and hi fi was the best Xbox game that Xbox has had in so many years. That's according to the base.

romulus2320h ago

HiFi Rush was a really good game actually so that's hardly the reason for shutting down Tango.

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