460°

Episode #358 – Exclusive Podcast interview with Christa Charter aka Trixie360

Gamertag Radio interviews Trixie, an ex-Xbox employee about her new novel, the reason why she left Microsoft and much more.

*"Xbox is run by mostly middle managers with no gaming experience"
*"Xbox left J Allard"
*Xbox Community
*Xbox Live Gold member vs ads
*The reason why Inside Xbox failed

Xbox conversation starts at 25:04.

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dedicatedtogamers4233d ago

Unfortunately, this is becoming true for a LOT of companies, not just Microsoft's Xbox division. Notice how many "social media" integrations are being added into consoles these days? That isn't gamers saying "this is how we make our games better". That would be middle managers saying "hurr hurr wouldn't Twitter be a good thing to add to our system guize?"

I miss the old days of developers (and console makers) being die-hard gamers, from the entry-level guy all the way up to the boss.

Knight_Crawler4233d ago (Edited 4233d ago )

I agree and as much as I wish things could go back to the good old days, I have accepted that as technology progresses things have to change.

Game consoles are no longer dedicated gaming machines like they were in the past and gaming consoles are your one stop social media hub and the next gen consoles will take social media even futher...heck I expect the 720 and PS4 to be 20% console and 80% PC.

With this said its not hard to see why Sony and MS are hiring experts of all sorts that dont have a back ground on gaming...Sega was made up of people who were hardcore gamers but lacked the business mentality and the Dream cast ended up sinking them.

Sure my gamer instinct is pissed about how gaming is no longer just gaming but from a business perspective this make sense and in these times you can not just rely on games and have to offer a variety of things with your gaming service.

Nintendo is now feeling the pressure because they lacked so many things that MS and Sony offered and are now playing catchup...the Wii U online can either break or make Nintendo.

Edit: My point was that the gaming business has become more than just games and experts from other fields are needed in order for the company to make a profit and survive.

knowyourstuff4233d ago

It has been thought of by companies that didn't start up as gaming companies (like Microsoft) that businesses are just machines designed to make money, and you don't need a game developer who specializes in coding to run the business, the marketing, the supply chain, etc. Quite frankly, this is true, however some industry knowledge is still required. You do need to know what people are playing, and someone who can analyze current and emerging markets. I don't need to play videogames all day to understand markets and how to do proper project management, but if you have someone who really doesn't care about games because they don't play them, that's a serious problem. You do need to care about the product you're putting out, because without that you get rushed games that release full of bugs.

shutUpAndTakeMyMoney4233d ago (Edited 4233d ago )

If ps4 & 720 were 110% pc they would still have hardcore tactical shooter & true horror games left.

lol now if wiiU takes off the tablet crazy will be part of everyday console gaming.

One of the big companies already bought into cloud gaming so yikes.. Console gaming so popular it is killing it as a hardcore platform.

After looking at splinter cell the only stealth game left is MGS. Kojima stands alone.

forestfrog4232d ago

I disagreed with you, im not saying you are wrong, I just don't like what your saying.

miyamoto4232d ago

LOL What are u peeps talking about?
Nintendo's longtime president Yamauchi prides himself as the emperor who never played a single video game on any Nintendo console since they started doing games in the 1980s. Bitter irony eh?

Of course they are all about the money.

But the question is who among them are doing their homework about nurturing the industry and making it grow up.

My point is by this time if you are really passionate about legit video games you should be able to discern for yourself who is are REAL DEAL from the PHONY POSERS.

Who continues to make the effort to move games forward and who holds it back and who brings it backwards? who brings new stuff to gaming . who abuse it & just in it for money only?

EVILDEAD3604232d ago

The music industry isnt run by Musicians...
The Sports Industry isnt run by Sports Atheletes
The Game industry isnt run by gamers

The Xbox is a platform for games and entertainment, just as any console is at this point.

Just because we all love and play games doesnt necessarily make us all qualified to manage a business.

MS made some great business decisions this gen that has put the Xbox brand in a great position.

But at the end of the day, like Sony and Nintendo, not all of those decisions are perfect.

Evil

+ Show (2) more repliesLast reply 4232d ago
PirateThom4233d ago

Sadly, the days of gamers making games is almost at an end.

It's too big a business now. While I have no doubt some of the middle managers do enjoy games, I am under no illusion it's in the same sense a lot of people enjoy games; casually, on their phone, the yearly COD/Madden/FIFA release.

Problem is, even the ones who play games, like Shuhei Yoshida are still in charge of a company/part of a company and the bottom line is all that matters.

3GenGames4233d ago

Apparently you haven't heard about Homebrew for older consoles. Or Indie games for PC and such.

extermin8or4232d ago

tbh there are still great games being released, rarely in an industry is the person in charge the best person for the job purely because he like the stuff he's in charge of, you need someone to make practical unbiased decisions so you survive as a compnay; as long as they aren't stifling the developers too much and allow them creative decsions or at least take their advice then gaming will be fine; it's the actual main development workforce that needs to have a passion for what they are creating (sorry about typo's my pcs dying and theres a30sec lag between me pressing a key and it typing so i cba to fix issues)

lastdual4233d ago (Edited 4233d ago )

And yet a lot of those social media features may end up not mattering when Smart TVs become the norm in a few years.

Once your TV has all the functionality of a tablet computer built into it from the start, your console connecting to services such as Facebook will just be redundant. At that point, it becomes all about the games once again.

In fact, TVs may eventually give the consoles direct competition if they come with game-streaming platforms such as OnLive pre-installed. The execs at companies such as MS are going to be in for a hard time if they think their current stategy will continue to work in the future.

Knight_Crawler4233d ago (Edited 4233d ago )

Thats a really weak argument...have you tried browsing the net on one of those smart TV's or watch a youtube video? slow as hell and maybe 1 or 2 tv have descent speed - it wont be till another 3 years until we see a TV with PC capabilities.

The next gen consoles will be more PC than gaming consoles and if this true then this will kill 2 birds with one stone...sure they wont replace PC's but what if gaming consoles can do 80% of what a PC can do.

mcstorm4233d ago

The biggest problem with the digital age is there is no default format from videos, music, websites ect. Plus here in the uk to get netflixwe need a game consles as our smart tvs dont support it they tend to go for love film and sky player is only aavailable on thr 360 so because of this people will still use consoles for this access but i dont think any of this is the reason why people buy a games console.

The 1st reason is games and type of games they want depends on which console they buy and if it then works with a service they have they will use there consoles to access there service.

lastdual4233d ago

@Knight_Crawler

Obviously Smart TVs are still in their infancy, but looking forward, there's no doubt that the tech and user experience will improve.

What tablets can do now, TVs will be able to do within a few years - the point being that the "console as an internet/social media hub" model isn't really the future.

chasegarcia4233d ago (Edited 4233d ago )

Sony boss is a gamer / just saying.

nukeitall4233d ago

He is still middle aged, and probably doesn't have time to game much while earning his millions.

G20WLY4233d ago

@nukeitall, so you have to be young and play all day long to be a gamer? I both disagree and resent that :|

showtimefolks4233d ago

they did hire phil harrison so hopefullt that will help

Bigpappy4233d ago (Edited 4233d ago )

If any of these companies don't put gaming ahead of all else, they will loose their console business. Gaming is what sells consoles and keep them relavant. All that social stuff, music, sports, movies, ... is available else where. Consoles are sold because of games, all the other crap is just nice to have.

I am still mad at M$ for not working something out with Jay Allard though. I am surprise that Apple our Google didn't give him an offer he can refuse. He was the brain that made Xbox a viable alternative to what was already on the market. He created Xbox Live (Voice chat; maket place; XBLA; Achievements; ...). He is a gamer and gets excited about things that make gaming more enjoyable and promotes growth.

These new guy are more focused on how to make more money with the Xbox. I understand that side too, but they have to know that gaming has to be the main focus or it will all blow-up in thier faces. Halo4 show that someone there still understands that Xbox will only allows other areas to grow if the gaming side remains very strong.

Cueil4232d ago

J Allard left the Xbox brand long before he left Microsoft... his other projects were mostly failures or got cut as a device and later partially used in other devices

pain777pas4232d ago

This was not suprising and I have been saying this for so long. 2005 to 2007 Mass effect release was 360 in its prime. Really great system and shocking Japanese support with exclusive games. I have not been on live in years so knowing now that Trixie is gone is so sad. Her and Major N were my peeps at a time. I remember the good old days of watching the first trailers for Assasins Creed lonely souls (best trailer in my opinion of all time)and Ace combat (didn't buy it though). The Halo 3 build up vidocs about the brutes. Mass effect trailers and build up. Lost odessey, Blue dragon.... I loved it especially when it was the only system on the market at the time till MGS4 and RROD pushed me over edge back home. This was a depressing interview but we still have Sony which only overpriced their system really because the 60gig PS3 is the best disc based console ever made. 360 I loved you for Oblivion, seeing Gears(played it but it was a long tech demo to start really), Bioshock, Halo 3, Mass Effect and RR6 (don't laugh the community in the early days were amazing mature gamers who loved the game to master it and have fun).

ChickeyCantor4232d ago

It's because these people talk business. And good business is money.

meetajhu4232d ago (Edited 4232d ago )

This is the reason Console gaming should die. The PC gaming is so much better and mature. 3rd rated mong heads who have no flipping clue about gaming, run console business eg:Major Nelson.

RustInPeace4232d ago (Edited 4232d ago )

If PC gaming is so "mature" (in the sense of the players, not the tech being newer/better/"mature" ; ), then why can't I play ONE legit game of BF3 (or any competitive game, really) without someone blatantly using hacks for the sake of being an as*hOle and tarnishing the experience? Given, it does happen on consoles, but its almost a lifestyle for PC players when its skill VS skill.

rezzah4232d ago

I think we may always miss the old days because companies are heading to were the money is. They want to popularize their product with the social media. Some to a greater extent than others.

If any company reflect the idea of more gaming dedication over another company, I think we would head over to that console. But there are other factors that I'm sure I don't see right now.

+ Show (7) more repliesLast reply 4232d ago
Bumpmapping4233d ago (Edited 4233d ago )

She looks like the gremlin chick from Gremlins 2.

MikeMyers4233d ago (Edited 4233d ago )

This is why many are pleased with what Steam has done, is doing, and will be doing in the future. You can tell it's not run by a bunch of managers with little or no experience.

When you have a company as large as Microsoft, the innovation, the hunger, the eagerness to prove themselves gets lost along the way. Plus the Xbox brand was created with more than just gaming. That division is there to work within all of Microsoft's vested interests.

TekoIie4233d ago (Edited 4233d ago )

You kind of missed the point -_-

Steam doesnt fit the comparison in this subject. On top of that MS didnt start out in the gaming industry and so when they went to make the move into that industry the reasoning was simple: to make money with a new product.

Valve on the other hand was created because people wanted to make games for a living.

MikeMyers4233d ago (Edited 4233d ago )

Not sure how I missed the point when a company like Sony also didn't start out with gaming under their portfolio. However they did manage to run the Playstation brand quite well early on.

I feel there is a disconnect between those who run the Xbox division and the consumers, and that could be allocated to what this article is suggesting. If we agree to disagree that's fine but I don't feel I missed the point at all. If you get involved with something you should have people running it that have an interest and either have experience or gain experience while being there.

@nukeitall

I don't believe their budget was all that limited. This is Microsoft we are talking about and their initial investment with the Xbox back in 2001 was by no means small. Sony also seen Nintendo and Sega as competition and they managed to provide a product consumers wanted while not appearing as though it was run by a bunch of managers with no gaming experience.

Microsoft also bought Rare for $375 million dollars. That's not something a start-up company with a limited budget does. Look at Rare today and it's obvious they are nothing like they used to be.

sadday4233d ago

Mike, I tend to agree with nuke here.

Almost no one can enter the console business without heavy investments unless you want to be like ouya. Only way to be taken serious is to make serious investment.

To the gaming industry, that is a start up.

The beginnings of Xbox is detailed in a book called The Xbox 360 uncloaked. It is a great read.

I wonder if nuke read it.

Cueil4232d ago

even steam is starting to move away from being a totally gaming platform

nukeitall4233d ago

I don't think a large company has necessary lost the eagerness to prove themselves. It is more the culture set at the outset.

From the start, the Xbox division had to prove itself and had very limited budget. In almost all ways, it was almost like a startup company.

MS perceived Sony's dominance as threat, and so the battle began.

wastedcells4233d ago

This is why I always end up supporting the console who seems to be geared towards games and the people playing them.

neogeo4232d ago

So you are a big Wii supporter?

majiebeast4233d ago (Edited 4233d ago )

Frank Gibeau from EA

That man is responsible for all the social aspects of deadspace 3,simcity and generals 2 among others. He is responsible for destroying those franchises to get the casual gamer with social media aspects like implementing twitter and facebook in games.

Show all comments (107)
150°

Xbox, do you even have a plan anymore?

TSA asks what is the future for Xbox.

Read Full Story >>
thesixthaxis.com
Chocoburger3h ago

They clearly never did, hence why they spent so many BILLIONS on other publishers as a last resort.

anast3h ago

They have a plan. It's to move everything toward streaming and mobile. This is just the next step.

Cacabunga2h ago(Edited 2h ago)

With half of the money they spent, they could have been on the very top and the gaming industry would be way bigger than it is.. encourage developers, indies, make them grow trust them and they will deliver.

Tody_za1h ago(Edited 1h ago)

What are you talking about Cacabunga? The Xbox faithful insisted that Microsoft has infinite money, and after Activision they should buy Square Enix and Capcom before Sony does. There was no chance ever that Microsoft would do this. They would use their infinite millions and Bitcoins to invest in 50 new IP and beat everyone.

andy852h ago

To ruin great studios it's looking like

Skuletor2h ago

Sure, a plan to be a more hated game company than EA. Ubisoft were recently giving them a run for their money but I think Xbox have really knocked it out the park with their latest stunt.

neutralgamer19922h ago

Absolutely not, their whole plan is at odd with what MS wants

Phil wants GP to become big
MS wants to sell games and make billions

GP can’t be sustained with AAA games which take 3-5 years and 7 figure budgets. Only go put those games on GP day one. Why do you think games are coming out on other platforms?

People want a change and want Phil gone without realizing if someone new comes along they may want to change everything again so we just keep going in circles. Phil has to realize that and give clear message on the direction of Xbox

Show all comments (17)
320°

Brad Hilderbrand explains the reason behind the recent Xbox studio closures

There are two reasons why all those Bethesda studios closed, and neither of them have anything to do with Bethesda (directly)...

Game Pass and Activision.

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linkedin.com
Christopher7h ago(Edited 7h ago)

The guy confirming what we've all (well, most of us) been saying since the latest purchase.

crazyCoconuts4h ago

Remember the relatively common counter that went something like "I'm sure you arm-chair CEOs know better how to run a company than the biggest company in the world"?

I mean - there's a lot to running a company for sure, but on this topic it's hard to understand how Phil and team didn't see this coming.

Tody_za4h ago(Edited 4h ago)

Phil and team knew it was coming and planned for it. It's not even a conspiracy, it's simply the business of cutting costs and superfluous studios after a major acquisition. They don't give a damn about Tango Gameworks or other small creative studios that won't recoup their losses. They don't care about investing in this industry. They have no interest in risky and expensive new IP. They are only interested in profiting off ownership of Bethesda IP, Call of Duty and Candy Crush.

I guarantee you that not one single game under their banner will improve or become bigger and better.

Welcome to the Xbox family, what a pathetic joke.

Anyone who continues to support this, enjoy your future, because this is it. Ninja Theory is next, and Perfect Dark after that.

Christopher2h ago

Especially not with the evidence of tons of existing movie streaming subs out there and how they fail to make a profit with over 100m users each quarter.

Lightning771h ago

Apparently they're debating if they wanna put the new Cod on Gamepass or not.

Either grow GP with Cod or don't put it on GP and grow the revenue the traditional way while GP will suffer.

The mess that MS puts themselves in.

XiNatsuDragnel6h ago

I'm not surprised Microsoft guys are crock nuff said

isarai6h ago(Edited 6h ago)

Honestly i think Bethesda needs to buy themselves out of zenimax/MSs hands and do their own thing, i honestly think that would fix a lot of issues and save them from a potential closure.

Zeref6h ago

There's a reason they sold in the first place. And Bethesda is not closing anytime soon lol. As much as I hate the studio closures. They were all small studios 2 of them were mobile studios.

I think these are growing pains and Xbox will get back on track. But they're not getting any more passes.

jwillj2k44h ago(Edited 4h ago)

I’d like to see your reaction to being growing pained out of your job after the launch of a successful product.

Mr_cheese3h ago

Excuses, Excuses, excuses.

If growing pains have been happening for the best part of a decade, they're not growth.

XiNatsuDragnel2h ago

Zeref nii San
I'm sorry but xbox has been rightfully bashed due to constant incompetence

romulus232h ago

Yet you literally just gave them a pass, being "small studios" or "mobile studios" is irrelevant. There's no excsue for closing Tango, none. They praise the game, they PR talk about it's the kind of game the company needs and yet they shutter the developer, that's foul on every level.

+ Show (1) more replyLast reply 2h ago
Tacoboto2h ago

Bethesda greenlit Redfall, launched Fallout 76 in the condition it was in (and the fiasco with the bonus bag), and spent all that time on Starfield finishing it as it was with that same engine. Wolfenstein Youngblood exists because of them too, not Microsoft.

Are you *sure* leaving them alone would actually result in a better outcome, not just a different one?

isarai1h ago(Edited 1h ago)

A lot of this excessive monetization, and GAAS crap started when Zenimax decided to start looking for a buyer. Not a coincidence that there was a sudden shift in prioritizing profits above quality or even coherence at the same time. They wanted big numbers to attract buyers, now that they've been bought, MS wants exactly what they were baited with.

However even under Zenimax they made enough to self publish sometimes, so i would imagine it's not too far fetched that they could pay their way into independence if they REALLY wanted to.

Also even people at Bethesda and Arkane were hoping MS would cancel the game as again, they were forced to make something they didn't want to make.

Einhander19726h ago

Ah, we can see how the Microsoft media machine works.

Every article I read now is some kind of attempt to shift the blame off Microsoft and paint them as the victims or convince people that Microsoft mistakes were just some kind unforeseeable unfortunate twist of fate.

The shills are out in full force today.

Christopher6h ago

This is not at all what this article is saying. It's saying that honest and useful studios are getting closed because of big money deals elsewhere and the faults with game pass as a model.

Einhander19726h ago

I understand what the article is about.

It's a deflection, it's a putting the cart before the horse article.

Let me tell you how this problem wouldn't have existed in the first place.

Microsoft not creating a service funded by subsidization and having the foresight to see that it would disrupt consumer spending habit to begin with. Then not buying Bethesda and undertaking costs for a service that was already failing to pay for itself because their own expectations of Game Pass having "billions" of subscribers was unobtainable from the very start.

And if you don't think that was the case go back to the article on the day Game Pass launched and read the comments from people from day one who foresaw that this would be an unsustainable model and would cause people to stop spending in the same way.

Christopher5h ago

***Microsoft not creating a service funded by subsidization and having the foresight to see that it would disrupt consumer spending habit to begin with.***

This article literally supports this opinion. He's not praising Game Pass or the ABK purchase.

Einhander19725h ago(Edited 5h ago)

This is an explanation of why it failed, there is zero blame put onto Microsoft itself.

Yes, it talks about what went wrong, but it doesn't say Microsoft shouldn't have done it. It doesn't say Phil should have foreseen this outcome and stopped before it got to this point.

"convince people that Microsoft mistakes were just some kind unforeseeable unfortunate twist of fate"

Christopher5h ago(Edited 5h ago)

***but you're seeing the impact; all those smaller studios making really interesting games are going to fall away, simply because as good as games like Hi-Fi Rush are, they're never going to make enough money to make up that $70B hole that Xbox now has to dig itself out of.***

If you see that as support or you explicitly just want people to end their argument with "and, in conclusion, Microsoft bad" then that's on you. This article does not support Microsoft's choices and highlights the faults. Nothing it says is good about these choices, even saying that putting CoD on Game Pass would be money losing for them because they've set themselves up for failure (and not putting it on there will drop subscriber numbers like crazy, meaning their Game Pass plans were shit to begin with).

No matter how you look at it, they're saying Microsoft made decisions that hurt the bottom line, force closures, and leave Game Pass in a situation where they lose no matter what they do. It's all negative.

Einhander19725h ago

Christopher, if Microsoft hadn't made Game Pass and bought a bunch of publishers would this article even need to exist?

Christopher4h ago

***Christopher, if Microsoft hadn't made Game Pass and bought a bunch of publishers would this article even need to exist? ***

How is this an argument to anything being discussed? This is just as valuable of an argument as "if fish had stayed in deeper waters, they wouldn't have evolved to tetrapods, adapted to shallow water and then to land, and we wouldn't even exist and have to worry about game pass at all."

You're bringing nothing to this argument and then complaining that other people are highlighting the issues with Game Pass and spending tens of billions on studios because what we should be discussing is what it would be like if Microsoft hadn't done any of that.

Well, they did do it. Now pull up your big boy pants and join in on the discussion of what that has meant for the industry since then and, especially right now, how that is affecting the industry and game studios under Microsoft. None of us are able to go back in time and change what was done.

Einhander19724h ago(Edited 4h ago)

Christopher, this isn't me not understanding what the article is about, it's you not understanding what I am saying.

If you want me to make excuses for Microsoft's bad decisions you're not going to get that or just agree with people who are doing that, it's not going to happen, nor are you going to convert me into thinking xbox "needs to exist".

Ya know what, maybe "Microsoft bad".... maybe their decisions ARE having a negative effect on the industry, and instead of deflecting from their actual actions and making excuses for them we stand up and say "no" "Microsoft is hurting the industry"

And maybe, just maybe, it was so obvious that this was going to be the outcome that even nobodies in comment sections on websites were able to easily predict this outcome, yet Microsoft did it anyway then kept doing and even when it became undeniable that it was having a negative impact on their business and and the industry itself, then they knowingly made even bigger purchases and caused more problems.

And the one thing you're right about is that I can't go back in time, but I CAN speak up and try to keep it from happening again...

Maybe if the people who were speaking up 7 years ago were listened too we wouldn't be having this discussion and Tango and Arkane would still be in business along with all the other people who have lost their jobs due to Microsoft's actions.

Do you like analogies?

What you're saying is like an alcoholic crashing their car then trying to explain it by saying it was caused by everything except the fact that they were dunk because they are an alcoholic and don't want to stop drinking.

TiredGamer4h ago

The article is essentially focusing the blame on MS. GamePass was a hail mary play to change the gaming paradigm and carve out a special niche for themselves, emulating the Netflix model, that might have led to MS becoming the leader in the long-term. Unfortunately, the subscriber growth isn't really there, and the model isn't really built to weather that lack of revenue. MS is now in a restructure mindset to figure out how they balance out their model in a way that can still make them money.

've always believed that GamePass was a high risk shot that had a very low chance of long-term success. But the problem with it, whether it succeeded or not, is that it accelerated the proverbial "race to zero" consumer expectation that ran its course in the mobile gaming industry in the late 2000s. When consumers start thinking that games should be "cheap" (as in through a $10/month all-you-can-eat subscription model), it turns the narrative against games being priced at realistic levels. So with the GamePass failure, they've not only sabotaged their market share, but they've impacted the entire industry and devalued the cost of game development to the average consumer. So now it's harder to develop mega-big budget games and to earn the revenue needed to pay for them.

XiNatsuDragnel2h ago

Again terrible excuses in the 1st place

Christopher3h ago

***If you want me to make excuses for Microsoft's bad decisions you're not going to get that or just agree with people who are doing that, it's not going to happen, nor are you going to convert me into thinking xbox "needs to exist". ***

No one is asking you to make excuses for Microsoft's bad decisions nor is anyone asking you to convert to anything.

***Ya know what, maybe "Microsoft bad".... maybe their decisions ARE having a negative effect on the industry, and instead of deflecting from their actual actions and making excuses for them we stand up and say "no" "Microsoft is hurting the industry" ***

Literally no one here is doing this. They're literally discussing how Microsoft's decisions have hurt the industry. Except you. You're rambling about why people aren't complaining about Microsoft when people are in fact complaining about Microsoft.

*** And the one thing you're right about is that I can't go back in time, but I CAN speak up and try to keep it from happening again... ***

Then perhaps actually add something to the conversation other than calling people shills when people are complaining about the decisions and repercussions of Microsoft's actions.

Tacoboto2h ago

Christopher, you're fighting a block wall here - Ein will continue twisting and contorting any remark to fit his self-created narrative.

Einhander19722h ago(Edited 2h ago)

"Then perhaps actually add something to the conversation other than calling people shills when people are complaining about the decisions and repercussions of Microsoft's actions."

Cristopher, in no way is the author of this article complaining, they are explaining what happened it's literally the title. They never once say that Microsoft shouldn't have bought Zenimax or Activision or that Game Pass was a bad idea to begin with. They think the problem with Game Pass is that it didn't grow fast enough, not that it was a bad idea from the get go.

BTW this is his job title.

"Public Relations and Communications Leader"

What do you think a Public Relations and Communications Leader does to make money?

Edit: I have read a dozen of these articles that just started coming out in the last 24 hours that are trying to shift the conversation away from blaming Microsoft, the shift here and in several other articles is trying to say it just didn't gain subscribers fast enough, not that it was a bad idea to begin with that was doomed to fail or placing the blame on anyone.

It was all just an unforeseeable outcome, no one should be held responsible it was just a billion dollar oopsie that's costing thousands of people their jobs and has caused a downturn in the entire industries sustainability.

Oopsie!

+ Show (3) more repliesLast reply 2h ago
MrDead4h ago

It's greed. MS has the IP's it wants now it's dumping the studios that it's raided, MS will still make money from Tango's games unlike the people that made them. If anyone follows MS outside of gaming you'll see this is what they do, buy companies take what they want consolidate some of the workforce and shut them down. I don't know why people are acting so surprised when this is Microsoft being Microsoft.

MS is a three trillion dollar company, if it enters a market it has no need to compete, they take what they want and with the financial influence it can bypass laws that are meant to protect the consumer and the workforce. Just look at how they are cornering the AI market right now with buyups and investments.

Show all comments (35)
310°

Microsoft Is Finally Ending Its Focus On Big Budget Gaming Nonsense

Back when the Xbox 360 launched, Microsoft pushed the big budget game as a differentiator. Following all the recent layoffs, it’s clear this strategy has run its course.

Einhander19727h ago(Edited 7h ago)

The Microsoft shill take on the Microsoft causing the death of big budget gaming...

The whole driving force for growth in gaming both technologically, creatively and financially was all nonsense, and it was definitely not because Microsoft ran the industry into the ground with obviously bad decisions and creating an unprofitable business model that massively disrupted consumer spending habits. /s

RpgSama6h ago

First, F**** Forbes and their shill take, I hope the money cleared by now.

Second, Which big budget games I might ask? Microsoft has been in a rut for like a decade now, with no big publisher and developers puechases they would have not released anything in the last 5 years but the new Halo and Forza.

Eonjay3h ago

Fortunately for us, since we know this message is basically coming from Microsoft, we can read into their motives. Why are they trying to turn people against big budget games and who would it help.... hmmm.

neutralgamer19922h ago

GP is like any content service it needs new content. AAA games take 100 plus million (low end estimates since most AAA games take double that) and it 4-5 years to develop. That’s why there were 2 god of war games instead of 3 because Cory felt like it would take too long

I am not defending MS. That’s just the reality when you put all your eggs in one basket (gamepass) and now they need content. Sadly that’s what we all said would happen and is happening. GP will be a service for AA games with 1-2 AAA games on yearly basis. And I am all for AA games because to me that’s where developers can take chances on smaller budgets but MS has mismanaged this whole situation from the beginning. Their messaging needs to be clear and it’s not

They own so many studios and IP’s they just need to get everyone on schedule so that there are games releasing every few months on GP. But I don’t even think Phil knows what he wants. It seems his goals change constantly

Game pass is not a sustainable and take two ceo was right when he said that it doesn’t make any business sense to release huge AAA games day one on GP. Just like call of duty shouldn’t be on GP because why give up on 15-20 million sales

Einhander197231m ago

"And I am all for AA games because to me that’s where developers can take chances on smaller budgets"

How'd that work out for Tango?

Do you think less AAA games will increase game pass revenue or decrease it when it has less value? What if they also have to increase the costs?

S2Killinit2h ago(Edited 2h ago)

Right on.

Hahaha MS has ended “focus” on games? Lol when? 3 generations ago maybe?

Hofstaderman7h ago

Ah Forbes. One of the prominent MS mouthpieces....

Luc207h ago

Microsoft is finally... ahhh I've never heard this one before!

Petebloodyonion7h ago

LOL, this article is a big pile of dog crap...
Spencer has been constantly telling ppl that NO they would not go the route of having games like TLOU, Uncharted, etc because Playstation exists and prefers to focus on a diverse portfolio.

How many years have we seen Xbox as no game and we don't want small games like ORI, Pentiment, Grounded, etc.?

That's the real tragedy and why lots of gamers are mad at MS right now
because they have been championing smaller titles and yet fired the ppl delivering exactly what they were proning about.

So no the only nonsense is that MS seems now to be going BACK to AAA popular titles..sorry, I meant refocusing effort on core established IP where broken GAAS might be rewarded versus praised and rewarded work.

Einhander19726h ago(Edited 6h ago)

https://media1.tenor.com/m/...

You read an article cheerleading the end of big budget games and all the other articles about problems and this is what you have to say? That's what you think "the real tragedy" is?

I thought that xbox fans might finally "get it", but no, it seems they don't even understand what is happening and what is at stake.

Petebloodyonion4h ago

Please tell me what's happening and what is at stake

Since it's not big companies closing small studios, killing innovation while refocusing assets on big ongoing projects and core IP?

Let's See MS Close Tango Studio mentions that they are too thin on key project
Sony Close London Studio and make massive cuts in Firespite will reallocate resources to core project
EA will focus on Core project
Square will focus on big established IP
.....
.....

crazyCoconuts7h ago

Hurray! No more big gam.... wait... what??

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