250°

Hirai to outline Sony's new business strategy next week

What will the Sony CEO say about its gaming business.
kaz hirai -

Sony CEO Kaz Hirai will head up a briefing in Tokyo next week during which he will outline Sony's new business strategy.

Reuters reports that Sony is under great pressure to "turn around its business" after predicting a $2.7 billion loss for its current fiscal year.

But what changes will the electronics giant make? The firm's PC and tablet business looks a likely area of concern, but gaming too could come under the spotlight. Will Hirai reveal Sony's next generation intentions and what of the future of the flagging PS Vita?

Read Full Story >>
videogamer.com
sinncross4404d ago

Let's go Kaz!

ganbatte kudasai!

cynosure4404d ago

If anybody can save the company its him

DarkSniper4404d ago

Dark Sniper will be there front and center to check out Kaz Hirai's next move and he future of the always lucrative Sony Computer Entertainment. Kaz has been with SCE since the days of the original PlayStation, one of the last few core components of the Ken Kutaragi era.

Sony has always got a plan in place, which is why they are the market leader in consumer electronics. Dark Sniper will be glad to visit N4G.com to check out the latest news and stories coming from Kaz and the rest of the Sony army.

$niper

cynosure4404d ago

Ill assume this is sarcasm.They are not market leader in anything anymore.Right now they are trying to survive

torchic4404d ago (Edited 4404d ago )

you have to admit, Sony creats hardware that in most cases is class leading or there about. their marketshare isn't what it used to be in some sections, but their products are always top notch. you actually get what you're paying for, unlike Apple.

what I want to see from Kaz most of all is what he intends on doing with VAIO and XPERIA, two parts of the Sony catalog that have fallen due to Sony's laziness. and of course, the future of PlayStation. will he make it a top priority in the portfolio? will alocate more ¥¥¥ to PlayStation for advertising?

CarlitoBrigante4404d ago

They were market leader on all fronts, until cheap ass companies came that started selling cheap products so it was difficult for Sony to bring expensive quality products to the man.

They were/are marketleader in:

-Consoles
-TVs
-Camcorders
-Cameras
-Entertainment systems
-CD players
etc

No Way4403d ago

Sony's TV's are overpriced. :/

gtxgamer24404d ago Show
CaptainofCrush4404d ago

They sure need one cause the Playstation brand is dwindling.

MakeBelieve4404d ago

The playstation brand is dwindling? IDK how you can say that because of the great success the ps1, psp, and ps3 have had. Not even to mention the huge success of the ps2. Still the ps3 is gaining even more exclusives and new developers, and more and more apps.

Yes, Hirai can make or brake the playstation brand, but to say its dwindling is just wrong.

Thats my 2 cents.

Wintersun6164404d ago

Your bubbles are dwindling.

Back on topic: IMO they should change their laptop and tablet sides of business. There's a lot more competitors in those fields and their computers don't have that same wide appeal as their consoles.

tigertron4404d ago

I can't believe you got 3 agrees.

ritsuka6664404d ago

I don't hate Sony, I think they did a lot of "right" things with the PS1 and PS2, however it cant be denied that they got a bit disappointing with the PS3.

+ Show (1) more replyLast reply 4404d ago
DiRtY4404d ago

after four years of losses, they should really have a good plan for their future.

Unexpecta4404d ago

Kaz Hirai looks like a serious, no BS person. I believe that he will bring Sony back to the spot light and give them the glory they deserve.

Show all comments (27)
150°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

Profchaos1d 7h ago (Edited 1d 7h ago )

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers1d 4h ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

Profchaos13h ago(Edited 13h ago)

How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.

It's just backwards.

just_looken14h ago

What your talking about is called block list

In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback

Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.

But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.

z2g1d ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

phoenixwing23h ago

Cmon where's the pictures of your children. Don't hold out on them.

H91d ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

jambola20h ago

I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong

SegaSaturn66923h ago

I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.

Popsicle22h ago

Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.

Show all comments (14)
130°

Sony Could Increase Your Game's Difficulty If It Sees You Complain About It

Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.

jznrpg1d 16h ago

This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.

Profchaos1d 15h ago

Souls games will be like that players struggling make it harder

PassNextquestion1d 14h ago (Edited 1d 14h ago )

I think if used correctly it could work well

jambola1d 11h ago

cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me

Show all comments (8)
280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

Read Full Story >>
techraptor.net
ChasterMies21d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken21d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga21d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken21d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6421d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long21d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197221d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic21d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 21d ago
DivineHand12521d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91321d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer21d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit21d ago (Edited 21d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91321d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit21d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 21d ago
Christopher21d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6921d ago (Edited 21d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit21d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal21d ago (Edited 21d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher21d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken21d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197221d ago (Edited 21d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic21d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2321d ago

Correction, they have no issue playing good live service games

shinoff218321d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit21d ago (Edited 21d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder21d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts21d ago

Headline truncated:
"... off a cliff"

Show all comments (43)