Warner: Movie tie-in game model "is broken," must 'stand alone'

Warner Interactive president Martin Tremblay has labelled "movie-based games" as part of a 'broken system', and that they "try and distance" from them now.

They keep them separate so the "game stands by itself," like Rocksteady has accomplished with Batman. Warner's game division is still "barely a blip" overall.

[Titanz]

Shovelware "sells", so there will always be a need for em. Not to say that movie tie-in games should be bracketed underneath it, but I'm sure "gamers" get the point I'm trying to state.

[barkingspace]

Amen.

[Sidewinder-]

They see the truth!

Doesn't mean that they should totally bow out of the games industry though.

What about partnering with TT games for 'Lego Looney Tunes' or something?

Don't remember a good LT game since Buggs Bunny: Lost in Time.

[Dark_Overlord]

"Warner Interactive has about 1,800 employees and typically spends $30 million to $40 million to make its games. The unit expects to have its most profitable year in 2011 and is on track to generate close to $1 billion in sales."

And yet they still say they need online passes to make a profit!!!!

They are expecting to make a billion this year (just from their game division), greed at its worst

[Ayepecks]

He's right. You can't force a movie's timetable on a game, because there's going to be unforeseen scheduling issues with both properties. Plus, the story of a movie is created for what works in cinema, not what works in gaming.

[MasterD919]

Think about how much money has been wasted on crappy movie tie-ins...its a joke.

Save yourself the money that you won't get back by just not making a terrible game...I mean- even if they did follow the scripts of the movies, they could still make a better game than they usually do.

Why do they call them movie tie-ins when most of the time they are different from the actual film its supposed to represent?

[Scribe81]

What they should do if they still want to give fans some taste of the movies they make is add DLC or quests into DC Universe Online. They sort of did this with releasing the Green Lantern pack a few months after the movie, but if they worked harder to get it closer to the release of the movies, I think they could have their cake and eat it too with movie tie-ins.