Another PR Nightmare For Microsoft

iTechHeads: I have a feeling Microsoft still has no idea why the Xbox One is lagging behind the PS4 in sales. It’s not a price problem, its a perception problem. This ad does nothing to fix that, it only makes their problem worse and makes them seem childish. Whether or not this fake advertisement will let people know that there is an Xbox version of Destiny is hard to tell but we’re talking about it so I guess Microsoft got what they wanted. Clever marketing or PR Nightmare? You decide.

[Mikelarry]

PR Nightmare... i don't think so more like PR GOLD.

every site including yours is talking about this,this is what they wanted. now more people will know that destiny is not just only on PS

Edit

and I quote

"This ad does nothing to fix that, it only makes their problem worse and makes them seem childish".

MS is about making money as a business like they care about looking childish when they are lagging behind. if they did this ad will not have seen the light of day

[vishmarx]

oh boy another article on the same thing

@Mikelarry
are you honestly simple enough to believe anyone reading these articles is likely to buy an xb1 because of that ad?its a stealth low blow to sony and only the gamers savvy enough in and privy to all this are gonna get it. and its very likely these people have picked their sides already

and do you really trust ms' pr intelligence that much after this:

https://twitter.com/yusuf_i...

was it cheeky marketing? yeah.
will it get them sales,no.

[Mikelarry]

that's not the point for this ad,MS want their console to also be involved in destiny discussion as most associate destiny with the PS brand. the same way most associate cod with xbox brand is what's happening here with destiny and they don't want that

[TomShoe]

PR Nightmare? I thought it was funny.

Not everything has to be "sooper-dooper cereal."

[Webbyy]

https://p.gr-assets.com/540...

[uptownsoul]

@Mikelarry I'm going to disagree with you that it's PR Gold…But it's not a PR nightmare either. Look, so long as these articles stay on gaming based websites, it means nothing because everybody knows that Destiny is an exclusive. All this ad does is open the "loop-hole" ads for Sony and Nintendo to use. And I doubt this ad has enough time to get much traction where it's needed (websites where people may think Destiny is exclusive).

[darthv72]

people talking about it, no matter if good or bad...is still better than nobody talking about it.

[Volkama]

Ha ha. Most of what you say is nonsense, but Yusuf replying to that Forza crowd pick is pretty funny.

[pompombrum]

It's just a bit of cheeky fun. Good god, have many gamers forgot the long lost concept of "fun"?

Also I really do hope the article writer is just click baiting and actually doesn't think like that, if so and you're reading this, do yourself a favour, get off your PC and get out more.

[pingthing]

I honestly don't think it is meant as an advert in the strictest sense. I see it as Microsoft tipping its hat to its own fans who believe it or not are also hyped for the Destiny launch.

[darthv72]

Now the website is no longer showing the ad. It was funny while it lasted.

Prob some executives called and threatened legal action if it did not get pulled. there is already too much tension in the world. What's wrong with a little humor among corporations.

seeing as the gamers cant get along with each other...at least the suits can.

[UnwanteDreamz]

3 of the hottest gaming stories today are about advertisement. I just think it's kinda sad. Good PR or bad PR either way sad.

[Codewow]

You don't know marketing if you think this won't get them sales.

[lfc_4eva]

@Mikelarry

Only 15 million savvy customers have picked sides so far. So this is an extremely clever marketing ploy whether you like it or not.

[Azzanation]

@vishmarx

So your telling everyone that people have made up there minds.. That PS4 wont surpass 10 million sales and the Xbox wont surpass 5 million? These consoles have a lot of the market left to convince which system to buy.

These console should surpass 50 million+ each. Now you need to learn marketing, this is clever and will make people notice the game on Xbox. Its not trying to convince gamers who already own a PS4 or Wii U. Its trying to convince the gamers who haven't made a next gen purchase yet. There is a monster difference between the audience MS are trying to get and the Audience you think there trying to get.

[Yetter]

you have no idea how advertising or PR work

[redwin]

If more stable online from Xbox won't deter the PS users, game is not what they are looking for, it's a brand. But in a different note, it'll be cool if MS does come out with a real fragrance called Destiny, although it's not up to MS.

[NewMonday]

@Mikelarry

thing is all the people who talk about it know the game is coming to X1, and MS can't put interactive adds on the streets and on broadcast TV for the few people who don't.

and anyway the focus of the PS4 Destiny adds was always the exclusive content,they are not interested in "fooling" the few low IQ people who don't understand the concept of "multi-platform" that existed ever since the SEGA vs Nintendo days.

what Sony were doing all the time is messaging "Destiny is best on PS4"

[16bitNutritionist]

Like he said every site is talking it about it, all Microsoft are doing is making the best out of a bad situation and the bad situation is not being able to officially advertise destiny for XBOX. It doesn't matter now what fan boys think as they did what they set out to do and get everyone's attention. I think it's extremely clever. BTW chill out guys and jus play the game on your prefered system.

[pinkcrocodile75]

Clever Advert, Clever move.

It's no different to Sony taking the piss out of MS last year with their "Here is how you share a game with your friend".

It was a cheap shot at their competitors expense and so is this. The difference here is that this one is actually funny.

Good Job

[Webbyy]

lol O please N4G, this was nothing but a genius marketing from Microsoft. give credit where credit is due. and that was it.

[SilentNegotiator]

"O please N4G"? I wasn't aware N4G wrote this article or that N4G in general had much bad to say about this thing.

[Webbyy]

@SilentNegotiator N4G didn't approve this garbage?
https://p.gr-assets.com/540...

No one said they wrote it.

[SilentNegotiator]

Oh, well, if 7 people approved the article...

Meanwhile, most people in the original article simply called it clever and great marketing. http://n4g.com/news/1579269...

Stop generalizing the N4G community.

[Webbyy]

@SilentNegotiator
it takes more than 7 people but you taking this way to serious bro.

"Stop generalizing the N4G community." ..this comment section speaks for itself lol

http://www.eonline.com/eol_...

[mcarsehat]

No one really gets that a big part of advertising is literally just getting people to think about the product. I wouldn't bother arguing Mikelarry, no one gets it and no one listens :)

Too many people are allowed to type on this website lol

[Spotie]

Cuz there's no such thing as bad press, right?

Oh, wait. There IS. And that's part of why Microsoft is in their current hole.

[Godmars290]

Now the same people know exactly what they knew before: that Destiny is multiplatform. that MS can dish it out, but they can't take it.

Also, this story is getting approved way too much...

[stuna1]

Exactly, most already knew it was multiplatform! Only difference now some gamers can choose to have exclusive gameplay items Or...They can choose to smell good while playing lol.

[DevelopmentArrested]

No it seems that Microsoft can dish it out and sony fans can't take it.

[Death]

You have to think that other people exist besides you to understand marketing. The ad is not geared at those of us that already know everything about Destiny or played the beta. This is to get people talking and making those aware that don't live, breathe and die by gaming know the hottest game of the year is on the Xbox One also.

The entire top page of N4G is about Destiny and Microsoft. Yeah, the ad is working.

[Gazondaily]

"No it seems that Microsoft can dish it out and sony fans can't take it."

Seems about right. Well the ones here can't anyway.

[Godmars290]

@Death:

I have to think that anyone who knows nothing about gaming, isn't interest in it, is going to see those ads, not read them just look at the pictures, and think MS is in the perfume business. That unless the likes of CNN or FOX runs a quirky story, or their EU equivalent, that the only ones who'll report it are game sites. That they will report it to people who already know about Destiny.

Nevermind that the ads were pulled shortly afterwards, meaning that whoever did it, realized that they had gone over a line. Committed a faux pas in business etiquette which, many have already noted, pretty much invited Sony, Nintendo and even EA or Activision to do the same.

And regardless of all that, unless anyone who saw the ad just looks into the Xbox version of Destiny, they're going to find out that the PS4 version is getting more stuff.

[WilDRangeRfc]

WTF are you on about this is the first time MS have retaliated to Sonys constant jibes trolling and lack of respect for the competition Andrew House ( vile little man )is a disgrace,Phil Spencer shows Playstation the utmost respect while Yoshida makes share game videos,one word KARMA,well done MS not nice when a major corporation acts classless and below the belt is it cough cough Sony

[Godmars290]

@WilDRangeRfc:

What are YOU on about?

Sony may have leveled a quip no and then, but such have been general in regards to quality and/or services. Not a specific product weeks from release.

They've certainly never involved an ad agency or put up billboards. At worse they got interns to post on Twitter. Had prepared jibes ready during interviews or public statements.

[Brazz]

in a sense, you are right... they are getting what they wanted, but... is this the end? are Sony going to just sit and watch... don't know, but as a lawyer i don't think so...

[oof46]

I'm sure MS used a loophole when making their ad. If you look, they say, buy the game. Not, buy the game on Xbox One.

And where is everyone's sense of humor? Remember this blast from the past? http://www.reddit.com/r/xbo...

[oof46]

@Brazz: wrong link. This is the old ad I was bringing up.

http://megagames.com/sites/...

[Mikelarry]

@uptown

"it means nothing because everybody knows that Destiny is an exclusive"

Destiny is NOT an exclusive, it has exclusive content on PS.

your comment just proved my point as the reason ms needed this AD as they don't want gamers thinking it is a PS exclusive, is it too late we shall not know until NPD but one thing is MS has ensured that gamers are at least talking about their console in destiny conversations

[Jaqen_Hghar]

better for people to be tricked and join the better console. Step into the light my friends!

[asadachi]

MS is not making the money they would have liked and are taking some bad investment hits lately, like trying to sell the xbone in Japan. This is just another terrible idea where they could have focused their energy in a more constructive way instead of seeming like a petty loser.

[k3rn3ll]

Ur acting like this is a real ad campaign. This cost nothing. Chill out man. It really is a joke. It's not some snark attempt at sales.

Or I guess your forgetting all the high chins over at Sony since launch. Repeatedly making snark comments and using every chance they can to make it known the xbox is behind in sales

[Gamer1982]

Selling the Xbox in Japan is a bad investment?? Hmmm why do people not see the bigger picture?? Sure theres low sales in Japan but just imagine what Jap devs would think if MS said no Xbox One release for Japan PERIOD.. They would lose pretty much all support and thats nearly half of 3rd party AAA devs.. So are they going to get crap sales?? YES. Is it worth it? DEFINETLY.

[DOMination-]

Everyone is talking about this so I think MS have done a great job

[MRMagoo123]

Everyone was talking about how bad the xbone was at e3 when they gad all the drm and online only crap going on , that definitely didn't help them, this ad is being seen on gaming sites, the same sites that have users who already know this game is multiplat

[SonofGod]

It's amazing how the media likes to exaggerate and escalate everything MS does. It's just an ad, big fu**ing deal.

If Sony did this no one would care.

[UnwanteDreamz]

Yep the Xbox fanbase makes alot out of nothing. They have been suckling at the teet of the MS PR machine so long they dont know what exciting is anymore. This add is just saying "me too" but its the greatest thing since sliced bread.

[Thatguy-310]

People that come up seeing the ad are most likely audiences that know that this game is mulitplatform. Unless they're putting it up on Billboard's or having runs of it on TV commercials this is pointless. I wouldn't say it's PR nightmare but it does scream desperation.

[k3rn3ll]

No. It is a blatant joke. If the we're advertising it in commercials and posters, then it would be desperation.

[Retroman]

what-you-should-asked--"w hy-is-MS-helping-SONY"-wi t h-DESTINY????-this-will-only-p r ogram-gamers-to-buy-DESTINY-pl aystation-version-and-that-is-t he-SWEETNESS
of-that-parfume!!!

thank-you-MS

oh'by-the-way-i-would-buy -that-cologne---ahhh!

[D-riders]

The people who are reading these sites already know destiny is on xboxone..

[Godmars290]

"MS is about making money"

And that tends to be the problem with them. Where Sony and Nintendo have been about providing a product, services as a reward or benefit for buying and/or using that product, MS has only been about making money. Using words like "options" and "choice" as excuse to ask for more money.

That's why they fell by the wayside in regards to Netflix after having that as an exclusive: while they went out of their way to secure it as such, they lost any advantage because of insistence of requiring XBL Gold. The whole mess regarding DRM which has them in the place they are now was excessively profit driven.

So yes, people are looking at this and saying they're doing it out of sour grapes. For the sake of sales, rather than for owners of their console or gamers.

[husomc]

people who visit tech sites already know that there is an Xbox One version of Destiny. Until BBC and CNN along with every lil news agency start reporting this Microsoft won't have achieved anything

[Killzoner99]

This is a new low for Microsoft . This is an attack on Sony and most importantly Bungie. This is all about losing Bungie to Sony and Microsoft still thinks they can do whatever they want to Bungie like they own them. I hope they lose the rights to Destiny all together for this.

[Godmars290]

Would hardly say it goes that far. Just shows how thin skinned and attention hungry MS is as they buy limited exclusivity for things like TR while trying to indicate that they got it outright.

And given that its Bungie that holds all rights to Destiny, that its a multiplatform title, don't even know what you're talking about there.

Though it would be bad if it sold a third less on Xbox than what it does on PS3/PS4.

[bleedsoe9mm]

This was brillant , got every video game news website to write a story on Destiny on xb1 .

[z1417]

I have to agree with Mikelarry, this is a brilliant marketing move from MSFT. They managed to turn things arround in a very creative way.

[qwerty676]

loled at this title.

look at all the discussion about this. wouldnt be surprised if its somewhat trending

which the the whole point getting exposure.

seeing all these articles its working.

[lifeisgamesok]

PR nightmare?? It's working lol

[Trekster_Gamer]

The article itself is a PR nightmare!

I am really looking forward to playing Destiny on my Xbox One!

[True_Samurai]

Another article on this? You guys are exactly doing what Ms wants. You're basically giving them free advertisement by talking Xbox+Destiny.

[xtremexx]

Could have sworn the aim of this was to get people talking about it...people are talking about it.

[Orbertron]

I know weird huh?

[jnemesh]

Well, there are a few problems with this.

First, "Destiny" is already a trademarked name for a fragrance. The makers are not going to be happy that MS is hijacking their intellectual property for a publicity stunt.

Secondly, Microsoft violated Activision's intellectual property with this ad campaign. Activision is not going to be happy with this.

Third, Microsoft also violated the exclusive agreement that Activision signed with Sony to market this game. Sony is not going to be happy with this.

So, Microsoft, in one fell swoop, opened themselves up to three (or more) separate lawsuits, AND pissed off one of their biggest partners in the process. GOOD JOB!

I wouldn't be surprised if Activision yanks their exclusive marketing agreement for Call of Duty over this, either!

[Manic2014]

Technically they're not violating the deal Activision have with Sony, as this site is advertising "Destiny Fragrance", and the content only advertises the console deals MS have in place. It actually clever.

[JeffGUNZ]

Comments like these make me chuckle. Here we have another armchair lawyer on n4g.com. You do realize MS has a department of attorneys and I am pretty confident they went over this ad with them to make sure they are not violating their agreements.

Jnemesh Esq. - Attorney of N4G.

[UnwanteDreamz]

Look I'm not going to say anyones getting sued over this but your comment is full of ignorance. MS has tons of lawyers no doubt and Im sure they do their job but your comment suggests that nothing could ever get past them. That is just plain stupid. I mean really really dumb. Do you need links to the proof that MSlawyers drop the ball frequently? Pages and pages of lawsuits say you're all wet.

[JeffGUNZ]

You really believe MS wouldn't have a lawyer check this out or give them the parameters of the contract signed by Activision/Sony? This is a business. No ignorance whatsoever, but truth. almost every department will have legal representation attached to it. I can say you're being ignorant too here, how do you know they haven't checked it or issues of this type are not run by the legal department?

[UnwanteDreamz]

Wow nice strawman. I never said they didnt have lawyers look at this. How about you try and argue against my actual point next time? Let me reiterate my points. I dont think MS will be sued. I am sure the lawyers looked at this. I think its stupid to assume having a team of lawyers means you wont or cant break the law.

[cabbitwithscissors]

Aren't the contract terms between the parties supposed to be secret unless divulged by parties involved ?

[Dewitt]

Wrong, wrong, and wrong. You are on a roll today. All three of things you just tried to slime your way through are incorrect. They are not marketing it as a perfume, just labeled fragrance, both the exclusive rights agreements are about talking about telling people to buy it for their console which they didn't. Finally, get over yourself it is a loophole and a smart play.

[DigitalRaptor]

Hmmm…

http://www.destinyfragrance...

If there was no ill-will meant by this kind of "marketing" then why did they take it down? They are guilty as charged by the people who know better. They knew this was a deceptive and manipulative move and that is why that content is no longer on the site.

When will they ever learn?

[Dewitt]

They took it down because they accomplished their goal, to get people talking about it. Why leave it up when it was just a joke. People always read to much into everything.

[AutoCad]

getting people to talk about it..
So PR dream.

[Jaqen_Hghar]

bad publicity is a thing no matter what the saying says

[MRMagoo123]

Yup and MS know bad publicity is no good ,after seeing world wide sales the numbers are proof bad publicity isn't a good thing, they are just trying anything and everything to try and get back into the game but even the wiiu is beating them.

[Rik_Mayall]

All these nutsack websites don't realise that you are advertising for MS by even mentioning it.

The very definition of "going viral"

A PRs wet dream.

[Mikefizzled]

Your username almost brought a tear to me eye :(

[lonelyplayer]

who cares... the game is gonna sell better on ps4 anyway.

[jrshankill]

You obviously seem to care. You are posting about it.

[Jaqen_Hghar]

no. A man could post about a great number of things that he doesn't really care about if they're making news on a site he goes on

[poor_cus_of_games]

Ps4 version is already killing the xbox version in pre orders.

[PaleMoonDeath]

Doubt gamers would go out there way for this, if this were seen by the casual person it would simply be seen as a mens perfume product, literally nothing to do with gaming.

Perhaps MS should start a fragrance buisness, could be money in that.

[JeffGUNZ]

Isn't Sony the company in financial distress?

[PaleMoonDeath]

Yup, Sony should snatch it but y'know, MS got there slightly faster.

[user9597082]

Man it's impossible to ignore how stupid fanboys can be. Especially when they're "professional journalists".

[typittt69]

If it was the other way around the article would be praising "PR genius" by Sony

[HanzoHattori]

It's kind of stupid. Everyone that owns a PS4 or Xbox One knows that Destiny is coming out on both consoles. Those who are thinking about buying a PS4 or Xbox One also know that Destiny will be available for both consoles. Maybe Microsoft still thinks that there are people who still buy gaming consoles and don't have internet access.

[jrshankill]

I was on the fence about Destiny... I am waiting for MCC.

I own both the PS4 and XBox One, and I am buying Destiny for Xbox One.

Why? To support the console.

[CervantesPR]

so you would rather give up the best version of this game with all the exclusive content and best performance simply to "support xbox one"? LOL

[aviator189]

How would this translate to a pr nightmare?
That's stretching things.

If anything, it'll just make more people aware that destiny is coming to the xbox platforms as well.

Honestly...some of these people who write such articles get on my nerves.

[gangsta_red]

A PR nightmare? Thanks to this ad alone all these websites have gotten everyone talking about Destiny for the Xbox One, the Xbox 360 and maybe even the PC.

I mean they certainly got this site talking about a game that had a lot of beta players feeling luke-warm.

[Gamerbeyond]

read the article, there is no cologne, this is micros attempt to mock sony/activisions marketing partnership, and yes it is a PR disaster for micro.

[Stoppokingme]

The fact that y'all are discussing it means that it's working.

Sony fanboys are upset because Sony didn't think of it first.

[ScorpiusX]

It's funny , people need to get over it, but yet sony throwing jabs about sharing or making fun of the t shirt an excutive wears leave no perception of ignorance. The minute MS does something it's a precipitation issue.

[scark92]

I will state my opinion when I get paid by either Sony or Microsoft, so I will just say, Hmm Interesting.

[JCOLE13195]

Well everyone's talking about it aren't they?

[HappyWithOneBubble]

That custom white Destiny PS4 looks gorgeous.

MS is being childish. MS already got Madden and COD deals. Last night during the game I seen like 5 XB1 Madden ads and 1 PS4 Destiny ad. MS hates that Destiny will sell more on PS4. You can't have everything MS. XBdone anyway.

[S2Killinit]

What MS doesnt seem to understand is that this type of PR might seem like a good idea in the short run, but in the long run these types of tactics only serve to diminish their credibility.

[LAWSON72]

I see it as decrediting this exclusive PR crap, so I am all for it.

[S2Killinit]

Well, the exclusive PR was just another one of the tactics MS introduced to the gaming industry.

Personally i dont see the ad as discrediting PR exclusivity practices though, they are spending money that could go toward making games (or in MS's case, buying otherwise multiplatform games) and spending it on underhanded advertising tactics. They did the same thing to Apple right before iphone 5 came out, that one backfired because it was in really bad taste (or maybe Apple was really popular so people didnt like it).

BesideS I hope your not suggesting that MS is somehow going against the practice of PR exclusivity as a matter of company policy, because MS is the last person to do such a thing. They are essentially the embodiment of such practices. They even go further than that though, and purchase multiplatform games, in effect taking it away from those who would have enjoyed it otherwise and give it to a select few. Instead of making games and thereby adding something to the gaming community, they take from some and give to a few. So i think they thought this was clever. But in reality these tactics only cause MS to loose even more mind-share among tge consumer. You really have to wonder, if MS is willing and capable of pulling these underhanded techniques (for whatever purpose), what are they doing behind closed doors?

[NeoGamer232]

@S2KillInit
PS did exclusive marketing campaigns back in the days of Sega and Nintendo....

MS did not invent them, they just started playing the game better than Sony.

[DigitalRaptor]

Discrediting it? How does that work when it was Microsoft's modus operandi all of last-gen and they're still doing it now with games like CoD and Madden?

With this "ad", they allude that what Sony is doing is somehow silly, when they are the corporation that introduced and pioneered the exclusive marketing thing in the first place.

[gangsta_red]

@Digital

"With this "ad", they allude that what Sony is doing is somehow silly,"

No, what they are telling you is they are not allowed to directly promote Destiny but through this clever loophole they can. End of story!

"when they are the corporation that introduced and pioneered the exclusive marketing thing in the first place"

WHAT!? So Sony never did any of this during the PS1, PS2 and PS3 era? Woooooooow!! I love how some on here are so blind and will say anything no matter how wrong to prove their point.

[S2Killinit]

@NeoGamer232
"better" is a subjective word here. Personally, as a gamer, I don't care who has the advertising rights to a game. I want the version that has better quality. As an informed gamer, im not fooled by who has the right to advertise the game, I know which ones are multi-platform, and which version has extra content i might care about.

But to say that the money pushing practices of today, are not head and shoulders above what was happening before MS bought its way into gaming, is misguided.

Personally, I think the company that spends more money worrying about their own affairs wins in the long term. We are seeing this as we speak. If MS really did play it "better" than Sony, maybe they should do a 180 and stop the tactics that got them to where they are today. The truth is, MS has a bullish attitude when it comes to their competitors, they use negative advertising, not to promote their own, but to bash what others have made. You can sort of see it with this ad. The other side of this coin is that, MS also has this attitude when it comes to their consumers. They believe that as long as they have the power to push for something, they should do it. well, its worked fine so far for them. They are one of the most powerful companies in the world, albeit, maybe they are being left behind by others these days. But we also saw how this bullish attitude backfired on them when they tried to take too large a bite out of gamers' ownership, and privacy rights. Further evidence of this is in the way they treat smaller companies. Their "parity" clause. If you ask me, these types of tactics, work in the short term, but in the long term, they destroy their credibility with the community/consumers.

[ShowGun901]

i agree, these companies only look short-term... try making some new IPs that your fanbase will appreciate, and grow the industry a little, rather than waste money on this kinda stuff...

[mrpsychoticstalker]

Awesome ad. The writer of this article certainly doesn't have a marketing degree. I can tell by his ignorance on this topic

[Skankinruby]

How does people talking about it mean its working? Just because its getting attention doesnt mean it's good attention. This is a silly attempt to mock Sony's partnership with Activision and most of the attention is being focused on the utter desperation on Microsoft's part.

[corroios]

They should spend money making games. This is just a waste of time.

The sales of Destiny on the PS4 will just slaughter the Xbox One version

COD will be the same, because the PS4 market is more than double the Xbox One...

The Destiny Bundle is selling out...

[OC_MurphysLaw]

LOL at this article.

[BeatDizzle]

Just wait Sony will be releasing their own perfume entitled "Call of Duty".

[mhunterjr]

Lol, this is far from a pr nightmare. Aside from a few Sony fanboys who lack a sense of humor, this little ad is seen for what it is, a lighthearted reminder than Destiny is also on xbox.

[DJustinUNCHAIND]

There has never been a more whiny group of fans than PS4 owners.

Holy Crap, every day. Every single day.

[nerdman67]

I personally think it is hilarious the way they are handling it. It is clever and original, so what if it pisses some people off.
Have a sense of humor

[DarthJay]

How you feel about the ad is completely dependent on which team you root for. The PS kids are mad, the Xbox kids think it's great.

That is the hilarious part. More of the same.

[CorndogBurglar]

Too bad the amount of people talking about this add doesn't equal the same amount of people buying an Xbox One

[DeadManMMX]

Lol, man I can't believe so many people are mad about this. After all those shot Sony took at e3 and those Adam Boyes videos this is childish? I think it's funny and clever and doesn't take any unnecessary digs at the competition. If Sony did something similar with COD and it was along the same lines I'd be cool with that too. Everything doesn't have to be negative all the time.

[XBLSkull]

As of now 3/5 top N4G stories are about Destiny on the Xbox One, not sure how that qualifies as a PR nightmare...

[UnHoly_One]

Top 3 stories on N4G are about this right now.

I'd say it's working out just fine. lol

The people that think this was a dumb idea or "desperate" are totally missing the point.

They wanted media attention about Destiny being on Xbox.

They are getting tons of it.

[FAT MAN GO BOOM]

Here is MS new Brand of fragrance... There was a typo on the first batch it was really called...

http://img.photobucket.com/...

[Dontworrybhappy]

Omg nightmare? I think the fact its top 3 news stories says it worked flawlessly.
http://m.youtube.com/watch?...

[jmac53]

Microsoft is acting like a spoiled brat. They create this ad when Sony has backed Bungie and Activision from the start for ad rights but is perfectly fine doing the same thing for Call of Duty the past 7 years.

[Predaking77]

This makes Microsoft looks even more bad and arrogant. I guess they dont have any clue yet why the X1 is laggin horribly even behind the Wii U.

[PaulFiend]

I don't like M$ for various reasons. But this desperate move is kind of fun.

[iNFAMOUZ1]

ooooh i bet sony is kinda irritated on it,
bungie and destiny belong with microsoft <3

[Nicominoru]

After the crap M$ goes through doing the same thing with Call of Duty don't expect any of my tears in that bottle. Especially considering their desperation is starting to ruin things for everyone else like making what 80% of the Tomb Raider fanbase composed of PC and PS players to have to wait until 2016 to play the game so they can try to bolster console sells around it.

I don't feel sympathy for Microsoft or the XB1 and I'm tired of this "Underdog" mentality everyone seems to associate with them now. Microsoft has no one to blame for it's failures but themselves.

They definitely weren't in this bad of a position last gen. The only true underdog in the console race is Nintendo.

[SynestheticRoar]

Wish the X-box1 was as good as Microsoft PR.

[ainTgoTTime2bleed]

These clowns don't know what to do anymore, I guess they got tired of the PR BS....

[PS3and4_HAS_GAMES]

Sounds desperate to me.

[sAVAge_bEaST]

The ad is down.
http://www.destinyfragrance...

this is just embarrassing, They introduced these stupid tactics, of "Exclusivity" /timed DLC/ etc. etc. -while not bringing any thing to the table / fostering their own 1st parties,.

They made their bed, lay in it..

( asto.turfers/apologist's wonder why the gaming community that has been gaming since child hood, views them as a cancer upon the industry)

[Chris12]

Time to work on that sense of humour buddy.

[DevilishSix]

Sony should sue MS. I am sure Sony paid a good amount for exclusive DLC and marketing rights to Destny. You don't see Sony pulling this crap on Microsofts marketng deals for COD or Madden for example. Yes Sony should sue MS pants off for this Unethical business practice.

[Kiwi66]

Lol unethical business practice geez get a sense of humor its a joke nothing more yet a certain group don't get it and they have proven my theory that they take everything way too serious

[DevilishSix]

When you are talking millions of dollars and contractual agreements it is NO joke. One of MS biggest problems is their blatant disregard for business ethics.

[DoubleM70]

Nah quit hating that was dope for them to do that.

[urwifeminder]

Well played MS love your work .

[gamer7804]

people need to lighten up, its just a joke, they are doing what they can, much like when sony joked around with their how-to-trade with your friends videos. That was funny too.

[Veneno]

I don't think that was a joke. I'm sure many people were thinking that because MS put those ridiculous restrictions on game sharing that Sony was going to do it too and wanted to clear it up that they weren't doing that crap.

People need to wake up. Sony's message has been crystal clear and Microsoft s message has been nothing but confusion and lies.

[mogwaii]

Exactly the first thing i thought when i saw this CHILDISH but you see they will never get it and nor will their loyalists, the xbone is a stinker, they know it and the intelligent people in the gaming world know it.

[WilDRangeRfc]

Stinker that has the better games and multiplayer,controller too,no that's your opinion not everyone's pal,I have both PS4 and X1 and the Xbox is great,you have never even played on one so stfu

[_FantasmA_]

It probably smells like butthurt.

[mochachino]

I liked the add personally.

And I own a ps4 not an xone

[Crazay]

Can someone explain to me why this knuckledragger thinks this is a PR nightmare?

Looks to me like it's a real clever marketing campaign and guess what - IT'S WORKING TO GE THE WORD OUT! 3 of the hottest articles right now are all centered around this campaign. I would say that the marketing team at MS have done a nice job and I bet someone somewhere is cheesed about this.

[OfficerDewey]

But you don't seem to notice how negative the pr will be after this.. It did get the word out though..

The word is ms is super desperate.. Good job ms!

So ms breaking some agreements and a contract to exploit bungie and destiny with some ugly ass bottle of cologne is a good thing...

Earlier this week, ms fans were looking to just talk shit on destiny and brag about halo.. Now they love destiny again so that's good, i guess.. Flip floppers.

[Tedakin]

Reallly... This is a "PR NIGHTMARE"?

The only people that even know about this are gaming nerds, and most of them seem to find it funny. If you are offended by this you need to lighten up.

[MasterCornholio]

Microsoft just pulled the ad so maybe it was just bad PR for them. I wouldn't call it a nightmare though the DRM scandel was way worse in my opinion.

[OfficerDewey]

It's bad for alot of relationships they have, not just pr.

[Tetsdah]

It definitely isn't a PR nightmare, but to say it's working, I don't know. Those talking about the ad, whether it be in this comment section or other comment sections of the sites talking about them, know that Destiny is multiplatform. Those who visit these gaming sites know it's multiplatform. Those who were going to buy it on the respective console, will still buy it on those consoles regardless of the ad.

Cheeky humor, I agree, it's cute and fun. I'm glad these companies are having fun with it, especially because it shows they're more than suits. Just let Microsoft have their fun, as like someone mentioned earlier, Sony throws jabs often as well. Can't wait to scoop this game up tuesday on my PS4.

[Pascalini]

Ha sony have played right into Microsofts hands- it almost feels like its only on xbox now haha

[OfficerDewey]

It would feel that way, if you don't know anything about games at all..

Why are xboxers getting this notion that people were thinking that destiny is exclusive to ps??.. Reaks of desperation to me.

[monkeyfox]

Microsoft DO have a perception problem but this is a great piece of marketing.. stop, just stop people..

[frezhblunts]

Wow you must be a big hater to write this, granted i HAVE A PS4 AND Wii u but that Destiny fragrance was funny and a little creative. Go Xbox

[Dorwrath]

I take it the author didn't go to school for marketing. Look at N4G its plastered all over it.

PR Nightmare, lol PR Win for sure.

It was never about ppl buying consoles because of the ad, sure if it sells a few, good, but it was to mainly to make current xbox users aware that the game is available for their system.

Ironically if the situation was reversed and Sony had done this, we all know the headline would be going on about how it was a great PR Win for Sony.

Oh and you folk need to buy a sense of humor.

[Smootherkuzz]

Did MS really make this add and run it? The article is not sure. Only belive half a what u see and none of hear. By now if u been following gaming u know this game is cross platform. Be careful about things u read on in the matrix lol.

[diemor50]

Destiny going to be on xbox one to? didn't no that

[a411411]

Incase you guys didn't click the link lol

[BIGBOSS08]

it looks like micorosft have admitted defeat now. they're running out of ways to compete. what will they try next?

[jznrpg]

For some this may be gold , some others pathetic.. To me its just another advertisement.

[lfc_4eva]

hahahaha. PR nightmare?

A major amount of pro-Sony sites and fanboys are talking about little else at present.

This is called getting maximum return on very little investment.

MS are playing you all like a clockwork toy.

[Claudinho69]

When was there any impression that it waat not coming out for xbox

[Veneno]

My brother thinks this game is ps4 only.

[turdboy69]

mega pr nightmare. they have articles written about them, they accomplished what they were looking for.

[FFXI101]

MS has been advertising 3rd party games like it's their own 1st party exclusive. The best example is the Call of Duty series.

Now with Destiny, probably will be one of the biggest and best selling titls on PS4 and Xbox One for a long time, coming soon and they can't really do what they did with CoD? Of course they have to come out with something, so people would know the game is on Xbox one too. They don't want Sony have all the spotlight and the attention.

[ozstar]

Both Sony and Microsoft have destroyed independence and choice in the market with their money-hatting shit.

Admittedly Nintendo has done the same in the past, but this doesn't make this situation any more right.

[MeliMel]

I think the article is trying to hard to spin this into a negative. I like the Destiny cologne man, well played by MS. Even thi im getting it on PS4. Just to many fanboy crap about MS being salted and desperate. Btw tech, you and everyone else on the MS hate campaign are helping them out. Maybe if you give them you info they'll send you a goodie bag for helping them move a few extra copies of Destiny on XB1.

Also you would have to be living under the sea or rock to not know Destiny is also coming to XB1. Its been so since day one.

[MrZweistein]

It was on all gamin websites and is 1000% on this site. That's the opposite of a PR nightmare I would say and how it is measured by PR agencies. Just saying!

[tommygunzII]

Should have called it Calvin Klein: Desperation