Sony re-wrote portions of its E3 2013 presentation - when the company fully unveiled the PlayStation 4 - after seeing Microsoft's unpopular announcements detailing the Xbox One's initial policies regarding used games and DRM.
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Well, it's not surprising. You work off your competitors mistakes to make your product seem that much better. It's common business practices as well as a political practice.
And then an unforgettable E3 moment was born out of that...
https://www.youtube.com/wat...
Good moves, Sony!
tbh even without the PR blunders, doesn't change the fact that Sony made the better hardware this gen. All MS did was make it worse for themselves.
Pain on top of more pain....
@dudebro
The Wii...dude, really?? I guess fanboys see what they wanna, even though I clearly stated 'This Gen'!!!
Seriously, It's time to let go of the past. It's a new generation now LMAO
They didn't want to be seen as doing the same thing as Microsoft was doing, so they changed up their script to make sure that message was clear to the fans.
"It made us feel a little bit clearer about our message," House said, "when a lot of the negativity was emerging around DRM issues and used games. I remember reading an article literally the weekend before E3 that was basically saying that this is the direction Microsoft was taking and that it was only a matter of time before Sony adopts the same approach.
"That sort of put me on the back foot and I went and re-wrote portions of my E3 presentation script that weekend and we re-crafted the presentation because there was now an onus on us not to be seen to be going down the same path."
"Sony's policies did not change at any time, House stressed, but it had become clear Sony would do well to state its position more carefully."
Sony won E3 2013 simply by saying they aren't doing what Microsoft is doing, which was the plan from the very beginning and some may have thought Sony was being sneaky. **Durr why did Sony need the Day 1 patch.. DRM durrr*