The Last Guardian is still in development, Sony files petition to revive trademark

Following the news of the abandonment of The Last Guardian trademark and that Sony has insisted the game is still in development, Sony has now filed a petition to revive the trademark, stating that the trademark lapse was "unintentional".

[Malice-Flare]

and, with this Sony gains some PR...

[Gazondaily]

They have already confirmed the game is in development.

Honestly, I think the reason why the trademark was dropped in the first place was because the game halted production on the PS3.

Mark my words here. The Last Guardian is now coming out on PS4, hence the delay. And that to be honest, is great news. Well imo anyway. A next gen version of this game would be MIND BLOWING.

[Saigon]

Honestly I do not believe that. This clearly shows that it was an oversight. And if you are looking for someone to point a finger at blame the person who had nothing to do and decided to look up game registrations.

Also as far as the PR stream from various websites, it's not Sony's fault people can't get over the littlest things about the Order. I guess the next issue about the Order will be how it was packaged.

[ShugaCane]

How about they abandon that trademark and come up with something new. At this point, the hype, the expectations, the wait, will KILL the game named The Last Guardian. They should change it. Keep the spirit of the game, but package it differently so that it no longer looks like something dying that they're trying to bring back to life, over and over.

[iamnsuperman]

I don't think a name change would matter at this point. It has been so long that there is no hype without some decent footage to go with it. Hence why Sony has said they will relaunch it again. They know the hype will come from what they show and the developers prestige and not a release date for The Last Guardian

[ShugaCane]

Yeah but you see, Ico and SotC were not hyped at all prior to their release and look at the HUGE impact they had on the gaming industry. All I'm saying is, hype is dangerous even with the pedigree of Team Ico. The made two masterpieces and I hope TLG will be their third one. I just want people not to bash the game because it didn't met their 10 years expecations.

But I'm sure the game will turn out spectacular anyway.

[princejb134]

i agree
i lost interest in this game a long time go

[thereapersson]

Then you were never really a fan of the game to begin with. If you're a fanboy of Team ICO like I am, you are still following every tidbit of information about this game as though it's the first time you ever heard about the title.

[princejb134]

@thereapersson

how can i be a fan of a game i havent played?
in my opinion team ico is a ok unique developer
shadow of colossus was awesome but ico was boring

[iceman06]

Or, they could just show it when it's ready to be shown and blow away the fans of Team ICO games. That would pretty much do it. They have a really dedicated group who has been waiting (albeit far too long) for the next thing from the dev team. Plus, they are pretty well respected in the media with both ICO and SoTC. As soon as it's shown again, whenever that it, the hype and buzz will return.

[Hipp0]

Part of me fears that it's been hyped so much and for so long that even if it ever releases that it won't live up to any expectations we have.

[Jdoki]

Your comment is interesting as it really sums up the changes in gamers attitudes.

Neither ICO or Colossus got hype or buzz before or even immediately after release. Those who played ICO and loved it looked forward to Colossus but expectations never got out of hand. We knew Team ICO was small, and ICO had it's faults so we expected something interesting from the team, but no one was going batshit crazy.

And yet, we are in a situation where a dev who hasn't produced anything in a decade and only two games in 14 years is being hyped to a degree where it couldn't possibly meet some people's expectations. And we know nothing about the game.

Ridiculous hype has the potential to strangle games before they are even launched.

[Hipp0]

I agree, hype can really ruin games. There are so many games that I wonder whether I would have enjoyed them more if I had read nothing about them before playing.

[Why o why]

I believe its closer to eagerly anticipation than hype for the simple reason that we've seen nothing in terms of real gameplay. Hype can definitely strangle so I fully agree but I believe people are longing for the world and creative vision team ico can bring more than actual gaming mechanics. I'm glad the project isn't dead.

[PaleMoonDeath]

Thought so, man people needn't worry that much about this game, it's like a secret weapon at this point and with all the money gone into development either way this game is going to be huge.

Fear not, Shadow and Ico were mad good, this little gem will differ not.

[obmas]

marketing marketing marketing

[360ICE]

I believe this is what I said earlier. I must be God.

[remixx116]

MWAHAHAHA they said I was crazy for still believing, they said I was psycho...who's the crazy one now b*tches "cartwheels away"

[Jdoki]

And yet again the amazing world of video game journalism puts 2 and 2 together and gets Derp!

[slappy508]

I sometimes wonder what the guys in the ICO studio have been doing for the last I don't know how many years. They must be really good at twiddling their thumbs by now.

[MasterCornholio]

I wonder what's taking them so long?