The review tells that although the story, characters, artwork are outstanding, the gameplay itself is poor and boring, the difficulty level balancing is a joke and the game does not motivate to use all the abilities as you can just shoot everything out quite easily.
The question is whether we should rate this game as a game or not. It can easily get 10/10 as an interactive movie but the publisher should have made BI a interactive movie in the first place without bothering to ...
Well, Heavy Rain and The Walking Dead are good examples. And sales of Heavy Rain were good enough.
Gamers love good story, so it makes sense to create games focused completely on the story.
The problem is that the marketing of those games is diffucult. That's why L.A. Noire got a big share of GTA moments that actually make the game worse. That's why Bioshock Infinite cover lookes like one of those generic shooter game covers.