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Submitted by ssb3173 1424d ago | opinion piece

This is how to sell Soulcalibur V

Advertisements promoting Soulcalibur V have begun appearing in mainstream papers in Japan, like Nikkan Sports, reports Andriasang. Highlighting the swollen bosom of Ivy, the ad says “This spring, your chest swells with anticipation,” and promotes the title’s upcoming Japan release on February 2. Also released by Namco Bandai today, is a new video of the game’s opening cinematic. (PS3, Soul Calibur V, Xbox 360)

Attached Video
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Rainstorm81  +   1424d ago
Well.....It is Japan....
tplarkin7  +   1424d ago
Japan does some things right. If only their games were as good as their art.
teething  +   1423d ago
And sex continues to sell.
zeeshan  +   1423d ago
Maaaaan.... I should have been a photographer!!!!
SwampCroc  +   1423d ago
Kind of Broad..... I believe Metal Gear and Metal Gear Solid are Japanese games...

not all Japanese developers are bad.. Different cultures have different tastes.
Kos-Mos   1423d ago | Trolling | show
Man In Black  +   1424d ago
The English version of this ad has the caption on her tits saying "Go big or go home".
GraveLord  +   1424d ago
This sort of advertising will be very effective in America as well.
Septic  +   1424d ago
I'm spent...
NAGNEWS  +   1423d ago
one word
iam going to buy this game
RedHotChiliPepaSpray  +   1423d ago
1 isn't that far away from 7 I suppose ... But still ....
Scrooge  +   1423d ago
Haha! It wouldn't be a Japanese action sequence without a controlled skid from the hero. A battle hardened war hero never goes out without perfectly feathered hair either. Haha, I love Japanese games.
zeal0us  +   1424d ago
Every country use sex appeal to sell items nothing new.

After seeing to go find some S.C hentai, peace

Redempteur  +   1424d ago
don't worry comiket 82 will get you covered
CoLD FiRE  +   1424d ago
Even terrorists use the 72 virgin excuse to convince the suicide bombers to do what they do!
StayStatic  +   1424d ago
What if it turns out to be 72 male virgins , then your screwed.
CoLD FiRE  +   1423d ago
You mean like this?
ssb3173  +   1424d ago
Seriously Namco, I know breasts are great, but still...
Majin-vegeta  +   1424d ago
Motorboat time xD.
Rainstorm81  +   1424d ago
You motorboatin Son of a B**ch LMAO

Related video
#4.1 (Edited 1424d ago ) | Agree(4) | Disagree(1) | Report | Reply
-Mika-  +   1424d ago
"This is how to sell Soulcalibur V" to preteen boys. A real man would find this disgusting and it sad that namco is advertising like this.
Hufandpuf  +   1424d ago
Disgusting, no. Immature, yes.
Ducky  +   1424d ago
You appear to have it backwards methinks; preteen boys are usually the one to find boobs disgusting.
You know, cooties and all that.
D3mons0ul  +   1424d ago
A real man would find boobs disgusting?

Hahaha, oh wow

I'll have to file that one under "trolling"

There's no way you could be serious
#5.3 (Edited 1424d ago ) | Agree(32) | Disagree(5) | Report | Reply
ThirstyforFanta  +   1424d ago
He's not a troll.. He's just a kid trying too hard
MidnytRain  +   1423d ago
Well, maybe the image itself isn't gross, but the way they're marketing is pretty close.
Ness-Psi  +   1424d ago
@mika you obviously aint a man.
FunkMacNasty  +   1423d ago
I'm with mika.. a real man is not "disgusted" by the breasts, a real man is disgusted that the mass media wants to play to the unsophisticated simple minded male steroetype to sell their products. To me, this ad campaign is akin to selling dishwashers to women with the slogan "now you can spend more time ironing clothes and watching soap operas."

People will buy this game because they are interested in the game. If they buy it because they want to see pixelaated breasts, my best guess is that they've never seen real ones.
Majin-vegeta  +   1424d ago
Lol i'm 22 do i find this disgusting??Lol hell no it's just a video game and i happen to love boobs hence my comment on the top :p.
NBT91  +   1423d ago
Yeah? I am a 20 year old man and I can read between the lines, its not the boobs that he meant was disgusting, its the fact that A) they belong to a videogame character, I can understand being attracted to boobs, but being attracted to a collection of pixels is quite another. And B) the fact they are marketing a game with a picture of boobs and nothing more is a bit of a concern, real or otherwise.
gamingdroid  +   1424d ago
I think a real man would at least be interested after seeing that....
NeXXXuS  +   1424d ago
I'm gay and boobs are fun lol
gamingdroid  +   1424d ago

I did think about that population, but decided it would be a lengthy comment for something short so I left it out.

Hopefully I didn't offend you, as that was not my intention.

By the way, what is the proper term to refer to someone gay (as in not negative way)?
Army_of_Darkness  +   1424d ago

just like mika.
kaveti6616  +   1424d ago
Breasts do not disgust heterosexual men, and probably don't disgust homosexual men, either.

We are predisposed to liking breasts. They're very nice.
Pozzle  +   1424d ago
"Breasts do not disgust heterosexual men, and probably don't disgust homosexual men, either."

Same goes for women. They're a perfectly natural part of the female body, and I'd hate to think someone finds a part of my body disgusting just because it exists. :(
#5.7.1 (Edited 1424d ago ) | Agree(13) | Disagree(1) | Report
gamingdroid  +   1424d ago

I find fat people pretty disgusting. Sorry to all you obese people.... heck, I find other men (if naked) pretty disgusting in general. I'm not sorry about that.
#5.7.2 (Edited 1424d ago ) | Agree(10) | Disagree(4) | Report
insomnium2  +   1424d ago

You find naked men disgusting? I'm sorry but that sounds like a serious case of homofobia to me. Naked men are just as natural as naked women. Obese people are always disgusting but that has nothing to do with sex in my case. Obesity is more like a disease imo. It's a disease that we should all work to rid ourself with. It's quite easy really. A simple substitution method goes a long way.


I'm dissapointed this bosom was not in the video. I like the sight of beatifull and lustfull women. I like to watch greatly built muscular bodies of men too (not over the top muscular though) since my main hobby is budybuilding. Regular mens' bodies are just boring. Not disgusting in any way though :)
#5.7.3 (Edited 1424d ago ) | Agree(0) | Disagree(6) | Report
insomnium2  +   1423d ago
Yeah sure disagree away. All you 14-20 yo boys need to reassure yourselfs about how to be a man and it must be the step one of that ladder that you can never ever under any circumstances say that you like how a man looks.

A real man cannot give compliments to other mens' biceps or stuff like that right? I mean that's what GAY people do right? That's the same as bending over to a guy when you give an honest compliment to his appearence right?

OK have it your way. I'm a man and fat and other naked guys are disgusting..better? Can I haz my agreez nao? How about if I say that quality over quantity rules in games and Kinect is the greatest thing eva. Can I haz a bubble?

Hey someone agreed with me. Thanks! That was fast.
#5.7.4 (Edited 1423d ago ) | Agree(1) | Disagree(4) | Report
gamingdroid  +   1423d ago

***All you 14-20 yo boys need to reassure yourselfs about how to be a man and it must be the step one of that ladder that you can never ever under any circumstances say that you like how a man looks.***

That's a stereotype... but don't let that stop you.

***A real man cannot give compliments to other mens' biceps or stuff like that right? I mean that's what GAY people do right? That's the same as bending over to a guy when you give an honest compliment to his appearence right?***

It's quite different to compliment someone on their bicep and standing next to a naked guy. That said, it's nice you continue to perpetuate further stereotypes.

As a body builder, you might feel comfortable with that, but it doesn't mean we all have to.

We all don't stare at body parts and try to perfect it in "our" eyes in some way. I'm not even sure if that is healthy.

***Obesity is more like a disease imo. It's a disease that we should all work to rid ourself with.***

Actually, obesity is very natural based on human nature. I do agree that we all should try to get rid of it.
#5.7.5 (Edited 1423d ago ) | Agree(0) | Disagree(0) | Report
sikbeta  +   1424d ago
disgusting? wow, some people really take things too serious...
Baka-akaB  +   1423d ago
"your real man" still finances Hugh Heffner's expensive tastes every months
JeffGUNZ  +   1423d ago
There is absolutely nothing wrong with a nice set of boobs. The only compliant is that the boobs are anime and not a real set of meat-t_ts.
Squadron40Dive  +   1423d ago
Obviously you must live under a rock, sex sells and so does idiots...........
FreydaWright  +   1423d ago
I'm one of the few people who agree with you. Sex doesn't sell. Sex makes me want to have sex. When I watch a Burger King commercial with half-naked women, I'm no longer thinking about hunger; I'm thinking about having sex. I believe the "sex sells" mentality is such a cliche marketing strategy that only works if you're legitimately advertising porn.
Kos-Mos  +   1423d ago
Please do explain when a heterosexual man stops looking at woman. Please do.
2pacalypsenow  +   1423d ago
So real men dont like boobs?
banner  +   1424d ago
Well..... They do look nice!?
thawind  +   1424d ago
Very Damn Nice lol.
NewVegasTroop  +   1424d ago
must buy soul calibur im just kiding never gonna buy this(not because of the boobs, i could careless, but for style and gameplay of this fighter)
#7 (Edited 1424d ago ) | Agree(8) | Disagree(0) | Report | Reply
GenoZStriker  +   1424d ago
Namco's marketing is already working.
KRUSSIDULL  +   1424d ago
Day one
D3mons0ul  +   1424d ago
I'm starting to think that the only guys who complain about breasts are gay and would prefer to see one of the male characters instead. (Or if you're into flat chests, that's your thing)

There is no way you're white knighting fictional females and expecting them to adhere to realistic standards, that would just be insane.

It's great when you run into the guy who has an "end all be all" preference when it comes to boobs too. Like their standards and interests should be universal or something. Flat chests are not what I like. You like them? that's fine. Don't bitch about what I like simply for existing. I am so fucking sick of that attitude amongst gamers in this current console generation.

"Stop liking what I don't like" is a mentality that needs to die. And quick.
#10 (Edited 1424d ago ) | Agree(10) | Disagree(7) | Report | Reply
Tanir  +   1424d ago
Well said dude.

people who say this crap just like to whine and obviously don't like women. Not saying that women need to be portrayed in invisible clothing, but Big breast are nice, so what?

Big muscles are nice to women, why doesnt anyone complain that Original Dante, Kratos, Ryu Hayabusa, Every dude in a fighting game ever, Wrestlers etc have muscles and arent skinny? That men shouldn't only be shown to be Macho and Buff?

hypocrites i say. and to those who say "It's a videogame" obviously never heard of cosplay and the amazing things that a sexy anime/game girl can be converted to when a cosplay is made.

BESIDES, if anyone has even been keeping up with this game, the fan service/Boobs have been WAAAAAAAAAY turned down in this game, this outfit that ivy has on is made by the Bayonetta character designer, Ivy's new normal outfit is very nice and pretty conservative as is the rest of the cast. But people just see boobs and hate
mttrackmaster38  +   1424d ago
Needs more silicone.
rello91  +   1424d ago
when i seen this on facebook i lol'd
VsAssassin  +   1424d ago
Whatever works for Namco. Still the ad will draw attention, and I hope the game sells well so we can get another SC in the future.

On topic: Well it IS Japan after all. But look at Dead or Alive 5, they're starting to realize that misrepresenting women is no longer cool. If Japan doesn't think of a better marketing push, then it will be a double-edged sword for them in the long run.
Nelly_Nel_713  +   1424d ago
Im a man who love breast sizes ranging from C to D cups, and I also love Soulcalibur too as well lol...
#14 (Edited 1424d ago ) | Agree(3) | Disagree(2) | Report | Reply
Inception  +   1424d ago
Mmmm, shiny...smooth...and big....mmmm
day one!
RastafariPrime  +   1424d ago
Ugh, Japan... yet again?
undercovrr  +   1424d ago
tc389   1424d ago | Spam
GTRrocker  +   1424d ago
Who doesn't love titties?
Anti-Fanboyer  +   1424d ago
I understand sex sells, but this is such a cheap method.
Run_bare  +   1424d ago
I click because of the boobs .. silly me.
Hyperbomb69   1424d ago | Immature | show
LeShin  +   1424d ago
If they're resorting to selling it like this, it just tells me the game's probably gonna be shit. If I wanna perv at breasts Namco, I'd either look outside or look at the hundreds of free porn sites (ahem, so I've heard lol) thank you very much :-)

Don't really need it in my games....especially fighting games.
Dno  +   1423d ago
Yea cause all of these games are shi..... o wait never mind your a troll because all these games are awesome.
Reaper9937  +   1424d ago
Wow Namco, those tits are fucking fantastic. True what they say sex be honest I wasn't very interested in SC5 because SC 4 was a let down in my eyes, but after seeing those puppies, I have immediately pre-ordered the game.
LeShin  +   1424d ago
I hope you're being sarcastic...
Reaper9937  +   1423d ago
Sorry bro if I offended you, but as a male I love women and tits. So no, I wasn't being sarcastic.

Once again, I must take my hat off to Namco, well done guys, well fucking done.
LeShin  +   1423d ago
Not to offend you mate, but you do know there are real tits outside...and if you want to see ones on your tv/monitor for free, Google (and a lot of porn sites) are your friend ;-)
#24.1.2 (Edited 1423d ago ) | Agree(0) | Disagree(2) | Report
CYBERHATER  +   1423d ago
How about a reboot of Soul Calibur 2 that would boost sales.
StitchJones  +   1423d ago
SOLD! :-)
KrimsonKody  +   1423d ago
I don't care if she's the only character on the selection screen.
Give that girl a sword! (preferably an round-edged one...)
Ness-Psi  +   1423d ago
Namco your best of the breast.

and those are awesome breasts, hope their based on real life lol.
TBONEJF  +   1423d ago
1nsaint  +   1423d ago
Their marketing seems to work, first thing i noticed when i loaded the site where those awsome boobage
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