ThinkGeek has a great system to drum up free publicity: fill the site with "fake" products to get its fans drooling on April Fools Day, and then wait for the blogs to hyperventilate over the idea of actually owning some of the items. Last year one of the products was the "iCade," a dock for your iPad that added arcade-style controls and made the system look as it if were a tiny arcade cabinet. The reaction to the product was immediate: gamers wanted it.
ION Audio stepped up to the plate to create the device, and showed it off at this year's Consumer Electronics Show to a receptive audience. How did this all happen?