Valve: Devs Should Experiment With Post-Release Content Using Digital Distribution

Digital distribution and the "games as a service" model opens up freedom in pricing, but it also gives developers opportunities to connect with their audiences and take risks in ways that were never previously possible, says Valve's business development director Jason Holtman -- the traditional methods of post-release support are merely one option.

"Everybody knows that the entertainment industry is fundamentally changing these days, and it's changing because everyone is connecting, and they're becoming connected because of the internet and the open PC platform," Holtman said during a Montreal International Game Summit keynote this week.

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