One man's living is another man's dying. Did you guess this is a Playstation 3 Ad?
What is it with the marketing departments of console manufacturers nowadays. I remember when I was a kid watching companies like Sega advertising games for their consoles with actual FOOTAGE! You could see how cool the game looked and wanted to go out and buy it.
Nowadays we seem to have entered some kind of weird abstract world where advertising companies are trying to be as clever as possible. Can't they at least show us, erm, you know ... some games ... being played ... by people? So we can empathise and think, "Ah yes that's what I could be doing."
That goes for BOTH the 360 and the PS3. I love and own them both. But try asking your non-gaming friends and family members what "Jump In" and "This is Living" means and see what they say.
Can't companies just give people what they want namely how a game plays and how it looks? At least Nintendo have mostly gone about the right way recently with the Wii and DS adverts I just wish Sony and Microsoft would follow suit so that more people can see how cool their games are!
I love it...this isn't the only marketting campaign by Sony I might ad. There's another exclusive European one talking about the capabilities and showing the games...but I can't help but think they are missing an ad like this. http://www.gametrailers.com...
I was actually thinking that each actor represented the "avatars" of gaming we might choose to play with...
The writer/director should make a movie. I would love feature film this way.
"what is living" Not worrying about your console breaking.
You're on fire bro!
in an eerie, tangible way. I mean, if it's ever manageable to cure one of the horrible diseases plaguing mankind today from the likes of something I can play "KILLZONE" on, then yes it "is living" -- literally.
Truthfully, I could see the ad maturing and growing into "This is Life."
And then there's HOME®, which will undoubtedly impact the lives of millions of people on this planet. From work, to marriages, casual relationships, w/e...everyone involved will be impacted in this wierd lil' universe. And no, I don't think that's an overstatement. Personally, I like: W3LCOM3 CHANG3®
Well said! :)
Whats with the comments about the PS3 being true to life etc. Do you actually read the jizz that you are writing? Its just a freaking console.
As for the ads, totally disagree with you lads, the adverts for "this is living" are the most confusing ads I have ever seen. Particularly due to the fact that the content has got "NOTHING" to do with the console it self.I am referring to the ad with the fat guy, hand grenade ,explosive suitcase full of money. I agree that it looked like a film,however in no way did it refer or represented the product they are trying to sell. Well in fact they are selling the campaign and not the product.
is they believe what they tell themselves is true....
"What is a Corporate Fantard?"
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