220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein51d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga50d ago

EA is already dying a painful death..

peppeaccardo50d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken50d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN50d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199250d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 50d ago
Knightofelemia51d ago (Edited 51d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575650d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies50d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde50d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos50d ago (Edited 50d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai50d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken50d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay50d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger50d ago (Edited 50d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

Show all comments (38)
90°

Media Molecule’s Next Game is Going to be a New IP

A job listing published by the UK studio reveals that its next project will be another entirely new IP.

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gamingbolt.com
Inverno8h ago

The only PlayStation dev I care about tbh.

Cacabunga8h ago

Hopefully doesn’t take them a complete gen to release it

TheColbertinator2h ago

Good. Something not boring, not one of those "make your own game" crap and also on Steam would be nice.

Stopac40m ago

I too like to look for things in the wrong places.

100°

Outriders Dev's Next Game Has Been Canceled After Publishing Agreement With Take-Two Fell Through

Outriders developer People Can Fly's next game has been canceled after its publishing agreement with Take-Two Interactive fell through.

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twistedvoxel.com
Tacoboto1d 11h ago

"the capital group of PCF Group S.A."

If you're getting funding from a group that needs two different ways of Acronyming itself, things will not go the way you want them to.

banger881d 5h ago

If it was more online-only crap then good riddance.

jjb198116h ago

Outriders was crap. They slapped that game together and threw in a loot system to get players' attention. This game was absolutely jank and the always online nonsense made it stutter like crazy. People Can't Optimize.

thorstein14h ago

I liked Outriders but I could see where the artistic vision was compromised. The way the industry is now, it wouldn't surprise me that upper management would scrap something that didn't pull in money via gaas, mts, or other means.

90°

Escape from Tarkov Unheard Edition Reneges on Promised Content Behind $250 Price Tag

The new Escape from Tarkov Unheard Edition has the community in an outrage after promising exclusive access to the new PvE mode for $250 USD.

Christopher1d 5h ago

$250? Do they not know all the other games that already exist or will be made in the future that can do similar?

SimpleDad20h ago(Edited 20h ago)

This is for the hardcore people that have 2500 h in the game. They basically play that one game the whole year.
Oh and those same people are mad as hell at this... what a way to reward fans of your game and annihilate newcomers.

got_dam4h ago

Read a comment earlier calling it a "special monetization operation." I had to chuckle at that.