210°

Reggie Fils-Aimé claims Nintendo of America was ‘forced’ to launch Game Boy Micro

From VGC: "Former Nintendo of America (NOA) president Reggie Fils-Aimé has claimed that the company’s US arm was “forced” to launch Game Boy Micro in 2005 due to a lack of alignment between different parts of the business.

Writing in his new book, ‘Disrupting the Game: From the Bronx to the Top of Nintendo’ (transcribed by VGC), Fils-Aimé said having to launch the GBA redesign after the launch of its successor, Nintendo DS, was a direct result of the “siloed thinking” that was holding the company back at the time.

Fils-Aimé was NOA’s executive vice president of sales and marketing in 2005. He said the firm’s US arm was “planning on closing out the [Game Boy Advance] line” that year with a Black Friday promotion that would clear its remaining inventory, as GBA was in “a state of decline” and NOA had switched its attention to making the recently launched Nintendo DS a success."

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videogameschronicle.com
Petebloodyonion724d ago

You have to respect this guy's knowledge of the business. He seems to always be able to pinpoint the flaws and strengths of each company with honesty.

TheColbertinator724d ago

Don't see the problem because I thought the Micro was amazing

Sgt_Slaughter724d ago

Releasing an ill-sized model revision a year into the next handheld's lifecycle was never going to work. It barely sold over 2M units, well short of any mark they were going for.

It's great for collectors now since it's worth a lot, but back then the DS was the next big thing. The Game Boy brand was DOA, there was no need to try and make a third GBA model (and it's impossible to play comfortably if you have big hands).

Concertoine723d ago

Takes up shelf space as opposed to the DS, the design wasn’t catered well to the US market, and as cool as it is it just didnt need to come out.

YoungKingDoran724d ago

I love the GB Micro, still wish I bought them all when they were on clearance but i wasn't even a teen at the time. I have big adult hands now and honestly find it extremely comfortable.

Outlawzz724d ago

I wish I could have bought a micro !

I was only a child and my regular Gameboy advance wasnt broken. Forgive me world, I was too young !

CobraKai724d ago

It woulda been a lose lose. Nintendo releases the system and sales are far from favorable. Nintendo keeps it Japan only and fans would’ve complained about not Nintendo not releasing it in America (I guess it woulda been a financial win)

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70°

Embracer CEO Lars Wingefors: "I deserve a lot of criticism."

Embracer CEO demonstrates a masterclass in mental gymnastics in latest interview.
"I'm sure I deserve a lot of criticism, but I don't think my team or companies deserve all the criticism. I could take a lot of that blame myself. But ultimately I need to believe in the mission," he said.

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gamesindustry.biz
on_line_forever3d ago

OK give us Kingdoms of Amalur 2 with AAA budget and we will accept your excuse

kaos893d ago (Edited 3d ago )

The king of the studio asset flip scheme that failed.

60°

Chatting Shadows of the Damned: Hella Remastered with Suda51

CGM Writes: While we were over at PAX East, we were able to sit down with Goichi Suda (Suda51) and talk about the upcoming remaster of Shadows of the Damned

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cgmagonline.com
60°

Sega Franchises That Deserve a Comeback

We explore the Sega classics that are ripe for revival! From Panzer Dragoon Saga to Virtua Fighter, discover why these legendary games deserve a comeback on next-gen consoles. Dive into a nostalgic journey and see which Sega titles are set to captivate a new generation of gamers in 2024.

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finalboss.io
ZeekQuattro8d ago (Edited 8d ago )

Turned based Phantasy Star and Shinning Force remain at the top of my list of Sega IPs that need to return. At the very least I'd take a Shining Force collection that has 1,2,3, CD and the Game Gear entries.

FinalBoss8d ago

I was hesitant to put these two on. I've personally played more PSO than the RPG version. And shame on me, I don't remember much about Shining Force to talk about it properly.

That said, so many Sega licences deserve their place in this list.

jznrpg5d ago

A new Phantasy Star in the numbered series would be amazing. Shining Force too. But I’d settle on some collections as that’s probably the best we will get

anast7d ago

I don't trust Sega to do a proper comeback. The games will be just remastered and/or monetized to death.

gold_drake7d ago

shining force.

but indont see that happening unfortunately.