Just as EA has announced Battlefield 1’s new competitive mode, Incursions, EVP of global publishing Laura Miele has told MCV that the publisher’s continued focus on live services has “shifted the entire company.”
Lies, all lies.
I agree. I can confirm and reaffirm that EA are liers.
Can't confirm if they are liers or not, but they have been trying to be more "consumer friendly"
Not really... ultimately a higher NPS will equal more money. It just like... when the hell did they decide this... after Mass Effect and damn near killing Respawn or after a decade of NBA Live? I think she is right to pursue NPS over cash but it is so hard to take her seriously...
They ran Sims and Crysis to the ground one of my favorite franchises
Exactly.. "Wouldn't it be awesome if we severely limited the size of cities in favour of making it a more connected experience and force it to be online only" - No Sim City fan ever.
And Medal of Honor! Remember how awesome Airborne was with weapons that upgraded with experience and challenges and open maps you could drop in anywhere to complete several objectives? Nah... let's dumb it down to CoD levels. For the players!
It really is a lie. What they mean is that their goal is player happiness as long as it doesn't affect the bottom line.
Well....yes. Such a thing can be stated about all companies or most anyway. EA has at least corrected many things, like them giving free DLC for BF4 before BF1 came out or giving free DLC for the life of Battlefront 2 or Titanfall 2. Clearly their goal is money, they are a business, but EA we can say at least it trying to turn themselves around in terms of perception and in terms of actions.
***Well....yes. Such a thing can be stated about all companies or most anyway. *** Well, yeah. But not every business lies and says their customers are more important than revenue. Not sure what the point of your reply is unless you ignored their direct reference to revenue. All those things you mentioned are responses to the competition where users benefited, that's just how it works (or doesn't in the case of Titanfall).
So said the company that has won "Worst Company of the year" for 99 years in a row !
are you saying we are more than a transaction? Nice one . . ^_^
Mass Effect Andromeda: player depression.
Roughly translated from naked corporate PR talk, they probably are referring to player engagement. Player engagement is the new marketshare for publishers vying for consumers' precious free time.
Meanwhile: mass effect: kia, simcity: kia, burnout: kia, c&q: kia, dead space: kia, medal of honour: kia, etc.....
Dat player happiness
As publishers go, I like EA. They make mostly high quality games, that are some of the most technically accomplished titles available on all platforms. Their multiplayer games offer dedicated servers. EA Access is fantastic value so you don't even need to buy their games, but if you are so inclined then you'll find the prices (RRP and sale) come down like no other publisher besides possibly Sony. They've shut down some good studios and run a few big IPs into the ground along the way, and I'm not a fan of micro-transactions. Still, they are far from the worst among publishers. Activision on the other hand... I half expect that they've already exploited some legal loopholes, and technically own most of my organs by now. If I put a foot wrong they will sell them while I'm still alive.
If only that were true.... *sigh!
I don't think so, EA. You company are still greedy.
Your shareholders beg to disagree.
I wonder what is the next beloved studio EA plans to kill.
Well EA, intercourse can give happines. But players dont like to be fucked the way you do it..
LOL this is GOLD! did you mean rape?
Glad to hear the shareholders are more invested in our feelings than profits /s
They don't necessarily have to be mutually exclusive, though very few companies seem to grasp this, and EA is certainly not one of them.
LIKE HELL YOU ARE
😂😂😂 😂😂😂 😂
Ran this through the BS detector and it instantly broke.
maybe your BS detector is allergic to BS
I hope they know almost no one believes their lying asses. Lol.
EA is insulting everyone's intelligence now.
EA: Player happiness is what we care about, not revenue. Our future games are no longer on Steam btw.
How do you measure happiness?
by looking at sales number of FIFA and how much they spent on Ultimate Team. - according to EA
Haha, I got a good laugh out of that one, thank you.
"Actions, not words, is my number one metric of sincerity. F**k off."
What in the fack? Lying like a rug! Are all companies just jumping on this bullcrap train? There was a time when we used to stand up strong to this kind of malicious corporate BS. When did we decide to just roll over like a bunch of passive wimps? Oh the $120 "games", price gouged DLC, season passes for nonexistent content, and horse armor microtransactions are oh so good to buy. I got it.
Its like Tom saying yeah I don't care about killing Jerry at all, just doing the show for people to have fun.
Suck my dick, then.
Companies became pathetic as much as politician its all about lies and the best way to lie. Ubisoft, EA and Activision its more like Trump, Bush jr, Bush the father. Credits to Trump for his honetsy about being racist against every life form.
Way to bring politics into this. ... Well, since we're here, tell me: when did Trump say anything that's overtly racist? I'll wait.
LOL, didn't realize it was April Fools Day.
What kind company that didn't care "Revenue" ?
I enjoyed Mass Effect but you given up on it because you didn't get the revenue you wanted for it.
If you want me to be happy then bring back Def Jam, Godfather, Mercenaries, Burnout, and Sim Theme Park. Until then, you get no happiness and money from me.
Name a franchise that they adopted that didn't turn to shit...GO!
*proceeds to release bf1 premium along with the game ripping off those that bought it in the beginning* Seems legit.
Not enough feet to insert into EA's mouth on this one.
There is only 1 studio/publisher/company in this industry that I believe could have "player happiness" as its main metric for success and that is CD Projekt Red. Any other studio saying this.... https://media.tenor.com/ima...
EA has been an untrustworthy, shady, revenue driven entity for a long while, but at this moment in time I do believe that they are making a push towards prioritizing players over revenue. I have been playing BF1 since release and the amount of updates, events, content, fan service and even Play to Give shows that they might be heading in the right direction. Their BF1 reveals at Gamescom, from the Revolution edition to entice those who aren't BF1 players yet, to Incursions, and even the promising lack of a season pass in the upcoming Battlefront II paint a different picture of EA as of late. Also a real pre-order incentive done right is with NBA Live 18, where a pre-order (from GameStop at least) saves you $20 off of the original price. Even look at the treatment of Titanfall 2, or even the endgame of BF4 which had a catastrophic launch. They are trying. Not sure what has gotten into them, but they might have finally seen the light or have been touched by some sort of divine, enlightened entity. The future may be bright for EA, as well as those who are fans of their products (including myself) who have once known EA as a despicable, shameless, and untrustworthy company.
They're worse liars than Todd Howard.
If they wanted happiness they would've remastered the Mass Effect Trilogy and Dead Space Trilogy. They could've made a new Fight Night. A new SSX. So many things they could've done but won't do.
Oh it's about revenue, it's just a backwards way to work there. They are supposedly putting 'player happiness' above 'revenue' because in the end, that would lead to.... greater revenue. They can tell themselves this. They can tell it to us. We all know the truth, that they are still about the money. Now, it is true, that they have made some in-roads to create games that are less likely to piss us off. Giving away map packs for Battlefield games, Titanfall free maps. Battlefront free content. Battlefront 2 free maps. PvZ: Garden Warfare 1 and 2: free maps. So on and so forth. But ultimately they are still putting in ways to make additional money off you, usually through some sort of in-game currency. They simply found that it makes you happier to not divide MP communities, not to piss you off (so you are a continuing customer), and they make more money off of in-game currency then season passes. That's their 'player happiness' angle. It's true, but not really. Keeping from people from hating the brand, shifting revenue streams so that in the end, it all circles back to revenue.
Im sad you killed Mass Effect though
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